Article Per Year (5 Year)
p-Index From 2020 - 2025
4.788
P-Index
This Author published in this journals
All Journal Management Studies and Entrepreneurship Journal (MSEJ) (JDAB) Jurnal Dinamika Administrasi Bisnis ABDI MASSA: Jurnal Pengabdian Nasional Berdikari : Jurnal Ekonomi dan Statistik Indonesia RELASI: Jurnal Penelitian Komunikasi GEMAH RIPAH: Jurnal Bisnis Socius: Social Sciences Research Journal Jurnal Social Society Journal of Economics and Economic Policy Jurnal Maisyatuna
Mulyati, Awin
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

Published : 58 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 58 Documents
Search

 1   2   3   4   5 
ANALISIS PENGARUH KUALITAS PELAYANAN, SARANA PRASARANA, DAN KERAGAMAN SATWA TERHADAP KEPUASAN PENGUNJUNG KEBUN BINATANG SURABAYA Lathifa, Laily Nur; Mulyati, Awin; Mulyati, Diana Juni
Jurnal Dinamika Administrasi Bisnis Vol 5 No 1 (2019): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v5i1.2700

Abstract

This study aims to analyze the influence of quality, infrastructure, and diversity of animals at the Surabaya Zoo which is one of the iconic tourist attractions in the center of Surabaya. In its own development KBS has changed from year to year. The Surabaya Zoo which used to be just a place of recreation has now developed its function as a means of protection and preservation, education, research and recreation, of course. Animals that become the collection of KBS from year to year are increasing, both from domestic and abroad. Tourism objects with infrastructure, and complete diversity of animals is one reason tourists visit the Surabaya Zoo. So here researchers measure the influence to be used as a study.The population in this study were visitors who had visited the Surabaya Zoo. The measurement technique of data analysis in this study using SPSS version 16 for windows.Based on the results of tests conducted it is known that at Surabaya Zoo Service Quality, Infrastructure Facilities and Animal Diversity have a significant effect on Visitor Satisfaction.Keywords: Service Quality, Infrastructure, Animal Diversity Visitor Satisfaction.Pendahuluan
PENGARUH STORE ATMOSPHERE CAFETARIA, VARIASI PRODUK, DAN HARGA TERHADAP MINAT BELI KONSUMEN Fitriyani, Liza; Mulyati, Awin; Andayani, Sri
Jurnal Dinamika Administrasi Bisnis Vol 4 No 2 (2018): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v4i2.2676

Abstract

In This study to determine to effect of atmosphere stores, product Variation and Price to Consumer buying interest in Food Coma Daily Cafetaria. Where independent variables are Store Atmosphere (X1), Product Variation (X2), and Price (X3) influence Consumer buying interest (Y). in this population are all consumer of Food Coma Daily Cafetaria samples taken as many as 100 respondent. This sampling method used in Non Random Sampling Method. Then done the analysis through data obtained by using data analysis quantitative. This analysis includes: test of validity, reliability, multiple liner analysis, hypothesis test through t test, F test coefficient of determination analysis (R2).Based on the research has fulfiled the validity and reliability test by obtaining the regression equation as follow: Y = 0,047+ 0,157(X1) + 0,419(X2) + 0,414(X3). Testing t test hypothesis shows that variable Store Atmosphere no significant effect on consumer buying interest. based on the results of this study suggested that Food Coma Daily Cafetaria still maintain the benefits of Store Atmosphere is adequate because some consumers decided to buy because Store Atmosphere and still make one of the main goals because it has a major impact on subsequent purchases. And variable Product Variation and Price significantly influence consumer interest. then F test can know that the three independent variables are meticulous simultaneously affect the dependent variable consumer buying interest can be explained by Store Atmosphere, Product Variation and Price while the rest 52,6% . so the rest factora beyond other variables in this study.Keyword: Store Atmosphere, Product Variations, Price and Consumer buying interest
Analisis Pengaruh Kualitas Produk, Harga, Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen (Studi kasus pada Marketplace Shopee) Wulandari, Zanualita; Mulyati, Awin; Tjahjono, Endro
Jurnal Dinamika Administrasi Bisnis Vol 6 No 1 (2020): Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v6i1.4062

