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Pengaruh E-Commerce, Product Review dan Influencer terhadap Keputusan Pembelian Melalui Marketplace Shopee (Studi Terhadap Masyarakat di Kampung Way Agung, Kabupaten Way Kanan) Wijayanti, Dini; Suhaimi, Suhaimi; Arifin, Nabilla Nur; Barusman, Tina Miniawati; Sari, Wenny Permata
VISIONIST Vol 12, No 1 (2023): Maret
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jmv.v12i2.3208

Abstract

Tujuan yang hendak dicapai melalui penelitian ini adalah untuk mengetahui dan menganalisis pengaruh e-commerce, product review dan influencer marketing baik secara parsial maupun bersama-sama terhadap keputusan pembelian masyarakat Kampung Way Agung melalui Marketplace Shopee. Desain penelitian yang digunakan yaitu penelitian kausal dengan metode penelitian menggunakan penelitian survei dengan pendekatan statistik. Analisis data statistik menggunakan regresi linier dengan Program SPSS.Hasil penelitian menunjukkan bahwa secara parsial maupun simultan variabel e- commerce, product review dan influencer secara bersama-sama berpengaruh terhadap keputusan pembelian melalui Marketplace Shopee. Saran yang dapat dikemukakan hendaknya konsumen berhati-hati untuk memilih penjual/seller, hendaknya masyarakat membaca dengan teliti mengenai rekomendasi yang diulas oleh konsumen yang telah membeli produk, hendaknya konsumen harus bijak menyikapi apakah produk yang dipromosikan influencer sesuai dengan kebutuhan.
Pengaruh Kualitas Layanan Pada Sahara Tour And Travel Guide Pahawang Indonesia Terhadap Kepuasan Pengunjung dan Selanjutnya Keinginan Kembali Wisatawan Ke Pulau Pahawang Pesawaran : Penelitian Muhammad Valerio Respati; Tina Miniawati Barusman Virgawenda
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 4 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 4 (April 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v3i4.1424

Abstract

Sahara Tour And Travel adalah penyalur wisatawan yang sudah beberapa tahun di percaya menyediakan jasa perjalanan berbagai wisata yang ada di Lampung. Sahara Tour And Travel merupakan pelopor hadirnya agen perjalanan wisata untuk destinasi Pulau Pahawang dan sekitarnya. Mengetahui pengaruh kualitas layanan terhadap keinginan kembali wisatawan ke Pulau Pahawang melalui kepuasan pengunjung. Penelitian di lakukan dengan metode penelitian kuantitatif. Populasi untuk penelitian ini berjumlah 214 pengunjung pada Sahara Tour And Travel Guide Pahawang Indonesia. Analisis data menggunakan analisis regresi linear sederhana di lanjutkan dengan uji sobel. Berdasarkan hasil dalam penelitian dan pembahasan maka dapat disimpulkan bahwa Kualitas Layanan mempengaruhi Keinginan Kembali secara signifikan sebesar Kualitas Layanan berpengaruh pada Keinginan Kembali pada Sahara Tour And Travel Guide Pahawang Indonesia, Kepuasan Pengunjung mempengaruhi Keinginan Kembali secara signifikan yang artinya Kepuasan Pengunjung memegang peranan penting dalam meningkatkan Keinginan Kembali pada Sahara Tour And Travel Guide Pahawang Indonesia, Kualitas Layanan mempengaruhi Keinginan Kembali dengan Kepuasan Pengunjung sebagai mediator dalam meningkatkan Keinginan Kembali pada Sahara Tour And Guide Pahawang Indonesia.
THE QUALITY OF PUBLIC SERVICES AND ITS INFLUENCE ON THE PUBLIC SATISFACTION INDEX AT SUKOHARJO DISTRICT OFFICE, PRINGSEWU REGENCY IN 2024 Setyaningsih, Leni; Virgawenda, Tina Miniawati Barusman; Barusman, Andala Rama Putra
Journal of Management, Business and Social Sciences Vol. 2 No. 2 (2024): May
Publisher : Program Studi Magister Manajemen

