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Pengaruh Ekuitas Merek, Influencer, dan Harga Terhadap Loyalitas Pelanggan: Studi Literatur E-Commerce Algifri, Muhammad Agil; Rimbano, Dheo; Santika, Yulanda; Sapitri, Novita Dwi; Ardana, Prayoga Novi; Melati
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 3 (2025): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i3.2163

Abstract

Penelitian ini memiliki tujuan untuk menganalisis pengaruh ekuitas merek, kredibilitas influencer, dan harga terhadap loyalitas pelanggan pada pasar e-commerce yang ada di Indonesia melalui pendekatan literature review dalam konteks pasar e-commerce. Studi ini menunjukkan bahwa ekuitas merek yang kuat berkontribusi pada persepsi positif konsumen dan kepercayaan terhadap produk, sementara kredibilitas influencer berfungsi sebagai pengaruh eksternal yang dapat memperkuat keputusan pembelian. Selain itu, harga yang kompetitif dan sejalan dengan nilai yang ditawarkan oleh merek memainkan peran penting dalam menarik dan mempertahankan pelanggan. Hasil review ini menegaskan bahwa interaksi antara ketiga faktor tersebut sangat signifikan dalam membangun loyalitas pelanggan, dan memberikan wawasan bagi pemasar untuk merumuskan strategi yang efektif dalam lingkungan e-commerce yang dinamis.
Sense of Belonging in Adolescents Whose Parents Divorce and Remarry Revelya Destryna Sahari; Destryna Nainggolan; Melati; Sovitriana, Rilla
Asian Journal of Multidisciplinary Research Vol. 2 No. 2 (2025): Asian Journal of Multidisciplinary Research
Publisher : Jujurnal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/6bdk0y89

Abstract

This study aims to describe the sense of belonging to family in adolescents whose parents divorced and remarried. Parental divorce in adolescence is a significant event that impacts changes in a child's social and emotional life. During this time, adolescents go through various important transitions that affect the development of their identity. A sense of belonging is considered a key element in ensuring that teens feel accepted, valued, and supported in the family. This study involved four resource persons, namely two subjects of adolescent girls aged 18-20 years and two significant others. Data were obtained through in-depth interviews with subjects and significant others. The results of the study showed that there was a difference in adolescents' sense of belonging depending on the post-divorce parental relationship. Teens whose parents can reconcile and build healthy communication tend to feel more valued and more connected to their families, even after remarriage. In contrast, teens whose parents are unable to reconcile with divorce tend to feel isolated and have difficulty building strong relationships with their families. These findings emphasize the importance of the role of parents in supporting the emotional recovery process and the development of a sense of belonging in adolescents after divorce.
Pelatihan Pengelolaan Dan Pengolahan Data Hasil Pengisian Google Form Pada Jaringan Pemuda Dan Remaja Masjid Indonesia Jakarta Selatan Eko Setia Budi; Eva Zuraidah; Besus Maula Sulthon; Ipin Sugiyarto; Agustin Ria Pratiwi; Ahmad Anshori Ardani; Melati; Fadila S Ismail; Ahmad Fio Nugraha
Jurnal Mitra Pengabdian Farmasi Vol. 1 No. 3 (2022): Juni 2022
Publisher : Akademi Farmasi YPPM Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Due to the Covid-19 pandemic, work cannot be done at home, it is intended to reduce the number of people exposed to Covid-19. Likewise with the activities carried out by the South Jakarta Indonesian Mosque Youth and Youth Network. Indonesian society is very adaptive to the progress of information and communication technology development, now there are many modern facilities available to facilitate access to information, including the presence of Google Forms (google form) as an innovation to collect data and information from Google's corporate platform and manage and process it. google forms data. Likewise, the administrators of the South Jakarta Jakarta Indonesian Mosque Youth and Youth Network (JPRMI) who have to adapt to current developments in making activity reports, because they have to report these activity reports online. Based on these reasons, Nusa Mandiri University held a socialization on the Management and Processing of Google Forms for Reporting Management Activities. The administrator of the Indonesian Mosque Youth and Youth Network is a group of young men and women. After the group is formed, one person is appointed who has the responsibility as chairman. This socialization aims to introduce one of the facilities for managing and processing Google Forms that can facilitate reporting of activities that have been carried out by the management of JPRMI Ragunan. The result of the implementation of this community service activity is that participants in the activity acquire new knowledge in managing and processing Google Forms.
Pengaruh Promosi, Harga, dan Kualitas Produk Terhadap Keputusan Pembelian Pada CV. Sumber Berkah Walay Komang Ratnawati; Melati; Bindarto
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi Vol. 1 No. 2 (2022): Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi
Publisher : CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/jebmak.v1i2.772

