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All Journal Jimma : Jurnal Ilmiah Manajemen Muhammadiyah Aceh AFEBI Islamic Finance and Economic Review JURNAL PENDIDIKAN TAMBUSAI Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi International Journal of Business Economics (IJBE) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Lentera:Indonesian Journal of Multidisciplinary Islamic Studies JIMEBIS JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Share: Jurnal Ekonomi dan Keuangan Islam Journal Islamic Economics Ad Diwan Jurnal Sains dan Ilmu Terapan Benefit : Journal of Bussiness, Economics, and Finance Sharing: Journal Of Islamic Economics, Management And Business Ekonomia Jurnal Ragam Pengabdian Jurnal Pengabdian Kepada Masyarakat Bidang Pendidikan
Marlizar, Marlizar
Universitas Muhammadiyah Aceh
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Effect of Service Quality and Use of E-Service Technology on Customer Loyalty: A Case Study of Maxim in Aceh Marlizar, Marlizar; Agustina, Wulan; Bachtiar, Fandy; Mukhsinuddin, Mukhsinuddin
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2717

Abstract

This study aims to analyze the effect of service quality and use of e-service technology on customer satisfaction and customer loyalty of Maxim online transportation in Aceh. The study used Purba formula to select 96 respondents of total Maxim customers. The sampling technique used two-stage sampling, which was to determine districts/cities purposively and the city of Banda Aceh was obtained because the maxim was only in this city in the Aceh province. Furthermore, random sampling was used to determined respondents in the city of Banda Aceh. Data were obtained through questionnaires and path analysis using IBM SPSS v22 software. Data were obtained through questionnaires and analyzed using path analysis with software SPSS v22. The results reveal that customer satisfaction significantly and positively influence customer loyalty. Further, there is a significant influence on the causal relationship of service quality and the use of e-service technology on loyalty through customer satisfaction. This indicates that to boost customer loyalty, it is important to pay attention to service quality that can improve customer satisfaction.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN PELANGGAN PADA CAFÉ TUJUH SEMEJA TAKENGON Maulidi, Syahrul; Marlizar, Marlizar; Fitri, Zarina
Jurnal Ilmiah Manajemen Muhammadiyah Aceh Vol 14, No 2 (2024): Edisi Juli - Desember 2024
Publisher : Universitas Muhammadiyah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37598/jimma.v14i2.2094

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan harga terhadap kepuasan pelanggan pada Café Tujuh Semeja Takengon. Penentuan sampel penelitian ini menggunakan rumus purba. Sampel yang digunakan dalam penelitian ini sebanyak 96 pelanggan pada  Café Tujuh Semeja Takengon dan bersedia menjadi responden. Metode analisis yang diterapkan adalah analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa kualitas produk secara parsial berpengaruh terhadap kepuasan pelanggan pada Café Tujuh Semeja Takengon. Harga secara parsial berpengaruh terhadap kepuasan pelanggan pada Café Tujuh Semeja Takengon. Kualitas produk dan harga secara simulatan berpengaruh terhadap kepuasan pelanggan pada Café Tujuh Semeja Takengon. Peningkatan kepuasan pelanggan ditentukann oleh kualitas produk dan harga. Semakin bagus kualitas produk dan semakin terjangkaunya harga maka semakin besar peluang bagi  Café Tujuh Semeja Takengon dalam meningkatkan kepuasan pelanggan.
PENGARUH LITERASI KEUANGAN, KEMUDAHAN, DAN KEAMANAN TERHADAP KEPUTUSAN BERTRANSAKSI MENGGUNAKAN QRIS PADA UMKM DI BSI UMKM CENTER ACEH: Pengaruh Literasi Keuangan, Kemudahan, Dan Keamanan Terhadap Keputusan Bertransaksi Menggunakan Qris Pada UMKM Di Bsi UMKM Center Aceh Alfi Syahrin; Marlizar; Sulfitra
JOURNAL ISLAMIC ECONOMICS AD DIWAN Vol 4 No 2 (2025): AD DIWAN
Publisher : Program Studi Ekonomi Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/ad.v4i2.1638