Abstract

This research is motivated by the growing development of online buying and selling in Indonesia so that companies or online buying and selling website platforms must develop strategies to improve product quality, price, and service quality. To provide customer satisfaction the company must provide good quality products, affordable prices, and fast and responsive service quality.            The purpose of this study was to determine the magnitude of influence between product quality (X1), Price (X2), and service quality (X3) on consumer satisfaction (Y) in the Shopee marketplace. The research methodology used is quantitative research using survey methods. The sampling technique uses simple random sampling with 105 respondents. Data collection techniques using a questionnaire that was processed using SPSS version 16.0. The method of data analysis uses multiple linear regression analysis.            The results showed that product quality had no partial effect on consumer satisfaction in the Shopee marketplace, this was evidenced by a tcount of 1.612 and a significance value of 0.110. Price has a partial effect on customer satisfaction in the Shopee marketplace, this is evidenced by the tcount of 4.030 and the significance value of 0,000. Service Quality has a partial effect on customer satisfaction in the Shopee marketplace, this is evidenced by the tcount of 4.594 and a significance value of 0,000. While based on the results of the simultaneous test statistical calculations, it can be concluded that product quality, price and service quality simultaneously influence consumer satisfaction in the Shopee marketplace, this is evidenced by the Fcount value of 45.452 and a significance value of 0,000 and a coefficient of determination of 0.574 which means that consumer satisfaction can be explained by product quality, price and service quality variables of 57.4%.Keywords: Product quality, Price, Service quality, Consumer satisfaction
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN SABUN PEMBERSIH WAJAH MERK Wati, Anna Firinda; Tjahjono, Endro; Mulyati, Awin
Jurnal Dinamika Administrasi Bisnis Vol 1 No 2 (2015): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v1i2.2325

Abstract

The aim of research to determine the factors that influence purchasing decisions soap brand Pond's facial cleanser along with the dominant factor. The independent variable in this research is Price (X1), Ad (X2), Packaging (X3), and Quality (X4). The dependent variable is the purchase decision (Y)., The research sample was determined at 100 students. Sampling method in this research using accidental sampling method. Techniques using multiple linear regression analysis.From the test results obtained simultaneously variable pricing, advertising, packaging and quality have an influence on purchasing decisions soap cleanser brand Pond's, whereas packaging has no significant influence on purchasing decisions Keywords: Pricing, Advertising, Packaging, Quality and Purchasing Decision
ANALISA STRATEGI DIVERSIFIKASI PRODUK UNTUK MENINGKATKAN KEUNGGULAN BERSAING Rahmandwika, Arfian Rizky; Mulyati, Awin; Andayani, Sri
Jurnal Dinamika Administrasi Bisnis Vol 5 No 2 (2019): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v5i2.2999

Abstract

The development of UKM is growing rapidly and one of them developing in Sidoarjo, especially in the convection business at this time the competition is getting tougher, because there have been many of the same businesses, like shoes, bags, clothes and others. To overcome the increasingly fierce competition, a convection business is needed to have a strategy to achieve a competitive advantage through a product diversification strategy. One of the convection businesses that have diversified their products in Sidoarjo is UKM Putra Delta which is in Punggul Sidoarjo Village. Putra Delta UKM to increase its struggle in competing with other convection UKM, namely through various ways of product diversification which strives to be able to continuously compete with other UKM and open an opportunity to expand the Putra Delta UKM business. The purpose of this research is to explain a type, the process of planning and implementation of diversification strategies in Putra Delta UKM. This type of research is descriptive and this research uses a qualitative approach. Its using method of interviews, documentation and observation as collecting data. The results of this study are the product diversification strategy in Putra Delta UKM including concentric diversification strategy where there is a new product development in Putra Delta UKM. Examples of products from UKM Putra Delta themselves are: official hats, school ties, school belts, school badge, hasduk, veils, school uniforms, school exercise shirts, academic certificate folders, and graduation equipment. this strategy properly planned and immediately implemented properly, this strategies has proven to have a good effect on competitive advantage in the Kampung Topi Industrial Center.Keywords: Product Diversification, Competitive Advantage
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU IMPULSE BUYING PADA OUTLET-OUTLET PRODUK FASHIONdi ROYAL PLAZA SURABAYA Nusaputri, Syariy; Mulyati, Awin; Maruta, IGN Anom
Jurnal Dinamika Administrasi Bisnis Vol 1 No 1 (2015): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v1i1.2289

