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All Journal Channel : Jurnal Komunikasi Kanal : Jurnal Ilmu Komunikasi Nomosleca Lontar : Jurnal Ilmu Komunikasi JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora JURNAL KOMUNIKATIO EQIEN - JURNAL EKONOMI DAN BISNIS Restorica: Jurnal Ilmiah Ilmu Administrasi Negara dan Ilmu Komunikasi Translitera : Jurnal Kajian Komunikasi dan Studi Media Communicology: Jurnal Ilmu Komunikasi Mediakom : Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Jurnal Pengabdian kepada Masyarakat Nusantara ABIDUMASY : Jurnal Pengabdian kepada Masyarakat Humanism : Jurnal Pengabdian Masyarakat Jurnal Ilmiah Wahana Pendidikan Komunika: Jurnal Ilmu Komunikasi Jurnal Pengabdian Kepada Masyarakat Patikala International Journal of Science and Society (IJSOC) Batara Wisnu : Indonesian Journal of Community Services KAGANGA KOMUNIKA: Journal of Communication Science Proceeding of The International Conference on Economics and Business Jurnal Ilmu Sosial, Pendidikan Dan Humaniora Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Deliberatio : Jurnal Mahasiswa Komunikasi Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Jurnal Spektrum Komunikasi RESLAJ: Religion Education Social Laa Roiba Journal Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya J-CEKI
Farikha Rachmawati
UPN Veteran Jawa Timur
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

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LMX Theory: Quality of Relationships and Organizational Climate in Research Centers of Sweetener and Fiber Plants, 2010−2019 Farikha Rachmawati; Isni Tri Lestari
Jurnal Spektrum Komunikasi Vol 11 No 2 (2023): Jurnal Spektrum Komunikasi : June 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i2.470

Abstract

The quality of the relationship between superiors, subordinates, and colleagues is strongly influenced by organizational climate. Organizational communication problems that occur repeatedly, the lack of communication between superiors and subordinates, and conflicts at the employee level make the basis for researchers to conduct research and try to provide recommendations to improve conditions within the Balittas organization. This research will discuss the quality of the relationship between superiors, subordinates, and colleagues from 2010-2019. This study aims to identify and analyze the quality of the relationship between superiors and subordinates, between coworkers for each period of each leader, analyze the implications of leadership communication styles on the quality of the relationship between leaders and subordinates and among colleagues. This research was conducted using the Action Research method to go to Balittas from 2010 to 2019. Based on constructivism paradigm, this study collected data using structured interviews and analyzed using the action research cycle from Coghlan and Brannick. The results of this study indicate that the quality of the relationship between superiors and subordinates, as well as coworkers, is influenced by the leadership's communication style and communication climate The quality of the relationship between superiors and subordinates, between colleagues in each period of each leader based on the LMX Theory, is dominated by our group quality. This is because the relationship bond is only limited to a contractual bond. The leader's communication style has implications for the quality of organizational member relationships. Subsequent research can develop the application of LMX theory in other government work units and create efforts to build quality in-group relationships within Balittas
Produksi Media Digital Layanan Pustaka di “Ruang Belajar Aqil” sebagai Sarana Pemberdayaan Masyarakat Mufidah Hudaya, Nabilah; Farikha Rachmawati
Deliberatio: Jurnal Mahasiswa Komunikasi Vol 4 No 1 (2024): April 2024
Publisher : Prodi Ilmu Komunikasi FISIP Undana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59895/deliberatio.v4i1.309

Abstract

Penelitian ini bertujuan untuk menganalisis produksi media digital Layanan Pustaka Digital Audio Visual di “Ruang Belajar Aqil”. Penelitian berfokus mendeskripsikan tahapan produksi media digital mulai dari riset, brainstorming, penulisan, analisis hasil, dan evaluasi. Penelitian menggunakan metode kualitatif deskriptif dilakukan dengan pengambilan data menggunakan wawancara dan observasi. Teknik Analisis data menggunakan model Miles, Hubberman, Saldana. Hasil penelitian menunjukkan bahwa “Ruang Belajar Aqil” dalam Layanan Pustaka Digital Audio Visual memiliki peran penting dalam meningkatkan layanan dan kualitas program pemberdayaan masyarakat. “Ruang Belajar Aqil” melibatkan masyarakat dalam setiap tahap proses, mulai dari identifikasi kebutuhan, perencanaan program, pengembangan konten, pelaksanaan kegiatan, hingga evaluasi hasil. Secara keseluruhan, artikel ini menyoroti praktek literasi digital dan manfaat program produksi video guna pemberdayaan masyarakat. Temuan dalam penelitian ini ialah “Ruang Belajar Aqil” dapat memanfaatkan layanan pustaka digital dengan tahap produksi media digital yang dimulai dari penelitian, brainstorming, hasil, analisis, dan penggunaan content calendar guna melakukan pemberdayaan masyarakat.
Digital Content Marketing Strategies for Building Brands on MCN Accounts by PT Hoki Adi Karya Putri, Ester Permata; Rachmawati, Farikha
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 12 No 2 (2023): September 2023
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v12i2.2934