Abstract

This study aims to analyze the influence of financial literacy, ease of use, and security on the decision to transact using QRIS among MSMEs (Micro, Small, and Medium Enterprises) at the BSI MSME Center in Aceh, both partially and simultaneously. The research employs a quantitative approach with descriptive and causal methods. Data were collected through questionnaires distributed to 84 MSME respondents at the BSI MSME Center in Aceh, selected using purposive sampling techniques. Data analysis includes validity and reliability tests, multiple linear regression analysis, and partial and simultaneous hypothesis testing. The results reveal that financial literacy does not have a significant partial effect on the decision to transact using QRIS, while ease of use has a positive and significant partial effect. Security also does not significantly influence the decision to transact. However, simultaneously, financial literacy, ease of use, and security significantly influence the decision to transact using QRIS. The implications of this study highlight the importance of enhancing the ease of use of QRIS through interface simplification and user training, as well as strengthening financial literacy and security to support the adoption of digital payment technologies among MSMEs. These findings can serve as a reference for Bank Syariah Indonesia, the government, and payment service providers in designing educational programs and technological advancements to promote QRIS usage in the MSME sector.
Islamic Tourism Development Strategy: Integrating Local Wisdom and Digital Innovation Marlizar, Marlizar; Lastri, Surna; Erlinda, Erlinda
Share: Jurnal Ekonomi dan Keuangan Islam Vol. 14 No. 1 (2025)
Publisher : Faculty of Islamic Economics and Business, Universitas Islam Negeri Ar-Raniry

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/share.v14i1.26234

Abstract

With its rich cultural heritage and strong religious identity, Aceh Province, Indonesia, has a strategic opportunity for Islamic tourism development. Combining local wisdom and digitalization can create distinctive experiences, boosting visitor numbers and improving community income and welfare. However, significant challenges persist, including limited attraction diversification, inadequate human resources, minimal digital promotion, and insufficient government support and stakeholder coordination. This study aims to formulate a strategic framework for the development of Islamic tourism destinations in Banda Aceh City by integrating local wisdom and digital technologies to enhance community income. Employing a qualitative approach, the study conducted in-depth interviews with nine key informants, including government officials, tourism practitioners, and business actors. The data were analyzed using NVivo 15 software. The results reveal that tourism in Banda Aceh suffers from a lack of innovation, low human resource competence, and the absence of regulatory instruments such as the Regional Tourism Development Master Plan (RIPPARDA) and halal certification. The proposed strategies include collaborative RIPPARDA development, targeted human resource capacity-building, digital marketing, local wisdom-based festival creation, and enhanced policy and stakeholder support. These findings underscore the need for integrated, cross-sector efforts to optimize the potential of halal tourism in supporting inclusive local economic development.========================================================================================================ABSTRAK – Strategi Pengembangan Pariwisata Syariah: Integrasi Kearifan Lokal dan Inovasi Digital. Dengan kekayaan warisan budaya dan identitas keagamaannya yang kuat, Aceh memiliki peluang besar untuk pengembangan pariwisata syariah. Penggabungkan kearifan lokal dengan digitalisasi dapat menciptakan pengalaman unik wisatawan, meningkatkan jumlah pengunjung, serta memperbaiki pendapatan dan kesejahteraan masyarakat. Namun dalam implementasinya terdapat sejumlah tantangan seperti kurangnya diversifikasi daya tarik wisata, rendahnya kapasitas sumber daya manusia, minimnya promosi digital, serta kurangnya dukungan pemerintah dan sinergi antar pemangku kepentingan. Penelitian ini bertujuan untuk merumuskan strategi pengembangan destinasi pariwisata Islam berbasis kearifan lokal dan teknologi digital untuk meningkatkan pendapatan masyarakat di Kota Banda Aceh. Penelitian ini menggunakan pendekatan kualitatif dengan melakukan wawancara mendalam terhadap sembilan informan kunci yang terdiri dari praktisi, pejabat pemerintah, dan pelaku usaha pariwisata yang kemudian dianalisis dengan software NVivo 15. Hasil penelitian menunjukkan bahwa pariwisata di Banda Aceh masih cenderung monoton, sumber daya manusia belum kompeten, serta belum adanya regulasi spesifik seperti Rencana Induk Pengembangan Pariwisata Daerah (RIPPARDA) dan sertifikasi halal. Strategi yang disarankan meliputi penyusunan RIPPARDA secara kolaboratif, penguatan kapasitas sumber daya manusia, promosi digital, pengembangan festival berbasis kearifan lokal, serta dukungan kebijakan dan kerja sama antar pemangku kepentingan. Temuan ini menekankan pentingnya upaya lintas sektor yang terintegrasi untuk mengoptimalkan potensi pariwisata halal dalam mendorong pembangunan ekonomi lokal yang inklusif. 
SOSIALISASI PEMAHAMAN JALUR DISTRIBUSI BARANG DAN JASA DALAM RANGKA PENGUATAN USAHA MIKRO KECIL DI KOTA BANDA ACEH Erlinda Erlinda; Marlizar Marlizar; Zuraidah Zuraidah; Agus Ariyanto; Lisnawati Lisnawati
JURNAL PENGABDIAN KEPADA MASYARAKAT BIDANG PENDIDIKAN Vol 3, No 2 (2021): OKTOBER 2021
Publisher : Universitas Ubudiyah Indonesia

