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All Journal Jimma : Jurnal Ilmiah Manajemen Muhammadiyah Aceh AFEBI Islamic Finance and Economic Review JURNAL PENDIDIKAN TAMBUSAI Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi International Journal of Business Economics (IJBE) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Lentera:Indonesian Journal of Multidisciplinary Islamic Studies JIMEBIS JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Share: Jurnal Ekonomi dan Keuangan Islam Journal Islamic Economics Ad Diwan Jurnal Sains dan Ilmu Terapan Benefit : Journal of Bussiness, Economics, and Finance Sharing: Journal Of Islamic Economics, Management And Business Ekonomia Jurnal Ragam Pengabdian Jurnal Pengabdian Kepada Masyarakat Bidang Pendidikan
Marlizar, Marlizar
Universitas Muhammadiyah Aceh
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Pengaruh Brand Image, Electronic Word Of Mouth Dan Online Customer Review Terhadap Keputusan Pembelian Kosmetik Luxcrime Pada Aplikasi Shopee Di Banda Aceh Ananda Mastura; Erlinda; Marlizar
Ekonomia Vol. 15 No. 2 (2025): September
Publisher : Universitas Lembah Dempo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh brand image, electronic word of mouth dan online customer review terhadap keputusan pembelian kosmetik luxcrime pada aplikasi shopee di Banda Aceh. Metode analisis yang digunakan kuantitatif. Populasi dalam penelitian ini adalah seluruh pembeli kosmetik luxcrime di Banda Aceh. Sampel penelitian ditetapkan sebanyak 96 pelanggan. Ukuran sampel ditentukan berdasarkan rumus Rao Purba. Penarikan sampel dilakukan menggunakan Non-probability Sampling dengan metode purposive sampling. Data yang digunakan adalah data primer yang dikumpulkan dengan pembagian kuesioner. Teknik analisis menggunakan regresi linier berganda. Instrumen kuesioner di uji validitas (Rhitung 0,710–0,868 > Rtabel 0,2006) dan uji reliabilitas (Cronbach’s Alpha 0,753–0,888 > 0,60) sehingga indikator dinyatakan valid dan reliabel. Teknik analisis data menggunakan regresi linier berganda yang menghasilkan Y = 0,444 + 0,324X1 +0,154X2 +0,411X3 + e. Hasil uji t menunjukkan brand image (t = 3,997; β = 0,154; sig. 0,001 dan online customer review (t = 3,549; β = 0,411; sig. 0,001 berpengaruh secara positif dan signifikan terhadap keputusan pembelian di e-commerce shopee. Sedangkan electronic word of mouth (t = 1.605; β = 0,154; sig. 0,112 tidak berpengaruh secara signifikan terhadap keputusan pembelian kosmetik Luxcrime pada aplikasi Shopee. Selanjutnya secara simultan uji F memperoleh Fhitung 40,962 >Ftabel 2,70 dengan sig. 0,001. Nilai Adjusted R Square adalah 0,558 menunjukan semua variabel tersebut 55,8%, dapat diartikan perubahan pada keputusan pembelian ditentukan oleh brand image, electronic word of mouth dan online costomer review, sedangkan sisanya 44,2% ditentukan oleh variabel lain diluar model penelitian. 
Pengaruh Harga, Kepercayaan dan E-Wom Terhadap Minat Beli Ulang Permasi Textile Banda Aceh Maulidi, Syahrul; Marlizar; Al Rizky, Mahfud
JIMEBIS: Scientific Journal of Students Islamic Economics and Business Vol. 4 No. 2 (2023): JIMEBIS
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/jimebis.v4i2.437

Abstract

This study aims to determine the effect of Price, Trust and Electrical Word Of Mouth simultaneously on repurchase interest at the Banda Aceh Textile Permasi Store. The method used is a causal associative method that aims to determine the influence or relationship between two or more variables in a study. Determination of this study sample using accidental sampling technique. The sample used in this study was 96 consumers in textile permasi Banda Aceh who had purchased products more than once and were willing to become respondents. The analysis method applied is multiple linear regression analysis. The results showed that the price partially affected the repurchase interest in Permasi Textile Banda Aceh. Trust partially affects repurchase interest in Permasi Textile Banda Aceh. Electric Word Of Mouth partially affects repurchase interest in Permasi Textile Banda Aceh. Price, Trust and E-WOM simultaneously affect repurchase interest in Banda Aceh textile permasi. The increase in repurchase interest is determined by Price, Trust and E-Wom the more affordable the price, the stronger the trust and the high E-Wom owned by business actors, the greater the opportunity for companies to increase consumer repurchase interest.
Pengaruh Social Media Marketing Terhadap Keputusan Pembelian Produk Skintific di Moderasi Brand Awareness: (Studi Kasus pada Konsumen Skintific di Banda Aceh) Vitri Yana; Marlizar Marlizar; Mahyuddin Mahyuddin
Jurnal Sains dan Ilmu Terapan Vol. 9 No. 1 (2026): Jurnal Sains dan Ilmu Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/jsit.v9i1.1385