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Abstract

This study aims to investigate the influence of public service quality on the Public Satisfaction Index (IKM) at the Sukoharjo District Office, Pringsewu Regency, by employing a quantitative research method with a population consisting of 73 hamlet heads. Data analysis was carried out using the t-test, F-test, and multiple linear regression through SPSS software. The findings reveal that the tangible and reliability variables do not have a significant impact on the Public Satisfaction Index, as indicated by t-values smaller than the t-table. In contrast, the responsiveness variable shows a significant effect with a t-value of 1.995 exceeding the t-table, while assurance also demonstrates a significant relationship with a t-value of 2.076 and a significance level of 0.042, which is below the threshold of 0.05. Similarly, empathy exerts a significant effect with a t-value of 2.600 and a significance level of 0.011, both confirming its influence on public satisfaction. Descriptive statistical analysis further highlights that the highest indicator for tangibles is the availability of representative office buildings (4.96), for reliability is the provision of free services (4.33), for responsiveness is the delivery of well-responded services (4.73), for assurance is the equal treatment in service provision, and for empathy is the implementation of polite and friendly service, which achieved the highest average score (4.23). These results suggest that while physical facilities and reliability contribute less significantly, dimensions such as responsiveness, assurance, and empathy play a more crucial role in shaping public satisfaction with government services at the district level.
EFFECTIVENESS OF THE ACCELERATED STUNTING REDUCTION PROGRAM THROUGH CONVERGENCE ACTION IN NORTH LAMPUNG REGENCY Kofa, Fadhila; Virgawenda, Tina Miniawati Barusman; Defrizal, Defrizal
Journal of Management, Business and Social Sciences Vol. 2 No. 2 (2024): May
Publisher : Program Studi Magister Manajemen

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Abstract

The purpose of this study is to evaluate the effectiveness of the stunting reduction acceleration program through convergence actions and to identify the supporting and inhibiting factors that influence its success in North Lampung Regency. The findings of this research are expected to provide recommendations for improving the program’s implementation. Supporting factors can be maintained and strengthened, while inhibiting factors need to be addressed with appropriate solutions so that the program can be carried out with better quality and sustainability. This research employed a descriptive qualitative approach, with data collected through interviews with 15 informants as well as document reviews from relevant institutions. The measurement of effectiveness was conducted using three approaches: input effectiveness, process effectiveness (covering planning, implementation, and evaluation), and output effectiveness. Based on these approaches, the study concludes that the acceleration program for stunting reduction through convergence actions in North Lampung Regency in 2023 has not yet achieved effective outcomes. This is due to limited understanding among program implementers regarding convergence-based stunting reduction strategies, as well as insufficient optimization of funding sources, particularly from the private sector.
Analysis of Village Budget Management in Gumukrejo Village, Pagelaran District, Pringsewu Regency Yuliana, Yuliana; Barusman, Tina Miniawti
Economic Education and Entrepreneurship Journal Vol 6, No 2 (2023): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

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Abstract

The Village Revenue and Expenditure Budget (APBDes) is a financial plan for the village government that is determined and approved by the village apparatus and the village consultative council, which is stipulated by village regulation. Gumukrejo Village's revenue is obtained through village fund revenue, tax revenue sharing and levies. The allocation of village funds and village financial assistance aims to develop and facilitate the people of Gumukrejo Village, while the Dessa Gumukrejo expenditure budget is issued for the management of village development, education and health sectors, and transportation roads. The purpose of this research is to find out how the management of the Gumukrejo Village Revenue and Expenditure Budget in Pagelaran Sub-district, Pringsewu Regency. This research uses field research methods consisting of interviews, observations, and documentation on respondents. The approach used in this research is qualitative. The result of this research is that the management of the Gumukrejo Village Budget has been carried out in a transparent and accountable manner, this is based on the role of the community who participate in the process of reporting village budgets and expenditures, laws and regulations, and government regulations. It is hoped that further researchers can provide input and ideas related to the design of village budgets.Keywords: Village Revenue, Village Expenditure, APBDes Management, Village Fund ReportingDOI: http://dx.doi.org/10.23960/E3J/v6i2.216-223
The Effect of Using the PLN Mobile Application on PLN Customer Satisfaction (Case Study at PT PLN ULP Teluk Betung) Putra, Kelvin Pratama; Barusman, Tina Miniawati
Formosa Journal of Multidisciplinary Research Vol. 3 No. 3 (2024): March 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i3.8557

