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All Journal Jurnal Ilmu Komunikasi Paradigma: Jurnal Masalah Sosial, Politik, dan Kebijakan The Indonesian Journal of Communication Studies PRoMEDIA IKRA-ITH ABDIMAS JURNAL LENSA MUTIARA KOMUNIKASI Tepis Wiring : Jurnal Pengabdian Masyarakat IJEFSD
Sagita, Virginia Ayu
Jurusan Ilmu Komunikasi, Universitas Pembangunan Nasional Veteran Yogyakarta
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health

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Analisis Interpretasi Pesan dan Pembentukan Sosiogram Pidato Perdana Gibran Rakabuming Cawapres 2024 Pada Channel Youtube KompasTV Abadi, Medi Trilaksono Dwi; Sagita, Virginia Ayu; Fariszy, Revta; Ratna, Vegasari Adya
Jurnal Paradigma Vol 28 No 1 (2024): January 2024
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v28i1.11835

Abstract

The Indonesian nation will be facing a political party, namely the election of the president and vice president (Pilpres) in February 2024. Prabowo Subianto's second-ranked presidential candidate has officially announced his vice president's candidate, Gibran Rakabuming. This research was conducted to identify the formation of meaning and sociograms in the video footage entitled [FULL]: Pidato Perdana Gibran Rakabuming di Deklarasi Capres-Cawapres pada akun Youtube KompasTV on the YouTube channel of KompasTV. The method used is Reception Network Analysis (RNA) which is a method of data analysis by combining the method of reception analysis (reception analysis) and method of social network analysis. (social network analysis). The results of the analysis showed that the number of comments on the video amounted to 10,749 comments and managed to collect 9,207 comments that attracted a audience of 1,783,026 views. The total degree in the Gibran video network is 7,807 nodes and 17,393 edges. An account with the name “@no-ub3dq” or has another name “block a” becomes the account that has the highest posting rating. Clusters are automatically identified using the FastGreedy algorithm. The process of data visualization using DrL with the results of sociogram analysis Who responds Who shows: Diameter: 5, density: 0.000147, reciprocity: 0.000000, centralization: 0.001523, and modularity (modularity): 0.993400. The results of the digestive analysis showed that netizens' perceptions of the messages from Gibran's speeches vary due to different contexts. The most digestive response to hegemonic dominant positions is because of netizens who serve as political buzzer. Negotiating positions detected were 4 netizens, and opposition positions were detected 4 who were also suspected political buzzers from the capres fort and other cawapres. 
When Social Responsibility Trascends Differences: Interactivity, Customer Co-Creation, and Perceived Value during a Boycott Hapsari, Nurul Retno; Sagita, Virginia Ayu; Abadi, Medi Trilaksono Dwi; Dewanti, Ida Susi; Wijayanti, Dewi Mukti
Jurnal Paradigma Vol 30 No 1 (2026): January 2026
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v30i1.16457

Abstract

Interactivity in corporate social responsibility (CSR) is a significant catalyst for customer involvement, however, its role in sustaining brand value under socio-political pressure, such as boycott movements and across religious groups remains underexplored. This study examines the impact of perceived CSR interactivity on customer brand co-creation behavior (CBCB) and perceived value in the context of the Boycott, Divestment, and Sanctions (BDS) movement against Starbucks, while assessing potential differences between Muslim and Christian consumers. A quantitative approach was applied using PLS-SEM to test direct and indirect effects, alongside Multi-Group Analysis (MGA) to evaluate cross-religious responses. Data were collected from 110 Starbucks customers through online surveys using non-probability sampling. The result indicate that perceived CSR interactivity positively CBCB, which in turn enhances perceived value, confirming the mediating role of co-creation behavior. MGA reveals no significant differences between Muslim and Christian customers, suggesting that interactive CSR grounded in universal social values operates consistently across religious groups. Theoretically, this study extends Service-Dominant Logic by demonstrating that value co-creation through interactive CSR remains effective in crisis context characterized by boycott pressure. Businesses are therefore encouraged to design inclusive and interactive CSR initiatives to strengthen customer engagement and sustain brand value during reputational challenges.
Peningkatan Kualitas Konten sebagai Strategi Promosi Desa Wisata Eny Endah Pujiastuti; Keny Rahmawati; Nurul Retno Hapsari; Satrio Tegar Gunung Korrag; Muhammad Irfan Mu’afi; Ahmad Zaki; Virginia Ayu Sagita; Arif Hervianto
Jurnal Pengabdian Masyarakat: Tipis Wiring Vol 3 No 1 (2024): Tepis Wiring: Jurnal Pengabdian Masyarakat
Publisher : Fakultas Ekonomi dan Bisnis Unversitas Islam Raden Rahmat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/tepiswiring.v3i1.4197

