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Nuryakin, Nuryakin
Universitas Muhammadiyah Yogyakarta
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Journal : asia-pacific management and business application

 1 
Understanding Customer Purchase Intention of PC Product on Indonesia Manda Rahmat Husein Lubis; Nuryakin Nuryakin; Susanto Susanto
APMBA (Asia Pacific Management and Business Application) Vol 7, No 2 (2018)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (486.5 KB) | DOI: 10.21776/ub.apmba.2018.007.02.4

Abstract

In this digital revolution all industries are competing to innovate to attract consumers' attention. One of the most competitive competition is in the electronics industry. This study aims to determine the effect of brand awareness, brand image and perceived quality towards purchase intention of  IT products. The object in this research is  one of the leading lapotop brang in Indonesia in one of the growing provinces in Indonesia. This study uses sampling by purposive sampling technique. The number of samples in this study were 142 respondents. Data obtained through questionnaires distributed directly to the field and through the Google Form. Data analysis techniques using SEM showed that brand awareness has no significant effect on perceived quality, brand image has a significant effect on perceived quality, brand awareness has a significant effect on purchase intention, brand image has a significant effect on purchase intention and perceived quality have a significant effect on purchase intention. In generally, ASUS brand laptops have managed to attract consumers' attention through their brand image and awareness.
Exploring SMEs Marketing Performance Through Networking Capacity and Relational Capability Nuryakin Nuryakin
APMBA (Asia Pacific Management and Business Application) Vol 9, No 2 (2020)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2020.009.02.5

Abstract

This research aims to analyse the effect of relational capability and networking capacity on SMEs marketing performance of Wooden Handicraft in one of the heritage area in Indonesia, in the area of Klaten, Bantul  and Sleman Regency of Yogyakarta.By occupied sampling technique of purposive sampling, several criteria used in the sampling were Wooden Handicraft Export SMEs that have been operating for three years or more. Total of 140 questionnaire utilized in this study resulting 129 respondents studied. The results showed that relational capability had a significant effect on SMEs marketing performance. Relational capability had a significant effect on networking capacity. Also, networking capacity had a significant effect on SMEs marketing performance. 
The Effect of Perceived Usefulness and Perceived Easy to Use on Student Satisfaction The Mediating Role of Attitude to Use Online Learning Nuryakin Nuryakin; Nandrianina Louis Pierre Rakotoarizaka; Hussein Gibreel Musa
APMBA (Asia Pacific Management and Business Application) Vol 11, No 3 (2023)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2023.011.03.5

Abstract

The aims of this study is to analyze an empirical research model on the effect of perceived usefulness and perceived ease to use on student satisfaction with the mediating role of attitude to use online learning. The sample of this study were students from the Faculty of Economics and Business, Yogyakarta Muhammadiyah University. An empirical model and hypothesis testing was analyze using the Structural Equation Modeling (SEM) of the AMOS 23 program. The design of this study uses a quantitative approach. A sample of 203 students were tested in this study. The sampling technique used purposive sampling. The results of hypothesis testing show that there is a positive and significant effect between perceived usefulness and satisfaction and attitude. Perceived easy to use has a significant positive effect on attitude to use online learning but not significant on student satisfaction. Attitude to use online learning has a significant positive effect on student satisfaction.
Understanding Customer Purchase Intention of PC Product on Indonesia Husein Lubis, Manda Rahmat; Nuryakin, Nuryakin; Susanto, Susanto
APMBA (Asia Pacific Management and Business Application) Vol. 7 No. 2 (2018)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2018.007.02.4

Abstract

In this digital revolution all industries are competing to innovate to attract consumers' attention. One of the most competitive competition is in the electronics industry. This study aims to determine the effect of brand awareness, brand image and perceived quality towards purchase intention of  IT products. The object in this research is  one of the leading lapotop brang in Indonesia in one of the growing provinces in Indonesia. This study uses sampling by purposive sampling technique. The number of samples in this study were 142 respondents. Data obtained through questionnaires distributed directly to the field and through the Google Form. Data analysis techniques using SEM showed that brand awareness has no significant effect on perceived quality, brand image has a significant effect on perceived quality, brand awareness has a significant effect on purchase intention, brand image has a significant effect on purchase intention and perceived quality have a significant effect on purchase intention. In generally, ASUS brand laptops have managed to attract consumers' attention through their brand image and awareness.
Exploring SMEs Marketing Performance Through Networking Capacity and Relational Capability Nuryakin, Nuryakin
APMBA (Asia Pacific Management and Business Application) Vol. 9 No. 2 (2020)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2020.009.02.5

