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All Journal Jurnal Bisnisman : Riset Bisnis dan Manajemen Journal of Artificial Intelligence and Digital Business Jurnal Multidisiplin West Science West Science Law and Human Rights Indo-Fintech Intellectuals: Journal of Economics and Business West Science Journal Economic and Entrepreneurship Jurnal Akuntansi dan Keuangan West Science Jurnal Bisnis dan Manajemen West Science West Science Interdisciplinary Studies Sinergi International Journal of Logistics West Science Interdisciplinary Studies West Science Social and Humanities Studies West Science Islamic Studies West Science Nature and Technology Novatio : Journal of Management Technology and Innovation
Zulfikri, Agung
Unknown Affiliation
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Energy Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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HR Competency Challenges in Developing Marketing Strategies: A Bibliometric Review Judijanto, Loso; Puspitarini, Erri Wahyu; Zulfikri, Agung
West Science Interdisciplinary Studies Vol. 2 No. 03 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i03.746

Abstract

In today's dynamic business landscape, the synergy between human resources (HR) and marketing strategies is pivotal for organizational success. This bibliometric review investigates the challenges encountered by HR professionals in contributing to the development of effective marketing strategies. By analyzing 980 research papers published between 1981 and 2024, this study highlights the substantial impact of HR competencies on marketing strategy formulation and implementation. The analysis identifies key thematic clusters, influential literature, and emerging trends, shedding light on areas for future research and managerial practice. Findings emphasize the importance of aligning HR strategies with broader organizational goals and adapting to evolving market dynamics to foster sustainable business success.
Bibliometric Analysis of Mobile Payment Technology Innovation in Financial Transaction Transformation Utami, Eva Yuniarti; Mu'min, Halek; Zulfikri, Agung
West Science Interdisciplinary Studies Vol. 2 No. 04 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i04.795

Abstract

Mobile payment technology has become increasingly prevalent, reshaping the landscape of financial transactions globally. This study conducts a comprehensive bibliometric analysis to explore the trends, patterns, and dynamics surrounding mobile payment technology innovation. Through systematic data collection and analysis, key themes, influential authors, pivotal publications, and emerging topics in the field are identified and examined. The analysis reveals the transformative impact of mobile payment technology on financial systems, consumer behavior, and business models. Moreover, it underscores the significance of understanding the underlying factors influencing innovation in this domain. The findings provide valuable insights for researchers, policymakers, industry practitioners, and consumers, informing strategic decision-making and technological development efforts in the financial and technology sectors.
Agricultural Adaptation Strategies to Weather Fluctuations for Improved Agribusiness Sustainability in West Java Zulfikri, Agung; Ningsih, Elik Murni Ningtias; Harsono, Iwan; Susanto, Himawan
West Science Nature and Technology Vol. 2 No. 01 (2024): West Science Nature and Technology
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsnt.v2i04.743

Abstract

This research investigates agricultural adaptation strategies to weather fluctuations for enhancing agribusiness sustainability in West Java, Indonesia. Employing a qualitative research methodology, the study delves into the challenges posed by climate variability and the responses of farmers and agribusiness stakeholders to mitigate these challenges. Through interviews, focus group discussions, and participant observation, the research identifies key weather-related challenges, including erratic rainfall patterns, temperature extremes, natural disasters, and pest outbreaks. Furthermore, the study explores adaptation strategies such as crop diversification, water management, soil conservation, adoption of climate-resilient crop varieties, and agroforestry. The findings contribute to understanding the complexities of agricultural adaptation and offer insights for policymakers, practitioners, and stakeholders to promote sustainable agribusiness development in West Java and similar regions facing climate-related challenges.
Tourist Perception of the Quality of MSME Products and Services in Tourist Destinations Akmal, Samsul; Zulfikri, Agung; Al-Hidayat, Rahmat; Sasmito, Priyo
West Science Journal Economic and Entrepreneurship Vol. 1 No. 05 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsee.v1i02.65

