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All Journal Jurnal Manajemen Teknologi SULUH: Jurnal Abdimas Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Multidisiplin West Science Abdi Implementasi Pancasila: Jurnal Pengabdian kepada Masyarakat West Science Business and Management Indo-Fintech Intellectuals: Journal of Economics and Business International Journal of Multidisciplinary Approach Research and Science Atestasi : Jurnal Ilmiah Akuntansi
Wulandjani, Harimurti
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Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Library & Information Science Public Health Social Sciences Other

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Journal : West Science Business and Management

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The Role of R&D in Oligopoly Competition: Are Companies in Oligopoly Markets More Innovative? Judijanto, Loso; Wulandjani, Harimurti
West Science Business and Management Vol. 3 No. 01 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i01.1737

Abstract

This study investigates the role of Research and Development (R&D) in fostering innovation within oligopolistic markets, addressing whether firms in these markets are more innovative compared to those in other market structures. Employing a systematic literature review approach, 15 Scopus-indexed publications were analyzed to synthesize insights on R&D intensity, innovation strategies, and the influence of regulatory environments in oligopolies. The findings reveal that firms in oligopolistic markets exhibit higher R&D intensity due to their resource capabilities and competitive dynamics. Innovation is driven by rivalry, collaborative strategies, and supportive regulatory frameworks. However, excessive market concentration can dampen innovation by reducing competitive pressures. Industry-specific trends further highlight variations in innovation outcomes, with high-tech sectors demonstrating higher R&D activity. These results have implications for policymakers and business leaders, emphasizing the need for balanced regulatory policies and strategic R&D investments to maximize innovation outcomes in oligopolistic markets.
The Influence of Green Marketing, Environmental Awareness, and Consumer Value on Sustainable Purchase Intentions Wulandjani, Harimurti; Akbari, Deni Adha; Arniwita, Arniwita; Mayratih, Siska; Purwaningsih, Nining; Sudarmanto, Eko
West Science Business and Management Vol. 3 No. 01 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i01.1764

Abstract

This study examines the influence of green marketing, environmental awareness, and consumer values on sustainable purchasing intentions in Indonesia. Using a quantitative approach with a sample size of 150 respondents, data were collected via a Likert scale (1-5) and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) software. The findings reveal that all three constructs significantly and positively influence sustainable purchasing intentions, with environmental awareness emerging as the strongest determinant. Green marketing initiatives effectively enhance consumer trust, while consumer values play a critical role in aligning ethical consumption with purchasing behaviors. The study underscores the importance of integrating environmental awareness campaigns and value-driven marketing strategies to promote sustainable consumption in Indonesia. Recommendations for businesses and policymakers are provided to further advance sustainable practices in the region.
Co-Authors Ahmad Fikri Ahmad Fikri Akbar, Milad Nufal Akbari, Deni Adha Anwar, Laksamana Agung Aprillia, Gina Dwi Arniwita, Arniwita Aryo Seno Aulia, Triana Zuhrotun Azajarah, Tiara Rima Baharuddin, Gunawan Basuki Rahmat Masdi Siduppa Destriyanti, Amalia Dewi Trirahayu Fujianti, Lailah Hermawanti, Ati Iha Haryani Hatta Judijanto, Loso Juliana Juliana Lies Putriana Margery, Errie Mayratih, Siska Mulyadi Mulyadi Murni, Yetti Nining Purwaningsih Nurul Hilmiyah Permana , Erwin Permana, Erwin Permata, Irma Sari Puspa Rahajeng, Denisa Rahman, Kristanti Rumanintya Lisaria Putri, Rumanintya Lisaria Setiawan, Yusuf Sudarmanto, Eko Supriadi Thalib Thalib, Supriadi Thalib, Supriyadi Widarto Rachbini Widarto Rachbini Yusuf, Setiarini Zulfikri, Agung