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Abstract

Tujuan kegiatan pengabdian kepada masyarakat ini adalah untuk mengedukasi masyarakat tentang bagaimana jalur distribusi barang dan jasa, dalam rangka penguatan usaha mikro kecil di Kota Banda Aceh. Pengabdian ini dilakukan dengan metode ceramah melalui sosialisasi pada masyarakat Gampong Atuek Jawo, Kecamatan Baiturrahman Kota Banda Aceh, dengan sasaran ibu-ibu yang bermukim di kawasan tersebut. Hasil dari pengabdian kepada masyarakayt ini diharapkan mampu memberikan kognisi, afeksi dan perubahan perilaku masyarakat karena adanya peningkatan kesadaran masyarakat akan pentingnya penguatan usaha mikro kecil lokal khususnya masyarakat di Gampong Ateuk Jawo dan Kota Banda Aceh pada umumnya. Penguatan usaha mikro kecil, berawal dari masyarakat dan berakhir pada masyarakat itu sendiri.
SOSIALISASI MEMBANGUN KESADARAN MASYARAKAT UNTUK MEMVIRALKAN DUSUN MON SINGET DESA KAJHU SEBAGAI DESTINASI WISATA BARU DI KABUPATEN ACEH BESAR Lisnawati Lisnawati; Marlizar Marlizar; Erlinda Erlinda; Zuraidah Zuraidah; Agus Ariyanto
JURNAL PENGABDIAN KEPADA MASYARAKAT BIDANG PENDIDIKAN Vol 4, No 1 (2022): APRIL 2022
Publisher : Universitas Ubudiyah Indonesia