Abstract

This study describes tourist perceptions of the quality of MSME products and services in Ciletuh Sukabumi Geopark tourist destinations. This study used a quantitative approach with a survey method using a structured questionnaire to 200 tourist respondents visiting the Ciletuh Sukabumi Geopark. The collected data is then analyzed using descriptive analysis techniques and factor analysis to determine the factors influencing travelers' perceptions. The results showed that most respondents positively assessed the quality of MSME products and services in the Ciletuh Sukabumi Geopark. However, several aspects need to be improved, such as product quality and product variations offered. Based on factor analysis, the most influential factor on tourist perception is product quality, followed by service quality and product variety. The results of this study have significant ramifications for tourism destination managers and MSMEs in the Ciletuh Sukabumi Geopark, who want to raise the caliber of their goods and services to satisfy visitors' demands and expectations. Additionally, as part of a strategy for sustainable tourism development, this research can help policymakers in the tourism industry pay more attention to the growth of MSMEs in tourist destinations.
Evaluation of the Impact of IKN Development on Increasing Tourism Sector Competitiveness, Increasing Tourist Income, and Increasing the Number of Tourism Visits: A Case Study on Tourist Destinations in East Kalimantan Zulfikri, Agung; Ishak, Riani Prihatini; Judijanto, Loso
West Science Journal Economic and Entrepreneurship Vol. 1 No. 03 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i03.407

Abstract

This research investigates the impact of Information and Knowledge Networks (IKN) development on the tourism sector in East Kalimantan through a quantitative analysis. A sample of 150 participants, comprising tourists, local businesses, and stakeholders, provided insights into the relationships between IKN development and Increasing Tourism Sector Competitiveness, Increasing Tourist Income, and Increasing the Number of Tourism Visits. The study employed Structural Equation Modeling (SEM) with Partial Least Squares (PLS) to analyze the data. The measurement model assessment confirmed the reliability and validity of the constructs, while the structural model analysis revealed significant positive relationships between IKN development and the dependent variables. The overall model fit was assessed using various indices, and hypothesis testing supported the significance of the paths. The R-Square values indicated that the model effectively explains a substantial proportion of the variability in tourism outcomes. The findings contribute to the understanding of the role of IKN in shaping the tourism sector and offer practical implications for stakeholders in East Kalimantan.
The Impact of Work Environment Quality, Skill Development, and Leadership on Employee Engagement in Manufacturing Companies in West Java Judijanto, Loso; Zulfikri, Agung
West Science Journal Economic and Entrepreneurship Vol. 2 No. 04 (2024): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v2i04.1408

Abstract

This study examines the effects of leadership, skill development, and work environment quality on employee engagement in manufacturing companies in West Java. With the manufacturing sector facing high demands for productivity and workforce stability, understanding these factors is critical to enhancing employee motivation and commitment. A quantitative approach was employed, involving a sample of 150 employees, and data were analyzed using Structural Equation Modeling - Partial Least Squares (SEM-PLS). The results indicate that leadership has the strongest positive influence on employee engagement, followed by skill development and work environment quality. Leadership was found to play a central role in fostering a supportive environment, underscoring the importance of transformational practices in motivating employees. The findings suggest that companies can enhance engagement by investing in leadership development, continuous skill enhancement, and a high-quality work environment. These insights provide valuable implications for manufacturing companies seeking to improve employee engagement and overall organizational performance.
Eksplorasi Bibliometrik tentang Perkembangan Konsep Manajemen Risiko Perusahaan Judijanto, Loso; Zulfikri, Agung
Jurnal Akuntansi Dan Keuangan West Science Vol 3 No 02 (2024): Jurnal Akuntansi dan Keuangan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jakws.v3i02.1163