Abstract

Penelitian ini bertujuan untuk mengetahui dan menjelaskan pengaruh promosi, harga dan keputusan pembelian pada CV. sumber berkah walay. Populasi dalam penelitian ini adalah toko yang berbelanja pasa CV. sumber berkah walay. Teknik pengambilan sampel pada penelitian ini menggunakan non-probability sampling sehingga diperoleh sampel sebanyak 80 toko. Analisis regresi linier berganda digunakan dalam penelitian ini. Hasil penelitian ini:menunjukkan secara simultan terdapat pengaruh yang signifikan variabel promosi, harga dan kualitas produk terhadap keputusan pembelian. Data ini menunjukkan bahwa konsumen lebih cenderung membeli produk pada CV. sumber berkah walay karena promosi, harga, dan kualitas produknya lebih baik. Secara parsial terdapat pengaruh yang positif dan signifikan variabel promosi terhadap keputusan pembelian. Semakin baik promosi maka semakin tinggi pula keputusan pembelian. Variabel harga secara parsial tidak berpengaruh terhadap keputusan pembelian. Variabel kualitas produk secara parsial memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian. Fakta ini menunjukkan bahwa semakin baik kualitas produk yang diberikan memiliki kontribusi terhadap kenaikan keputusan pembelian.
AN ANALYSIS OF THE POLITENESS USED IN PODCAST “FRIENDS OF MERRY RIANA” Melati
ReALL - Research on Applied Linguistics and Literature Vol. 2 No. 2 (2023): Research on Applied Linguistics and Literature
Publisher : Fakultas Ilmu Budaya and LPPM Universitas Sebelas April

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Abstract

This study aims to identify and classify the politeness principles used and contained in Merry Rianna's podcast with Rudy Salim and Cinta Laura, and also to analyze the function of the politeness principles used and contained in Merry Rianna's podcast with Rudy Salim and Cinta Laura. The method used in this research is descriptive qualitative. The data collection technique used is the observation and note-taking technique. The object under study was a conversation on the podcast "Friends of Merry Riana" on the Merry Riana YouTube channel, October 17, 2022 edition and December 11, 2022. Based on the results of data analysis and the findings of this study, there were 20 politeness maxims, 11 objects of maxim agreement, 7 objects of maxim approbation, and 2 objects of maxim modesty and no violations of politeness maxims were found. The maxims that dominate the implementation of politeness maxims are the maxims of agreement maxim. The results of this study show that the use of language in the podcast show "Friends of Merry Riana" with guest stars Rudy Salim in the October 17, 2022 edition and Cinta Laura in the December 11, 2022 edition contains many utterances that are considered polite and do not go beyond their rights and deny their obligations.
Using AI Tools in Thesis Writing: Perspectives from EFL Students and Lecturers Jaya, Sinarman; Melati; Ahmad, Norkhairi
International Journal of Language Pedagogy Vol. 5 No. 2 (2025)
Publisher : Language Pedagogy Study Program, Faculty of Languages and Arts, Universitas Negeri Padang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/ijolp.v5i2.104

Abstract

Digital writing tools have become increasingly common in academic settings, yet their impact on the thesis writing process, especially in English as a Foreign Language (EFL), remains underexplored. This study examined the use of digital writing tools in thesis writing from the perspectives of EFL students and lecturers at four universities in Bengkulu, Indonesia. A mixed-methods approach was used, combining quantitative data from surveys with qualitative insights from semi-structured interviews. The instruments, which included a student survey and a lecturer interview protocol, were validated through expert review and pilot testing before being administered. The survey involved 200 undergraduate students. Additionally, 20 students and 8 lecturers participated in interviews. Data were analyzed using descriptive statistics to quantify student perceptions and experiences, while thematic analysis was applied to the qualitative interview data to identify key themes. The findings revealed that students found AI writing tools useful across various stages of the thesis writing process, particularly for idea generation and language refinement. However, concerns arose regarding overdependence, ethical issues, and insufficient institutional support. Lecturers acknowledged the benefits and challenges AI tools present to academic integrity and writing development. This study offered a more comprehensive understanding of how digital tools influenced academic writing in EFL contexts. It highlighted the need for clear institutional policies and pedagogical strategies to guide their use. Future research could examine the long-term impacts and cross-contextual applications of AI writing tools in the academic setting.
Sosialisasi Pemanfaatan E-Commerce Untuk Meningkatkan Ekonomi Masyarakat Desa Momea Heriswanto; Melati; Liswatin, Liswatin; Izharuddin Pagala; Welis Raldianingrat
Gudang Jurnal Pengabdian Masyarakat Vol. 1 No. 1 (2023): GJPM - JULI s/d Desember
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjpm.v1i1.17

