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All Journal Jurnal Manajemen Teknologi Jurnal EMT KITA SULUH: Jurnal Abdimas Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Multidisiplin West Science Abdi Implementasi Pancasila: Jurnal Pengabdian kepada Masyarakat West Science Business and Management Indo-Fintech Intellectuals: Journal of Economics and Business International Journal of Multidisciplinary Approach Research and Science Jurnal Ragam Pengabdian Atestasi : Jurnal Ilmiah Akuntansi
Wulandjani, Harimurti
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Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Library & Information Science Public Health Social Sciences Other

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Analisis Bibliometrik Personalisasi dalam Implementasi Pemasaran Berkelanjutan Margery, Errie; Wulandjani, Harimurti
Jurnal Multidisiplin West Science Vol 3 No 03 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i03.1052

Abstract

Personalisasi dalam pemasaran telah menjadi semakin penting dalam konteks praktik bisnis yang berkelanjutan. Penelitian ini bertujuan untuk melakukan analisis bibliometrik yang komprehensif terkait dengan personalisasi dalam implementasi pemasaran berkelanjutan. Dengan menggunakan metode bibliometrik, studi ini mengidentifikasi literatur yang relevan dan berkontribusi dalam bidang personalisasi pemasaran dan pemasaran berkelanjutan, menganalisis tren penelitian yang ada, serta mengembangkan panduan atau rekomendasi praktis bagi pelaku bisnis untuk mengintegrasikan personalisasi dalam strategi pemasaran berkelanjutan. Hasil pemetaan jaringan kata kunci mengungkapkan perkembangan yang signifikan dalam penelitian tentang personalisasi, dengan fokus yang semakin meningkat pada aplikasi personalisasi dalam pemasaran, pendidikan, dan kedokteran. Implikasi dari analisis ini memberikan wawasan yang berharga bagi pengembangan strategi pemasaran berkelanjutan yang lebih efektif dan berorientasi pada konsumen di era industri modern.
Pengaruh Kemudahan Penggunaan, Keamanan Privasi, Dan Electronic Word Of Mouth Terhadap Loyalitas Pelanggan Marketplace Di Indonesia Dengan Mediasi E-Satisfaction Wulandjani, Harimurti; Supriadi Thalib; Widarto Rachbini; Aryo Seno; Ahmad Fikri
Atestasi : Jurnal Ilmiah Akuntansi Vol. 8 No. 2 (2025): April - September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/atestasi.v8i2.2066

Abstract

The rapid growth of online marketplaces in Indonesia has significantly transformed consumer shopping behavior. Increasing competition requires each platform to maintain customer satisfaction and loyalty through various factors, such as ease of use, security & privacy, and electronic word of mouth (e-WOM). This study aims to analyze the influence of these factors on customer loyalty in Indonesian marketplaces, with e-satisfaction as a mediating variable. A quantitative explanatory research approach was employed by conducting an online survey of 380 active marketplace users. Data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results indicate that ease of use and e-WOM have a significant positive effect on both e-satisfaction and customer loyalty. Meanwhile, security & privacy do not directly affect loyalty but significantly influence e-satisfaction. Furthermore, the findings confirm that e-satisfaction plays a strong mediating role in the relationship between independent variables and customer loyalty. The study implies that enhancing user satisfaction is a key strategy for fostering long-term customer loyalty in Indonesian marketplaces.
Pengaruh Parasocial Relationship dan Electronic Word of Mouth (E-WOM) di Instagram terhadap Purchase Intention Produk Adidas Samba (Studi pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Pancasila) Wardany, Melani Eka; Wulandjani, Harimurti
Jurnal EMT KITA Vol 10 No 3 (2026): JULY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i3.6348

Abstract

This study aims to analyze the influence of parasocial relationships and electronic word of mouth (E-WOM) on Instagram on the purchase intention of Adidas Samba products among students of the Faculty of Economics and Business, Pancasila University. The sampling method used was non-probability sampling with a purposive sampling technique, with a sample size of 100 respondents. The data collection instrument used a questionnaire distributed through Google Form. This study uses a quantitative approach with SPSS version 29 analysis techniques and uses validity tests, reliability tests, classical assumption tests, multiple linear regression tests, as well as t-tests and F-tests. The results show that parasocial relationships and E-WOM partially and simultaneously have a positive and significant effect on the purchase intention of Adidas Samba products. This finding indicates that the stronger the emotional closeness with influencers and the more positive reviews consumers receive on Instagram, the higher the students' purchase interest in Adidas Samba products.
Faith-Based Consumer Behavior: The Role of Religiosity in Shaping Customer Loyalty in Islamic Banking Wulandjani, Harimurti
Jurnal Ragam Pengabdian Vol. 2 No. 3 (2025): September-Desember "Community Empowerment Through Digital Literacy Programs to
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/4j9gkc03

Abstract

This study examines the effect of religiosity on customer loyalty among Bank Syariah Indonesia (BSI) customers from a faith-based consumer behavior perspective. A quantitative approach with a causal cross-sectional design was employed. Data were collected through questionnaires from 301 BSI customers selected using purposive sampling. Religiosity was measured using indicators adapted from Usman (2016), while customer loyalty was measured using the scale developed by Harris and Goode (2004). Data were analyzed using IBM SPSS Statistics 27 through validity and reliability tests, classical assumption tests, simple linear regression, hypothesis testing, and coefficient of determination analysis. The findings indicate that religiosity has a positive and significant effect on customer loyalty. Customers with stronger religious commitment tend to demonstrate greater loyalty toward Islamic banking services. These findings support the faith-based consumer behavior perspective, suggesting that religious values remain an important factor influencing consumer attitudes and loyalty in Islamic banking.
Co-Authors Ahmad Fikri Ahmad Fikri Akbari, Deni Adha Anwar, Laksamana Agung Aprillia, Gina Dwi Arniwita, Arniwita Aryo Seno Aulia, Triana Zuhrotun Azajarah, Tiara Rima Baharuddin, Gunawan Destriyanti, Amalia Dewi Trirahayu Eko Sudarmanto Fujianti, Lailah Hermawanti, Ati Iha Haryani Hatta Judijanto, Loso Juliana Juliana Lies Putriana Margery, Errie Mayratih, Siska Mulyadi Mulyadi Murni, Yetti Nining Purwaningsih Nurul Hilmiyah Permana , Erwin Permana, Erwin Permata, Irma Sari Puspa Rahajeng, Denisa Rahman, Kristanti Rumanintya Lisaria Putri, Rumanintya Lisaria Supriadi Thalib Thalib, Supriadi Thalib, Supriyadi Wardany, Melani Eka Widarto Rachbini Widarto Rachbini Yusuf, Setiarini Zulfikri, Agung