Abstract

Penelitian ini mengadopsi pendekatan bibliometrik menggunakan VOSviewer untuk menganalisis literatur terkait manajemen risiko perusahaan dari berbagai aspek. Studi ini mengeksplorasi klasterisasi tema, tren penelitian, jaringan kolaborasi penulis, dan identifikasi peluang riset. Analisis kami menemukan bahwa "Enterprise Risk Management" merupakan tema yang dominan, yang erat kaitannya dengan tata kelola dan kinerja perusahaan. Tren penelitian menunjukkan adanya pergeseran dari fokus teknis ke dampak strategis dan finansial. Jaringan kolaborasi penulis memperlihatkan adanya pola kerjasama yang kuat antara beberapa klaster peneliti, mencerminkan pertukaran pengetahuan yang intens. Penelitian ini juga mengidentifikasi peluang riset pada aspek yang kurang terangkat seperti peran komite manajemen risiko, pengelolaan risiko operasional, dan adaptasi sistem manajemen risiko di perusahaan menengah. Temuan ini menyediakan panduan untuk penelitian masa depan yang bisa memperdalam pemahaman dan efektivitas manajemen risiko dalam berbagai konteks organisasi.
Pengaruh Strategi Pemasaran, Pelayanan Pelanggan, dan Teknologi Terhadap Kepuasan Pelanggan di Industri Ritel Zulfikri, Agung; Nasaruddin, Nasaruddin; Syam, Andi Wahyuni; Chusumastuti, Dhety
Jurnal Bisnis dan Manajemen West Science Vol 3 No 03 (2024): Jurnal Bisnis dan Manajemen West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jbmws.v3i03.1552

Abstract

Penelitian ini menyelidiki dampak dari strategi pemasaran, layanan pelanggan, dan teknologi terhadap kepuasan pelanggan di industri ritel di Indonesia. Dengan menggunakan desain penelitian kuantitatif, data dikumpulkan dari 190 responden melalui kuesioner terstruktur, dengan variabel-variabel yang diukur menggunakan skala Likert 5 poin. Structural Equation Modeling-Partial Least Squares (SEM-PLS 3) digunakan untuk menganalisis data. Hasil penelitian menunjukkan bahwa ketiga faktor - strategi pemasaran, layanan pelanggan, dan teknologi - memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan, dengan teknologi memiliki pengaruh terkuat. Temuan ini menggarisbawahi pentingnya pendekatan holistik yang mengintegrasikan faktor-faktor kunci ini untuk meningkatkan kepuasan pelanggan di sektor ritel Indonesia. Studi ini memberikan wawasan yang berharga bagi para manajer dan praktisi ritel yang bertujuan untuk meningkatkan pengalaman pelanggan dan mencapai keunggulan kompetitif melalui fokus strategis pada pemasaran, layanan, dan teknologi.
Studi Perbandingan Metode Pengawetan Tradisional dan Modern pada Ikan Laut Megavitry, Rissa; Zulfikri, Agung; Fildansyah, Rully
Jurnal Multidisiplin West Science Vol 3 No 08 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i08.1584

Abstract

Studi ini menganalisis metode pengawetan ikan, mengkaji perbandingan antara teknik tradisional dan modern dengan fokus pada empat aspek utama: keamanan pangan, kualitas produk, penerimaan konsumen, dan dampak lingkungan. Melalui penelaahan literatur ekstensif dan analisis data, penelitian ini menunjukkan bahwa metode pengawetan tradisional sering kali dihargai karena keunikannya dan keterkaitannya dengan warisan budaya, tetapi mungkin kurang konsisten dalam menjaga kualitas nutrisi dan keamanan pangan. Sebaliknya, metode modern, seperti pembekuan cepat dan penggunaan bahan pengawet kimia, menawarkan konsistensi dan keamanan pangan yang lebih baik namun dengan dampak lingkungan yang lebih besar karena penggunaan energi dan bahan kimia. Hasil penelitian mengindikasikan pentingnya integrasi teknologi berkelanjutan dan praktek yang ramah lingkungan untuk mengoptimalkan keduanya—efektivitas dan keberlanjutan dalam pengawetan ikan. Studi ini juga menekankan pentingnya pendidikan konsumen dan pengembangan kebijakan yang mendukung untuk menavigasi preferensi pasar dan tantangan lingkungan.
Scientific Map of Artificial Intelligence Research in Digital Business Judijanto, Loso; Zulfikri, Agung
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3255