Abstract

This research aims to analyse the effect of relational capability and networking capacity on SMEs marketing performance of Wooden Handicraft in one of the heritage area in Indonesia, in the area of Klaten, Bantul  and Sleman Regency of Yogyakarta.By occupied sampling technique of purposive sampling, several criteria used in the sampling were Wooden Handicraft Export SMEs that have been operating for three years or more. Total of 140 questionnaire utilized in this study resulting 129 respondents studied. The results showed that relational capability had a significant effect on SMEs marketing performance. Relational capability had a significant effect on networking capacity. Also, networking capacity had a significant effect on SMEs marketing performance. 
The Effect of Perceived Usefulness and Perceived Easy to Use on Student Satisfaction The Mediating Role of Attitude to Use Online Learning Nuryakin, Nuryakin; Rakotoarizaka, Nandrianina Louis Pierre; Musa, Hussein Gibreel
APMBA (Asia Pacific Management and Business Application) Vol. 11 No. 3 (2023)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2023.011.03.5

Abstract

The aims of this study is to analyze an empirical research model on the effect of perceived usefulness and perceived ease to use on student satisfaction with the mediating role of attitude to use online learning. The sample of this study were students from the Faculty of Economics and Business, Yogyakarta Muhammadiyah University. An empirical model and hypothesis testing was analyze using the Structural Equation Modeling (SEM) of the AMOS 23 program. The design of this study uses a quantitative approach. A sample of 203 students were tested in this study. The sampling technique used purposive sampling. The results of hypothesis testing show that there is a positive and significant effect between perceived usefulness and satisfaction and attitude. Perceived easy to use has a significant positive effect on attitude to use online learning but not significant on student satisfaction. Attitude to use online learning has a significant positive effect on student satisfaction.
Co-Authors Agung, Tan Ray AGUS PRASTYO Agus Samsudin, Mohammad Ajeng Fatmi kartini Amahoru Ananda Rizky Rahmadayanti Anggara, Cornel Anggara, Dody Chandra Anjelisa, Anjelisa Arini, Merita Arni Arni Atmaja, Diyaa Aaisyah Salmaa Putri Baskara, Abdullah Belliani, Arisca Debby Anggriansyah Dewi Kurniasih Dola Fitritha Raras Handayani Ezza Chairurrizqie Fakhrudin, Arif Fatmawati , Indah Fatmawati, Indah Firda Mokodongan Firman Pribadi Firman Pribadi Handayani, Siti Diyah Handayani, Siti Dyah Hasnah Rimiyati, Hasnah Heru Kurnianto Tjahjono Heru Kurnianto Tjahjono Heru Kurnianto Tjahjono Hery Widijanto Husein Lubis, Manda Rahmat Hussein Gibreel Musa Ika Nurul Qomari Iqbal Miftakhul Mujtahid Iring Primastuti, Harumi Junarta, Harbyanto Khoiruddin, Mochammad Kusumo, Mahendro Prasetyo Listiowati , Ekorini Lubis, Debi Christian Maghfira Rizky Maulani Manda Rahmat Husein Lubis Martha, Haryadi Lisya Musa, Hussein Gibreel Nabillah, Nisfatun Nadia May Nanda Nandrianina Louis Pierre Rakotoarizaka Nur Hidayah Pradana, Fawzi Rizki Priyambodo Wahyu Jatmiko Qamari, Ika Nurul Qurrotul Aini Rakotoarizaka, Nandrianina Louis Pierre Retno Widowati Retno Widowati PA Safira, Elsi Safitri Puji Rahayu Sarofah, Nafidlotul Sekarjati, Bella Devi Siswoyo Haryono Supangkat, Gatot SUSANTO Susanto Susanto Susanto Susanto Suyanto , M. Titi Darmi Wahyuningsih, Sri Handari Widia Febriana yuwono, wiji