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All Journal Teknobuga : Jurnal Teknologi Busana dan Boga Widya Cipta : Jurnal Sekretari dan Manajemen JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Jurnal Abadimas Adi Buana International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) EKONOMIKA45 Indonesian Community Journal Jurnal Manajemen Perhotelan Journal Community Service Consortium Journal of Economic Education and Entrepreneurship Studies Journal of Economics, Entrepreneurship, Management Business and Accounting
Moses Soediro
Universitas Ciputra
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Public Health Social Sciences Other

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Pengaruh Penerapan SOP terhadap Efektivitas Kinerja Internal dan Dampaknya terhadap Kualitas Produk UMKM Kuliner di Surabaya Yuwono, Victor Kurniawan; Soediro, Moses; Grasielda, Ivana
Jurnal Manajemen Perhotelan Vol. 11 No. 1 (2025): MARET 2025
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/jmp.11.1.59-66

Abstract

Kualitas sumber daya manusia memiliki pengaruh yang signifikan terhadap kinerja dari sebuah usaha ataupun UMKM. Sebuah pelatihan dan pengarahan terhadap disiplin dalam implementasi SOP terhadap karyawan sangat berdampak dalam pada peningkatan kedisiplinan karyawan maupun kualitas operasional usaha (Ulfatur, 2025). Penerapan SOP yang tepat juga membantu sebuah usaha agar produk and kulitas dari sebuah produk dan jasa meningkat (Istiqomah, 2023). Berdasarkan data dari Dinas Koperasi, Usaha Kecil dan Menengah, serta Perdagangan (Dinkopdag) Kota Surabaya, hingga tahun 2024 terdapat sekitar 55.509 pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di sektor makanan dan minuman (mamin) di Surabaya (Meilita, 2024). Karena itu penelitian ini bertujuan untuk menganalisis pengaruh penerapan Standar Operasional Prosedur (SOP) terhadap efektivitas kinerja internal serta dampaknya terhadap kualitas produk pada pelaku UMKM kuliner di Surabaya yang telah mengikuti pelatihan dari Pemerintah Kota. Penelitian ini menggunakan pendekatan kuantitatif deskriptif dengan teknik purposive sampling kepada 102 UMKM yang telah mendapatkan pelatihan SOP. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan metode Structural Equation Modeling – Partial Least Squares (SEM-PLS). Hasil penelitian menunjukkan bahwa penerapan SOP berpengaruh signifikan terhadap efektivitas kinerja internal dan kualitas produk. Efektivitas kinerja internal juga terbukti memiliki pengaruh signifikan terhadap kualitas produk serta memediasi hubungan antara SOP dan kualitas produk. Temuan ini menegaskan pentingnya implementasi SOP yang konsisten dalam meningkatkan efisiensi kerja dan mutu hasil produksi UMKM. Penelitian ini memberikan kontribusi praktis bagi pemerintah daerah dan pelaku UMKM dalam merancang strategi pemberdayaan yang lebih berkelanjutan.
Peran Mediasi Citra Merek pada Inovasi Produk dan Relationship Marketing terhadap Loyalitas Pelanggan di Restoran X Surabaya Kusuma, Celine Patricia; Limorita, Clarissa; Moses Soediro; Leoparjo, Fabiola
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 2 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i2.16836

Abstract

The research examines how product innovation and relationship marketing influence customer loyalty at Restaurant X in Surabaya, where brand image serves as a mediating variable. A quantitative research technique was applied by collecting data through a survey which involved 120 participants selected by a purposive sampling. Data was gathered through an online questionnaire utilizing a Likert Scale from 1 to 4. The data were processed using SmartPLS. The results of this study show that, 1)Product Innovation positively influences Brand Image, 2) Relationship Marketing positively influences Brand Image, 3) Brand Image positively influences Customer Loyalty, 4) Product Innovation positively influences Customer Loyalty through Brand Image, 5) Relationship Marketing positively influences Customer Loyalty through Brand Image.
PENGARUH STORE ATMOSPHERE DAN KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING DI HARMONI SQUARE GRAND MERCURE JAKARTA HARMONI Ashley, Felicia; Kurniawan Yuwono, Victor; Grasielda, Ivana; Soediro, Moses
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 1 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i1.16459

Abstract

The purpose of this study is to examine the effect of store atmosphere (X1) and service quality (X2) on customer loyalty (Y) through customer satisfaction (Z) as an intervening variable at Harmoni Square Grand Mercure Jakarta Harmoni. A purposive sampling method was used to distribute a 4-Likert scale questionnaire to 152 customers of Harmoni Square Grand Mercure Jakarta Harmoni online via Google Form and in person. The structural equation model based on Partial Least Squares (PLS-SEM) was used to identify characteristics that have a significant impact on customer loyalty at Harmoni Square Grand Mercure Jakarta Harmoni. The questionnaire consists of two parts: the first part includes respondent identity data such as name, gender, age, and occupation, while the second part includes research variables such as store atmosphere, service quality, customer satisfaction, and customer loyalty. The data analysis results indicate that there is a significant effect and positive value between the store atmosphere and customer satisfaction, service quality and customer loyalty, service quality and customer satisfaction, and customer satisfaction and customer loyalty. However, the store atmosphere and customer loyalty variables have a less significant effect. Furthermore, this study also shows that customer satisfaction partially mediates the relationship between store atmosphere and service quality towards customer loyalty.
The Effect of Food Quality, Social Media Marketing and Brand Awareness on Consumer Repurchase Interest in Mama Bread Piter, Jessica; Soediro, Moses; Yuwono, Victor Kurniawan; Irtanto, Devina; Grasielda, Ivana
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 4 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i4.18702

