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All Journal Channel : Jurnal Komunikasi Kanal : Jurnal Ilmu Komunikasi Nomosleca Lontar : Jurnal Ilmu Komunikasi JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora JURNAL KOMUNIKATIO EQIEN - JURNAL EKONOMI DAN BISNIS Restorica: Jurnal Ilmiah Ilmu Administrasi Negara dan Ilmu Komunikasi Translitera : Jurnal Kajian Komunikasi dan Studi Media Communicology: Jurnal Ilmu Komunikasi Mediakom : Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Jurnal Pengabdian kepada Masyarakat Nusantara ABIDUMASY : Jurnal Pengabdian kepada Masyarakat Humanism : Jurnal Pengabdian Masyarakat Jurnal Ilmiah Wahana Pendidikan Komunika: Jurnal Ilmu Komunikasi Jurnal Pengabdian Kepada Masyarakat Patikala International Journal of Science and Society (IJSOC) Batara Wisnu : Indonesian Journal of Community Services KAGANGA KOMUNIKA: Journal of Communication Science Proceeding of The International Conference on Economics and Business Jurnal Ilmu Sosial, Pendidikan Dan Humaniora Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Deliberatio : Jurnal Mahasiswa Komunikasi Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Jurnal Spektrum Komunikasi RESLAJ: Religion Education Social Laa Roiba Journal Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya J-CEKI
Farikha Rachmawati
UPN Veteran Jawa Timur
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

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DIGITALISASI UMKM KELURAHAN MENANGGAL MELALUI TIKTOK SEBAGAI MEDIA PROMOSI KREATIF Rahmawati, Dea; Rachmawati, Farikha; Ahnaf, Muhammad; Setiyoso, Budiman
ABIDUMASY Vol 6 No 2 (2025): ABIDUMASY : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/abidumasy.v6i2.9978

Abstract

Low digital literacy remains a major barrier for Micro, Small, and Medium Enterprises (MSMEs) in utilizing social media as a marketing strategy. This community service program aimed to enhance the digital promotion skills of MSME actors in Menanggal Subdistrict, Surabaya, through TikTok-based training. The program engaged 30 business owners from various sectors. The implementation method adopted a participatory action approach through door-to-door visits, supported by interactive material delivery, hands-on content creation practice, and evaluation using pre- and post-tests. The Wilcoxon analysis showed a significant increase in participants’ understanding, with the average score rising from 51.67 to 91. The training not only provided technical skills but also fostered awareness of the importance of adapting to digital trends. These results demonstrate that practical, context-based education effectively supports the digital transformation of MSMEs. The program also highlights the role of university students as agents of change in bridging the digital divide at the grassroots level. Sustainability was strengthened through the creation of an online communication group for continued mentoring and consultation. These findings serve as a replicable model of adaptive and participatory digital training to improve MSME competitiveness in the digital economy era. Keywords​: ​​Community Service, Digital Marketing, MSMEs Empowerment, TikTok
Pelatihan Digital Branding untuk Pemberdayaan UMKM Opak Gambir: Studi Kasus di Desa Bumirejo Mandasari, Virginia; Rachmawati, Farikha; Suratnoaji, Catur; Machmuda, Insania; Andriani, Rina; Adesyafira, Bellananda Charisma; Fitrinda, Tarrisya Durroh
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 2 (2025): Jurnal Pengabdian kepada Masyarakat Nusantara Edisi April - Juni
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i2.5938

Abstract

UMKM (Usaha Mikro, Kecil, dan Menengah) di Indonesia menghadapi tantangan besar dalam memasarkan produk mereka, terutama dalam menghadapi keterbatasan akses ke pasar digital. Salah satu solusi yang dapat diimplementasikan adalah dengan penerapan strategi digital branding melalui platform media sosial dan e-commerce. Penelitian ini bertujuan untuk membantu UMKM Opak Gambir di Blitar dalam memahami dan menggunakan digital branding yang tepat untuk meningkatkan daya saing dan memperluas pasar. Metode yang digunakan dalam pengabdian ini meliputi analisis kebutuhan, pelatihan konseptual, praktik langsung, dan pendampingan intensif kepada pemilik UMKM. Hasil dari kegiatan ini menunjukkan bahwa penggunaan platform Instagram, TikTok, dan Shopee secara strategis, serta pemanfaatan foto produk yang menarik dan berkualitas, dapat meningkatkan kesadaran merek dan penjualan produk UMKM. Evaluasi menunjukkan adanya peningkatan keterampilan dalam menggunakan media sosial dan e-commerce, serta peningkatan interaksi dengan pelanggan. Program ini memberikan dampak positif bagi UMKM Opak Gambir dalam mengoptimalkan strategi digital mereka untuk mencapai keberhasilan yang lebih besar di pasar digital..
Strategi Branding UMKM Warugunung Melalui Edukasi Partisipatif Berbasis Potensi Lokal Jala Saputri, Renza Nadya; Damaling, Havelyne Octaviana; Fadillah, Rizqi Fahmi; Rachmawati, Farikha
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 3 (2025): Edisi Juli - September
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i3.6680