Abstract

The research was conducted to analyze the influence of social media marketing on purchase decisions of Skintific products, as well as the role of brand awareness as a moderating variable among Skintific consumers in Banda Aceh. This study employed a quantitative method, where primary data were obtained through questionnaires distributed to 96 respondents selected using purposive sampling based on Cochran's formula. Data analysis was performed using Moderated Regression Analysis (MRA). The results indicated that social media marketing has a positive and significant influence on purchase decisions of Skintific products. However, brand awareness was not found to moderate the effect of social media marketing on purchase decisions. Nevertheless, brand awareness significantly acts as a predictor in enhancing the purchase decisions of Skintific products. The implications of this study emphasize the importance of social media marketing strategies in increasing purchase decisions, as well as the need for companies to strengthen brand awareness as a factor that can drive consumers in making purchasing decisions.
Analisis Strategi Pemasaran Menggunakan Matriks SWOT (Studi Kasus: Usaha Telur Bebek Asin di UD. Bima (Boh Itek Asin Aceh) Kota Banda Aceh) Ichwannuddin Ichwannuddin; Marlizar Marlizar; Mirza Murni
Jurnal Pendidikan Tambusai Vol. 10 No. 2 (2026): Agustus
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v10i2.42181

Abstract

Penelitian ini bertujuan untuk menganalisis dan merumuskan strategi pemasaran UD. BIMA berdasarkan analisis SWOT yang mencakup kekuatan, kelemahan, peluang, dan ancaman. Penelitian ini termasuk ke dalam penelitian deskriptif kualitatif, Teknik Analisis data dalam tiga langkah, yaitu: tahap pengumpulan data (evaluasi faktor internal dan eksternal), tahap analisis (Analisis SWOT, Matriks SWOT, Matriks Internal Eksternal dan Strategi Pemasaran UD. BIMA dan Tahap pengambilan Keputusan. Hasil analisis SWOT didapatkan strategi alternatif yakni strategi SO (Strength-Opportunity) yaitu strategi yang dapat dilakukan usaha diantaranya selalu berinovasi pada fasilitas yang ada, memperluas pemasaran melalui media social membuka peluang pasar baru mempertahankan kualitas produk dengan pemanfaatan perkembangan teknologi untuk menjaga kepercayaan konsumen, meningkatkan dan melengkapi sarana dan prasarana pada Usaha meningkatkan kerjasama dengan pemasok dan menjaga nama baik UD. BIMA. dan strategi pemasaran yang dilakukan UD BIMA selama ini adalah memperkenalkan branding yang kuat dan keunikan produk, pemasaran digital dan media sosial, kemitraan dan distribusi, event dan sponsorship, meningkatkan kualitas produk dan proses produk dan kemasan yang higienis dan praktis.
Pengaruh Pengetahuan Produk, Pemasaran Digital Dan Promosi Penjualan Terhadap Keputusan Pembelian Produk Kecantikan (Studi Kasus Pada Followers Akun Instagram @Nadifshop.Id) Annisa Aulia Rahmatika; Marlizar Marlizar; Ammar Fuad
Sharing: Journal of Islamic Economics Management and Business Vol. 5 No. 3 (2026): September, 2026
Publisher : Program Studi Ekonomi Syariah Fakultas Agama Islam Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/sharing.v5i3.62948

Abstract

This study aimed to determine the effect of product knowledge, digital marketing, and sales promotion on purchasing decisions for beauty products among followers of the Instagram account @nadifshop.id. This study employed a quantitative approach, with data collected through questionnaires. The sampling technique used was purposive sampling, involving 96 respondents who were followers of the Instagram account @nadifshop.id and had previously purchased beauty products. The data were analyzed using multiple linear regression analysis with the assistance of SPSS version 27. The results showed that product knowledge, digital marketing, and sales promotion each had a positive and significant effect on purchasing decisions for beauty products among followers of the Instagram account @nadifshop.id. Furthermore, the three variables simultaneously had a significant effect on purchasing decisions. Product knowledge was the most dominant variable influencing consumers' purchasing decisions. The findings imply that improving consumers' understanding of product information, implementing effective digital marketing strategies, and offering attractive sales promotions are important factors in enhancing purchasing decisions for beauty products through the Instagram account @nadifshop.id.
Co-Authors Agus Ariyanto Ainul Mardiah Al Rizky, Mahfud Alda, Mirjan Fajri Alfi Syahrin, Alfi Ammar Fuad Ananda Mastura Annisa Aulia Rahmatika Bachtiar, Fandi Bachtiar, Fandy Erlinda Erlinda Erlinda Erlinda Erlinda Erlinda Erlinda Erry Dianto Fauzannur, Redha Fitri, Zarina Fitriyanti Irmas Harahap, Taufik Hidayat Ichwannuddin Ichwannuddin Lisnawati Lisnawati Lisnawati Lisnawati Mahyuddin Mahyuddin Maidar Maidar Marwiadi, Marwiadi Maulidi, Syahrul Mirza Murni Mirza Tabrani Mona Lisa Muhammad Hadi Ilyas Muhammad Reza Mukhsinuddin Nara Pristiwa Nia Sutri Daini Nurmala Nurmala Nurwijayanti Nuzulman Nuzulman Sulfitra Sulfitra Sulfitra Surna Lastri Suryani Murad Syahrul Maulidi syamsidar syamsidar Vitri Yana Wulan Agustina Yusrizal Yusrizal Zuraidah