Abstract

This study aims to determine the effect of using the PLN Mobile Application on PLN Mobile Application User Satisfaction. This research is a type of quantitative research by processing primary data using a data collection method through questionnaires given to customers within the scope of PLN ULP Teluk Betung Bandar Lampung. The sample obtained was 100 respondents by taking samples using purposive sampling. The analytical tool in this research uses IBM SPPS Version 2. The analysis method used is multiple linear regression analysis. By using validity test, reality test, t test, and determination coefficient test. The analytical method used is multiple linear regression analysis. The result of this study is that the PLN Mobile application has a significant effect on customer satisfaction.
Analisis Pelaksanaan Reses Dalam rangka Meningkatkan Kinerja Anggota DPRD Kabupaten Tulang Bawang (Studi Kaus Pada Tahun 2020-2021) KS, Yunardi Hasan; Barusman, Tina Miniawati
VISIONIST Vol 14, No 2 (2025): SEPTEMBER
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jmv.v14i2.4691

Abstract

Penelitian ini bertujuan untuk menganalisis pelaksanaan reses dalam rangka meningkatkan kinerja anggota DPRD Kabupaten Tulang Bawang pada tahun 2020–2021. Reses merupakan salah satu instrumen penting bagi anggota DPRD dalam menyerap, menghimpun, dan menindaklanjuti aspirasi masyarakat sebagai bentuk pertanggungjawaban moral dan politis kepada konstituen. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan jenis penelitian deskriptif, yang menekankan pada pemahaman proses dan makna pelaksanaan reses terhadap peningkatan kinerja anggota DPRD. Teknik pengumpulan data dilakukan melalui wawancara, observasi, dan dokumentasi, sedangkan analisis data dilakukan secara interaktif melalui reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa pelaksanaan reses berkontribusi terhadap peningkatan kinerja anggota DPRD Kabupaten Tulang Bawang yang ditinjau dari aspek produktivitas, kualitas layanan, responsivitas, responsibilitas, dan akuntabilitas. Peningkatan produktivitas dilakukan melalui optimalisasi komunikasi dengan masyarakat, baik secara langsung maupun melalui media massa dan media sosial. Kualitas layanan ditunjukkan melalui intensitas interaksi dengan konstituen sehingga aspirasi masyarakat dapat tersampaikan dengan lebih baik. Responsivitas dan responsibilitas tercermin dari kemampuan anggota DPRD dalam menyusun agenda reses secara efektif serta mengedukasi masyarakat mengenai pentingnya penyampaian aspirasi. Sementara itu, akuntabilitas diwujudkan melalui penyusunan laporan hasil reses yang menjadi dasar pengajuan aspirasi kepada pemerintah daerah. Penelitian ini menyimpulkan bahwa pelaksanaan reses yang terencana dan akuntabel dapat meningkatkan kinerja anggota DPRD, meskipun masih ditemui berbagai hambatan dalam implementasinya..
Analysis Of Service Quality At Se'indonesia Brand Fast Food Restaurants In Bandar Lampung Tina Miniawati Barusman Virgawenda; Romarito Pandiangan
International Journal of Education, Vocational and Social Science Vol. 5 No. 01 (2026): International Journal of Education, Vocational and Social Science( IJVESS)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v5i01.2931

