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All Journal Hasanuddin Economics and Business Review Tangible Journal LOSARI: Jurnal Pengabdian Kepada Masyarakat Movere Journal Islamic Economic and Business Journal Seminar Nasional Pengabdian Kepada Masyarakat Journal of Artificial Intelligence and Digital Business Journal of Career Development Journal of Entrepreneur, Business and Management Ininnawa: Jurnal Pengabdian Masyarakat Jurnal Sipakatau
Ruslan, Andi
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Agriculture, Biological Sciences & Forestry Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Neuroscience Public Health Social Sciences Transportation Other

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Analisis Perbadingan Kualitas Layanan Digital pada Bank Kovensional dan Bank Digital di Indonesia Ruslan, Andi; Aris, Valentino; Taufik, Muhammad; Islamiah, Farida; Asizah, Andi Balqis Mutiara
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3188

Abstract

Penelitian ini membandingkan kualitas layanan digital bank konvensional dan bank digital di Indonesia menggunakan social media analysis terhadap 36.000 ulasan Google Play dari Bank Jago, SeaBank, Wonder by BNI, dan MyBCA. Data diproses melalui pembersihan, tokenisasi, dan stemming; pelabelan sentimen berbasis leksikon, lalu diklasifikasikan dengan tiga algoritma (SVM, Naïve Bayes, dan Random Forest) serta dievaluasi menggunakan confusion matrix. Hasilnya, bank digital memperoleh sentimen positif lebih tinggi sebesar 10.618 dibanding bank konvensional sebesar 7.079, sementara keluhan utama di kedua kategori berkisar pada login/registrasi, pembaruan aplikasi, dan kerumitan proses transaksi. SVM menunjukkan kinerja terbaik dengan akurasi ~88% (bank konvensional) dan ~89% (bank digital), diikuti Random Forest dan Naïve Bayes. Temuan ini menegaskan bahwa kualitas layanan digital bank digital relatif lebih unggul, khususnya pada kemudahan penggunaan aplikasi dan ketersediaan fitur transaksi. Namun, terdapat ruang perbaikan yang sama-sama mendesak pada pengalaman awal dan stabilitas fitur inti. Implikasi praktisnya, perbankan perlu memprioritaskan penyederhanaan halaman login dan alur registrasi, serta melakukan pembaruan berkala yang diselaraskan dengan kebutuhan dan umpan balik pengguna untuk meningkatkan kepuasan dan keandalan layanan.
Enhancing Social Media Content Management in a Public Service Institution through Collaborative Community Service Ashdaq, Muhammad; Mandasari, Nur Fitriayu; Aris, Valentino; Taufik, Muhammad; Ruslan, Andi
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Volume 2 Issue 5 August 2025: Jurnal Sipakatau
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v2i5.2531

Abstract

This community engagement initiative was carried out through collaboration between a religious service organization responsible for pilgrimage operations and faculty members from a digital business study program at a public university. The program was motivated by the organization’s challenges in managing its social media content, which included unstructured information flow, inconsistent distribution, and suboptimal visual design. The intervention involved a structured mentoring process covering content documentation, content creation, and news script development. The results demonstrated a noticeable improvement in social media engagement, reflected in higher interaction and responsiveness from the audience. Indirectly, the activity also enhanced the quality of service delivery by ensuring that information for the families of pilgrims was communicated more quickly, clearly, and reliably. These outcomes highlight the value of collaborative capacity-building in digital communication for public and religious service organizations. The study contributes practical insights into how community-based interventions can strengthen digital media strategies to support transparency, trust, and service quality in the era of digital information.
Social Media Analysis to identify the Main Dimensions of Service Quality for Using BCA Mobile in Indonesia Aris, Valentino; Alam, Syamsu; Ashdaq, Muhammad; Ruslan, Andi
Journal of Entrepreneur, Business and Management Vol 2, No 1 (2024): Journal Of Entrepreneur, Business and Management
Publisher : Entrepreneurship Undergraduate Program at Amkop Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/jebm.v2i1.124

Abstract

This research aims to analyze service quality in the banking sector in Indonesia. We will conduct consumer sentiment analysis on the use of the BCA Mobile application which is used to provide online services to consumers by Bank Central Asia (BCA). Data mining will be carried out to obtain consumer review data on the Google Play Store. The target amount of data is a maximum of 1,000 data. The data will then be analyzed to produce word clouds, topic modeling and sentiment analysis to produce dimensions that influence service quality. Analysis was carried out using the Orange Data Mining Application. The analysis results show dimensions that receive positive, negative and neutral sentiment from BCA Mobile users in Indonesia.Keywords: service quality, data mining, word cloud, topic modeling, sentiment analysis.
Pelatihan Keamanan Digital untuk Meningkatkan Cyber Security Awareness bagi Masyarakat di Kelurahan Bontonompo Kabupaten Gowa Ruslan, Andi; Aris, Valentino; Taufik, Muhammad; Hamzah, Qardawi; Asmirani, Sri
LOSARI: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 2 (2025): Desember 2025
Publisher : LOSARI DIGITAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53860/losari.v7i2.509

Abstract

This community service program aims to enhance digital security literacy among local government staff and residents of Bontonompo Village, Gowa Regency. The program was conducted using lectures, discussions, hands-on practice, and evaluation through pre-tests and post-tests to assess participants’ knowledge improvement. A total of 30 participants actively joined the training, consisting of village staff and community members. The evaluation results revealed a significant increase in the average score from 55 to 82, indicating improved understanding of phishing detection, personal data protection, and identification of fake information. The training proved effective in raising awareness and basic digital security skills among participants. This activity is expected to serve as an initial step in strengthening a secure and sustainable digital ecosystem within Bontonompo Village.
PKM Smart Economy Untuk Masyarakat Jamil, Muh; Ruslan, Andi; Ashdaq, Muhammad; Ahmad, Nur Isra’; Islamiah, Farida; Khalil, Adawiyah Asti; Hermanto, Andi
Seminar Nasional Pengabdian Kepada Masyarakat SEMINAR NASIONAL 2025:PROSIDING EDISI 7
Publisher : Seminar Nasional Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Program kemitraan masyarakat ini  bermitra dengan Pemerintah Kelurahan Bontonompo berlokasi Kabupaten Gowa, Kecamatan Bontonompo. Adapun masalah yang dihadapi adalah (1) kurangnya pemahaman pemasaran digital yang efektif  (2) Praktik pemasaran masih menggunakan model konvensional. Metode yang digunakan adalah: Metode Ceramah dan Praktik. Hasil yang diharapkan adalah meningkatnya Pemasaran digital pada masyarakat Bontonompo  melalui ecommerce. Kata kunci: Pemasaran Konvensional, Pemasaran Digital,  Ecomerce
Co-Authors AGUS AGUS Ashdaq, Muhammad Asizah, Andi Balqis Mutiara Asmirani, Sri Fitriani Fitriani Hamzah, Qardawi Hermanto, Andi Holly, Anthony Islamiah, Farida Jamil, Muh Kasman, Fitria Ramadhani Khalil, Adawiyah Asti Lasty Agustuty Mandasari, Nur Fitriayu Muhammad JAMIL MUHAMMAD TAUFIK Mursalim Nohong Nur Isra' Ahmad Pahlevi, Cepi Robert Jao SYAMSU ALAM Theodorus, Kevin Chandra Valentino Aris, Valentino