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Abstract

Tujuan dari kegiatan Pengabdian Kepada Masyarakat (PKM) ini adalah untuk memperluas wawasan dan pemberdayaan masyarakat sekitar terkait pengembangan desa wisata, serta meningkatkan kesadaran masyarakat akan pentingnya pengelolaan desa wisata. Metode dalam pengabdian masyarakat ini adalah metode analisis deskriptif dengan pendekatan kualitatif. Pelaksanaan program pemberdayaaan dilaksanakan melalui dua tahapan yaitu sosialisasi dan branding. Hasil dari pengabdian kepada masyarakat ini adalahmeningkatnya kesadaran masyarakat sekitar akan pentingnya desa wisata, dan berkeinginan untuk membentuk kelompok sadar wisata (POKDARWIS) serta akan memviralkan pantai dusun Mon Singet Gampong Kajhu Kecamatan Baitussalam Kabupaten Aceh Besar. Kata kunci: Manajemen Strategik, Pariwisata, UMKM, Desa Wisata The purpose of this Community Service (PKM) activity is to broaden the knowledge and empowerment of the surrounding community regarding the development of tourist villages, as well as increase public awareness of the importance of managing tourist villages. The method in this community service is a descriptive analysis method with a qualitative approach. The implementation of the empowerment program is carried out through two stages, namely socialization and branding. The result of this community service is the increasing awareness of the surrounding community about the importance of tourist villages, and the desire to form a tourism awareness group (POKDARWIS) and will make the beach of Mon Singet Village, Gampong Kajhu, Baitussalam District, Aceh Besar District viral.Keywords: Strategic Management, Tourism, UMKM, Tourism Village
Daya Tarik Influencer, Ulasan Online, dan Pemasaran Digital dalam Mendorong Keputusan Pembelian di Shopee: Perspektif Mahasiswa Fakultas Ekonomi Universitas Muhammadiyah Aceh Muhammad Hadi Ilyas; Erlinda Erlinda; Marlizar Marlizar
Benefit: Journal of Bussiness, Economics, and Finance Vol. 4 No. 1 (2026): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v4i1.1439

Abstract

This study uses quantitative analysis methods to examine and analyze the influence of digital marketing, brand influencers, and online customer reviews on purchasing decisions in e-commerce shopee (case study on students of the Faculty of Economics, University of Muhammadiyah Aceh). The population in this study were all students of the Faculty of Economics, the University of Muhammadiyah Aceh who use e-commerce shopee. The research sample was set at 96 customers. The sample size was determined based on the Rao Purba formula. Sampling was carried out using a purposive sampling technique. The primary data was collected by distributing questionnaires. The analysis technique used multiple linear regression. The results showed that online customer reviews and digital marketing had a positive and significant effect on purchasing decisions in e-commerce shopee. Brand influencers did not have a significant effect on purchasing decisions in e-commerce shopee. Furthermore, all variables simultaneously affect purchasing decisions in e-commerce shopee (case study on students of the Faculty of Economics, University of Muhammadiyah Aceh).
Pengaruh Informasi Produk dan Desain Kemasan terhadap Keputusan Pembelian Produk Nutrisari (Studi Kasus Mahasiswa Banda Aceh) Fauzannur, Redha; Marlizar, Marlizar; Bachtiar, Fandi
Jurnal Pendidikan Tambusai Vol. 10 No. 1 (2026)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v10i1.37428

Abstract

Penelitian ini bertujuan menganalisis pengaruh informasi produk dan desain kemasan terhadap keputusan pembelian produk nutrisari pada mahasiswa di Banda Aceh. Penelitian ini menggunakan pendekatan kuantitatif dengan survei melalui penyebaran kuesioner kepada 96 responden dengan menggunakan teknik purposive sampling. Teknik analisis data yang menggunakan regrasi linier berganda dan bantuan SPSS Versi 27. Hasil penelitian menunjukkan bahwa secara parsial informasi produk berpengaruh signifikan terhadap keputusan pembelian, sedangkan desain kemasan berpengaruh positif dan signifikan terhadap keputusan pembelian produk Nutrisari. Secara simultan, informasi produk dan desain kemasan berpengaruh signifikan terhadap keputusan pembelian. Hasil koefisien determinasi menunjukkan bahwa keputusan pembelian dipengaruhi oleh informasi produk dan desain kemasan, sementara sisanya dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini.
The Effect of Work Engagement and Job Satisfaction on Work Motivation and Its Impact on Career Development of Lecturers of Muhammadiyah Aceh University Yusrizal Yusrizal; Nuzulman Nuzulman; Marlizar Marlizar
Jurnal Ragam Pengabdian Vol. 3 No. 2 (2026): Mei-Agustus, Sustainable Development Goals (SDGs): Multidisciplinary Perspectiv
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/sj46vd29

