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THE DETERMINANTS OF GREEN PURCHASING BEHAVIOR Rahayu Lestari; Resti Hardini; Melati; Kumba Digdowiseiso; Safiek Mokhlis
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 4 (2024): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i4.397

Abstract

The objective of this study is to identify and analyze the factors that influence Green Purchasing Behavior, specifically in relation to environmentally friendly products and services. The research background emphasizes the intricate nature of the various factors that impact consumers' choices when selecting environmentally friendly products. These factors include environmental consciousness, knowledge about green products, perception of price, and brand reputation. The research methodology employs a systematic approach of conducting a literature review to gather and analyze findings from diverse sources of relevant scientific literature published between the years 2020 and 2024. The research findings indicate that environmental consciousness and familiarity with eco-friendly products are crucial determinants in shaping Green Purchasing Behavior. Consumer purchasing decisions are significantly influenced by price perception, brand image, and the availability of green products in the market. Nevertheless, the intricate interconnections among these factors underscore the significance of adopting a comprehensive approach when developing successful marketing and education strategies. Green Purchasing Behavior can be effectively stimulated through education on green products, implementation of transparent pricing strategies, and cultivation of a positive brand image. The research findings underscore the importance of collaboration among producers, sellers, government, and society in establishing favorable conditions that promote sustainable consumer choices. These findings offer valuable insights for future research, policy makers, and marketing managers in devising more efficient strategies to promote the adoption of environmentally sustainable consumption patterns.
THE DETERMINANTS OF FIRM PROFITABILITY IN INDONESIA Muhani; Melati; Elwisam; Kumba Digdowiseiso; Nor Hayati Sa’at
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 4 (2024): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i4.403

Abstract

Profitability is a metric that evaluates the efficiency of a company's operations, specifically its capacity to generate or accumulate profits. Examining profitability offers a thorough perspective on the efficacy of company policies, which in turn affects the performance of management and, ultimately, the company's financial gains. Nevertheless, diverse studies yield contrasting outcomes when examining the factors influencing a company's capacity to generate profits. Researchers utilize qualitative research methods, particularly systematic literature reviews, to identify shared factors that influence profitability, thereby revealing patterns in these determinants. The researchers examined 9 out of the 49 identified journals and discovered that a company's assets or size, working capital, and expenses have a significant influence on its ability to generate profits
THE IMPLEMENTATION OF GREEN MARKETING IN INDONESIA Rahayu Lestari; Resti Hardini; Melati; Kumba Digdowiseiso; ha Rofusila Abu Hasan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 5 (2024): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i5.405

Abstract

The purpose of this extensive literature review on the application of green marketing in Indonesia is to assess the advancements and difficulties associated with implementing sustainable marketing techniques. The background of the research emphasizes how companies are being encouraged to engage in environmentally friendly business practices and how environmental issues are becoming more widely known. Through the systematic identification and analysis of literature pertaining to the application of green marketing in Indonesia, the research methodology employs a Systematic Literature Review (SLR) approach. The study's findings show encouraging advancements in environmentally friendly business practices, such as modifications to supply chains and a focus on environmental values in advertising campaigns. Notwithstanding, certain obstacles persist, such as disparities in consumer comprehension and challenges in executing sustainable business strategies. The keys to success were found to be government and policy initiatives that support sustainability as well as business initiatives to raise consumer awareness. The research's discussion emphasizes Indonesia's potential for a constructive change in the direction of a more ethical and sustainable corporate culture. In summary, Indonesia's adoption of green marketing initiatives is indicative of a promising trend toward more ecologically friendly corporate practices. To overcome current obstacles and promote future advancements in Indonesia's adoption of green marketing, the government's assistance and consumer education are essential.
THE EFFECT OF PROFITABILITY ON WORKING CAPITAL MANAGEMENT AND COMPANY CAPITAL STRUCTURE Elwisam; Melati; Rahayu Lestari; Kumba Digdowiseiso; Rosyidah Muhammad
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 5 (2024): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i5.407

Abstract

The significance lies in comprehending the correlation between profitability, working capital management, and capital structure within the framework of corporate financial decision-making. This study aims to elucidate the influence of profitability on the efficiency of working capital management and the policy regarding capital structure. The employed approach is Systematic Literature Review (SLR), which involves the identification, selection, and evaluation of pertinent scientific literature. The findings indicate that the profitability level has an impact on a company's capacity to handle working capital, affects the cash cycle, and can elucidate decisions regarding capital structure policy. While high profitability enables increased access to external financial resources, low profitability can present difficulties in managing working capital. The discussion encompasses the practical ramifications of these findings, such as implementing astute financial strategies to enhance profitability and optimize the management of working capital. Ultimately, this study offers a comprehensive perspective on the correlation among profitability, working capital management, and capital structure. Acquiring this knowledge is crucial for companies to make informed financial decisions and guarantee long-term viability and steady expansion in a constantly changing business landscape.
Sense of Belonging in Adolescents Whose Parents Divorce and Remarry Revelya Destryna Sahari; Destryna Nainggolan; Melati; Sovitriana, Rilla
Asian Journal of Multidisciplinary Research Vol. 2 No. 2 (2025): Asian Journal of Multidisciplinary Research
Publisher : Jujurnal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/6bdk0y89

