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All Journal ETIKONOMI Jurnal Siasat Bisnis Jurnal Manajemen Bisnis JDM (Jurnal Dinamika Manajemen) JURNAL ILMIAH MANAJEMEN & BISNIS Jurnal Kebijakan dan Administrasi Publik MIX : Jurnal Ilmiah Manajemen Benefit: Jurnal Manajemen dan Bisnis Asia-Pacific Management and Business Application PRofesi Humas EKONOMIS : Journal of Economics and Business Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan SENTRALISASI MABIS: Manajemen dan Bisnis Jurnal Manajerial Jurnal Manajemen Komunikasi Jurnal Ilmiah Edunomika (JIE) Jurnal Aisyah : Jurnal Ilmu Kesehatan Jurnal Manajemen Bisnis Target : Jurnal Manajemen Bisnis Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Fokus Manajemen Bisnis International Journal Of Science, Technology & Management (IJSTM) Jurnal Cakrawala Promkes Jurnal Pengabdian dan Peningkatan Mutu Masyarakat (JANAYU) Jurnal Abdimas Serawai DedikasiMU: Journal of Community Service Interdisciplinary Social Studies Media Publikasi Promosi Kesehatan Indonesia (MPPKI) International Journal of Management Science and Information Technology (IJMSIT) Asian Journal of Management Analytics Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi JKAP (Jurnal Kebijakan dan Administrasi Publik) Amwaluna: Jurnal Ekonomi dan Keuangan Syariah
Nuryakin, Nuryakin
Universitas Muhammadiyah Yogyakarta
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Journal : Jurnal Manajerial

 1 
THE The Influence Of Electronic Word Of Mouth (E-Wom) And Brand Trust On Brand Image And Shopee Consumers Buying Interest Priyambodo Wahyu Jatmiko; Retno Widowati; Nuryakin Nuryakin
Jurnal Manajerial Vol 10 No 03 (2023): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v10i03.6263

Abstract

Background - The increase in sales on online platforms has increased since the Covid-19 pandemic began, during which period the government began implementing Large-Scale Social Restrictions (PSBB) so that the opportunity to travel to offline stores was very limited and customers did not have many choices but to fulfill their shopping needs online. Aim - This study aims to analyze the effect of e-WOM on brand image, the effect of brand trust on brand image, the effect of brand image on consumer buying interest, the effect of e-WOM on consumer buying interest, and analyze the role of brand image as mediating the effect of e-WOM and brand trust on consumer buying interest. Design /Methodology /Approach - This study uses a quantitative approach to investigate the influence between e-WOM, brand trust, consumer buying interest and brand image. The respondents of this study were shopee users. The questionnaire was distributed to 240 respondents. Then, the questionnaire data was analyzed using the Structural Equation Modeling (SEM) method with the Analysis of Moment Structure (AMOS) version 26.0 program. Findings - The analysis results show that the three hypotheses of this study are accepted. From this study it is evident that, there is a significant positive effect of e-WOM on brand image. In addition, there is also a significant positive effect of brand trust on brand image. Then there is a significant positive effect of e-WOM on buying interest. Meanwhile, brand image and brand trust have no effect on buying interest, and brand image cannot mediate the impact of e-WOM and brand trust on buying interest. Conclusion - e-WOM has a positive and significant effect on brand image, brand trust has a positive and significant effect on brand image, brand image has no effect on buying interest, e-WOM has a positive and significant effect on buying interest, brand trust has a positive and significant effect on buying interest, brand image has no effect as a mediator in the relationship between e-WOM and consumer buying interest, brand image has no effect as a mediator of the relationship between brand trust and consumer buying interest. Research implication - The results of this study indicate that e-WOM does not have a direct influence on purchase intention because it has to go through a mediating variable, namely brand image. Limitations - This research was only conducted on the people of Yogyakarta, thereby reducing the ability to generalize the research results.
The Mediating Role of Trust and its Relationship with the Perception of Convenience and Transparency on User Satisfaction of Electronic Procurement Services Baskara, Abdullah; Nuryakin, Nuryakin; Handayani, Siti Dyah
Jurnal Manajerial Vol 11 No 01 (2024): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v11i01.5650

Abstract

Background – In the current 4.0 industrial revolution, the government is required to be able to create innovations including in public services based on information and communication technology. In addition, E-procurement is a form of innovation based on e-government which is almost entirely accomplished by making use of information and communication technology. Aim – This study aims to determine the effect of perceived convenience and transparency on Electronic Procurement Services or LPSE user trust, the effect of ease, transparency and trust on LPSE user satisfaction, the impact of trust in mediating the effect of perceived convenience on LPSE user satisfaction, and the role of trust in mediating the effect of transparency on LPSE user satisfaction. Design / Methodology / Approach – Respondents in this study were businessmen and consultants who had participated in tenders within the Ministry of Religion D. I. Yogyakarta as many as 180 respondents using the accidental sampling technique. A quantitative method of SEM and AMOS was applied in the study. Findings – From the tested and collected data, the results show that ease and transparency perceptions affect positively and significantly on user trust. Furthermore, the feeling of convenience, transparency and trust bring a favorable and significant impact on user satisfaction. User satisfaction is unaffected by user perception through trust as an intervening variable. Research implication – Transparency has no impact on customer satisfaction through trust as an intervening variable. Limitations – Further research taking independent variables other than perceptions of convenience, transparency and trust.
Co-Authors Agung, Tan Ray AGUS PRASTYO Agus Samsudin, Mohammad Ajeng Fatmi kartini Amahoru Ananda Rizky Rahmadayanti Anggara, Cornel Anggara, Dody Chandra Anjelisa, Anjelisa Arini, Merita Arni Arni Atmaja, Diyaa Aaisyah Salmaa Putri Baskara, Abdullah Belliani, Arisca Debby Anggriansyah Dola Fitritha Raras Handayani Ezza Chairurrizqie Fakhrudin, Arif Fatmawati , Indah Fatmawati, Indah Firda Mokodongan Firman Pribadi Firman Pribadi Handayani, Siti Diyah Handayani, Siti Dyah Hasnah Rimiyati, Hasnah Heru Kurnianto Tjahjono Heru Kurnianto Tjahjono Heru Kurnianto Tjahjono Hery Widijanto Husein Lubis, Manda Rahmat Hussein Gibreel Musa Ika Nurul Qomari Iqbal Miftakhul Mujtahid Iring Primastuti, Harumi Junarta, Harbyanto Khoiruddin, Mochammad Kusumo, Mahendro Prasetyo Listiowati , Ekorini Lubis, Debi Christian Maghfira Rizky Maulani Manda Rahmat Husein Lubis Martha, Haryadi Lisya Musa, Hussein Gibreel Nabillah, Nisfatun Nadia May Nanda Nandrianina Louis Pierre Rakotoarizaka Nur Hidayah Pradana, Fawzi Rizki Priyambodo Wahyu Jatmiko Qamari, Ika Nurul Qurrotul Aini Rakotoarizaka, Nandrianina Louis Pierre Retno Widowati Retno Widowati PA Safira, Elsi Safitri Puji Rahayu Sarofah, Nafidlotul Sekarjati, Bella Devi Siswoyo Haryono Supangkat, Gatot SUSANTO Susanto Susanto Susanto Susanto Suyanto , M. Titi Darmi Wahyuningsih, Sri Handari Widia Febriana yuwono, wiji