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All Journal ETIKONOMI Jurnal Siasat Bisnis Jurnal Manajemen Bisnis JDM (Jurnal Dinamika Manajemen) JURNAL ILMIAH MANAJEMEN & BISNIS Jurnal Kebijakan dan Administrasi Publik MIX : Jurnal Ilmiah Manajemen Benefit: Jurnal Manajemen dan Bisnis Asia-Pacific Management and Business Application PRofesi Humas EKONOMIS : Journal of Economics and Business Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan SENTRALISASI MABIS: Manajemen dan Bisnis Jurnal Manajerial Jurnal Manajemen Komunikasi Jurnal Aisyah : Jurnal Ilmu Kesehatan Jurnal Manajemen Bisnis Target : Jurnal Manajemen Bisnis Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Fokus Manajemen Bisnis Jurnal Pengabdian dan Peningkatan Mutu Masyarakat (JANAYU) Jurnal Abdimas Serawai DedikasiMU: Journal of Community Service Interdisciplinary Social Studies International Journal of Management Science and Information Technology (IJMSIT) Asian Journal of Management Analytics Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi JKAP (Jurnal Kebijakan dan Administrasi Publik) Amwaluna: Jurnal Ekonomi dan Keuangan Syariah
Nuryakin, Nuryakin
Universitas Muhammadiyah Yogyakarta
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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The Effect of Content Marketing and Ewom on Purchase Intention and Brand Image Martha, Haryadi Lisya; Nuryakin, Nuryakin; Arni, Arni
SENTRALISASI Vol. 13 No. 1 (2024): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v13i1.2811

Abstract

This study aims to determine the effect of content marketing on e-wom and its impact on purchase intention. The subjects in this study were social media followers on the official accounts of several shoe brands circulating in Indonesia. The sampling technique used purposive sampling by using several criteria. The number of samples in this study was 325. Data were collected using a questionnaire with a Liker scale of 1 to 5 and will be analyzed using the Structural Equation Modeling method. Based on the results of the analysis that has been carried out, it shows that content marketing has a significant positive effect on e-wom, e-wom has a significant positive effect on brand image and purchase intention, and brand image has a significant positive effect on purchase intention, and brand image is able to play a role. as a mediator between e-wom and purchase intention. In conclusion, this study accepts all the hypotheses that have been proposed.
The Role of Workplace Environment in Shaping Workers' Innovative Behavior: Insights From Bibliometric Analysis Nabillah, Nisfatun; Fatmawati, Indah; Nuryakin, Nuryakin
SENTRALISASI Vol. 14 No. 3 (2025): September
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v14i3.4222

Abstract

This study aims to analyze the role of the workplace environment in shaping innovative worker behavior. The method used in this research is a mixed method with a Literature Study (SLR) approach. The quantitative method in this research focuses on numerical or statistical data (e.g., number of publications, citation frequency, publication trends, and methodology trends). The qualitative method analyses the content of existing articles or literature (e.g., concepts, themes, and contexts underlying existing research). It identifies trends that may not be visible from mere numerical data. The data sources in this study were taken from the Scopus database and Google Scolar, which included the keywords “Workplace Environment” AND “Innovative Behaviour”. The study analyzed 79 articles published in reputable international journals from 2015-2023. The research found four main streams in the workplace environment and innovative behavior research: (1) a focus on individuals as agents of innovation, which dominated the 2015-2018 period; (2) an emphasis on the relationship between individuals and organizations that emerged in 2019-2020, where human resource management plays an essential role in supporting innovation; (3) attention shifted to organizations, focusing on collective innovation processes in 2021-2022; and (4); the most recent research (2023) again highlighted individuals as key catalysts of innovation, underlining the importance of the role of individuals in fostering creativity in the work environment. 
Entrepreneurial Marketing : Bibliometric Analysis Using Vosviewer Nuryakin, Nuryakin
SENTRALISASI Vol. 14 No. 2 (2025): May
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v14i2.4340

Abstract

The study of Entrepreneurial marketing is an important part of the scope of research in the field of marketing and entrepreneurship. A concept of entrepreneurship and marketing that defines business for upcoming difficulties is called entrepreneurial marketing. This study aims to analyze the literature on entrepreneurial marketing. The approach using bibliometric analysis in this study was to measure the development of research on entrepreneurial marketing during the last six years in business and entrepreneurship as well as in the management domain. This study also analyzed research trends and proposed a plan for further studies on entrepreneurial marketing. The research approach merged bibliographic data through extraction from the Scopus database. This study used the bibliometric method on Scopus documents, then screened research articles during 2016-2021. Bibliometric techniques, citation analysis, and co-citation analysis were also used in this study. This study revealed the nature and direction of research carried out by entrepreneurial marketing over the last six years. Seven clusters existed as emerging themes in the entrepreneurial marketing literature. Besides, this study found the most influential authors, journals, institutions, and countries related to research on entrepreneurial marketing with possible future research directions in entrepreneurial marketing 
Co-Authors Agung, Tan Ray AGUS PRASTYO Ananda Rizky Rahmadayanti Anggara, Dody Chandra Anjelisa, Anjelisa Arni Arni Baskara, Abdullah Belliani, Arisca Debby Anggriansyah Dola Fitritha Raras Handayani Ezza Chairurrizqie Fakhrudin, Arif Fatmawati , Indah Fatmawati, Indah Firda Mokodongan Firman Pribadi Firman Pribadi Handayani, Siti Diyah Handayani, Siti Dyah Heru Kurnianto Tjahjono Heru Kurnianto Tjahjono Heru Kurnianto Tjahjono Hery Widijanto Husein Lubis, Manda Rahmat Hussein Gibreel Musa Ika Nurul Qomari Iqbal Miftakhul Mujtahid Junarta, Harbyanto Khoiruddin, Mochammad Kusumo, Mahendro Prasetyo Lubis, Debi Christian Maghfira Rizky Maulani Manda Rahmat Husein Lubis Martha, Haryadi Lisya Musa, Hussein Gibreel Nabillah, Nisfatun Nadia May Nanda Nandrianina Louis Pierre Rakotoarizaka Nur Hidayah Pradana, Fawzi Rizki Priyambodo Wahyu Jatmiko Qamari, Ika Nurul Qurrotul Aini Rakotoarizaka, Nandrianina Louis Pierre Retno Widowati Retno Widowati PA Safira, Elsi Sarofah, Nafidlotul Sekarjati, Bella Devi Siswoyo Haryono Supangkat, Gatot Susanto Susanto Susanto Susanto Suyanto , M. Titi Darmi Wahyuningsih, Sri Handari Widia Febriana yuwono, wiji