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Nuryakin, Nuryakin
Universitas Muhammadiyah Yogyakarta
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Journal : International Journal Of Science, Technology

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Supply Chain Agility of E-Commerce Industry in Gaining Customer Trust Atmaja, Diyaa Aaisyah Salmaa Putri; Nuryakin, Nuryakin; Pribadi, Firman
International Journal of Science, Technology & Management Vol. 3 No. 4 (2022): July 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i4.548

Abstract

Supply chain agility is a supply chain capability derived from the intelligence, mindset, and integrative processes of all supply chain members to respond quickly to uncertainties and changes in the business environment in a reactive, proactive and predictive manner in meeting customer needs and demands. However, not all business people can perform system integration due to limited resources. In this case, the features presented by e-commerce can bridge business actors to achieve customer-centered supply chain agility competencies. This study aims to determine the effect of supply chain agility on the creation of customer trust which is supported by the use of e-tracing in the e-commerce industry. This approach uses multivariate analysis using SEM-PLS to determine the effect of each variable. Respondents were obtained by purposive random sampling technique and the survey was conducted online via Google Form aimed at the final 251 customers. The results show that supply chain agility has a positive and significant impact on customer trust. However, in this case, e-tracing has not been proven to strengthen or weaken the influence of supply chain agility on customer trust.
Co-Authors Agung, Tan Ray AGUS PRASTYO Ajeng Fatmi kartini Amahoru Ananda Rizky Rahmadayanti Anggara, Dody Chandra Anjelisa, Anjelisa Arni Arni Atmaja, Diyaa Aaisyah Salmaa Putri Baskara, Abdullah Belliani, Arisca Debby Anggriansyah Dola Fitritha Raras Handayani Ezza Chairurrizqie Fakhrudin, Arif Fatmawati , Indah Fatmawati, Indah Firda Mokodongan Firman Pribadi Firman Pribadi Handayani, Siti Diyah Handayani, Siti Dyah Hasnah Rimiyati, Hasnah Heru Kurnianto Tjahjono Heru Kurnianto Tjahjono Heru Kurnianto Tjahjono Hery Widijanto Husein Lubis, Manda Rahmat Hussein Gibreel Musa Ika Nurul Qomari Iqbal Miftakhul Mujtahid Junarta, Harbyanto Khoiruddin, Mochammad Kusumo, Mahendro Prasetyo Lubis, Debi Christian Maghfira Rizky Maulani Manda Rahmat Husein Lubis Martha, Haryadi Lisya Musa, Hussein Gibreel Nabillah, Nisfatun Nadia May Nanda Nandrianina Louis Pierre Rakotoarizaka Nur Hidayah Pradana, Fawzi Rizki Priyambodo Wahyu Jatmiko Qamari, Ika Nurul Qurrotul Aini Rakotoarizaka, Nandrianina Louis Pierre Retno Widowati Retno Widowati PA Safira, Elsi Safitri Puji Rahayu Sarofah, Nafidlotul Sekarjati, Bella Devi Siswoyo Haryono Supangkat, Gatot SUSANTO Susanto Susanto Susanto Susanto Suyanto , M. Titi Darmi Wahyuningsih, Sri Handari Widia Febriana yuwono, wiji