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Perilaku Pembelian Berulang pada Resonance and Eternity (RETER) Coffee: Stakeholder Engagement Analysis Azahra, Salsabila Fadilah; Sagita, Virginia Ayu; Susilo, Muhammad Edy
Jurnal Paradigma Vol 27, No 2 (2023): July 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v27i2.10403

Analisis Interpretasi Pesan dan Pembentukan Sosiogram Pidato Perdana Gibran Rakabuming Cawapres 2024 Pada Channel Youtube KompasTV Abadi, Medi Trilaksono Dwi; Sagita, Virginia Ayu; Fariszy, Revta; Ratna, Vegasari Adya
Jurnal Paradigma Vol 28, No 1 (2024): January 2024
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v28i1.11835

The Indonesian nation will be facing a political party, namely the election of the president and vice president (Pilpres) in February 2024. Prabowo Subianto's second-ranked presidential candidate has officially announced his vice president's candidate, Gibran Rakabuming. This research was conducted to identify the formation of meaning and sociograms in the video footage entitled [FULL]: Pidato Perdana Gibran Rakabuming di Deklarasi Capres-Cawapres pada akun Youtube KompasTV on the YouTube channel of KompasTV. The method used is Reception Network Analysis (RNA) which is a method of data analysis by combining the method of reception analysis (reception analysis) and method of social network analysis. (social network analysis). The results of the analysis showed that the number of comments on the video amounted to 10,749 comments and managed to collect 9,207 comments that attracted a audience of 1,783,026 views. The total degree in the Gibran video network is 7,807 nodes and 17,393 edges. An account with the name “@no-ub3dq” or has another name “block a” becomes the account that has the highest posting rating. Clusters are automatically identified using the FastGreedy algorithm. The process of data visualization using DrL with the results of sociogram analysis Who responds Who shows: Diameter: 5, density: 0.000147, reciprocity: 0.000000, centralization: 0.001523, and modularity (modularity): 0.993400. The results of the digestive analysis showed that netizens' perceptions of the messages from Gibran's speeches vary due to different contexts. The most digestive response to hegemonic dominant positions is because of netizens who serve as political buzzer. Negotiating positions detected were 4 netizens, and opposition positions were detected 4 who were also suspected political buzzers from the capres fort and other cawapres.

Framing Pemberitaan kelangkaan Kedelai di Kompas.com Siregar, Ghalda Nauli; Yogatama, Bimo; Azahra, Salsabila Fadilah; Ardianto, Gani; Sagita, Virginia Ayu; Dwi Abadi, Medi Trilaksono
Jurnal Paradigma Vol 26, No 2 (2022): July 2022
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v26i2.7455

Pada tatanan baru mengenai perkembangan teknologi komunikasi, dunia jurnalistik ikut mengalami pergeseran kemajuan karena adanya internet. Jurnalistik online menerangkan tentang adanya 3 korelasi antara daring, internet, dan website dan tidak ada tenggat waktu (deadline) dalam setiap pemberitaannya oleh media. Termasuk pemberitaan kelangkaan kedelai yang menjadi topik yang cukup sering di blow-up oleh media dalam kurun waktu tahun 2021 hingga tahun 2022. Tak sedikit media yang meliput dan membuat pemberitaan tentang kelang1kaan kedelai ini. Salah satunya adalah media Kompas.com yang massif memberitakan berita kelangkaan kedelai pada saat kedelai dan olahan turunanya seperti tahu dan tempe mengalami gejolak. Penelitian ini membahas mengenai bagaimana framing media Kompas.com dalam pemberitaan kelangkaan kedelai. Jenis penelitian ini adalah penelitian kualitatif konstruktivis. Tujuan dilakukannya penelitian untuk mengetahui framing isu, sudut pandang, dan faktor-faktor framing pada media Kompas.com berkenaan dengan kelangkaan kedelai dengan menggunakan teori konstruksi realitas dan framing. Teknik pengumpulan data yang digunakan adalah teknik Analisis Isi (Dokumen/Arsip) dengan menganalisis 3 pemberitaan mengenai kelangkaan kedelai di Kompas.com. Hasil temuan dari analisis 3 berita Kompas.com yang berkenaan dengan kelangkaan kedelai adalah secara keseluruhan sikap atau framing yang dilakukan oleh Kompas.com bersifat netral. Hal tersebut dapat dilihat dari adanya saran dan upaya penyelesaian yang diberikan oleh Kompas.com agar kedua belah pihak baik itu petani kedelai maupun pemerintah sama-sama bersinergi dan berkontribusi untuk menanggulangi dan menangani permasalahan kelangkaan kedelai yang terjadi ini.