Abstract

The background of this research with the advent of globalization brought into the rapidly growing modern retail and ultimately make the increasing competition in the modern retail industry in Indonesia. There are interesting of consumer behavior in modern retail, most shoppers in modern retail stores in major cities such as Jakarta, Bandung and Surabaya experienced impulse buying (unplanned purchase) when shopping. This study tried to determine what factors are causing consumers to impulse buying. This study uses three independent variables namely Product Characteristics (X1), Characteristics of Marketing (X2), Characteristics of Consumers (X3), and impulse buying as the dependent variable (Y).After a literature review and hypothesis formulation, data were collected through questionnaires distributed method to 100 shoppers in outlets fashion products at the Royal Plaza Surabaya who had not planned to make a purchase using purposive sampling.Based on the results of the analysis conducted found that, three independent variables significantly influence the dependent. Variable product characteristics positive effect of 0.282 with a significance level of 0.000, variable marketing characteristics positive effect of 0.566 with a significance level of 0.000, the variable characteristics of a positive effect of 0,142 consumers with a significance level of 0.012. The third variable characteristic of Marketing is the most dominant variable among other variables.  Keywords:Product characteristics, Characteristics marketingl,impulse buying,
PENGARUH CITRA MEREK, DESAIN PRODUK, DAN PERSEPSI KUALITAS TERHADAP KEPUTUSAN PEMBELIAN SEPATU NIKE Saputri, Angelina Devi; Mulyati, Awin; Maruto, IGN Anom
Jurnal Dinamika Administrasi Bisnis Vol 5 No 1 (2019): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v5i1.2696

Abstract

In this study aims to determine the effect of brand image, product design, and perceived quality in influencing purchasing decisions of Nike brand shoes and which have the most influence on purchasing decisions on Nike brand shoes. This study took 100 respondents to be studied with a Non Probability Sampling technique with a purposive sampling technique. The analysis used in this study is the Analysis of Multiple Linear Regression. The stages before the regression analysis is carried out is to test the validity and reliability test, then do the classic assumption test. After the regression analysis tested the goodness of fit, which is testing the significance of individual parameters (statistical test t), simultaneous significance test (statistical test f ), and test the coefficient of determination (R2). The results of the regression analysis in this study indicate that brand image, product design, and perceived quality have a positive influence on purchasing decisions. The variable that has the greatest influence on purchasing decisions is the product design variable, which is equal to 5.923, followed by the brand image variable of 3.339 and the variable that has the smallest influence is the perception of quality of 3.290. The results of the analysis using the t test show that brand image, product design, and perceived quality have an individual positive effect on purchasing decisions. This equation model has an F value of 34,082 with a significance level of 0,000. The results of the analysis using the coefficient of determination show that 56.1% of purchasing decisions can be explained by brand image, product design, and perceived quality and 43.9% of purchasing decisions explained by other factors.Keywords: purchasing decisions, brand image, product design, perceived quality
PENGARUH KUALITAS PELAYANAN, HARGA DAN LOKASI TERHADAP KEPUASAN KONSUMEN (Studi Kasus Pada Konsumen Rolag Kopi Karah Surabaya) Sari, Nindi; Maruta, IGN Anom; Mulyati, Awin
Jurnal Dinamika Administrasi Bisnis Vol 6 No 2 (2020): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v6i2.5192

Abstract

ABSTRACT In this era of globalization, there have been many cafes that have sprung up in all countries, such as in Indonesia especially in Surabaya, we have found many cafes everywhere. The words cafe comes from French which means coffee drinks, over time the cafe not only provides coffee but also provides foods such as snacks, appetizers, main course until the desserts. Karah Coffee Rolag Surabaya is a place of this research. The purpose of this study is to find out how much service quality, price, and location influence on customer satisfaction.This type of research is quantitative research. The study population was consumers of Karah Kopi Rolag Surabaya. While the sample of 100 respondents using the non-probability method (non-random sampling) and data collection using a questionnaire. The data analysis technique used in this study is a multiple linear regression analysis. The results of this study show that the quality of service, price, and location have a strong related influence on consumer satisfaction in Rolag Kopi Karah Surabaya. Based on the conclusion, it is expected that Rolag Kopi Karah Surabaya can further increase the variable Service Quality, Price, and Location of Consumer Satisfaction in order to maintain both consumers and customers.Keywords: service quality, price, location, and customer satisfaction.
PENGARUH BRANDIMAGE, KUALITASPRODUK, DANHARGA TERHADAPKEPUTUSANPEMBELIANDICHATIME TRANSMART RUNGKUT SURABAYA Muarifah, Indah; Mulyati, Awin; Andayani, Sri
Jurnal Dinamika Administrasi Bisnis Vol 7 No 1 (2021): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v7i1.5407