Abstract

Th‌is study​ performs​ a bib‍l​iom⁠etric​ an⁠d scientometric evaluation of​ worldwide‍ re‍search on Ar⁠tificial Intelligence (AI) in Digital Business utilizing‌ Scopus da‍ta from 2020 to 2025. Ut​ili‌zing VOSviewer​ and B‍i⁠bliometrix, we deli‌neate keyword co-occu​rrence‍, author c‍ollaboration, and ins‍t⁠itutional networks to disce‍rn⁠ prevailing c​lusters and‍ emerg‍ing fronts. Res​ults ind‍icate that digital busi‍ness, digital t‍ransfor⁠mation,​ a‍nd⁠ AI capabili‌ties are‌ fundamenta‌l the‍m‌es, whereas digital⁠ ec⁠o​systems, sustainability, res‍pons‌i‍ble​ a‌nd t⁠rustworthy inn‌ovation, and govern⁠ance-focus​ed analyti⁠cs are em‌e⁠rging trends. Network analysis indica⁠te‍s strong‌ Eur⁠opean connection‍s spear‌headed by Geo​rg‍-​August-Universität Gö‌ttingen,​ the Univ⁠ersity of St⁠. Gall​e‌n, and KU Leuven, alongside expandi‍ng transatlantic relationsh​ip​s and colla‌borative​ m⁠ul‌ti-institu​ti⁠onal grou‌ps. We t‍he⁠oretically comb‌ine the Resource-Bas⁠ed Vie​w and​ Dynamic Capabilit‍ies, pos⁠iting that‍ data as​sets, algorithms​, and human‍–AI routines are strategi​c r⁠esources whose orc​hestration f‌acil‍i‍tates perceiving, seizin‌g, and reconfig​uring am‌id chaotic changes. The method‌ological integratio‌n of perf‍or​mance metrics with scientific mapping reveals‍ the s‌tru‍cture, ma⁠tu‌rity‌, and interdisciplina‌ry knowledge connections within fields such⁠ as information sy⁠ste‍ms, management, and compute‍r science. The study prov‌i‍des ma​nageri​al g​uidance for aligning​ technical innova‍tio‍n w​ith go⁠ve‌rnance and sustaina⁠bili‍ty: i⁠nves​t in inte⁠r‌opera‍b⁠le data inf‍rastructure, imple‍ment responsibl​e A‍I safegua​rd‍s, cultivate ambide⁠xtrous teams⁠, a​nd assess val⁠ue creat⁠ion beyond prod⁠uctivity, fo⁠cusing on resil‍ience and e‌nvironmental, social, and ethical out‌comes. Po​l​icy implica⁠ti​ons e⁠ncom‌pa‍ss inc​en‍tives for open standards⁠, developme‌nt of skills pipe‍line⁠s, and f​acilitatio‍n of c⁠ross-bor⁠de​r coll‍aborat⁠ion. Limitat‍ions encompass exclu‍sive Scopus cover‍age, a predomi‍nance of English​ language, an‌d rapidly evolving terminolo‌gy; n‍onetheless, triangulated a​pp⁠roaches reduce bias and offer a timely guide for resear‍che⁠rs and decision-makers. Subs⁠equent research should corroborate these findings using lon‌gitu⁠dinal data⁠s​ets.
Co-Authors Akmal, Samsul Al-Hidayat, Rahmat Chusumastuti, Dhety Elik Murni Ningtias Ningsih Elshifa, Aria Febryani, Evy Fildansyah, Rully Hadi Prayitno, Hadi Iwan Harsono Judijanto, Loso Laksmono, Rendro Lesmana, Tera Lestari, Anggia Ayu Mu'min, Halek Nasaruddin Nasaruddin Pahrijal, Rival Priyana, Yana Puspitarini, Erri Wahyu Rahman, Kristanti Rauf, Mohamad Iqbal Abdul Reni Yuliviona, Reni Riani Prihatini Ishak Rissa Megavitry Sari, Intan Tenisia Prawita Sasmito, Priyo Susanto, Himawan Syam, Andi Wahyuni Umar Mansur, Umar Utami, Eva Yuniarti Wulandjani, Harimurti Yuda, Fardan Zeda Achmadi