Peningkatan Kualitas Konten sebagai Strategi Promosi Desa Wisata Eny Endah Pujiastuti; Keny Rahmawati; Nurul Retno Hapsari; Satrio Tegar Gunung Korrag; Muhammad Irfan Mu’afi; Ahmad Zaki; Virginia Ayu Sagita; Arif Hervianto
Jurnal Pengabdian Masyarakat: Tipis Wiring Vol 3 No 1 (2024): Tepis Wiring: Jurnal Pengabdian Masyarakat
Publisher : Fakultas Ekonomi dan Bisnis Unversitas Islam Raden Rahmat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/tepiswiring.v3i1.4197

Digital marketing has enormous potential for promoting and advertising tourism in general, but its impact becomes more apparent when we concentrate on the international target audience of rural tourism and the challenges and costs of reaching them with traditional marketing initiatives. One marketing strategy that can be used to attract customers on social media is to use a content marketing strategy (Krasniak et al., 2021). Digital content marketing strategies theoretically help increase tourist interest in visiting (Holliman and Rowley, 2014). The main problem formulation is how to improve the quality of promotion (digital marketing) so that it can encourage tourists to visit tourist villages, especially international tourists. The aim of the activity is to improve the ability of tourist village managers to make promotions (digital marketing) of higher quality. The approach used is a community-based approach with a business incubator model. The steps taken are training and mentoring. The activity location is in the Jenissari Tourism Village, Cangkringan, Umbulharjo, Sleman, DIY. The results of activities increase the ability to create content in the form of photos and videos. Making videos with publicists via Tripadvisor media so that information about the tourism village of Titiksari can reach the international market. Increasing the quality of content on the website can improve the quality of information and meet tourists' needs for information about the destination they are going to

Pelatihan E-Bisnis bagi Sanggar Dewi Sri di Desa Sendagsari, Pajangan, Bantul Simanjuntak, Oliver Samuel; Dwi Abadi, Medi Trilaksono; Sagita, Virginia Ayu; Utami, Yenni Sri; Kusumo, Yudhy Widya
IKRA-ITH ABDIMAS Vol. 8 No. 3 (2024): Jurnal IKRAITH-ABDIMAS Vol 8 No 3 November 2024
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Desa Sendangsari berkeinginan untuk mewujudkan pembangunan industri kecil yang menjadi andalan, satu diantaranya adalah industri batik kayu. Salah satu pengiat dari industri kecil batik kayu adalah Sanggar Dewi Sri. Di tengah ekonomi digital, pasar menuntut perubahan pola bisnis dari “Sanggar Dewi Sri”, bisnis yang di luar jaringan (tradisional) menjadi dalam jaringan (layanan berbasis teknologi). Layanan berbasis teknologi tidak serta merta menjadi solusi yang mudah bagi “Sanggar Dewi Sri”. Permasalahan prioritas yang dihadapi “Sanggar Dewi Sri” dapat dilihat dari beberapa aspek bisnis berbasis teknologi (e-business), yaitu: 1) Produksi, 2) Manajemen Pengelolaan E-Business dan 3) Pemasaran Online. Berdasar permasalahan tersebut, tim Pemberdayaan Kemitraan Masyarakat (PKM) akan membantu Kelompok Pengrajin Batik Kayu melalui solusi pengabdian sebagai berikut: 1) Sosialisasi multimedia dalam rangka melaksanakan produksi konten (produk) multimedia, seperti: foto dan video produk, 2) Pelatihan teknik storytelling bagi Sanggar Dewi Sri dalam rangka menyediakan informasi produk dengan teknik penyampaian sebuah informasi dengan cerita yang menarik, dan 3) Penerapan teknologi pemasaran seacara elektronik. Pelaksanaan pengabdian oleh tim PKM telah berhasil mengembangkan 135 foto multimedia produk beserta storytellingnya, dan pemasaran secara elektronik melalui instagram (@dewisri_id), shopee (dws dewisri), dan website (https://sanggardewisri.wordpress.com ). Dalam diskusi akhir dengan Sanggar Dewi Sri, pengabdian ini dirasakan telah berhasil memberikan pengembangan bisnis dalam jaringan dan memberi dampak positif bagi pemasaran produk Sanggar Dewi Sri.

