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All Journal Jimma : Jurnal Ilmiah Manajemen Muhammadiyah Aceh AFEBI Islamic Finance and Economic Review JURNAL PENDIDIKAN TAMBUSAI Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi International Journal of Business Economics (IJBE) JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Lentera:Indonesian Journal of Multidisciplinary Islamic Studies JIMEBIS JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Share: Jurnal Ekonomi dan Keuangan Islam Journal Islamic Economics Ad Diwan Benefit : Journal of Bussiness, Economics, and Finance Malahayati International Journal of Nursing and Health Science Jurnal Ragam Pengabdian Jurnal Pengabdian Kepada Masyarakat Bidang Pendidikan
Marlizar, Marlizar
Universitas Muhammadiyah Aceh
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Daya Tarik Influencer, Ulasan Online, dan Pemasaran Digital dalam Mendorong Keputusan Pembelian di Shopee: Perspektif Mahasiswa Fakultas Ekonomi Universitas Muhammadiyah Aceh Muhammad Hadi Ilyas; Erlinda Erlinda; Marlizar Marlizar
Benefit: Journal of Bussiness, Economics, and Finance Vol. 4 No. 1 (2026): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v4i1.1439

Abstract

This study uses quantitative analysis methods to examine and analyze the influence of digital marketing, brand influencers, and online customer reviews on purchasing decisions in e-commerce shopee (case study on students of the Faculty of Economics, University of Muhammadiyah Aceh). The population in this study were all students of the Faculty of Economics, the University of Muhammadiyah Aceh who use e-commerce shopee. The research sample was set at 96 customers. The sample size was determined based on the Rao Purba formula. Sampling was carried out using a purposive sampling technique. The primary data was collected by distributing questionnaires. The analysis technique used multiple linear regression. The results showed that online customer reviews and digital marketing had a positive and significant effect on purchasing decisions in e-commerce shopee. Brand influencers did not have a significant effect on purchasing decisions in e-commerce shopee. Furthermore, all variables simultaneously affect purchasing decisions in e-commerce shopee (case study on students of the Faculty of Economics, University of Muhammadiyah Aceh).
Pengaruh Informasi Produk dan Desain Kemasan terhadap Keputusan Pembelian Produk Nutrisari (Studi Kasus Mahasiswa Banda Aceh) Fauzannur, Redha; Marlizar, Marlizar; Bachtiar, Fandi
Jurnal Pendidikan Tambusai Vol. 10 No. 1 (2026)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v10i1.37428

Abstract

Penelitian ini bertujuan menganalisis pengaruh informasi produk dan desain kemasan terhadap keputusan pembelian produk nutrisari pada mahasiswa di Banda Aceh. Penelitian ini menggunakan pendekatan kuantitatif dengan survei melalui penyebaran kuesioner kepada 96 responden dengan menggunakan teknik purposive sampling. Teknik analisis data yang menggunakan regrasi linier berganda dan bantuan SPSS Versi 27. Hasil penelitian menunjukkan bahwa secara parsial informasi produk berpengaruh signifikan terhadap keputusan pembelian, sedangkan desain kemasan berpengaruh positif dan signifikan terhadap keputusan pembelian produk Nutrisari. Secara simultan, informasi produk dan desain kemasan berpengaruh signifikan terhadap keputusan pembelian. Hasil koefisien determinasi menunjukkan bahwa keputusan pembelian dipengaruhi oleh informasi produk dan desain kemasan, sementara sisanya dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini.
The Effect of Work Engagement and Job Satisfaction on Work Motivation and Its Impact on Career Development of Lecturers of Muhammadiyah Aceh University Yusrizal Yusrizal; Nuzulman Nuzulman; Marlizar Marlizar
Jurnal Ragam Pengabdian Vol. 3 No. 2 (2026): Mei-Agustus (Inprogress)
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/sj46vd29

Abstract

The purpose of this research is to examine the conditions of work engagement, job satisfaction, work motivation, and career development; the effect of work engagement on lecturers’ career development; the effect of job satisfaction on career development; the effect of work engagement on lecturers’ work motivation; the effect of job satisfaction on lecturers’ work motivation; the effect of work motivation on career development; the effect of work engagement on performance through lecturers’ work motivation; and the effect of job satisfaction on performance through lecturers’ work motivation. The objects of this study are work engagement and job satisfaction in relation to work motivation and their implications for lecturers’ career development. This research was conducted at Universitas Muhammadiyah Aceh with a total of 132 lecturer respondents. The data analysis tools used in this study were descriptive tests to examine the descriptive statistical model based on mean values, and verification tests using structural equation modeling (SEM) with the help of the AMOS program. The results of the study show that work engagement, job satisfaction, work motivation, and career development have been well implemented. Work engagement and job satisfaction have a significant influence on lecturers’ work motivation; work motivation has a significant effect on lecturers’ career development; work engagement and job satisfaction significantly affect career development; and work engagement and job satisfaction also influence career development through lecturers’ work motivation at Universitas Muhammadiyah Aceh.
Co-Authors Agus Ariyanto Ainul Mardiah Al Rizky, Mahfud Alda, Mirjan Fajri Alfi Syahrin, Alfi Asnawi Abdullah Bachtiar, Fandi Bachtiar, Fandy Erlinda Erlinda Erlinda Erlinda Erlinda Erlinda Erry Dianto Fauzannur, Redha Fitri, Zarina Fitriyanti Irmas Fuad, Ammar Harahap, Taufik Hidayat Lisnawati Lisnawati Lisnawati Lisnawati Maidar Maidar Marwiadi, Marwiadi Maulidi, Syahrul Mirza Tabrani Mona Lisa Muhammad Hadi Ilyas Muhammad Reza Mukhsinuddin Nara Pristiwa Nia Sutri Daini Noviyanti, Rini Nurmala Nurmala Nurwijayanti Nuzulman Nuzulman Suhailan, Suhailan Sulfitra Sulfitra Sulfitra Surna Lastri Suryani Murad Syahrul Maulidi syamsidar syamsidar Wulan Agustina Yusrizal Yusrizal Zuraidah