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All Journal Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Bisman (Bisnis dan Manajemen): The Journal of Business and Management Journal Economic and Strategy (JES) Jumat Ekonomi: Jurnal Pengabdian Masyarakat Jumat Informatika: Jurnal Pengabdian Masyarakat Jumat Pertanian: Jurnal Pengabdian Masyarakat Income: Innovation Of Economics And Management JoEMS : Journal of Education and Management Studies Jurnal Manajemen Jurnal Ekonomika Dan Bisnis Jurnal Ekonomika Manajemen Dan Bisnis KOLONI Pena Dimas: Jurnal Pengabdian Masyarakat JAKBS Business and Economic Publication Journal of Information Systems Management and Digital Business Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis RISK : Jurnal Riset Bisnis dan Ekonomi Darma Diksani: Jurnal Pengabdian Ilmu Pendidikan, Sosial, dan Humaniora Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi
Mahendri, Wisnu
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Religion Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Jumat Ekonomi: Jurnal Pengabdian Masyarakat

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Pelatihan Digital Marketing Produk UMKM Pada Masyarakat Desa Betek Guna Meningkatkan Kesejahteraan Masyarakat Nasrulloh, Muhammad Farid; Mahendri, Wisnu; Fadhli, Khotim; Maksum, Muhammad Jafar Sodiq
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2023): Agustus
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v4i2.4019

Abstract

Electronic Commerce (e-commerce) is a new behavior that can be described as the process of transactions for goods or services in the process of buying and selling or exchanging products, services and information via information networks, including the internet or cyberspace, in line with the very rapid development of the internet world. Service implementers observed that marketing of UMKM products in Betek village, Mojoagung subdistrict is still limited and still uses the WoM (Word of Mouth) marketing method so that sellers only rely on buyers who come. The problem with partners is that marketing is still done traditionally, namely by word of mouth and only relies on consumers who come to get turnover and offers to close friends and the surrounding environment and there is a lack of understanding and use of digital marketing to increase sales. The problems faced must immediately find a solution. One alternative solution is to use digital marketing media. The objectives of this digital marketing-based UMKM product marketing assistance program are as follows: (1) UMKM owners in Betek village can increase their understanding of digital marketing; (2) UMKM owners in Betek village can increase the use of digital marketing more effectively; (3) MSME owners in Betek village can expand their marketing area; (4) Betek village UMKM owners can increase their income. With this digital marketing training, sales of Betek Village UMKM products increased by 60% from before the intensive assistance was implemented.
Transformasi Digital bagi UMKM di Desa Ngusikan: Sosialisasi dan Pendampingan Penggunaan Digital Marketing Husen, Muhammad; Bayhaki, Imam; Anandita, Septian Ragil; Mahendri, Wisnu; Taqiyuddin, Akhmad; Zhaki, M. Nur; Ibrahim, Muhammad; Andi, Muhammad; Musthofiyah, Ayu; Dianingsih, Nila
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Desember
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v5i3.5255

Abstract

This community service project was aimed at increasing the sales turnover of MSMEs (Micro, Small, and Medium Enterprises) in Ngusikan Village through digital marketing and administrative assistance. The project involved training and hands-on assistance in optimizing social media usage, improving branding, and completing business administration such as obtaining business licenses (NIB) and halal certification. The approach taken was a combination of workshops and field assistance with the MSMEs. The results indicate a significant improvement in the knowledge and practices of MSME actors in digital marketing, leading to a substantial increase in sales turnover and market visibility.
Seminar Digital Marketing Terhadap Produk UMKM untuk Meningkatkan Kesejahteraan Masyarakat Desa Randuwatang Nasrulloh, Muhammad Farid; Hidayatulloh, Faisol; Mahendri, Wisnu; Fadhli, Khotim; Zalianti, Putri Marsella; Maksum, Mohammad Jafar Sodiq
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Desember
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v5i3.5299

Abstract

Currently, not many MSMEs are using this sophisticated digital platform, due to a lack of understanding about digital marketing which can boost people's economies. Based on the results of a pre-survey with several UMKM players, especially the food sector, that they do not yet have halal product certification, because: (1) They do not understand the importance of digital marketing and its impact on UMKM to improve the welfare of the Randuwatang community. (2) UMKM players do not yet know how to apply online platforms to produce interesting content to attract the target market. (3) UMKM players are still seasonal in opening businesses because other sources of livelihood are more dominant, such as drivers, craftsmen, etc., than UMKM. Based on the problems faced by partners, community service activities in the LPPM scheme are carried out through digital marketing seminars on UMKM products to improve the welfare of the Randuwatang village community. The method used in this digital marketing seminar is providing material regarding the importance of digital marketing for UMKM in the current millennial era. The method used is an interactive discussion in the form of questions and answers by participants who do not understand and answered directly by the resource person. From the implementation of socialization activities, it was concluded that digital marketing had proven to be an effective tool for improving the welfare of the community in Randuwatang Village.
Co-Authors Abdulloh Efendi , Fahmi Agustianingrum, Naning Farida Ahmad, Nella Nur Nasyatul Aslina Al-azizi, Firman Alfatih, Ahmad Daud Alwi, Joni Anandita, Septian Ragil Anggi Indah Yuliana Anggrena, Dania Fia Ansori, Ahmad Zakaria Ansori, M. Rizal Ma’ruf Aprilia, Yayang Inggrit Putri Auliya, Azizah Nur Azizah Azizah Bayhaki, Imam Bekti Widyaningsih Dianingsih, Nila Fadhli, Khotim Fatmawati, Heni Nurlia Fauziya, Shofia Lailatul Firosulhaq, Muhammad Habibi, Abdulloh Husnan Hari, Rachmad Hidayatulloh, Faisol Huda, Saihul Atho Alaul Husen, Siti Amilia Ilmi, Lutfia Warkhamna Mujizatul Ita Rahmawati, Ita Izzudin, M. Husam Kartika, Defi Khasanah, Ummi Uswatun Khudzefi, Azam Kusumo, Ahmad Wasis Joyo Laila, Lailatus Lutfiana, Nur Zulaikho Maknun, Luklu'ul Maksum, Mohammad Jafar Sodiq Maksum, Muhammad Jafar Sodiq Maratus Sholihah, Maratus Maria Ulfa Muhammad Andi Muhammad Husen, Muhammad Muhammad Ibrahim Muhammad Wahid, Abi Mukhammad Yusuf, Mukhammad Musthofiyah, Ayu Nafiah, Ilmi Nasrulloh, Muhammad Nasrulloh, Muhammad Farid QOMARIYAH, SITI NUR Rizqiyah, Alfiyatur Rohmatulloh Rohmatulloh Sa'adah, Lailatus Saadah, Lailatus Sari, Dewi Inda Sari, Jihan Dhinar Pradeta Suwardani, Eka Syafa’ah, Alya Fitriani Taqiyuddin, Ahmad Taqiyuddin, Akhmad Teguh Febriansyah, Toriq Andana Teguh Prasetyo Usamah, Fahrezi Ustatik, Ustatik Zakiah, Dayang Nur Fatihatuz Zalianti, Putri Marsella Zhaki, M. Nur