Parental Influence on Financial Literacy and Behavior of Generation Z Students at UPN Yogyakarta Mu’afi, Muhammad Irfan; Koorag, Satrio Tegar Gunung; Sagita, Virginia Ayu
International Journal on Economics, Finance and Sustainable Development (IJEFSD) Vol. 6 No. 3 (2024): International Journal on Economics, Finance and Sustainable Development (IJEFSD
Publisher : Research Parks Publishers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31149/ijefsd.v6i7.5295

This study aims to determine the role of parents in providing financial education to Generation Z students at UPN Yogyakarta and how this education impacts their financial behavior. Utilizing a phenomenological research approach, the study involved in-depth interviews with ten respondents from UPN Yogyakarta. The research explores the factors that lead these students to recognize the importance of financial education imparted by their parents, along with other psychological and economic factors that underscore the necessity of financial literacy for wise money management. The findings reveal several key insights. Firstly, parents significantly shape their children's financial behaviors, with those who receive early financial education from their parents demonstrating better money management skills. Secondly, students who did not receive financial education from their parents often turn to digital platforms like YouTube and Instagram to gain financial knowledge. Thirdly, students from economically disadvantaged backgrounds are more likely to seek financial literacy independently to avoid financial pitfalls. Additionally, psychological factors, such as self-awareness and resilience, play a crucial role in shaping financial behavior. Lastly, there is a notable variation in financial literacy among the respondents, influenced by their family backgrounds and the financial education they received. These results underscore the importance of parental involvement in financial education and the need for targeted strategies to enhance financial literacy among students, particularly those from less privileged backgrounds. The study highlights the potential benefits of incorporating financial education into early childhood development to foster prudent financial behaviors.

Who Matters Most? Rethinking Stakeholder Priorities in Nickel Mining Companies Central Sulawesi Ayu Sagita, Virginia; Dwi Abadi, Medi Trilaksono; Rahmawati, Keny; Wisnu Lusantono, Oktarian; Hervianto, Arif
Jurnal Paradigma Vol 29 No 2 (2025): July 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v29i2.15116

Community empowerment and development (PPM) is the focus of this study, which examines the nickel mining business in Central Sulawesi, Indonesia. The primary objective of the study is to identify, prioritize, and engage with internal and external stakeholders. Everyone from affected communities to non-profits and even city councils might be considered a stakeholder. It makes use of the Power-Interest Matrix and Freeman's theory of stakeholders. It becomes more difficult to maintain social, economic, and environmental stability as more enterprises relocate to areas with abundant resources. The interplay between stakeholders was investigated in this qualitative study via the use of tools such as social mapping, in-depth interviews, focus groups, field observations, and community involvement forums. Stakeholders' objectives shift with time in response to environmental, social, and political variables, according to the findings. Every one of the matrix's four corners considers the actions and worries of the most influential parties. The findings highlight the significance of adaptive approaches, transparent supervision, and site-specific planning in the success of PPM. Infrastructure, economic resilience, health, and education are just a few sectors that can benefit from hearing from those who will really be using a program. More resources can be used, more people can accept them, and organizations can stay in business longer with the help of stakeholder power mapping. By enhancing the CSR approach with spatial data and participative models, this work improves stakeholder theory. This provides extractive companies with procedures that can be used by many different persons and can be reused.

Budaya Tradisional sebagai Daya Tarik Konten Modern: Representasi Unsur Budaya Tradisional dalam Konten Video Karya Raditya Bramantya Fariszy, Revta; Sagita, Virginia Ayu; Abadi, Medi Trilaksono dwi; Ratna, Rr. Vegasari Adya
Jurnal Ilmu Komunikasi Vol 22 No 1 (2024): April 2024
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v22i1.11558

Era digitalisasi melahirkan beragam cara baru komunikasi termediasi yang lebih mudah dan ramah digunakan. Akibatnya, informasi global dengan cepat masuk dan mengikis budaya tradisional Indonesia. Tetap mengemas dalam bentuk media modern, Raditya Bramantya (Bramsky) membuat konten video yang diselingi unsur budaya tradisional Indonesia dengan semangat pelestarian. Penelitian ini bertujuan untuk melihat bagaimana proses penerapan unsur budaya tradisional dalam karya Bramsky. Metode yang digunakan adalah kualitiatif dengan wawancara mendalam dan analisis konten video. Hasil penelitian ini menunjukkan bahwa Bramsky menerapkan unsur budaya tradisional dengan fleksibel dan porsi yang terbatas. Pertimbangan budaya dan konsumsi khalayak memainkan peranan penting dalam proses produksi konten video. Hibridasi antara unsur budaya tradisional dengan modern menjadi kunci Bramsky untuk memikat audiens. Tetapi, Bramsky tidak menerapkan Pakem budaya secara lengkap.