Abstract

The purpose of this research is to examine the conditions of work engagement, job satisfaction, work motivation, and career development; the effect of work engagement on lecturers’ career development; the effect of job satisfaction on career development; the effect of work engagement on lecturers’ work motivation; the effect of job satisfaction on lecturers’ work motivation; the effect of work motivation on career development; the effect of work engagement on performance through lecturers’ work motivation; and the effect of job satisfaction on performance through lecturers’ work motivation. The objects of this study are work engagement and job satisfaction in relation to work motivation and their implications for lecturers’ career development. This research was conducted at Universitas Muhammadiyah Aceh with a total of 132 lecturer respondents. The data analysis tools used in this study were descriptive tests to examine the descriptive statistical model based on mean values, and verification tests using structural equation modeling (SEM) with the help of the AMOS program. The results of the study show that work engagement, job satisfaction, work motivation, and career development have been well implemented. Work engagement and job satisfaction have a significant influence on lecturers’ work motivation; work motivation has a significant effect on lecturers’ career development; work engagement and job satisfaction significantly affect career development; and work engagement and job satisfaction also influence career development through lecturers’ work motivation at Universitas Muhammadiyah Aceh.
Financial and Digital Literacy as Catalysts for MSMEs’ Business Sustainability: The Roles of Product Innovation and Creativity Surna Lastri; Marlizar Marlizar; Erlinda Erlinda; Syamsidar Syamsidar
International Journal of Business Economics (IJBE) Vol 7, No 1 (2025): SEPT 2025 - FEB 2026
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ijbe.v7i1.24486

Abstract

Purpose – This study aims to analyze the influence of financial literacy and digital literacy on the sustainability of Micro, Small, and Medium Enterprises (MSMEs) by positioning product creativity and product innovation as mediating mechanisms that explain the process of transforming knowledge-based literacy into business sustainability.Methodology – The research used a quantitative approach with a causal design. Data were collected through a structured questionnaire from 95 rattan handicraft MSME actors in Aceh Besar Regency, Indonesia. Data were analyzed using Partial Least Squares Structural Equation Modeling (SEM-PLS) to test the direct and indirect relationships between variables.Findings – The results showed that financial literacy and digital literacy had a positive and significant effect on product creativity and product innovation. Product innovation was found to have a positive and significant effect on business sustainability and to mediate the relationships between financial literacy and business sustainability and between digital literacy and business sustainability. In contrast, product creativity had no significant effect on business sustainability and did not function as a mediator. These findings indicate that financial and digital literacy do not automatically lead to business sustainability without an implementation process that involves product innovation.Originality/Novelty – This research contributes to literature by empirically distinguishing the role of creativity as the ideation stage and innovation as the implementation stage. It shows that product innovation is a key mechanism that transforms financial literacy and digital literacy into business sustainability in traditional industry-based MSMEs.Implications – The findings emphasize the importance of integrating financial literacy and digital literacy programs with efforts to strengthen product innovation capacity. From a practical perspective, the results offer a basis for developing innovation-oriented strategies and policies for MSMEs aimed at fostering long-term business sustainability.
Co-Authors Agus Ariyanto Ainul Mardiah Al Rizky, Mahfud Alda, Mirjan Fajri Alfi Syahrin, Alfi Ammar Fuad Ananda Mastura Annisa Aulia Rahmatika Bachtiar, Fandi Bachtiar, Fandy Erlinda Erlinda Erlinda Erlinda Erlinda Erlinda Erlinda Erry Dianto Fauzannur, Redha Fitri, Zarina Fitriyanti Irmas Harahap, Taufik Hidayat Ichwannuddin Ichwannuddin Lisnawati Lisnawati Lisnawati Lisnawati Mahyuddin Mahyuddin Maidar Maidar Marwiadi, Marwiadi Maulidi, Syahrul Mirza Murni Mirza Tabrani Mona Lisa Muhammad Hadi Ilyas Muhammad Reza Mukhsinuddin Nara Pristiwa Nia Sutri Daini Nurmala Nurmala Nurwijayanti Nuzulman Nuzulman Sulfitra Sulfitra Sulfitra Surna Lastri Suryani Murad Syahrul Maulidi syamsidar syamsidar Vitri Yana Wulan Agustina Yusrizal Yusrizal Zuraidah