Abstract

This study aims to describe the sense of belonging to family in adolescents whose parents divorced and remarried. Parental divorce in adolescence is a significant event that impacts changes in a child's social and emotional life. During this time, adolescents go through various important transitions that affect the development of their identity. A sense of belonging is considered a key element in ensuring that teens feel accepted, valued, and supported in the family. This study involved four resource persons, namely two subjects of adolescent girls aged 18-20 years and two significant others. Data were obtained through in-depth interviews with subjects and significant others. The results of the study showed that there was a difference in adolescents' sense of belonging depending on the post-divorce parental relationship. Teens whose parents can reconcile and build healthy communication tend to feel more valued and more connected to their families, even after remarriage. In contrast, teens whose parents are unable to reconcile with divorce tend to feel isolated and have difficulty building strong relationships with their families. These findings emphasize the importance of the role of parents in supporting the emotional recovery process and the development of a sense of belonging in adolescents after divorce.
Pelatihan Pengelolaan Dan Pengolahan Data Hasil Pengisian Google Form Pada Jaringan Pemuda Dan Remaja Masjid Indonesia Jakarta Selatan Eko Setia Budi; Eva Zuraidah; Besus Maula Sulthon; Ipin Sugiyarto; Agustin Ria Pratiwi; Ahmad Anshori Ardani; Melati; Fadila S Ismail; Ahmad Fio Nugraha
Jurnal Mitra Pengabdian Farmasi Vol. 1 No. 3 (2022): Juni 2022
Publisher : Akademi Farmasi YPPM Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Due to the Covid-19 pandemic, work cannot be done at home, it is intended to reduce the number of people exposed to Covid-19. Likewise with the activities carried out by the South Jakarta Indonesian Mosque Youth and Youth Network. Indonesian society is very adaptive to the progress of information and communication technology development, now there are many modern facilities available to facilitate access to information, including the presence of Google Forms (google form) as an innovation to collect data and information from Google's corporate platform and manage and process it. google forms data. Likewise, the administrators of the South Jakarta Jakarta Indonesian Mosque Youth and Youth Network (JPRMI) who have to adapt to current developments in making activity reports, because they have to report these activity reports online. Based on these reasons, Nusa Mandiri University held a socialization on the Management and Processing of Google Forms for Reporting Management Activities. The administrator of the Indonesian Mosque Youth and Youth Network is a group of young men and women. After the group is formed, one person is appointed who has the responsibility as chairman. This socialization aims to introduce one of the facilities for managing and processing Google Forms that can facilitate reporting of activities that have been carried out by the management of JPRMI Ragunan. The result of the implementation of this community service activity is that participants in the activity acquire new knowledge in managing and processing Google Forms.
Pengaruh Promosi, Harga, dan Kualitas Produk Terhadap Keputusan Pembelian Pada CV. Sumber Berkah Walay Komang Ratnawati; Melati; Bindarto
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi Vol. 1 No. 2 (2022): Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi
Publisher : CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/jebmak.v1i2.772

Abstract

Penelitian ini bertujuan untuk mengetahui dan menjelaskan pengaruh promosi, harga dan keputusan pembelian pada CV. sumber berkah walay. Populasi dalam penelitian ini adalah toko yang berbelanja pasa CV. sumber berkah walay. Teknik pengambilan sampel pada penelitian ini menggunakan non-probability sampling sehingga diperoleh sampel sebanyak 80 toko. Analisis regresi linier berganda digunakan dalam penelitian ini. Hasil penelitian ini:menunjukkan secara simultan terdapat pengaruh yang signifikan variabel promosi, harga dan kualitas produk terhadap keputusan pembelian. Data ini menunjukkan bahwa konsumen lebih cenderung membeli produk pada CV. sumber berkah walay karena promosi, harga, dan kualitas produknya lebih baik. Secara parsial terdapat pengaruh yang positif dan signifikan variabel promosi terhadap keputusan pembelian. Semakin baik promosi maka semakin tinggi pula keputusan pembelian. Variabel harga secara parsial tidak berpengaruh terhadap keputusan pembelian. Variabel kualitas produk secara parsial memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian. Fakta ini menunjukkan bahwa semakin baik kualitas produk yang diberikan memiliki kontribusi terhadap kenaikan keputusan pembelian.
AN ANALYSIS OF THE POLITENESS USED IN PODCAST “FRIENDS OF MERRY RIANA” Melati
ReALL - Research on Applied Linguistics and Literature Vol. 2 No. 2 (2023): Research on Applied Linguistics and Literature
Publisher : Fakultas Ilmu Budaya and LPPM Universitas Sebelas April