Abstract

Rendahnya pemahaman pelaku UMKM terhadap konsep branding strategis serta belum optimalnya pemanfaatan potensi lokal menjadi tantangan utama di Kelurahan Warugunung, Surabaya. Padahal, wilayah ini memiliki aset lokal seperti Banana Park yang belum diintegrasikan secara efektif ke dalam identitas produk. Kegiatan pengabdian ini bertujuan untuk meningkatkan pemahaman branding melalui pendekatan edukasi partisipatif berbasis potensi lokal. Metode yang digunakan adalah pendekatan kualitatif deskriptif dengan teknik pengumpulan data berupa pre-test dan post-test menggunakan skala Likert, observasi, dokumentasi, dan wawancara terhadap 40 pelaku UMKM. Hasil kegiatan menunjukkan adanya peningkatan signifikan dalam pemahaman pelaku UMKM mengenai pentingnya membangun narasi lokal, diferensiasi produk, serta pemanfaatan media digital dalam strategi branding. Edukasi partisipatif terbukti mendorong keterlibatan aktif peserta dan membentuk kesadaran kritis terhadap pentingnya identitas merek yang otentik dan kontekstual. Simpulan dari kegiatan ini menunjukkan bahwa pendekatan edukasi yang melibatkan potensi lokal dan interaksi langsung dapat menjadi solusi efektif dalam pemberdayaan UMKM secara berkelanjutan.
Audit Komunikasi Media Sosial Instagram Kementerian PUPR @KEMENPUPR Nurimansyah, Rafi; Ulhaq Bintoro, Muhammad Dafa; Ihsan At-Thariq, Muhammad; Rachmawati, Farikha
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 5 (2024): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i5.1208

Abstract

The Ministry of Public Employment and People's Housing (Kemen PUPR) won the award in the category of "Best Social Media Management" Tempo Media Award 2022 and "Gold Winner Sub Category Social Media" in the 2022 Public Relations Indonesia Award. The research focuses mainly on auditing public communications through Kemen PUPR's Instagram @kemenpupr social media account. The research uses a qualitative method with a communication audit approach and is implicated in Goutama's Social Media audit instrument. The design of the research uses the six main stages of the Nothwest Npower approach. The results of the audit of social media communications on Instagram @kemenpupr of the Ministry of PUPR based on the analysis of the performance and capacity of the organization have been performed optimally. The aspects of strategy, implementation, integration, and support show that there is regularity, integrity, and collaboration that the PUPR Ministry does in communicating with the public. Nevertheless, there are shortcomings in the integration aspect because there are no biolink links to Facebook, Twitter, and YouTube. While the maturity level also reached the optimized level, the evaluated level of Instagram @kemenpupr has not been audited since 2021.
Respon Mahasiswa Penerima Genbi Terhadap Pelaksanaan Program Csr Genbi Di Upnvjt Tahun 2023 Panuntun, Claudya Sekar; Kurniawan, Ananda Dwi Rakhmat; Hanif, M Naja Iqbal; Rachmawati, Farikha
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 15 (2024): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13768659

Abstract

Bank Indonesia merupakan salah satu perusahaan di Indonesia yang melaksanakan program CSR di bidang pendidikan. Salah satu program CSR pendidikan Bank Indonesia ialah beasiswa GenBI atau Generasi Baru Indonesia yaitu sebuah komunitas para penerima beasiswa yang berada di bawah naungan Bank Indonesia. Sasaran program ini adalah untuk menjadikan penerima beasiswa sebagai frontliners Bank Indonesia kepada masyarakat, menjadi agen perubahan dan role model bagi lingkungan sekitar, kemudian menciptakan pemimpin yang kompeten di masa depan. Tujuan dari penelitian ini adalah untuk mengetahui respon mahasiswa UPN Veteran Jawa Timur penerima GenBI terhadap program komunitas. Metode penelitian ini menggunakan metode kuantitatif, jenis penelitian ini dipilih karena dapat memberikan gambaran keadaan sebenarnya dari hasil data berupa angka dan tulisan yang diperoleh untuk menguji teori. Data penelitian menggunakan sumber data primer berupa kuesioner. Berdasarkan hasil penelitian, respon mahasiswa ditinjau dari indikator persepsi memperoleh skor 1.061 tergolong ke dalam kategori positif. Hasil penelitian pada indikator sikap memperoleh skor 1.012 tergolong ke dalam kategori positif. Kemudian indikator perilaku memperoleh skor 827 tergolong ke dalam kategori netral.
PERAN DIGITAL MARKETING DALAM MENINGKATKAN DAYA SAING UMKM KULINER KOTA MOJOKERTO Putri , Dhelittya Finaliyani; Rachmawati, Farikha
KAGANGA KOMUNIKA: Journal of Communication Science Vol 7 No 2 (2025): Edisi 13
Publisher : Fakultas Ilmu Komunikasi Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/kagangakomunika.v7i2.6916

