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All Journal Tematik : Jurnal Teknologi Informasi Komunikasi ATRABIS: Jurnal Administrasi Bisnis (e-Journal) Komversal: Jurnal Komunikasi Universal Jurnal Hukum Kaidah: Media Komunikasi dan Informasi Hukum dan Masyarakat Jurnal Kewarganegaraan Aplikasi Administrasi: Media Analisa Masalah Administrasi Prosiding Seminar Nasional Hasil-hasil Penelitian dan Pengabdian Pada Masyarakat Innovative: Journal Of Social Science Research
Yuyun Taufik
Politeknik LP3I
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Analisis Gaya Kepemimpinan Transformasional Terhadap Kinerja Karyawan Gen-Z Taufik, Yuyun; Dwijayanti, Andina
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 11 No. 2 (2025): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Desember2025
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v11i2.2699

Abstract

Penelitian ini bertujuan untuk menganalisis gaya kepemimpinan transformasional dalam mendukung efektivitas kinerja karayawan Gen-Z di Coffe Shop Tasikmalaya. Kepemimpinan transformasional dipandang sebagai gaya kepemimpinan yang dapat menginspirasi, memotivasi, dan menumbuhkan komitmen karyawan terhadap visi serta tujuan organisasi. Penelitian ini menggunakan pendekatan campuran (Mixed-method) yaitu metode campuran dari metode kuantitatif dan kualitatif. Data diperoleh melalui kuesioener terhadap 33 responden dari karyawan di 5 coffe shop di Tasikmalaya, wawancara mendalam dan observasi terhadap pimpinan serta karyawan. Hasil penelitian menunjukkan bahwa penerapan gaya kepemimpinan transformasional yang efektif mampu meningkatkan motivasi kerja dan komitmen karyawan, yang pada akhirnya berkontribusi signifikan terhadap peningkatan efektivitas kerja karyawan Gen-Z. Pemimpin yang mampu memberikan teladan, dukungan emosional, serta mendorong inovasi terbukti menciptakan lingkungan kerja yang produktif dan kolaboratif. Dengan demikian, gaya kepemimpinan transformasional berperan strategis dalam meningkatkan efektivitas kinerja karyawan secara berkelanjutan.
Hubungan Promosi Dan Harga Terhadap Keputusan Aplikan Dalam Memilih Kuliah Di Politeknik LP3I Bandung Abdur Razak; Bambang Suprayogi; Andina Dwijayanti; Yuyun Taufik; Muhammad Ridwansyah
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 12 No. 1 (2026): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Desember2026
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v12i1.2962

Abstract

This study aims to analyze the relationship between promotion and price on applicants' or prospective new students' decisions in choosing a university. A quantitative approach using explanatory methods was applied by distributing questionnaires to prospective new students as the primary instrument, which were then analyzed using multiple linear regression analysis. The research findings revealed that promotion and price variables, both partially and simultaneously, have a positive and significant influence on student choice decisions. Specifically, prospective new students perceive price as an indicator of educational quality, strengthening their confidence in their choice of institution. The implications of these results emphasize the need for integration between persuasive marketing communications and tuition policies commensurate with the value of the service. Future research is expected to explore additional variables such as facilities and institutional image to provide a more comprehensive picture for higher education management in formulating recruitment strategies.  
Co-Authors Abdur Razak Ade Risna Sari ADE RISNA SARI Amandasari, Nur Azyani Aminatus Zakhra Aminatus Zakhra Andina Dwijayanti Ayuningtyas, Fadhila Bambang Suprayogi Budi Harto Dhany Isnaeni Dharmawan Elly Watti Noorhan Gina Yulistiati Hana Rengganawati Hendy Tannady Ivonne Ayesha Ivonne Ayesha Iwan Henri Kusnadi Iwan Henri Kusnadi Khadeeja Linda Daniati Melinda Marlina, Milla Muhammad Ridwansyah Naufal Fauzan Nurmansyah, Andry Prima Vandayani Qolby, Apriliany Nur RATNAWATI Ratnawati Ratnawati Rudi Kurniawan Santy Sriharyati Santy Sriharyati Siregar, Ade Perdana Sri Marhanah, Sri Suhendar, Asep Dadan Sumarni, Teti Supaino, Supaino Syifa, Salsabila Teti Sumarni Zuhirsyan, Muhammad