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All Journal Signifikan : Jurnal Ilmu Ekonomi Warmadewa Economic Development Journal (WEDJ) Wacana Ekonomi : Jurnal Ekonomi, Bisnis dan Akuntansi Journal of Tourism Economics and Policy Jurnal Pengabdian Masyarakat Bestari (JPMB) Dharma Jnana Journal of Governance, Taxation, and Auditing Javanologi: International Journal of Javanese Studies
Purnami, Anak Agung Sri
Universitas Warmadewa
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Public Health Social Sciences

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The Influence of Product Quality, Price, and Online Promotion on Purchasing Decisions Putri, Made Ari Nadia; Putra, I Putu Iwan Pramana; Purnami, Anak Agung Sri
Journal of Governance, Taxation and Auditing Vol. 4 No. 4 (2026): Journal of Governance, Taxation and Auditing (April - June 2026)-In Progress
Publisher : PT Keberlanjutan Strategis Indonesia

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Abstract

The phenomenon that occurs in this study is related to changes in consumer behavior towards digital through the increasingly competitive Shopee e-commerce platform where the consumer response rate is below 70 percent based on 2024 review statistical data, this causes a decrease in sales due to fluctuations, where product quality, price and online promotions are the main determining factors for purchasing decisions, especially at the Orianaeyewear Store. This study aims to determine the effect of product quality, price, and online promotions on purchasing decisions in Shopee e-commerce (case study at the Orianaeyewear Store in Gianyar). The number of populations in this study is not known for certain, therefore the sample in this study was selected using the Hair formula with a total sample of 100 respondents. The data analysis technique used in this study uses multiple linear regression analysis. The results of the study state that product quality, price and online promotions have a significant positive effect on purchasing decisions in Shopee E-commerce (Case Study at the Orianaeyewear Store in Gianyar). Product quality has a positive and significant effect on purchasing decisions in Shopee E-commerce (Case Study at the Orianaeyewear Store in Gianyar). Price has a positive and significant effect on purchasing decisions on Shopee e-commerce (Case Study on Orianaeyewear Store in Gianyar). Online promotions have a positive and significant effect on purchasing decisions on Shopee e-commerce (Case Study on Orianaeyewear Store in Gianyar).
Co-Authors Anak Agung Ayu Erna Trisnadewi Darma, I Ketut Desak Ayu Sriary Bhegawati I Gusti Ayu Athina Wulandari I Gusti Lanang Putra I Gusti Putu Khresna Kusumawardhana I Ketut DARMA I Ketut Selamet I Komang Putra I Made Sara Ketut Sudarmini Made Dian Putri Agustina Ni Made Rustini, Ni Made Pardita, Dewa Putu Yudi Putra, I Putu Iwan Pramana Putri, Made Ari Nadia Sang Ayu Kompyang Dian PRATIWI Selamet, I Ketut Vania Maria Sarmento Naro