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All Journal Jurnal Bisnisman : Riset Bisnis dan Manajemen Balance : Jurnal Akuntansi dan Manajemen Journal of Artificial Intelligence and Digital Business ARMADA : Jurnal Penelitian Multidisiplin Jurnal Multidisiplin West Science Jurnal Psikologi dan Konseling West Science West Science Law and Human Rights Indo-Fintech Intellectuals: Journal of Economics and Business West Science Journal Economic and Entrepreneurship Jurnal Akuntansi dan Keuangan West Science Jurnal Bisnis dan Manajemen West Science West Science Interdisciplinary Studies Sinergi International Journal of Logistics West Science Interdisciplinary Studies West Science Social and Humanities Studies West Science Islamic Studies West Science Nature and Technology Novatio : Journal of Management Technology and Innovation Indonesia Economic Journal
Zulfikri, Agung
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The Use of Artificial Intelligence to Improve Digital Marketing Strategies for MSMEs in Indonesia Laksmono, Rendro; Zulfikri, Agung; Priyana, Yana
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3256

Abstract

This study explores the application of Artificial Intelligence (AI) in enhancing digital marketing strategies among Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. As digital transformation accelerates globally, MSMEs face growing pressure to adopt innovative technologies to remain competitive. However, challenges such as limited financial resources, low digital literacy, and lack of strategic understanding often hinder effective adoption. Using a qualitative approach, this research conducted in-depth interviews with five MSME owners from various sectors—including food and beverage, fashion, creative design, handicrafts, and online education—who have integrated AI tools into their marketing operations. The findings reveal that AI technologies such as chatbots, predictive analytics, recommendation systems, and automated advertising significantly improve marketing efficiency, customer engagement, and data-driven decision-making. Nonetheless, barriers persist, including high implementation costs, limited technical expertise, and data privacy concerns that restrict broader utilization. The study concludes that successful AI integration among MSMEs depends on three key factors: technological accessibility, organizational readiness, and supportive policy environments. These findings emphasize the strategic role of AI as a catalyst for digital competitiveness and sustainable business growth. Therefore, continuous digital training, affordable AI tools, and strong government–industry collaboration are essential to empower MSMEs in Indonesia’s evolving digital economy.
Analysis of Non-Financial Compensation in Improving Employee Work Motivation in the Hybrid Work Era Maqfiroh, Ramaliyana Nur; Yuliansyah, Gennie; Kurniawan, Ezra Jeremiah; Zulfikri, Agung
ARMADA : Jurnal Penelitian Multidisiplin Vol. 4 No. 4 (2026): ARMADA : Jurnal Penelitian Multidisplin, April 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/armada.v4i4.1959

Abstract

This study aims to analyze the role of non-financial compensation in enhancing employee motivation in the hybrid work era. Digital transformation and global shifts are driving companies to implement more flexible work models, which have implications for human resource management, particularly regarding employee motivation and performance.  In this context, non-financial compensation is becoming increasingly important as it can address employees’ psychological and social needs that cannot be met by financial rewards alone. This study employs a literature review method to analyze various relevant recent scientific journals. The findings indicate that non-financial compensation, such as recognition, a supportive work environment, career development opportunities, and work flexibility, has a positive and significant impact on employee motivation. Additionally, the implementation of a hybrid work system further underscores the importance of non-financial elements in enhancing employee engagement and satisfaction. However, challenges such as digital fatigue and a decline in social interaction still need to be managed effectively. Therefore, companies must balance financial and non-financial compensation appropriately to foster sustainable work motivation and improve employee performance in the hybrid work era.
Pengaruh Kompensasi Strategik Terhadap Kinerja Karyawan dalam Meningkatkan Daya Saing Perusahaan Dwie Hapsari, Octora Nilam; Zulfikri, Agung
Indonesia Economic Journal Vol. 2 No. 1 (2026): JANUARI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/c5addj25