Abstract

Pelaksanaan pengabdian kepada masyarakat ini melibatkan satu Mitra yaitu Kelompok UKM Mitra ini bertempat di Desa Momea, Kecamatan Tongauna, Kabupaten Konawe. Kelompok ini memiliki aneka usaha, antara lain aneka kuliner, pakaian, laundry, kesehatan dan kerajinan. Namun, Karena kurang nya pengalaman membuat kurangnya promosi dan penjualan produk yang masih dilakukan secara tradisional serta kemampuan manajemen atau pengelolaan yang kurang profesional, hal tersebut yang menyebabkan kurang berkembangnya usaha bahkan beberapa diantaranya gulung tikar. Ada lagi yang karena tetap ingin memperoleh pendapatan tetap menjualnya kepada pedagang besar tanpa merk, sehingga banyak yang produknya diakui sebagai produk orang lain. Tujuan dari pelaksanaan pengabdian kepada masyarakat ini adalah untuk menerapkan e-commerce terhadap penjualan aneka produk UKM yang ada di Kelurahan Latoma dengan maksud mengenalkan dan meningkatkan omset penjualannya, sedangkan metode yang digunakan adalah dengan menggunakan metode parsitipatif, penyuluhan, pendampingan dan pelatihan. Hasil yang diperoleh dari pelaksanaan pengabdian kepada masyarakat ini yaitu dengan adanya bantuan pelatihan dan aplikasi e-commerce dapat meningkatkan motivasi bagi mitra untuk melaksanakan pemasaran terhadap produknya supaya omsetnya meningkat agar mampu meningkatkan ekonomi keluarga.
THE INFLUENCE OF THIRD PARTY FUNDING, CAPITAL ADEQUACY RATIO AND NON PERFORMING FINANCING ON COMPANY PROFITABILITY Elwisam; Melati; Muhani; Kumba Digdowiseiso
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 1 (2024): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i1.1423

Abstract

This research aims to investigate the influence of third party funds, Capital Adequacy Ratio (CAR), and Non-Performing Financing (NPF) on company profitability in the context of Islamic banking and finance. Using a Systematic Literature Review (SLR) approach, this research identified 10 relevant accredited national journals via Google Scholar and the "Publish or Perish" application. Inclusion and exclusion criteria were applied to ensure the quality of the selected journals. The results of the analysis and summary of the selected journals are presented in a table, showing the main findings, research methodology and conclusions. The first finding shows that TPF, CAR, and NPF have a positive influence on financing and profitability. The next findings illustrate the impact of NIM, NPL, and CAR on banking company value, with NIM and NPL having a significant influence, while CAR has a positive influence. Other research highlights the importance of effective management of variables such as NPF, FDR, CAR, BOPO, and Bank Size in increasing the profitability of the financial sector. The discussion describes the analysis of the findings, including the complex relationships between variables. Several studies show that NPF can influence ROA, while FDR can affect bank liquidity efficiency. CAR is identified as a key factor in increasing profitability by absorbing the risk of loss. BOPO also plays an important role, with a low ratio indicating management efficiency and potential for increased ROA. This research provides a comprehensive picture of the impact of certain variables on company profitability in the financial sector. The implications include the importance of effective management of risk and liquidity, as well as the need for an in-depth understanding of these variables to improve the company's financial performance.
THE DETERMINANTS OF THE COMPOSITE STOCK PRICE INDEX IN INDONESIA Herry Krisnandi; Melati; Elwisam; Kumba Digdowiseiso; Latifah Abdul Ghani
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 4 No. 1 (2024): January
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v4i1.1449