Abstract

Digital content marketing is now the talk of the world of marketing which is busy being used by all groups, both individuals and business people, to get better profits. PT Hoki Adi Karya or Hakka Indonesia, is one of the companies engaged in the digital academy which facilitates debriefing in the field of digital marketing. The creation of an MCN account managed by Hakka Indonesia is evidence of widespread investment through digital content marketing to enhance brand persona. By using a descriptive qualitative method, the interview approach was carried out to take from the Hakka Indonesia Creative team. The results of this study contain the stages of digital content marketing strategy according to Kotler in building a brand persona. Research findings show that implementing digital content marketing improves the brand persona of MCN accounts
Penerapan Strategi Public Relation pada Bank Jatim Cabang Utama Surabaya untuk Meningkatkan Citra Perusahaan Farikha Rachmawati; Nadjandra Alya Jasmin; Septia Rahmatul Jannah
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 1 (2024): Februari: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i1.680

Abstract

Bank Jatim is a region bank in Jawa Timur province. Bank Jatim has this division called Corporate Secretary that subdue Secretariat and Protocol division, Corporate Communication subdivision, and Investation Management subdivision. Public Relation itself are included in Corporate Communication subdivision. As a member of Corporate Communication subdivision, Public Relations Bank Jatim had important role to preserve corporate image. Bank Jatim used corporate public relations strategy.
Strategi Humas Pemerintah Dalam Pengelolalan Managemen Isu Di Era Post Truth Rachmawati, Farikha
Communicology: Jurnal Ilmu Komunikasi Vol. 11 No. 1 (2023): Communicology: Jurnal Ilmu Komunikasi, Volume 11 No. 1 Juli 2023
Publisher : Sarjana Terapan Prodi Humas dan Komunikasi Digital Fakultas Ilmu Sosial Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/COMMUNICOLOGY.031.08

Abstract

Humas pemerintah melakukan manajemen isu sebagai strategi responsif untuk mengelola isu-isu pemerintah sebagai perencanaan krisis untuk menghindari rencana kontijensi di era post truth. Penelitian ini bertujuan untuk mengetahui strategi pengelolaan isu yang responsif yang dilakukan oleh humas pemerintah. Hasil penelitian menunjukkan bahwa Dirjen IKP Kementerian Komunikasi dan Informatika selaku humas pemerintah dan Deputi IV Kantor Staf Presiden menerapkan strategi agenda building dalam produksi narasi pemerintahan. Sesuai dengan teori Agenda Building & Information Subsidies, humas pemerintah menggunakan strategi khusus untuk mempengaruhi persepsi positif masyarakat terhadap pemerintah. Mulai dari proses perencanaan yang dilakukan tim krisis, koordinasi isu penajaman isu, pembuatan strategi komunikasi, media monitoring, media relation, analisis tone berita, produksi naratif, evaluasi, dan subsidi informasi. Selain itu, GPR menjalankan contingency plan. Penelitian kualitatif deskriptif dilakukan dengan teknik pengambilan melalui wawancara mendalam, dokumentasi, dan observasi. Setelah mewawancarai 21 narasumber, temuan penelitian menghasilkan proposisi, pedoman teknis pengelolaan isu, dan model komunikasi pengelolaan isu, serta mendeskripsikan karakteristik pengelolaan era Jokowi-JK. Strategi utama yang digunakan humas pemerintah dalam isu manajemen adalah menjalin hubungan baik dengan media melalui Forum Merdeka Barat 9. Humas pemerintah memanfaatkan berbagai media untuk memaksimalkan agenda pembangunan, seperti: big data, press conference, website, release , twitter, Instagram, Facebook, YouTube Live Streaming, dan sebagainya. Penggunaan media yang beragam dan kecerdasan buatan merupakan salah satu ciri khas humas pemerintah di era sebelumnya.
Strategi Public Relations Program Paket Vaksin dan Peduli Pariwisata Untuk Meningkatkan Citra Positif Hotel The Square Surabaya Farikha Rachmawati; Alma Andriyani; Tanisya Farah; Syalomita Nadia Putri; Daniel Anugerah; Nadifa Aprilia
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 1 No. 2 (2023): Juni : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v1i2.346