Abstract

ABSTRACT  Chatime is one of beverage products are drinks made from tea byaddinga special ingredient, which is bubble.  Thewell-known brand image, good product quality and competitive prices make Chatime beverage products rankedfirstin Bubble Drink sales.This study aims to determine and analyze the effect of Brand Image, Product Quality and Price on the Purchase Decision of Chatime beverage products in Transmart Rungkut Surabaya.   The population of this researchis all consumers of Chatime from Surabaya. Samples were taken as many as 100 people based on purposive sampling method. There sults showed that Brand Image and Price hada positive and significant effecton Purchasing Decisions. While the Product Quality does not significantly influence Purchasing Decisions. Because of the product quality is recognized as good so it does not affect the purchase decision.This study also explained that the Purchasing Decision influenced the model by25.8% while there maining 74.2% was influenced by variables or other factors not examined inthisstudy.  For example the promotion variable, service quality, location, franschise atmosphere, product quality, product variation and other variables. Keywords:Brand Image, Product Quality, Price,Purchase Decision
Pengaruh Gaya Hidup, Inovasi Produk dan Daya Tarik Iklan Terhadap Keputusan Pembelian pada Konsumen di Umama Gallery Surabaya Rahmawati, Cindy Sekar; Mulyati, Awin; Mulyati, Diana Juni
Jurnal Dinamika Administrasi Bisnis Vol 7 No 1 (2021): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v7i1.5403

Abstract

ABSTRACT            Currently the trend is  hijabvery prevalent among adolescents to adults. As a business owner in the hijab world, it is necessary to pay attention to lifestyle, product innovation and the attractiveness of advertising for the development of its business in the future. Because increased lifestyles will affect consumer behavior, so product innovation and ad appeal need to be considered and always maintained.             This study aims to determine the effect of lifestyle, product innovation and the attractiveness of advertisements on purchasing decisions on consumers at Umama Gallery Surabaya. The population used in this study were all women who used the Umama Scarf hijab. The sample used amounted to 100 respondents who at that time met coincidentally with the researcher and could be used as a sample because it was considered suitable with the data source or could be referred to by using accidental sampling technique. Data was collected through questionnaires distributed to respondents. Analysis of data using validity test, reliability test, test multiple linear regression analysis, correlation (r), test the coefficient of determination (R2),simultaneous test (F test) and t test (partial). All data analyzes were performed with the help of IBM SPSS Statistics Version 21.             The results showed that there was a positive and significant influence between lifestyle on purchasing decisions, there was a positive and significant influence between product innovation on purchasing decisions, there was a positive and significant effect between the attractiveness of advertising on purchasing decisions, lifestyle, product innovation and attractiveness of advertising jointly influence on purchasing decisions and product innovation has the most dominant influence on purchasing decisions on consumers at Umama Gallery Surabaya. Therefore, companies need to maintain product innovation that have been made and it is necessary to increase product innovation by producing hijab are not owned by brand Umamaso that consumers feel the hijab scarf Scarf Umama always be able to meet the needs of consumers and consumer purchasing decisions can also be increased.Keywords: Lifestyle, Product Innovation, Attractiveness of Advertising, Purchasing Decisions
Co-Authors Abdul, Sadam Adhistamala, Adhistamala Agustin, Alfianti Agustin, Intan Dwi Aini, Nike Nur Ayu Putri Ayun Maduwinarti Azhari, Ayu Baadila, Nanda Rizky Darsono, Intan Ayu Septia Dwi Putri, Dwi Dwi Yulianti, Annisa Erlangga Erlangga Farisa, Indri Fatimatus Zahro, Fatimatus Febianti, Intan Fitriyani, Liza Hutomo, Achmad Adhiaksa Irawan, Wahyu Izza, Nurrohmatul Khansa Rakha Dimas, Rocky Kharisma, Nadya Afiffatur Krisnawati, Silla Lathifa, Laily Nur Latifah, Siti Suryani Nur Maharani, Devina Yulia Maruta, IGN Anom Maruto, IGN Anom Maullana Arifin, Muhammad Mega Rahmawati, Mega Muarifah, Indah Muflif, Dika Nabil Mulyati, Diana Mulyati, Diana Juni Muniroh, Hajar Nasution, Ute Chairuz Nasution, Ute Chairuz M. Ni Made Pratiwi, Ni Made Novianty, Cindy Novitasari, Anggun Dwi Nusaputri, Syariy Pratiwi, Ni Made Ida Pujianto, Agung Purbayani, Riris Verdina Putri, Dwi Adianti Tasya Putri, Elisa Mardiani Putri, Karlinda Anika Rigita Putri, Rani Budianawati Rachmawati, Ainur Rachmawati, Ika Rahmandwika, Arfian Rizky Rahmawati, Cindy Sekar Ratih, Faradika Maria Riyanto, Bela RR. Ella Evrita Hestiandari Safiyah, Resalatus Saputra, Marga Saputra, Vony Saputri, Angelina Devi Sari, Hanny Rosa Puspita Sari, Nindi Siti Khomariyah, Siti Sri Andayani Sunarti Susanti, Dila Susantik, Susantik Titik Suryani Tjahjono, Endro Ulifa, Mariya Wati, Anna Firinda Widayanti, Lisa Wulandari, Zanualita