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All Journal CAUCHY: Jurnal Matematika Murni dan Aplikasi Al-Adzka: Jurnal Ilmiah Pendidikan Guru Madrasah Ibtidaiyah Journal of Economic, Bussines and Accounting (COSTING) JISIP: Jurnal Ilmu Sosial dan Pendidikan International Journal of Demos JIIP (Jurnal Ilmiah Ilmu Pendidikan) INVEST : Jurnal Inovasi Bisnis dan Akuntansi Jurnal Ilmiah Wahana Pendidikan el-Madib: Jurnal Pendidikan Dasar Islam Journal of Innovation Research and Knowledge Jurnal Pengabdian Masyarakat Bangsa Cendikia: Jurnal Pendidikan dan Pengajaran Cendikia Pendidikan Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Jurnal Pengabdian Masyarakat Mentari Lumbung Aksara: Jurnal Pendidikan Bahasa dan Sastra Indonesia
Khoirunisa, Khoirunisa
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Journal : Jurnal Imiah Pengabdian Pada Masyarakat (JIPM)

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Strategi Marketing Digital Homestay Dalam Upaya Pengembangan Desa Wisata Tambong Kabupaten Banyuwangi Bitsyi Naviri Ismaniar; Beby Dwi Febriyanti; Khoirunisa, Khoirunisa; Dheanita Sekarini Octanisa; Reni Nur Jannah
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

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Abstract

This community service aims to enhance the digital marketing skills of homestay operators in Tambong Village to support the development of the tourism village. Through training and mentoring, participants were introduced to the use of social media, OTA (Online Travel Agent) platforms, and Google My Business. The activity involved local tourism awareness groups (Pokdarwis), village-owned enterprises (BUMDes), and village officials. The results showed improved digital literacy, increased homestay visibility, and enhanced competitiveness of the destination on online platforms. This strategy proved effective in expanding market reach, encouraging community participation, and strengthening the local economy through sustainable tourism. Digital transformation is a crucial step toward building an independent and competitive tourism village.
Co-Authors Aditiya, Novela Agus Rustamana Aini, Alya Qurota Al Wiyah Andi Prastowo Andrie Alamin Ayu Febriyanti, Ayu Bitsyi Naviri Ismaniar Dheanita Sekarini Octanisa Febriyanti, Beby Dwi Icah Munika Ismaniar, Bitsy Naviri Ismaniar, Bitsyi Naviri Jamaludin, Asep Jannah, Reni Nur Karim, Corina M. Muslikh Maemonah, Maemonah Mohamad Muslikh Muhammad Harun Ma’rifatullah6 Muhammad Maulana Muhammad Solihin, Muhammad Muliatik, Sri Naidi Wizaya Nandang Nandang Octanisa, Dheanita Sekarini Pajrini, Ani Pasaribu, Gumarpi Rahis Patmah, Nurul Ranuyoga Asryandi Reni Nur Jannah Ririn Uke Saraswati Santosa, Wahyuningsih Sarmin Sarmin Senjaya, Arip Siti Fatimah Sobri Sobri Soedjatmoko, Soedjatmoko Sutrisno, Sutrisno Wawan Wawan Wiyah, Al