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All Journal Jurnal Ilmu Komunikasi Paradigma: Jurnal Masalah Sosial, Politik, dan Kebijakan The Indonesian Journal of Communication Studies PRoMEDIA IKRA-ITH ABDIMAS JURNAL LENSA MUTIARA KOMUNIKASI Tepis Wiring : Jurnal Pengabdian Masyarakat IJEFSD
Sagita, Virginia Ayu
Jurusan Ilmu Komunikasi, Universitas Pembangunan Nasional Veteran Yogyakarta
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health

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Perilaku Pembelian Berulang pada Resonance and Eternity (RETER) Coffee: Stakeholder Engagement Analysis Azahra, Salsabila Fadilah; Sagita, Virginia Ayu; Susilo, Muhammad Edy
Jurnal Paradigma Vol 27 No 2 (2023): July 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v27i2.10403

Abstract

Kedai kopi saat ini menjadi bisnis yang berkembang pesat di kota Yogyakarta, bersaing untuk mendapatkan perhatian konsumen, terutama di kalangan mahasiswa. Di saat persaingan di pasar kedai kopi semakin ketat, Resonance and Eternity (RETER) Coffee berusaha untuk mempertahankan loyalitas konsumen dengan menjalin berbagai ikatan pemangku kepentingan untuk merangsang pembelian berulang di kalangan mahasiswa Yogyakarta. Tujuan dari penelitian ini adalah untuk mengetahui peran Stakeholder Engagement RETER Coffee dalam meningkatkan perilaku pembelian ulang di kalangan mahasiswa Yogyakarta. Penelitian ini bersifat deskriptif-kualitatif, dengan pengumpulan data melalui wawancara dan observasi serta triangulasi data digunakan untuk menilai keabsahan data yang diperoleh. Menurut temuan studi tersebut, RETER Coffee benar-benar fokus untuk menyenangkan konsumen guna mendorong perilaku pembelian berulang dengan menciptakan kedai kopi ramah siswa yang terbuka untuk berbagai macam kolaborasi dan kerja sama. Kedai kopi ini memprioritaskan pemangku kepentingan dalam mengambil keputusan melalui jenis hubungan berupa kerjasama atau pemberdayaan yang melibatkan pemangku kepentingan tersebut dalam setiap keputusannya.
Analisis Interpretasi Pesan dan Pembentukan Sosiogram Pidato Perdana Gibran Rakabuming Cawapres 2024 Pada Channel Youtube KompasTV Abadi, Medi Trilaksono Dwi; Sagita, Virginia Ayu; Fariszy, Revta; Ratna, Vegasari Adya
Jurnal Paradigma Vol 28 No 1 (2024): January 2024
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v28i1.11835

Abstract

The Indonesian nation will be facing a political party, namely the election of the president and vice president (Pilpres) in February 2024. Prabowo Subianto's second-ranked presidential candidate has officially announced his vice president's candidate, Gibran Rakabuming. This research was conducted to identify the formation of meaning and sociograms in the video footage entitled [FULL]: Pidato Perdana Gibran Rakabuming di Deklarasi Capres-Cawapres pada akun Youtube KompasTV on the YouTube channel of KompasTV. The method used is Reception Network Analysis (RNA) which is a method of data analysis by combining the method of reception analysis (reception analysis) and method of social network analysis. (social network analysis). The results of the analysis showed that the number of comments on the video amounted to 10,749 comments and managed to collect 9,207 comments that attracted a audience of 1,783,026 views. The total degree in the Gibran video network is 7,807 nodes and 17,393 edges. An account with the name “@no-ub3dq” or has another name “block a” becomes the account that has the highest posting rating. Clusters are automatically identified using the FastGreedy algorithm. The process of data visualization using DrL with the results of sociogram analysis Who responds Who shows: Diameter: 5, density: 0.000147, reciprocity: 0.000000, centralization: 0.001523, and modularity (modularity): 0.993400. The results of the digestive analysis showed that netizens' perceptions of the messages from Gibran's speeches vary due to different contexts. The most digestive response to hegemonic dominant positions is because of netizens who serve as political buzzer. Negotiating positions detected were 4 netizens, and opposition positions were detected 4 who were also suspected political buzzers from the capres fort and other cawapres. 
When Social Responsibility Trascends Differences: Interactivity, Customer Co-Creation, and Perceived Value during a Boycott Hapsari, Nurul Retno; Sagita, Virginia Ayu; Abadi, Medi Trilaksono Dwi; Dewanti, Ida Susi; Wijayanti, Dewi Mukti
Jurnal Paradigma Vol 30 No 1 (2026): January 2026
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v30i1.16457

Abstract

Interactivity in corporate social responsibility (CSR) is a significant catalyst for customer involvement, however, its role in sustaining brand value under socio-political pressure, such as boycott movements and across religious groups remains underexplored. This study examines the impact of perceived CSR interactivity on customer brand co-creation behavior (CBCB) and perceived value in the context of the Boycott, Divestment, and Sanctions (BDS) movement against Starbucks, while assessing potential differences between Muslim and Christian consumers. A quantitative approach was applied using PLS-SEM to test direct and indirect effects, alongside Multi-Group Analysis (MGA) to evaluate cross-religious responses. Data were collected from 110 Starbucks customers through online surveys using non-probability sampling. The result indicate that perceived CSR interactivity positively CBCB, which in turn enhances perceived value, confirming the mediating role of co-creation behavior. MGA reveals no significant differences between Muslim and Christian customers, suggesting that interactive CSR grounded in universal social values operates consistently across religious groups. Theoretically, this study extends Service-Dominant Logic by demonstrating that value co-creation through interactive CSR remains effective in crisis context characterized by boycott pressure. Businesses are therefore encouraged to design inclusive and interactive CSR initiatives to strengthen customer engagement and sustain brand value during reputational challenges.
Co-Authors Ahmad Zaki Ardianto, Gani Arif Hervianto Arika Bagus Perdana Azahra, Salsabila Fadilah Dufadila Yusrin Dwi Abadi, Medi Trilaksono Eny Endah Pujiastuti Gabriella Hot Marsondang Simamora Hasanah, Khuswatun Hervianto, Arif Ida Susi Dewanti Inggit Dwi Prabowo Keny Rahmawati Koorag, Satrio Tegar Gunung Koraag, Satrio Tegar Gunung Kusumo, Yudhy Widya Medi Trilaksono dwi Abadi Medi Trilaksono Dwi Abadi Medi Trilaksono Dwi Abadi Mochammad Fauzul Haq Mu'afi, Muhammad Irfan Mu’afi, Muhammad Irfan Nadya Alifta Noor Afy Shovmayanti Nurul Retno Hapsari Oliver Samuel Simanjuntak Prayudi Prayudi Ratna, Rr. Vegasari Adya Ratna, Vegasari Adya Revta Fariszy Rr. Vegasari Adya Ratna Siregar, Ghalda Nauli Susilo, Muhammad Edy Wijayanti, Dewi Mukti Wisnu Lusantono, Oktarian Yenni Sri Utami, Yenni Sri Yogatama, Bimo