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All Journal Channel : Jurnal Komunikasi Kanal : Jurnal Ilmu Komunikasi Nomosleca Lontar : Jurnal Ilmu Komunikasi JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora urnal Interaksi: Jurnal Ilmu Komunikasi JURNAL KOMUNIKATIO EQIEN - JURNAL EKONOMI DAN BISNIS Restorica: Jurnal Ilmiah Ilmu Administrasi Negara dan Ilmu Komunikasi Translitera : Jurnal Kajian Komunikasi dan Studi Media Communicology: Jurnal Ilmu Komunikasi Mediakom : Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Jurnal Pengabdian kepada Masyarakat Nusantara ABIDUMASY : Jurnal Pengabdian kepada Masyarakat Humanism : Jurnal Pengabdian Masyarakat Jurnal Ilmiah Wahana Pendidikan Komunika: Jurnal Ilmu Komunikasi PROFICIO: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Kepada Masyarakat Patikala International Journal of Science and Society (IJSOC) Batara Wisnu : Indonesian Journal of Community Services KAGANGA KOMUNIKA: Journal of Communication Science Proceeding of The International Conference on Economics and Business Jurnal Ilmu Sosial, Pendidikan Dan Humaniora Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Deliberatio : Jurnal Mahasiswa Komunikasi Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Jurnal Spektrum Komunikasi RESLAJ: Religion Education Social Laa Roiba Journal Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya J-CEKI
Farikha Rachmawati
Communication Science, Faculty Of Social Sciences And Science Politics, East Java “Veterans” National Development University, Surabaya, Indonesia
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

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Transformation of the Indonesian National Police's Communication Strategy in Building a Public Narrative through Platform X Irawan, Rahmat Edi; Rachmawati, Farikha
LONTAR: Jurnal Ilmu Komunikasi Vol. 13 No. 2 (2025): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v13.i2.11503

Abstract

The acceleration of digital transformation has reshaped how institutions communicate with the public. To remain relevant, both governmental and private organizations must adapt to these shifts—so too must the Indonesian National Police (POLRI). Through the strategic use of social media, particularly Platform X (Twitter), POLRI seeks to cultivate closeness with a public that is increasingly critical, responsive, and participatory. This study investigates how POLRI has transformed its communication strategy to construct a coherent public narrative on Platform X. It focuses on three dimensions: the evolution of work models, new collaboration patterns between the Public Relations Division of POLRI and external digital partners, and the strategic management of hashtags as part of an integrated digital-communication approach. Employing a descriptive-qualitative method, data were collected through interviews with policy-level officials, field implementers, and external partners. The findings reveal a paradigm shift from one-way, hierarchical communication toward an open, two-way participatory dialogue that allows the public to offer feedback, criticism, and direct engagement. This shift is not merely technical but reflects an institutional reconfiguration of strategic communication practices within an algorithm-driven platform environment. By explicitly linking empirical findings with Strategic Communication Theory, this study contributes to the understanding of how public institutions negotiate legitimacy, authority, and visibility within platform-based communication ecosystems. The study concludes that the success of POLRI’s online communication rests not only on message quality but also on institutional synergy, adaptability to algorithmic change, and the capacity to maintain meaningful dialogue with citizens. Strategic communication, when integrated with digital innovation, enables the institution to strengthen trust and legitimacy in the era of participatory media. This study recommends that POLRI enhance its strategic digital communication capacity through algorithm literacy, data-driven engagement, sustained collaboration with external partners, and the development of ethical guidelines to strengthen public trust and institutional legitimacy in digital platforms.
Strategi Komunikasi Interpersonal Pelatih dalam Meningkatkan Motivasi Member GYM untuk Mencapai Target Kebugaran: Studi Kualitatif di Fit Hub Manyar Kertoadjo Firman Agung Prasusanto; Farikha Rachmawati
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 11 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i11.9781

Abstract

This study focuses on the interpersonal communication strategies employed by trainers in motivating gym members to achieve their fitness goals at Fit Hub Manyar Kertoadjo, Surabaya. The background of this research highlights the importance of communication in the fitness industry, where the success of training programs is not only determined by technical aspects but also by the trainer’s ability to build effective interpersonal relationships with members. The objective of this study is to analyze the forms of interpersonal communication messages used by trainers and their influence on members’ motivation in pursuing fitness programs. This research adopts a descriptive qualitative approach, using in-depth interviews and documentation as data collection techniques, involving experienced trainers and active members of Fit Hub Manyar Kertoadjo. The findings indicate that trainers apply both verbal and nonverbal communication strategies tailored to the characteristics of each member, utilize digital media such as WhatsApp and Instagram to maintain communication continuity, and implement the principles of openness, empathy, supportiveness, positivity, and equality. These strategies have proven effective in enhancing motivation, building self-confidence, and strengthening the emotional bond between trainers and members. Therefore, it can be concluded that effective interpersonal communication from trainers plays a significant role in maintaining members’ training consistency, increasing motivation, and accelerating the achievement of fitness goals. This research is expected to serve as a reference for the development of trainers’ communication skills to support the success of fitness programs in Indonesia.
Co-Authors Adesyafira, Bellananda Charisma Ahimsa Adi Wibowo Ahimsa Adi Wibowo Ahnaf, Muhammad Alfarenza M, Achmad Gaudi Alma Andriyani Alma Andriyani An Toni Andriani, Rina Anita, Dinda Rizki Annisa Rizki Ananda Argya Darma Herdiyanto, Rafi Arianto, Irwan Dwi Atjih Sukaesih Berta Melati Awinda Cholis Damaling, Havelyne Octaviana Daniel Anugerah Daniel Anugerah Dian Hutami Rahmawati DR. CATUR MSI SURATNOAJI Dyva Claretta Fadillah, Rizqi Fahmi Finaliyani Putri , Dhelittya Firman Agung Prasusanto Fitrinda, Tarrisya Durroh Galih Ayu Palupi Gucci, Mayang Sari Hanif, M Naja Iqbal Hanna Nurhaqiqi Ihsan At-Thariq, Muhammad Irawan, Rahmat Edi Isni Tri Lestari Isni Tri Lestari Jala Saputri, Renza Nadya Kristiandari, Arinda Kurniawan, Ananda Dwi Rakhmat Kusuma Wardani, Amalia Dwi Kusuma, Ade Machmuda, Insania Mandasari, Virginia Mizan Sa'roni Mufidah Hudaya, Nabilah Mukminal, Ananda Nadifa Aprilia Nadifa Aprilia Nadjandra Alya Jasmin Nurimansyah, Rafi Pamungkas, Andhika Ressa Panuntun, Claudya Sekar Putra, Kharisma Junianto Putri Nur Pradani, Siska Putri, Ester Permata Qulub, Siva ul Rachmat Kriyantono Rahmawati, Dea Septia Rahmatul Jannah Setiyoso, Budiman Surya, Arista Chandrika Syalomita Nadia Putri Syalomita Nadia Putri Tanisya Farah Tanisya Farah Ulhaq Bintoro, Muhammad Dafa Vincentia Stephani Windri Saifuddin Windri Saifudin Wisnu Batara Nursulistyo Adhy