Abstract

During the Covid-19 pandemic, almost all sectors were affected by the pandemic. Companies need strategies to be able to survive in the pandemic era. Public Relations is an important element in an institution and company, one of which is playing an important role in enhancing the company's positive image. This study aims to analyze and evaluate programs carried out by public relations at The Square Hotel in improving the company's good image in the pandemic era.Hotel The Square Surabaya is working with the Ministry of Tourism and Creative Economy (Kemenparekraf) to carry out a vaccine package program and also a care tourism program. The purpose of this study is to analyze the two programs being undertaken by Hotel The Square Surabaya. The method used in this research is to use a qualitative descriptive method. Data collection techniques were carried out by in-depth interviews.The results of the study show that the tourism care program and the vaccine package program are active strategies and apply stakeholder theory as a form of enhancing the company's positive image. Hotel The Square is also trying to carry out these activities in accordance with the program planning that has been done.
KONTEN EDUTAINMENT DI MEDIA SOSIAL TIKTOK @PILIHJURUSAN.ID: EDUTAINMENT CONTENT ON TIKTOK SOCIAL MEDIA @PILIHJURUSAN.ID Rachmawati, Farikha; Anita, Dinda Rizki
Restorica: Jurnal Ilmiah Ilmu Administrasi Negara dan Ilmu Komunikasi Vol. 9 No. 2 (2023): Restorica: Jurnal Ilmiah Ilmu Administrasi Negara dan Ilmu Komunikasi
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/restorica.v9i2.5394

Abstract

Abstrak TikTok adalah platform media sosial berbagi video singkat asal Tiongkok yang memiliki pengguna hingga 109,9 juta di Indonesia. Masifnya penggunaan TikTok turut mempengaruhi berbagai aspek di kehidupan manusia, salah satunya adalah pendidikan. Pilih Jurusan adalah layanan online coaching dan konsultasi karir yang juga memanfaatkan TikTok sebagai sarana dalam menyebarkan informasi dan edukasi melalui konten edutainment. Konten edutainment “Tebak Jurusan Kuliah” yang diunggah melalui akun TikTok Pilih Jurusan pada bulan Mei dan Juni 2023 berhasil menarik perhatian dan keterlibatan audiens. Hasil penelitian menunjukkan bahwa konten edutainment “Tebak Jurusan Kuliah” pada media sosial TikTok Pilih Jurusan memenuhi elemen kunci pada teori penyebaran informasi, yaitu inovasi, komunikator, saluran komunikasi, dan penerima, serta peningkatan reach dan engagement menjadi indikator keberhasilan konten edutainment sebagai media penyebaran informasi, edukasi, dan hiburan dari TikTok PIlih Jurusan.
Evolusi Digital PR: Dari Konten Viral ke Citra Virtual Qulub, Siva ul; Rachmawati, Farikha
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 8, No 3 (2024): Agustus 2024
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v8i3.2024.1194-1201

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh public relations melalui media sosial terhadap pembentukan citra startup di Surabaya. Populasi dalam penelitian ini terdiri dari startup yang berlokasi di Surabaya. Sampel penelitian terdiri dari 106 startup yang dipilih dengan menggunakan teknik non-probability sampling dan purposive sampling. Untuk analisis data, penelitian ini menggunakan metode “Regresi Linier Sederhana” dengan bantuan software SPSS 27. Hasil analisis menunjukkan bahwa secara simultan public relations melalui media sosial mempunyai pengaruh yang signifikan terhadap pembentukan citra startup di Surabaya. Selain itu, analisis parsial juga menunjukkan bahwa public relations melalui media sosial mempunyai pengaruh yang signifikan terhadap citra startup di Surabaya. Temuan ini menekankan pentingnya peran media sosial dalam strategi public relations untuk meningkatkan citra perusahaan startup. Dengan demikian, para startup di Surabaya diharapkan dapat memaksimalkan penggunaan media sosial dalam aktivitas public relations sehingga membentuk citra yang positif.Kata kunci:  Citra, Public Relations, Startup
Konstruksi Genosida Palestina Melalui Fotografi Motaz Azaiza di Media Sosial Instagram Wisnu Batara Nursulistyo Adhy; Farikha Rachmawati
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 2 No. 1 (2025): Februari : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v2i1.460

