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Journal : IJISTECH

Web-based Pentaca Sale Information System Implementation Robo, Salahudin; Oktaviani, Alif Anas Tasya
IJISTECH (International Journal of Information System and Technology) Vol 7, No 1 (2023): The June edition
Publisher : Sekolah Tinggi Ilmu Komputer (STIKOM) Tunas Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30645/ijistech.v7i1.299

Abstract

Pentaca products are experiencing problems in the form of managing Pentaca customer order data which is still being done manually by writing it in a book, making it difficult for Pencaca brand owners to manage customer data and make monthly reports for these products. The application of information systems in pentaca sales is needed to ensure that the business operates properly and improves the quality of service to customers. This study uses qualitative research methods to fulfill the use of the subject under study and collects data from various case studies, personal experiences, interviews with brand owners, visuals depicting everyday life. The system development uses the waterfall method. The data collection technique used is by direct observation, direct interviews and taking documentation of the business owner. With this system, it makes it easier for customers to buy these products and also makes it easier for brand owners to make monthly product purchase reports and manage financial reports.
The Application of Customers Segmentation Using RFM Analysis Method and K-Means Clustering to Improve Marketing Strategy Robo, Salahudin; Melani, Putri Indah; Fernatyanan, Patrisia; Widiantoro, Muh Riandi; Bariyyah, Sitti Khairul
IJISTECH (International Journal of Information System and Technology) Vol 8, No 3 (2024): The October edition
Publisher : Sekolah Tinggi Ilmu Komputer (STIKOM) Tunas Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30645/ijistech.v8i3.370

Abstract

This research aims to overcome problems in improving marketing strategies in the Retail Business industry by using effective customer segmentation. The method used is RFM (Recency, Frequency, Monetary) analysis to measure the time proximity, frequency and monetary value of customer transactions, as well as K-Means Clustering to group customers based on their purchasing behavior. The results showed that the combination of these two methods successfully grouped customers into ten different segments, such as “Champions” and “Hibernating,” which provided deep insight into customer needs and behavior. The application of this segmentation provides practical benefits in increasing the efficiency of marketing strategies, customer retention and resource optimization. Overall, this research proves that applied customer segmentation techniques can significantly increase customer satisfaction and loyalty, making a valuable contribution to the field of retail marketing.
Co-Authors -, Mutmainna Adi Putra Mika Surya Negara Ajeng Kalista Rahma Alam, Sitti Nur Alghifari, Fadil Almukarrama Almukarrama Amalia Putri, Amalia Amalia, Citra Andi Hartono, Andi Andri Tri Sidarmawan Andrian Sah Aryazillun, A Aulia Haris , Riza Nabilah Ayu Rahmawati Rumalean Bariyyah, Sitti Khairul Candra Surya Citra Amalia Damar Suryo Sasono Dedy Ricardo Serumena Ernawati Ernawati Faisal Abubakar Fernatyanan, Patrisia Frendy Rocky Rumambi Gergorius Kopong Pati Ichsan Tambijo Irianto Irianto Jefri Putri Nugraha Jenifer Laura Patrisyah Rumpaisum Jusmawati, J Kahfi, Dano Muhammad Kartika, amalia Lasmaida Gultom Lasmaida Gultom, Lasmaida Lis Lesmini Lora Yuliani Nikijuluw Manuaron, Yoel Hanssen Maulana Ayub Ahmad Mayor, Perskilla Risa Linda Melani, Putri Indah Merani, Chantika Muhammad Riandi Widiyantoro Muhammad Sawir Mukti, Arif Mutmainna - Nahak Teti, Yulius Nazir, Fahrul Ndala, Stefanus Neno, Friden Elefri Ngongo, Martinus Malo Oktaviani, Alif Anas Tasya Paulus Haba Lena Paulus Mikku Ate Pratama, Wahyuda Putra Putra Fajar Ramadhan Putri Muwa, Maria Claudia Rahmat Surya Baskara Ramadhani, Alissa Putri Rangga, Andreas Ariyanto Rasna Reni Rochmawati Sah, Andrian Sahlan M Saleh Saleh, Sahlan M. Santosa Santosa Santrio Kamaluddin Sari, Titis Nistia Sasono, Damar Suryo Serumena, Dedy Ricardo Sidarmawan, Andri Tri Siti Marwa Siti Nurhayati Siti Nurhayati Sohilait, Fanuel Julian Subekti, Ryan Tri Sunardi Sunardi T Trisno Tabelessy, Joseph Samuel Tianotak, Moch Reza Barham Tri Kurniah Lestari Trisno Trisno Trisno Trisno Trisno Trisno, T Waja, Afgan Widiantoro, Muh Riandi Widiyantoro, M Riandi Yanti, Jumianis Zaidin, Slamet Shariful