Abstract

The competition in the fast food restaurant industry in Indonesia, particularly in the city of Bandar Lampung, requires every business actor to provide optimal service quality in order to maintain customer satisfaction and loyalty. Se'Indonesia fast food restaurants, as one of the culinary business operators, face challenges in maintaining service consistency amid increasing consumer expectations regarding speed, accuracy, comfort, and the attitude of service staff. The problem addressed in this study focuses on the quality of service provided and the extent to which the service has met consumer expectations. The purpose of this study is to analyze and describe the service quality at Se'Indonesia brand fast food restaurants in Bandar Lampung. The method used in this research is a descriptive method with a qualitative approach. Data were collected through interviews, observations, and documentation. The collected data were analyzed then inductively to understand the actual conditions of the services provided by the restaurant based on consumer perceptions and field observations. The results and discussion indicate that the service quality at the Se'Indonesia fast-food restaurant in Bandar Lampung is generally assessed as good, characterized by fast, friendly, and consistent service that is able to meet customer expectations. Most customers experience positive confirmation between their expectations and the actual service performance, although constraints still occur during peak hours, which affects service speed. Efforts to improve service quality have encompassed all SERVQUAL dimensions through improvements in facilities, order accuracy, service speed, employee professionalism, and empathetic attitudes. The integrated implementation of the tangibles, reliability, responsiveness, assurance, and empathy dimensions has been proven to have a positive impact on customer satisfaction and is in line with the SERVQUAL model.
Public Administration Strategy Of The Youth, Sports, And Tourism Office Of Way Kanan Regency In Developing Local Tourism Potential Marwansyah; Tina Miniawati Barusman Virgawenda
International Journal of Education, Vocational and Social Science Vol. 5 No. 01 (2026): International Journal of Education, Vocational and Social Science( IJVESS)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v5i01.2958

Abstract

Regional tourism development is one of the strategic instruments in regional development aimed at improving local economic growth and community welfare. Way Kanan Regency possesses considerable natural and cultural tourism potential; however, its utilization has not yet been optimal. This study aims to analyze the public administration strategy of the Youth, Sports, and Tourism Office of Way Kanan Regency in developing regional tourism based on the Attraction, Accessibility, and Amenity (3A) components. This research employed a descriptive qualitative approach. Data were collected through in-depth interviews, observation, and documentation. The research informants consisted of officials from the Youth, Sports, and Tourism Office, tourism site managers, and other relevant stakeholders. Data analysis was conducted using the interactive model of Miles and Huberman. The results indicate that tourism development strategies in Way Kanan Regency have not been implemented optimally. In terms of Attraction, tourism resources have not been properly curated and managed. Accessibility remains the most significant constraint due to inadequate road infrastructure leading to tourist destinations. Meanwhile, the Amenity aspect shows limited and uneven availability of supporting tourism facilities. These conditions are influenced by weak strategic planning, budget limitations, and suboptimal inter-agency coordination. The study concludes that tourism development in Way Kanan Regency requires strengthening public administration strategies through integrated destination planning, enhanced cross-sector coordination, and sustainable community involvement to ensure effective management of the 3A components.
The Effect Of The Implementation Of E-Performance Assessment, Work Environment, Competence, And Motivation On Employee Performance In The Health Office Of Mesuji District Juwita Diniati Pasaribu; Tina Miniawati Virgawenda Barusman
International Journal of Economics, Business and Innovation Research Vol. 5 No. 02 (2026): February - March, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i02.2936