Abstract

This study aims to analyze the representation of the Palestinian genocide through photographic works uploaded by @Motaz_Azaiza on Instagram. Using a qualitative method with Charles Sanders Peirce's semiotics approach, this research focuses on analyzing visual elements such as gestures, scenes, colors, and social contexts in eight selected photos. The findings reveal that Motaz Azaiza's photographs effectively represent the impacts of the Palestinian genocide, both physically and emotionally, through visual symbolism such as ruined buildings, victims' expressions, and social narratives. As a medium of visual communication, these works not only document events but also serve as advocacy tools to raise global awareness, foster empathy, and encourage tangible actions toward humanitarian issues. By utilizing Instagram, these photos reach a broader audience, demonstrating how photojournalism can act as an effective medium in strengthening global solidarity for humanitarian tragedies. This study provides insight into the crucial role of conflict visualization in creating narratives relevant to the social media era.
PERAN AGENDA BUILDING BAGI PUBLIC RELATIONS Farikha Rachmawati
JISPENDIORA Jurnal Ilmu Sosial Pendidikan Dan Humaniora Vol. 1 No. 1 (2022): April : Jurnal Ilmu Sosial, Pendidikan Dan Humaniora (JISPENDIORA)
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (620.702 KB) | DOI: 10.56910/jispendiora.v1i1.57

Abstract

Public relations performs issue management as an effort to maintain the image and reputation of the agency. This study aims to determine the role of public relations in making agendas that increase the positive image of the government. This research is academically useful in developing a distinctive theory of public relations, namely the agenda of building information subsidies. The results show that public relations applies an agenda building strategy in narrative production. The theory of agenda building & information subsidies is used by public relations for positive public perception of the government. Agenda building starts from the planning process carried out by the crisis team, coordination meetings to sharpen issues, making communication strategies, media monitoring, media relations, news tone analysis, narrative production, evaluation, and information subsidies. Public relations has implemented the concept of agenda building information subsidies to influence public opinion through issue management with several steps, namely highlighting certain issues, paying attention to issues, framing media, connecting issues with other symbols, utilizing big data and artificial intelligence to capture issues comprehensively. Qualitative research was conducted by conducting interviews with 10 public relations workers working in government agencies. public relations utilizes various media to maximize agenda building, such as: big data, press conferences, websites, releases, twitter, Instagram, facebook, youtube live streaming, and so on. Data analysis using miles, hubberman, saldana and validity test with source triangulation.
Co-Authors Ade Kusuma Adesyafira, Bellananda Charisma Ahimsa Adi Wibowo Ahimsa Adi Wibowo Ahnaf, Muhammad Alfarenza M, Achmad Gaudi Alma Andriyani Alma Andriyani An Toni Andriani, Rina Anita, Dinda Rizki Annisa Rizki Ananda Argya Darma Herdiyanto, Rafi Atjih Sukaesih Damaling, Havelyne Octaviana Daniel Anugerah Daniel Anugerah Dian Hutami Rahmawati DR. CATUR MSI SURATNOAJI Dyva Claretta Fadillah, Rizqi Fahmi Firman Agung Prasusanto Fitrinda, Tarrisya Durroh Galih Ayu Palupi Gucci, Mayang Sari Hanif, M Naja Iqbal Hanna Nurhaqiqi Ihsan At-Thariq, Muhammad Irwan Dwi Arianto Isni Tri Lestari Isni Tri Lestari Jala Saputri, Renza Nadya Kurniawan, Ananda Dwi Rakhmat Kusuma Wardani, Amalia Dwi Machmuda, Insania Mandasari, Virginia Mufidah Hudaya, Nabilah Mukminal, Ananda Nadifa Aprilia Nadifa Aprilia Nadjandra Alya Jasmin Nurimansyah, Rafi Pamungkas, Andhika Ressa Panuntun, Claudya Sekar Putra, Kharisma Junianto Putri , Dhelittya Finaliyani Putri Nur Pradani, Siska Putri, Dhelittya Finaliyani Putri, Ester Permata Qulub, Siva ul Rachmat Kriyantono Rahmat Edi Irawan Rahmawati, Dea Septia Rahmatul Jannah Setiyoso, Budiman Syalomita Nadia Putri Syalomita Nadia Putri Tanisya Farah Tanisya Farah Ulhaq Bintoro, Muhammad Dafa Windri Saifuddin Windri Saifudin Wisnu Batara Nursulistyo Adhy