Abstract

This study employs a Systematic Literature Review (SLR) methodology to examine the factors that influence the composite stock price index in Indonesia. Identification of ten reputable journals using the Google Scholar search engine. The analysis findings from multiple journals, including the study conducted by Wahyuni et al. (2023) in the Consumer Goods Industry sector, indicate that inflation, dollar exchange rate, and Return on Equity (ROE) exert a substantial impact on IHSG. In a recent study conducted by Giffarina (2021), it was found that inflation and interest rates have a detrimental impact on the JCI, while the exchange rate also exerts a negative influence. This research validates prior perspectives, affirming that inflation and exchange rates exert a multifaceted influence on the Jakarta Composite Index (JCI) on the Indonesia Stock Exchange (IDX). This study offers a comprehensive perspective on the factors that impact the IHSG, thereby enhancing the comprehension of the Indonesian capital market for individuals involved in investment decision-making and policy formulation.
THE DRIVERS OF COMPANY CAPITAL STRUCTURE Melati; Elwisam; Suadi Sapta Putra; Kumba Digdowiseiso; Yulita
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 4 No. 1 (2024): January
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v4i1.1450

Abstract

Companies have a demand to comprehend the factors that impact their choice between equity and debt capital. The objective of this research is to condense and combine existing discoveries pertaining to the factors that influence a company's capital structure. The study employed the Systematic Literature Review (SLR) method, which facilitates meticulous, discerning, and well-documented searches of literature to obtain more precise and all-encompassing insights. The research findings indicate that business risk, profitability, company size, and company growth exert a substantial influence on the capital structure policy. Nevertheless, certain factors, such as asset structure, non-debt tax shield, and uniqueness, do not consistently demonstrate an influence. The discussion emphasizes the intricacy of the connections between these variables and the necessity of adopting a contextual approach when managing capital structure. To achieve long-term financial goals, it is crucial to have a comprehensive comprehension of the business context and company characteristics when making decisions about capital structure.
Co-Authors Agustin Ria Pratiwi Ahmad Anshori Ardani Ahmad Fio Nugraha Ahmad, Norkhairi Aida Minropa Alfin, Muhammad Reza Algifri, Muhammad Agil Anto, Rola Pola Ardana, Prayoga Novi ASNAWI Ayu Pratiwi, Ayu Bambang Subiyanto, Bambang Besus Maula Sulthon Bindarto Breemer, Jacob Destryna Nainggolan Dheo Rimbano Dono Wahyuno Dyah Manohara Eko Setia Budi Elfira, Riska Elwisam Eva Gustiana Eva Zuraidah Fadila S Ismail Falah, Mirna Nazilatul Farit Mochamad Afendi Faturohman, Fadly Fauzi, Ahmad Nurzaeni Fauziyah, Rifa Fawnia Lyra Alma Fitria Alisa Fitriani, Nurulita ha Rofusila Abu Hasan Hairunnisa Hasddin Heriswanto Herry Krisnandi Hidayani Ipin Sugiyarto IZHARUDDIN PAGALA Jumadil Saputra Khatijah Omar Komang Ratnawati Kumba Digdowiseiso, Kumba La Karimuna La Ode Suriadi, La Ode Lapipi Latifah Abdul Ghani Lisa Rakhmanina Liswatin, Liswatin Lolly Afrida M. Rimbano Al – Furqon Mardiah, Radiatan Maulidya, Riska Meliani Miftakhurohmah Misnawati Muhammad Alfi Muhammad Nurdin Muhani Mukhamad Saeful Muthalib, Abd. Azis Nadia Handayani Nartin Nilakesuma, Nur Fadjri Nor Hayati Sa’at Nurbaiti Nursupiamin Nursupiamin, Nursupiamin Nuryanti, Yulia Pika Silvianti Putri Ayu Pramesti, Putri Ayu Putri, Viola Augustia Putu Aryadana Rahayu Lestari Rama, Asri Nova Resmania, Resmania Resti Hardini Revelya Destryna Sahari Rita Noveriza Rosyidah Muhammad Ruliana Fajriati Safiek Mokhlis Sailin Nikmah Santika, Yulanda Sapitri, Novita Dwi Sinaga, Anisa Paujiah Sinarman Jaya Siti Hardiyanti Siti Komariah Siti Masitah Siti Maysaroh Sovitriana, Rilla Suadi Sapta Putra Supriyadi, Muhamad Rodhi Susyla, Dian Syahputra, Inal Wantoro Wardani Warman, Riki Welis Raldianingrat Yulinda Yulita