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All Journal Jurnal Ilmu Komputer dan Informasi JRPM (Jurnal Review Pembelajaran Matematika) BERNAS: Jurnal Pengabdian Kepada Masyarakat JMLEB International Journal of Economics, Management, Business, and Social Science PROFICIO: Jurnal Pengabdian Masyarakat Al-Abyadh International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Research and Applied Technology (INJURATECH) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Indonesian Journal of Educational Development (IJED) Research Review: Jurnal Ilmiah Multidisiplin Jurnal ABDI MERCUSUAR Jurnal Karya Abdi Masyarakat Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMAK) JELT (Jambi-English Language Teaching) INTERNATIONAL JOURNAL OF LANGUAGE PEDAGOGY Cognoscere: Jurnal Komunikasi dan Media Pendidikan Gudang Jurnal Pengabdian Masyarakat Research on Applied Linguistics and Literature Jurnal Kesehatan Asian Journal of Multidisciplinary Research Ekoman: Jurnal Ekonomi, Bisnis Dan Manajemen Jurnal Mitra Pengabdian Farmasi Fetus: Journal Of Midwifery
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Journal : jmleb

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PENGARUH KUALITAS PRODUK DAN CITRA MEREK TEHADAP MINAT BELI KONSUMEN HANDPHONE NOKIA PADA TOKO SIDOARJO UNAAHA Melati
Jurnal Manajemen Lakidende: Economic & Business Vol 8 No 1 (2020): Jurnal Manajemen Lakidende Economic & Business
Publisher : FEB Universitas Lakidende

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0721/jmleb.v8i1.42

Abstract

This study aims to determine and explain the effect of product quality and brand image on buying interest of Nokia Mobile consumers at Sidoarjo Unaaha Stores. The population in this study were consumers of Nokia Mobile Phones at Sidoarjo Unaaha Store, amounting to 30 people. This study uses multiple linear regression analysis. The results showed that: (1) Product quality variables significantly influence the buying interest of Nokia mobile consumers in Sidoarjo Unaaha Store. The better the quality of the products provided, the higher the buying interest of Nokia mobile consumers at Sidoarjo Unaaha Stores. (2) The brand image variable significantly influences the buying interest of Nokia mobile consumers at Sidoarjo Unaaha Stores. The better the brand image given to consumers, the higher the buying interest of Nokia mobile consumers at Sidoarjo Unaaha Store
Co-Authors Agustin Ria Pratiwi Ahmad Anshori Ardani Ahmad Fio Nugraha Ahmad, Norkhairi Aida Minropa Alfin, Muhammad Reza ASNAWI Ayu Pratiwi, Ayu Bambang Subiyanto, Bambang Besus Maula Sulthon Bindarto Destryna Nainggolan Dono Wahyuno Duti Volya Dyah Manohara Eko Setia Budi Elfira, Riska Elwisam Ernawati Eva Gustiana Eva Zuraidah Fadila S Ismail Falah, Mirna Nazilatul Faturohman, Fadly Fauzi, Ahmad Nurzaeni Fauziyah, Rifa Fawnia Lyra Alma Fitria Alisa Fitriani, Nurulita ha Rofusila Abu Hasan Hairunnisa Heriswanto Herry Krisnandi Hidayani Ila, Lailatul Zahroh Ipin Sugiyarto IZHARUDDIN PAGALA Jumadil Saputra Khatijah Omar Komang Ratnawati Kumba Digdowiseiso, Kumba Lisa Rakhmanina Liswatin, Liswatin Lolly Afrida M. Rimbano Al – Furqon Mardiah, Radiatan Maulidya, Riska Meliani Miftakhurohmah Muhammad Alfi Muhammad Nurdin Muhani Mukhamad Saeful Nadia Handayani Nely Arif Nilakesuma, Nur Fadjri Nor Hayati Sa’at Nurbaiti Nursupiamin Nursupiamin, Nursupiamin Nuryanti, Yulia Nyimas Triyana Safitri Putri Ayu Pramesti, Putri Ayu Putri, Viola Augustia Putu Aryadana Rahayu Lestari Resmania, Resmania Resti Hardini Revelya Destryna Sahari Rita Noveriza Rosyidah Muhammad Ruliana Fajriati Safiek Mokhlis Sailin Nikmah Sinaga, Anisa Paujiah Sinarman Jaya Siti Hardiyanti Siti Komariah Siti Masitah Siti Maysaroh Sovitriana, Rilla Suadi Sapta Putra Supriyadi, Muhamad Rodhi Susyla, Dian Syahputra, Inal Wantoro Wardani Warman, Riki Welis Raldianingrat Yulinda