Abstract

ABSTRACT The development of digital technology has significantly transformed marketing patterns and consumer behavior, including within the micro, small, and medium enterprises (MSME) sector. In Mojokerto City, culinary MSME players are required to adapt to these changes to remain competitive and expand their market reach. This study aims to analyze the role of Digital Marketing in strengthening the competitiveness of culinary MSMEs and to identify effective Digital Marketing strategies applied in the field. This research employs a qualitative approach through field observations, in-depth interviews, and documentation of MSME actors who utilize digital platforms such as social media, marketplaces, business websites, and online food delivery services. The findings reveal that Digital Marketing contributes to increased sales, market expansion, stronger brand positioning, and improved customer loyalty through more interactive communication channels. In addition, business owners can utilize digital data to analyze consumption trends and formulate more targeted marketing strategies. However, challenges remain in the form of limited technological literacy and inconsistent management of digital content. Therefore, continuous training and mentoring are required to optimize the implementation of Digital Marketing in a comprehensive and sustainable manner.   Keywords: MSMEs in Mojokerto City, Digital Marketing, Competitiveness, Social Media
HUMAS PEMERINTAH DI ERA INTEGRASI ARTIFICIAL INTELLIGENCE: STUDI PRAKTISI IPRA HUMAS JAWA TIMUR Rachmawati, Farikha; Putri, Dhelittya Finaliyani
KAGANGA KOMUNIKA: Journal of Communication Science Vol 7 No 2 (2025): Edisi 13
Publisher : Fakultas Ilmu Komunikasi Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/kagangakomunika.v7i2.6935

Abstract

The integration of Artificial Intelligence (AI) has generated significant transformations in government public relations practices in Indonesia. This study aims to examine how AI is utilized, conceptualized, and integrated by government public relations practitioners affiliated with IPRA Humas East Java. Specifically, the study explores the maturity levels of AI adoption, the shifting roles of public relations professionals, emerging ethical and professional challenges, and the readiness of human resources in responding to technological transformation. This research employs a qualitative explanatory approach using Focus Group Discussions (FGDs) with public relations practitioners from various regional government institutions. The data were analyzed through the Miles, Huberman, and Saldaña qualitative analytic framework, involving processes of data condensation, data display, and conclusion drawing/verification. The findings indicate that AI integration within government public relations remains uneven across institutions. Most practitioners employ AI primarily at the level of technical automation, including content creation, voice-over production, visual design, and idea generation. Several institutions have advanced toward big data–driven applications such as media monitoring and sentiment analysis, while only a limited number have adopted AI as a tool for supporting strategic communication. Additional findings reveal the existence of an inter-institutional “AI readiness gap,” the emergence of FOMO-driven AI adoption, limited digital literacy, and concerns related to ethics, information accuracy, and data security. The study proposes a Hybrid Human–AI Government PR Practice model as a more adaptive framework for guiding public relations work within the evolving landscape of technological integration..   Keywords: Government Public Relations, Artificial Intelligence, IPRA Humas Jatim, Excellence Theory
Transformation of the Indonesian National Police's Communication Strategy in Building a Public Narrative through Platform X Rahmat Edi Irawan; Farikha Rachmawati
LONTAR: Jurnal Ilmu Komunikasi Vol. 13 No. 2 (2025): Lontar : Jurnal Ilmu Komunikasi (In Press)
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v13.i2.11503

