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Widodo, Agung Mulyo
Universitas Esa Unggul
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Journal : Journal Of World Science

 1 
Evaluating the Performance of Association Rules in Apriori and FP-Growth Algorithms: Market Basket Analysis to Discover Rules of Item Combinations Dwiputra, Dedy; Mulyo Widodo, Agung; Akbar, Habibullah; Firmansyah, Gerry
Journal of World Science Vol. 2 No. 8 (2023): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v2i8.403

Abstract

This study focuses on applying data mining techniques, especially association rules mining using the Apriori and FP-GROWTH algorithms, for market basket analysis on PT. XYZ is a pharmaceutical company in Indonesia. A quantitative methodology uses a dataset of 100,498 transactions originating from 432,356 rows of data covering July to December 2022 in the JABODETABEK area. Apriori and FP-GROWTH algorithms are applied for association rules mining. The results show that FP-GROWTH has the fastest execution time of 84,655 seconds. However, the memory usage for the Apriori algorithm is the lowest at 482.32 MiB, with increments of: 0.21 MiB. For the rules generated, the two algorithms, both Apriori and FP-GROWTH, produce the same number of rules and values of support, confidence, lift, Bi-Support, Bi-Confidence, and Bi-Lift. In conclusion, Apriori is recommended for sales datasets if memory usage and ease of implementation are important. However, if the speed of execution time and a large amount of data are considered, FP-GROWTH is a better choice because the execution time is faster for large amounts of data. However, the choice of algorithm depends on the specific analysis objectives, itemset size, data scale, and computational capabilities. Results from association rules mining provide evidence of product popularity, purchasing patterns, and opportunities for strategic marketing and inventory management. These findings can help PT. XYZ improves business efficiency, understands customer behavior, and increases profitability.
Co-Authors Achmad Fansuri Achmad Randhy Hans Adhi Fernandes Gamaliel Adhikara, M. F. Arrozi Adilah Widiasti Ahmad Musnansyah Ahmad Mutedi Akbar, Habibullah Alexander Alexander, Alexander Alivia Yufitri Andriana, Dian Annazma Ghazalba Ari Widatama, Yohanes Bagas Arif Pami Setiaji Azzam Robbani, Muhammad Bayu Sulistiyanto Ipung Sutejo Binastya Anggara Sekti Budi Aribowo Budi Tjahjono Budi Tjahyono Budi Tjahyono Budi Tjahyono Budilaksono, Sularso Cahya Darmarjati Deni Iskandar Deni Iskandar Dewi, Riris Septiana Sita Doni Antoro Dulbahri Dulbahri Dwiaji, Lingga Dwiputra, Dedy Eko Prasetyo Endang Ruswanti Endang Ruswanti Erry Yudhya Mulyani Erry Yudhya Mulyani Erry Yudhya Mulyani Ety Nurhayati Euis Heryati Fadlilatunnisa, Fanny Fatonah, Nenden Siti Fernandes Gamaliel, Adhi Fikri Saefullah Gerry Firmansyah Gerry Firmasyah Ghazalba, Annazma Gunawan, Sholeh Gusti Fachman Pramudi Hadi, Muhammad Abdullah Hadjarati, Panji Ramadhan Yudha Putra Hani Dewi Ariessanti Hartono Hartono Haryoto, Iin Sahuri Hendaryatna Hendaryatna Hendry Gunawawan Heri Wijayanto I Gede Pasek Suta Wijaya Ichwani, Arief Ilham Banuaji Irawan, Bambang Ismiyati Meiharsiwi Iwan Setiawan Izhar Rahim Joniwan Joniwan Karisma Trinanda Putra kartini, kartini Khairurrahman, Rifqi Krisogonus Wiero Baba Kaju Kundang Karsono Juman Kundang Karsono Juman Kundang Karsono Juman Kus Hendrawan Muiz Lingga Dwiaji Lisdiana Lisdiana Lisdiana Lisdiana Martin Saputra, Martin Massie, Julius Ivander Maulana, Syaban Meiharsiwi, Ismiyati Meria, Lista Muhamad Bahrul Ulum Muhamad Bahrul Ulum Muhammad Azzam Robbani Muhammad Fajrul Aslim Muhammad Hadi Arfian Mutedi, Ahmad Muttaqin, Naufal Hafizh Nainggolan, Restamauli br Nina Nurhasanah Nindyo Artha Dewantara Wardhana Nixon Erzed Nizirwan Anwar Nugraha, William Nurfilael, Gagas Nurfilae Pratama, Fajar Prayitno Purwano SK Qiqi Asmara, Abdullah Rahaman, Mosiur Randhy Hans, Achmad Rian Adi Pamungkas Rifqi Khairurrahman RILLA GANTINO Rizki Faro Khatiningsih Rizky Aulia Roesfiansjah Rasjidin Roesfiansjah Rasjidin Ryan Putra Laksana Sholeh Gunawan Simorangkir, Holder Suardana, Made Aka Suhendry, Mohammad Roffi Sulistyo, Catur Agus Sunardi, Sunardi Syamsul Bahri Tardiana, Arisandi Langgeng Tartila, Gilang Romadhanu Tyara Regina Nadya Putri Ulum, Muhamad Bahrul Ummanah Ummanah, Ummanah Vitri Tundjungsari Wahid Abdul Azis Wardhana, Nindyo Artha Dewantara Wibowo, Yudha Widiasti, Adilah William Nugraha Wisnujati, Andika Yanathifal Salsabila Anggraeni Yessy Oktafriani Yudha Putra Hadjarati, Panji Ramadhan Yulhendri Yulhendri