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Abstract

This study aims to identify and classify the politeness principles used and contained in Merry Rianna's podcast with Rudy Salim and Cinta Laura, and also to analyze the function of the politeness principles used and contained in Merry Rianna's podcast with Rudy Salim and Cinta Laura. The method used in this research is descriptive qualitative. The data collection technique used is the observation and note-taking technique. The object under study was a conversation on the podcast "Friends of Merry Riana" on the Merry Riana YouTube channel, October 17, 2022 edition and December 11, 2022. Based on the results of data analysis and the findings of this study, there were 20 politeness maxims, 11 objects of maxim agreement, 7 objects of maxim approbation, and 2 objects of maxim modesty and no violations of politeness maxims were found. The maxims that dominate the implementation of politeness maxims are the maxims of agreement maxim. The results of this study show that the use of language in the podcast show "Friends of Merry Riana" with guest stars Rudy Salim in the October 17, 2022 edition and Cinta Laura in the December 11, 2022 edition contains many utterances that are considered polite and do not go beyond their rights and deny their obligations.
Using AI Tools in Thesis Writing: Perspectives from EFL Students and Lecturers Jaya, Sinarman; Melati; Ahmad, Norkhairi
International Journal of Language Pedagogy Vol. 5 No. 2 (2025)
Publisher : Language Pedagogy Study Program, Faculty of Languages and Arts, Universitas Negeri Padang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/ijolp.v5i2.104

Abstract

Digital writing tools have become increasingly common in academic settings, yet their impact on the thesis writing process, especially in English as a Foreign Language (EFL), remains underexplored. This study examined the use of digital writing tools in thesis writing from the perspectives of EFL students and lecturers at four universities in Bengkulu, Indonesia. A mixed-methods approach was used, combining quantitative data from surveys with qualitative insights from semi-structured interviews. The instruments, which included a student survey and a lecturer interview protocol, were validated through expert review and pilot testing before being administered. The survey involved 200 undergraduate students. Additionally, 20 students and 8 lecturers participated in interviews. Data were analyzed using descriptive statistics to quantify student perceptions and experiences, while thematic analysis was applied to the qualitative interview data to identify key themes. The findings revealed that students found AI writing tools useful across various stages of the thesis writing process, particularly for idea generation and language refinement. However, concerns arose regarding overdependence, ethical issues, and insufficient institutional support. Lecturers acknowledged the benefits and challenges AI tools present to academic integrity and writing development. This study offered a more comprehensive understanding of how digital tools influenced academic writing in EFL contexts. It highlighted the need for clear institutional policies and pedagogical strategies to guide their use. Future research could examine the long-term impacts and cross-contextual applications of AI writing tools in the academic setting.
Sosialisasi Pemanfaatan E-Commerce Untuk Meningkatkan Ekonomi Masyarakat Desa Momea Heriswanto; Melati; Liswatin, Liswatin; Izharuddin Pagala; Welis Raldianingrat
Gudang Jurnal Pengabdian Masyarakat Vol. 1 No. 1 (2023): GJPM - JULI s/d Desember
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjpm.v1i1.17

Abstract

Pelaksanaan pengabdian kepada masyarakat ini melibatkan satu Mitra yaitu Kelompok UKM Mitra ini bertempat di Desa Momea, Kecamatan Tongauna, Kabupaten Konawe. Kelompok ini memiliki aneka usaha, antara lain aneka kuliner, pakaian, laundry, kesehatan dan kerajinan. Namun, Karena kurang nya pengalaman membuat kurangnya promosi dan penjualan produk yang masih dilakukan secara tradisional serta kemampuan manajemen atau pengelolaan yang kurang profesional, hal tersebut yang menyebabkan kurang berkembangnya usaha bahkan beberapa diantaranya gulung tikar. Ada lagi yang karena tetap ingin memperoleh pendapatan tetap menjualnya kepada pedagang besar tanpa merk, sehingga banyak yang produknya diakui sebagai produk orang lain. Tujuan dari pelaksanaan pengabdian kepada masyarakat ini adalah untuk menerapkan e-commerce terhadap penjualan aneka produk UKM yang ada di Kelurahan Latoma dengan maksud mengenalkan dan meningkatkan omset penjualannya, sedangkan metode yang digunakan adalah dengan menggunakan metode parsitipatif, penyuluhan, pendampingan dan pelatihan. Hasil yang diperoleh dari pelaksanaan pengabdian kepada masyarakat ini yaitu dengan adanya bantuan pelatihan dan aplikasi e-commerce dapat meningkatkan motivasi bagi mitra untuk melaksanakan pemasaran terhadap produknya supaya omsetnya meningkat agar mampu meningkatkan ekonomi keluarga.