Abstract

The acceleration of digital transformation has reshaped how institutions communicate with the public. To remain relevant, both governmental and private organizations must adapt to these shifts—so too must the Indonesian National Police (POLRI). Through the strategic use of social media, particularly Platform X (Twitter), POLRI seeks to cultivate closeness with a public that is increasingly critical, responsive, and participatory. This study investigates how POLRI has transformed its communication strategy to construct a coherent public narrative on Platform X. It focuses on three dimensions: the evolution of work models, new collaboration patterns between the Public Relations Division of POLRI and external digital partners, and the strategic management of hashtags as part of an integrated digital-communication approach. Employing a descriptive-qualitative method, data were collected through interviews with policy-level officials, field implementers, and external partners. The findings reveal a paradigm shift from one-way, hierarchical communication toward an open, two-way participatory dialogue that allows the public to offer feedback, criticism, and direct engagement. This shift is not merely technical but reflects an institutional reconfiguration of strategic communication practices within an algorithm-driven platform environment. By explicitly linking empirical findings with Strategic Communication Theory, this study contributes to the understanding of how public institutions negotiate legitimacy, authority, and visibility within platform-based communication ecosystems. The study concludes that the success of POLRI’s online communication rests not only on message quality but also on institutional synergy, adaptability to algorithmic change, and the capacity to maintain meaningful dialogue with citizens. Strategic communication, when integrated with digital innovation, enables the institution to strengthen trust and legitimacy in the era of participatory media. This study recommends that POLRI enhance its strategic digital communication capacity through algorithm literacy, data-driven engagement, sustained collaboration with external partners, and the development of ethical guidelines to strengthen public trust and institutional legitimacy in digital platforms.
Strategi Komunikasi Interpersonal Pelatih dalam Meningkatkan Motivasi Member GYM untuk Mencapai Target Kebugaran: Studi Kualitatif di Fit Hub Manyar Kertoadjo Firman Agung Prasusanto; Farikha Rachmawati
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 11 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i11.9781

Abstract

This study focuses on the interpersonal communication strategies employed by trainers in motivating gym members to achieve their fitness goals at Fit Hub Manyar Kertoadjo, Surabaya. The background of this research highlights the importance of communication in the fitness industry, where the success of training programs is not only determined by technical aspects but also by the trainer’s ability to build effective interpersonal relationships with members. The objective of this study is to analyze the forms of interpersonal communication messages used by trainers and their influence on members’ motivation in pursuing fitness programs. This research adopts a descriptive qualitative approach, using in-depth interviews and documentation as data collection techniques, involving experienced trainers and active members of Fit Hub Manyar Kertoadjo. The findings indicate that trainers apply both verbal and nonverbal communication strategies tailored to the characteristics of each member, utilize digital media such as WhatsApp and Instagram to maintain communication continuity, and implement the principles of openness, empathy, supportiveness, positivity, and equality. These strategies have proven effective in enhancing motivation, building self-confidence, and strengthening the emotional bond between trainers and members. Therefore, it can be concluded that effective interpersonal communication from trainers plays a significant role in maintaining members’ training consistency, increasing motivation, and accelerating the achievement of fitness goals. This research is expected to serve as a reference for the development of trainers’ communication skills to support the success of fitness programs in Indonesia.
Co-Authors Ade Kusuma Adesyafira, Bellananda Charisma Ahimsa Adi Wibowo Ahimsa Adi Wibowo Ahnaf, Muhammad Alfarenza M, Achmad Gaudi Alma Andriyani Alma Andriyani An Toni Andriani, Rina Anita, Dinda Rizki Annisa Rizki Ananda Argya Darma Herdiyanto, Rafi Atjih Sukaesih Damaling, Havelyne Octaviana Daniel Anugerah Daniel Anugerah Dian Hutami Rahmawati DR. CATUR MSI SURATNOAJI Dyva Claretta Fadillah, Rizqi Fahmi Firman Agung Prasusanto Fitrinda, Tarrisya Durroh Galih Ayu Palupi Gucci, Mayang Sari Hanif, M Naja Iqbal Hanna Nurhaqiqi Ihsan At-Thariq, Muhammad Irwan Dwi Arianto Isni Tri Lestari Isni Tri Lestari Jala Saputri, Renza Nadya Kurniawan, Ananda Dwi Rakhmat Kusuma Wardani, Amalia Dwi Machmuda, Insania Mandasari, Virginia Mufidah Hudaya, Nabilah Mukminal, Ananda Nadifa Aprilia Nadifa Aprilia Nadjandra Alya Jasmin Nurimansyah, Rafi Pamungkas, Andhika Ressa Panuntun, Claudya Sekar Putra, Kharisma Junianto Putri , Dhelittya Finaliyani Putri Nur Pradani, Siska Putri, Dhelittya Finaliyani Putri, Ester Permata Qulub, Siva ul Rachmat Kriyantono Rahmat Edi Irawan Rahmawati, Dea Septia Rahmatul Jannah Setiyoso, Budiman Syalomita Nadia Putri Syalomita Nadia Putri Tanisya Farah Tanisya Farah Ulhaq Bintoro, Muhammad Dafa Windri Saifuddin Windri Saifudin Wisnu Batara Nursulistyo Adhy