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Journal : JMLEB

PENGARUH KUALITAS PRODUK DAN CITRA MEREK TEHADAP MINAT BELI KONSUMEN HANDPHONE NOKIA PADA TOKO SIDOARJO UNAAHA Melati
Jurnal Manajemen Lakidende: Economic & Business Vol 8 No 1 (2020): Jurnal Manajemen Lakidende Economic & Business
Publisher : FEB Universitas Lakidende

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0721/jmleb.v8i1.42

Abstract

This study aims to determine and explain the effect of product quality and brand image on buying interest of Nokia Mobile consumers at Sidoarjo Unaaha Stores. The population in this study were consumers of Nokia Mobile Phones at Sidoarjo Unaaha Store, amounting to 30 people. This study uses multiple linear regression analysis. The results showed that: (1) Product quality variables significantly influence the buying interest of Nokia mobile consumers in Sidoarjo Unaaha Store. The better the quality of the products provided, the higher the buying interest of Nokia mobile consumers at Sidoarjo Unaaha Stores. (2) The brand image variable significantly influences the buying interest of Nokia mobile consumers at Sidoarjo Unaaha Stores. The better the brand image given to consumers, the higher the buying interest of Nokia mobile consumers at Sidoarjo Unaaha Store
Co-Authors Ade Nurhayati Kusumadewi Agustin Ria Pratiwi Ahmad Anshori Ardani Ahmad Fio Nugraha Ahmad, Norkhairi Aida Minropa Alfin, Muhammad Reza Algifri, Muhammad Agil Anto, Rola Pola Ardana, Prayoga Novi Ardyansyah, Marchel Ari, Sadewo ASNAWI Ayu Pratiwi, Ayu Bambang Subiyanto, Bambang Besus Maula Sulthon Bindarto Breemer, Jacob Destryna Nainggolan Dheo Rimbano Dono Wahyuno Dyah Manohara Eko Setia Budi Elfira, Riska Elwisam Ernawati Eva Gustiana Eva Zuraidah Fadila S Ismail Falah, Mirna Nazilatul Farit Mochamad Afendi Faturohman, Fadly Fauzi, Ahmad Nurzaeni Fauziyah, Rifa Fawnia Lyra Alma Ferdi Fauzan Putra Fitria Alisa Fitriani, Nurulita ha Rofusila Abu Hasan Hairunnisa Hamidillah Ajie Hasddin Heriswanto Herry Krisnandi Hidayani Ila, Lailatul Zahroh Ipin Sugiyarto IZHARUDDIN PAGALA Jumadil Saputra Khatijah Omar Komang Ratnawati Kumba Digdowiseiso, Kumba La Karimuna La Ode Suriadi, La Ode Lapipi Latifah Abdul Ghani Lisa Rakhmanina Liswatin, Liswatin Lolly Afrida M. Rimbano Al – Furqon Mardiah, Radiatan Maulidya, Riska Meliani Miftakhurohmah Misnawati Muhammad Alfi Muhammad Nurdin Muhani Mukhamad Saeful Muthalib, Abd. Azis Nadia Handayani Najmi Hayati Nartin Nilakesuma, Nur Fadjri Nor Hayati Sa’at Nurbaiti Nursupiamin Nursupiamin, Nursupiamin Nuryanti, Yulia Pika Silvianti Putri Ayu Pramesti, Putri Ayu Putri, Viola Augustia Putu Aryadana Rahayu Lestari Rama, Asri Nova Resmania, Resmania Resti Hardini Revelya Destryna Sahari Rita Noveriza Rizqy Abiyyu, Mochamad Rosyidah Muhammad Ruliana Fajriati Safiek Mokhlis Sailin Nikmah Santika, Yulanda Sapitri, Novita Dwi Sinaga, Anisa Paujiah Sinarman Jaya Siti Hardiyanti Siti Komariah Siti Masitah Siti Maysaroh Sovitriana, Rilla Suadi Sapta Putra Supriyadi, Muhamad Rodhi Susyla, Dian Syahputra, Inal Wantoro Wardani Warman, Riki Welis Raldianingrat Yulinda Yulita Zuraida Khairani