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All Journal Jurnal Kewirausahaan, Akuntansi, dan Manajemen TRI BISNIS Jurnal Manajemen Bisnis Almatama JURNAL ABDIMAS PLJ Journal of Social Science and Business Studies JPM Journal of Innovative and Creativity Journal of Management
Maulida, Sofia
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Journal : Journal of Management

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What Are Strategies For Increasing Sales In E-Commerce Agus Mokodompit, Eliyanti; Maryoso, Slamet; Maulida, Sofia
Journal of Management Vol. 3 No. 1 (2024): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

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Digitalization has a broad and significant impact on economic situations. E-Commerce is commonly defined as electronic buying and selling transactions via the internet. The purpose of this study is to identify important changes and types of behavioral change in Bandung customers who use e-commerce before and during the digitalization period. This is considered quantitative research. The study's population and sample size were 112 respondents. The collected data was analyzed using linear regression. The regression coefficient results indicate that the constant has a large impact on consumer behavior, with a high level of statistical significance. This demonstrates that, even at the zero sales level, the value is not statistically significant, despite having a significant consumer behavior level coefficient. However, there are coefficients for the independent variables. These findings suggest that, in the context of this study, increasing sales volume had no meaningful impact on consumer behavior. The study concluded that there was no substantial change in consumer behavior toward e-commerce in Bandung Regency.
The Effectiveness of Branding Campaigns on Social Media Ningrum Resmawa, Ira; Masruroh, Siti; Maulida, Sofia
Journal of Management Vol. 3 No. 2 (2024): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

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This study aims to evaluate the effectiveness of branding campaigns on social media by identifying the influence of various variables such as content type, content duration, social media platform, interaction, target audience, and budget on Brand Awareness. Using data from 100 respondents involved in branding campaigns on social media, this study applies multiple linear regression methods to analyze the relationship between independent variables and Brand Awareness as the dependent variable. The reliability of the research instrument, as measured by Cronbach's Alpha, reached 0.927, indicating very good internal consistency. The results of the analysis show that content duration and budget have a significant and positive effect on Brand Awareness, with p values ​​of 0.001 and 0.000, respectively. In contrast, the interaction and target audience variables do not show a significant effect, with p values ​​of 0.498 and 0.123, respectively. The regression model used shows an R² value of 0.594, indicating that 59.4% of the variation in Brand Awareness can be explained by the variables in the model. The ANOVA test supports the overall significance of the model with F value = 34.680 and p = 0.000.These findings highlight the importance of duration and budget in social media branding campaigns and provide valuable insights for marketers to design more effective strategies. This study recommends considering increasing the duration and budget allocation in branding campaigns and conducting further research to explore other factors that may affect Brand Awareness.
Co-Authors Agus Mokodompit, Eliyanti Akhmad, Jaenudin Astuti, Enny Diah Dwita, Febrisi Falqi, Sarah Maulidah Hamdany, Mohammad Azharie Hamzah Hamzah Himawan Pramulanto Jalaludin, Jalaludin Muhammad Ridwansyah Ningrum Resmawa, Ira Nurwijayanti Prillia Haliawan Haliawan Ramadhani Hamzah Ria Estiana Rina Nurhayati Setiawan, Roy Sidjabat, Sonya Siti Masruroh Slamet Maryoso Sri Purwati, Sri Sudarma, Ade Sufyati HS SUSANTO Tati Handayani, Tati Wahyu Wibowo