Framing Pemberitaan kelangkaan Kedelai di Kompas.com Siregar, Ghalda Nauli; Yogatama, Bimo; Azahra, Salsabila Fadilah; Ardianto, Gani; Sagita, Virginia Ayu; Dwi Abadi, Medi Trilaksono
Jurnal Paradigma Vol 26 No 2 (2022): July 2022
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v26i2.7455

Pada tatanan baru mengenai perkembangan teknologi komunikasi, dunia jurnalistik ikut mengalami pergeseran kemajuan karena adanya internet. Jurnalistik online menerangkan tentang adanya 3 korelasi antara daring, internet, dan website dan tidak ada tenggat waktu (deadline) dalam setiap pemberitaannya oleh media. Termasuk pemberitaan kelangkaan kedelai yang menjadi topik yang cukup sering di blow-up oleh media dalam kurun waktu tahun 2021 hingga tahun 2022. Tak sedikit media yang meliput dan membuat pemberitaan tentang kelang1kaan kedelai ini. Salah satunya adalah media Kompas.com yang massif memberitakan berita kelangkaan kedelai pada saat kedelai dan olahan turunanya seperti tahu dan tempe mengalami gejolak. Penelitian ini membahas mengenai bagaimana framing media Kompas.com dalam pemberitaan kelangkaan kedelai. Jenis penelitian ini adalah penelitian kualitatif konstruktivis. Tujuan dilakukannya penelitian untuk mengetahui framing isu, sudut pandang, dan faktor-faktor framing pada media Kompas.com berkenaan dengan kelangkaan kedelai dengan menggunakan teori konstruksi realitas dan framing. Teknik pengumpulan data yang digunakan adalah teknik Analisis Isi (Dokumen/Arsip) dengan menganalisis 3 pemberitaan mengenai kelangkaan kedelai di Kompas.com. Hasil temuan dari analisis 3 berita Kompas.com yang berkenaan dengan kelangkaan kedelai adalah secara keseluruhan sikap atau framing yang dilakukan oleh Kompas.com bersifat netral. Hal tersebut dapat dilihat dari adanya saran dan upaya penyelesaian yang diberikan oleh Kompas.com agar kedua belah pihak baik itu petani kedelai maupun pemerintah sama-sama bersinergi dan berkontribusi untuk menanggulangi dan menangani permasalahan kelangkaan kedelai yang terjadi ini.

Analisis Sentimen dan Jaringan Komunikasi Respon Ketua BPOM Peny Lukito Kasus Gagal Ginjal Akut Pada Anak dalam akun Youtube Kompas.com Abadi, Medi Trilaksono Dwi; Sagita, Virginia Ayu; Shovmayanti, Noor Afy
Jurnal Paradigma Vol 27 No 1 (2023): January 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v27i1.8980

A crisis can endanger the reputation and performance of an institution or agency, especially government property. One of the causes of a crisis is the emergence of unexpected events with wide-reaching impacts that occur quickly. This also elicited various responses from various circles. Facing the development of information technology, especially social media, crisis situations can also be influenced by various responses from netizens that appear on social media. Indonesia is experiencing a crisis situation related to the phenomenon of health problems in the form of acute kidney failure that occurs in children which is allegedly caused by the dangers of cough syrup-type drugs by the dangerous chemicals ethylene glycol and deethylene glycol. Responding to this phenomenon, Chairperson of the Food and Drug Supervisory Agency (BPOM) Mrs. Peny Lukito held regular press conferences with the main agenda related to the current situation in handling this case. This study aims to look at the formation of a communication network and sentiment analysis from netizens towards the response of the BPOM leadership using a social media network analysis approach on the Youtube channel with the Kompas.com account broadcast live online. The findings in this study are that Peny Lukito as the head of BPOM received negative responses from netizens because they considered him negligent and transferred responsibility to other parties.

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