Abstract

This study aims to analyze the effect of the implementation of the E-Performance System, work environment, competence, and work motivation on employee performance at the Mesuji District Health Office. Employee performance is an important factor in supporting the success of health service delivery, so effective, professional, and performance-based human resource management is needed. The research method used is a quantitative method with a survey approach. The population in this study were all employees of the Mesuji District Health Office with a sampling technique using the census method (total sampling). Data were collected through questionnaires and analyzed using multiple linear regression analysis. Hypothesis testing was carried out through partial tests (t-tests) to determine the effect of each independent variable on employee performance. The results showed that the implementation of the E-Performance System had a positive and significant effect on employee performance with a calculated t value of 3.118 and a significance of 0.003. The work environment also had a positive and significant effect on employee performance with a calculated t value of 2.334 and a significance of 0.023. Competence had a positive and significant effect on employee performance with a calculated t value of 1.198 and a significance of 0.039. In addition, work motivation showed a positive and significant influence on employee performance with a t-value of 2.380 and a significance of 0.025. The implications of this study confirm that strengthening the implementation of the E-Performance System, improving and organizing the work environment, developing employee competencies on an ongoing basis, and increasing work motivation are important factors in improving employee performance at the Mesuji District Health Office. The results of this study are expected to be a consideration for leaders in formulating human resource management policies to improve the quality of health services to the community.
Co-Authors Abdillah Hafizh Afrizal Nilwan Agah Rahadiawan Ahmad Cucus Ahmad Khan Akhmad Suharyo Aminah Aminah Aminah, Aminah Ananda Putri Kusuma Andini Wibowo Andoni Fornio Barusman Anindhyta Sekar Wangi Appin Purisky Redaputri Apriliana Grestiani Aprinisa Arifin, Nabilla Nur Ayu Martha Tilova Barusman, Andala R P Benny Prakarsa Yustianto Budhi Waskito Chairul Anwar Christina Vinella Cindy Vidia Vuspita Defrizal Defrizal Defrizal Defrizal DIKI CAHYADI Dina Aprillia Dora Rinova Edward Okto Nugroho Erlangga Erlangga Erza Gitta Evelyn Felicia Setiawan Evelyn Felicia Setiawan Fajar Abriyanto Febby Widya Ningsih Habiburaman Habiburaman HABIBURRAHMAN, Habiburrahman Hanindyalaila Pienrasmi Haninun Harjanti, Tria Harpain, Harpain Hartabela, Dadang Hendri Dunan Hepiana Patmarina, Hepiana Herry Goenawan Soedarsa HM. Aslam Salim Humaeni, Ali I Ketut Rama Arya Sentosa Ida Farida Ida Farida Imanuriea Anisa Putri Indah Suprihatin Iqsar, Muhammad Irzhafath Raysul Akbar Iskandar Ali Alam Juliaty Ardarina Juwita Diniati Pasaribu Khairudin Khairudin Kofa, Fadhila Kresna Bayu Adji KS, Yunardi Hasan Kusuma, Adi Inzar Lukmanul Hakim M Ardi M. Denu Poyo M. Irfan Daeng Mangemba M. Oktaviannur M. Yusuf S. Barusman Maldarisa Maldarisa Manullang, Bryan Nielsen Marwansyah Mega Agista Mufri Wedanimbi Octaviani Muhammad Rico Pratama Muhammad Valerio Respati Ni Putu Widhia Rahayu Ni Putu Widhia Rahayu Niki Agus Santoso Ninda Hernaini Nurichsan Nurichsan Nurvi Murdiyanto Nuur Rasyid, Satriyawan Okta Ainita Pradnyadana, Kadek Andi Putra, Kelvin Pratama Rahayu Laili Rahmat Indra Pratama Anom Ranny Caroline Ricko Marcellino Riko Ribowo Robby Yuli Endra Romarito Pandiangan Saptarini, Veronika Sartono Sartono Setyaningsih, Leni Siska Septiana Putri Soewito Soewito Sugito - Suhaimi, Suhaimi Syahputra , M Bintang Syamsu Rizal Tri Lestira Putri Warganegara Vera Mafitri Vian Deka Ratama Victoria Ari Palma Akadiati Vincent Lung Vinsensius Ivan Rianto Wendi Purwanto Wenny Permata Sari Wijayanti, Dini Yuliana Yuliana Yunardi Hasan KS Yunita Sari Yustianto, Benny Prakarsa Zaidirina Zaidirina