<![CDATA[Global warming has triggered extreme weather that negatively affects skin health, including damage, premature aging, and increased risk of skin cancer, prompting the use of skincare products. E-commerce platforms like Sociolla simplify skincare purchases, but the abundance of choices and varying skin reactions make product selection challenging. This study aims to assist consumers in making smarter purchase decisions by analyzing user reviews using sentiment analysis with a lexicon-based approach and the Multinomial Naive Bayes algorithm to classify reviews as positive or negative. The process includes data collection, text preprocessing, model development, and performance evaluation. The results show that this method achieved an accuracy of 80,64%, demonstrating its effectiveness in helping consumers filter reviews and select appropriate skincare products.]]>