Abstract

One of the businesses that has begun to utilize social media in buying and selling activities is the culinary industry. Mama Bread is a business engaged in the food and beverages sector, specifically a homemade-based bakery established in 2010 and located in Lombok. Mama Bread faces an issue related to consumer repurchase intention, as the business tends to be unable to attract previous customers to make repeat purchases. Based on a preliminary survey conducted by the researcher, problems were found in food quality, social media marketing, and brand awareness. The purpose of this study is to determine the effect of food quality on consumer repurchase intention at Mama Bread, the effect of social media marketing on consumer repurchase intention at Mama Bread, and the effect of brand awareness on consumer repurchase intention at Mama Bread. This study involved a total sample of 150 Mama Bread consumers. The research method used is quantitative, with multiple linear regression analysis using the Statistical Product and Service Solution (SPSS). The results of this study indicate that food quality, social media marketing, and brand awareness have a positive and significant effect on consumer repurchase intention at Mama Bread.
PENGARUH CUSTOMER VALUE TERHADAP REPURCHASE INTENTION DENGAN GREEN MARKETING SEBAGAI PEMODERASI PADA STARBUCKS DI PAKUWON TRADE CENTER SURABAYA Tjokro, Jocelin Leony; Widagdo, Jason; Soediro, Moses; Leoparjo, Fabiola
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 4 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i4.18763

Abstract

Using green marketing as a moderating variable, this study wants to find out how customer value affects Starbucks patrons' intentions to repurchase in Pakuwon Trade Center (PTC) in Surabaya. Data from 200 respondents who had bought Starbucks products at PTC Surabaya, were between the ages of 17 and 65, and were aware of the company's green marketing initiatives such as the use of eco-friendly packaging, sustainability promotions, or the Bring Your Own Tumbler program were collected quantitatively using the Structural Equation Modeling–Partial Least Square (SEM-PLS) method. The findings show that repurchase intention is positively and significantly impacted by customer value and positively impacted by green marketing. Additionally, green marketing modifies the association between customer value and desire to repurchase, suggesting that eco-friendly marketing tactics enhance the impact of perceived value on consumers' intentions to make additional purchases. In the cutthroat food and beverage (F&B) sector, like Starbucks, these results demonstrate how crucial it is to combine green marketing tactics with consumer value to increase customer loyalty.
Optimizing the Use of Working Capital in an Effort to Increase Company Profitability Dirmansyah Darwin; Soni Suardi; Salim Diarra; Moses Soediro; Ivana Grasielda
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 2 No 1 (2024): Volume 2, Issue 1, January 2024
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v2i1.291

Abstract

This research aims to determine the optimization of the use of working capital in an effort to increase company profitability at PT. Semen Indonesia (Persero) Tbk. This research is quantitative descriptive. The population in this research is the financial statements of PT. Semen Indonesia (Persero) Tbk, and the sample for this research is the financial report of PT. Semen Indonesia (Persero) Tbk for the 2019-2023 period. The data collection technique used is financial ratios, namely liquidity ratios using the current ratio, activity ratios using working capital turnover, and profitability ratios using Net Profit Margin (NPM). The research results show that efficient use of working capital can increase company profitability. The results of data analysis from the assessment of each ratio can be concluded that the liquidity ratio using the current ratio calculation can be said to be quite good during the 2019-2023 period. The activity ratio using working capital turnover calculations is said to be good during the 2019-2021 period, but in the 2022-2023 period the activity ratio is categorized as not good. Profitability ratios using NPM obtained fluctuating results during the 2019-2023 period. The company's NPM in 2019-2021 was efficient, but in 2022-2023 the company's NPM was categorized as inefficient.
Co-Authors Adrie Oktavio Agustinus Nugroho Anggun, Jaqueline Vanessa Ashley, Felicia Baswara Yua Kristama Bella Aurellia Natalie Christopher, Vern Devina Irtanto Dirmansyah Darwin Evin William Goutama Fabiola Leoparjo Hari Minantyo Irra Chrisyanti Dewi Ivana Grasielda Ivana Grasielda J. E. Sutanto J.E Sutanto J.E. Sutanto Justin Kosli Kamil, Ibrahim Kezia Kezia Kristian Agung Nugraha Kusuma, Celine Patricia Lau, Jason Liestya Padmawidjaja Limorita, Clarissa Lutfiyah, Farida Hasna Masbudi, Rama Indrawan Michael Ricky Sondak Nurbianto, Amanda Threesya Nurillah, Salman Haji Piter, Jessica Prasetyon Sepsi Winarno Putri, Alma Rasikah Reviva Rahmah Renanda Fantika Saleh, Nini Jayanti Salim Diarra Setiabudi, Mellisa Soni Suardi Sulimto, Feliciana Octavia Suputri, Ni Putu Febriana Eka Tjokro, Jocelin Leony Verina Wijaya Victor Kurniawan Yuwono Victor Yuwono Widagdo, Jason Widyawati, Christy Zamir, Nabilah Husniah