Abstract

Digital marketing has enormous potential for promoting and advertising tourism in general, but its impact becomes more apparent when we concentrate on the international target audience of rural tourism and the challenges and costs of reaching them with traditional marketing initiatives. One marketing strategy that can be used to attract customers on social media is to use a content marketing strategy (Krasniak et al., 2021). Digital content marketing strategies theoretically help increase tourist interest in visiting (Holliman and Rowley, 2014). The main problem formulation is how to improve the quality of promotion (digital marketing) so that it can encourage tourists to visit tourist villages, especially international tourists. The aim of the activity is to improve the ability of tourist village managers to make promotions (digital marketing) of higher quality. The approach used is a community-based approach with a business incubator model. The steps taken are training and mentoring. The activity location is in the Jenissari Tourism Village, Cangkringan, Umbulharjo, Sleman, DIY. The results of activities increase the ability to create content in the form of photos and videos. Making videos with publicists via Tripadvisor media so that information about the tourism village of Titiksari can reach the international market. Increasing the quality of content on the website can improve the quality of information and meet tourists' needs for information about the destination they are going to
What The Adolescence Do When They Get Financial Advice from Parent? (The Mediating Role of Financial Knowledge) Satrio Tegar Gunung Koraag; Muhammad Irfan Mu'afi, S.E, M.A.B.; Virginia Ayu Sagita
Jurnal Paradigma Vol 30 No 2 (2026): July 2026
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study investigates the influence of parental financial teaching on students’ financial behavior, with financial literacy serving as a mediating factor. An online survey was administered to 250 undergraduate students at Universitas Pembangunan Nasional “Veteran” Yogyakarta. The instrument gathered data on demographic characteristics, parental financial teaching, financial literacy, and financial behavior. Structural equation modeling was employed to test four hypotheses concerning the associations among these variables. The results reveal that financial literacy significantly and positively affects financial behavior. Moreover, parental financial teaching positively influences financial behavior both directly and indirectly through financial literacy, which functions as a mediator. These findings underscore the critical role of family financial education and financial literacy in shaping students’ financial practices. The study highlights the potential of implementing integrated educational initiatives that combine family-centered financial instruction and formal literacy programs to improve financial well-being among young adults. Nonetheless, the research is limited to a single institution and a relatively small sample size. Future studies are encouraged to expand the sample and incorporate additional variables to provide a more comprehensive understanding of the relationship between parental financial teaching, financial literacy, and financial behavior.
Co-Authors Ahmad Zaki Ardianto, Gani Arif Hervianto Arika Bagus Perdana Azahra, Salsabila Fadilah Dufadila Yusrin Dwi Abadi, Medi Trilaksono Eny Endah Pujiastuti Gabriella Hot Marsondang Simamora Hasanah, Khuswatun Hervianto, Arif Ida Susi Dewanti Inggit Dwi Prabowo Keny Rahmawati Keny Rahmawati Koorag, Satrio Tegar Gunung Kusumo, Yudhy Widya Medi Trilaksono dwi Abadi Medi Trilaksono Dwi Abadi Medi Trilaksono Dwi Abadi Mochammad Fauzul Haq Muhammad Irfan Mu'afi, S.E, M.A.B. Muhammad Irfan Mu’afi Mu’afi, Muhammad Irfan Nadya Alifta Noor Afy Shovmayanti Nurul Retno Hapsari Nurul Retno Hapsari Oliver Samuel Simanjuntak Prayudi Prayudi Ratna, Rr. Vegasari Adya Ratna, Vegasari Adya Revta Fariszy Rr. Vegasari Adya Ratna Satrio Tegar Gunung Koraag Satrio Tegar Gunung Korrag Siregar, Ghalda Nauli Susilo, Muhammad Edy Wijayanti, Dewi Mukti Wisnu Lusantono, Oktarian Yenni Sri Utami, Yenni Sri Yogatama, Bimo