Abstract

Penelitian ini bertujuan untuk menganalisis bagaimn pengaruh kompensasi strategik terhadap kinerja karyawan serta implikasinya terhadap daya saing perusahaan. Penelitian ini menggunakan pendekatan secara deskriptif kualitatif melalui metode studi literatur dengan mengkaji berbagai jurnal ilmiah, buku, dan sumber relevan. Teknik analisis yang digunakan adalah content analysis untuk mengidentifikasi hubungan antar variabel. Hasil penelitian menunjukkan bahwa kompensasi strategik yang dirancang secara adil dan mempertimbangkan kinerja karyawan dapat meningkatkan motivasi kerja, kepuasan, serta loyalitas pada karyawan terhadap perusahaan. Kondisi tersebut secara tidak langsung berdampak pada peningkatan kinerja karyawan yang kemudian mendorong produktivitas perusahaan secara keseluruhan. Dengan meningkatnya kualitas kinerja sumber daya manusia, perusahaan akan memiliki kemampuan yang lebih unggul dalam menghadapi persaingan di pasar. Oleh karena itu, kompensasi strategik dapat dikatakan sebagai salah satu faktor penting dalam menciptakan keunggulan kompetitif dalam perusahaan.
Peran Eustress dan Kecerdasan Emosional Terhadap Kesejahteraan Psikologis Enterpreneur Pada UMKM Industri Fashion di Kota Bandung Zulfikri, Agung
Jurnal Psikologi dan Konseling West Science Vol 1 No 01 (2023): Jurnal Psikologi dan Konseling West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Entrepreneur dan tantangannya selalu menarik dibahas, entrepreneur berkontribusi terhadap PDB dan lapangan kerja. Perkembangan teknologi dan revolusi industri 4.0 membawa entrepreneur dalam persaingan bisnis kompetitif secara nasional dan global, pentingnya mengintegrasikan distress entrepreneur menjadi eustress dan memiliki kecerdasan emosional dalam persaingan untuk kesejahteraan psikologis entrepreneur. Tujuan penelitian ini untuk mengetahui kesejahteraan psikologis entrepreneur UMKM industri fashion di Kota Bandung. Metode penelitian dengan pendekatan kuantitatif dan metode survey. Sampel penelitian adalah 150 entrepreneur UMKM industri fashion di Kota Bandung dengan quota samping. Analisa data dilakukan dengan SPSS 26. Hasil penelitian ini menunjukan bahwa peran eustress, kecerdasan emosional berpengaruh positif dan signifikan terhadap kesejahteraan psikologis entrepreneur berdasarkan pengujian baik secara parsial dan simultan. Kesejahteraan Psikologis, eustress dan kecerdasan emosional dalam penelitian ini menerangkan 55% dan 45% dijelaskan variabel lain.
Strategi Manajemen Sumber Daya Manusia dan Kinerja Organisasi: Model Struktural Bibliometrik Zulfikri, Agung; Usman, Agus
Balance : Jurnal Akuntansi dan Manajemen Vol. 5 No. 1 (2026): April 2026
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jam.v5i1.1446

Abstract

Penelitian ini bertujuan untuk mengkaji perkembangan penelitian mengenai strategi Manajemen Sumber Daya Manusia (MSDM) dan kinerja organisasi, serta untuk mengembangkan model struktural berbasis bibliometrik. Penulis menggunakan metode kuantitatif untuk mengumpulkan data dari basis data Scopus, yang mencakup periode 1986 hingga 2025. Setelah meninjau literatur secara cermat menggunakan pendekatan PRISMA, peneliti memilih 30 artikel yang relevan untuk analisis lebih mendalam. Peneliti menggunakan perangkat lunak VOSviewer untuk menganalisis data, dengan memperhatikan tren publikasi, jaringan kolaborasi, dan struktur konseptual penelitian. Temuan penulis menunjukkan bahwa jumlah publikasi mengenai strategi MSDM dan kinerja organisasi telah meningkat secara signifikan selama dua dekade terakhir. Visualisasi jaringan menunjukkan bahwa manajemen sumber daya manusia strategis dan kinerja merupakan bidang penelitian utama, yang erat terkait dengan konsep seperti modal manusia, sistem kerja berkinerja tinggi, dan keunggulan kompetitif. Analisis overlay juga menunjukkan pergeseran fokus penelitian, dari pendekatan operasional ke pendekatan strategis dan integratif. Analisis kepadatan menunjukkan bahwa penelitian terus berfokus pada hubungan antara MSDM dan kinerja organisasi, juga mulai mempertimbangkan faktor-faktor seperti inovasi dan kepemimpinan. Penelitian ini memberikan kontribusi teoretis dengan memasukkan analisis bibliometrik MSDM. Hasilnya menyarankan bahwa perusahaan harus mengelola MSDM secara strategis dan integratif untuk meningkatkan kinerjanya. Peneliti merekomendasikan penelitian lebih lanjut untuk menyelidiki model struktural yang dibuat secara empiris.     This study aims to examine the development of research on Human Resource Management (HRM) strategies and organizational performance, as well as to develop a bibliometric-based structural model. The author used a quantitative method to collect data from the Scopus database, covering the period from 1986 to 2025. After carefully reviewing the literature using the PRISMA approach, the researcher selected 30 relevant articles for further analysis. The researcher used VOSviewer software to analyze the data, focusing on publication trends, collaboration networks, and the conceptual structure of the research. The findings indicate that the number of publications on HRM strategies and organizational performance has increased significantly over the past two decades. Network visualizations indicate that strategic human resource management and performance are primary research areas, closely linked to concepts such as human capital, high-performance work systems, and competitive advantage. Overlay analysis also reveals a shift in research focus, from operational approaches to strategic and integrative approaches. Density analysis indicates that research continues to focus on the relationship between HRM and organizational performance but is also beginning to consider factors such as innovation and leadership. This study makes a theoretical contribution by incorporating bibliometric analysis of HRM. The results suggest that companies should manage HRM strategically and integratively to improve their performance. The researchers recommend further research to investigate empirically derived structural models.
Co-Authors Akmal, Samsul Al-Hidayat, Rahmat Chusumastuti, Dhety Dwie Hapsari, Octora Nilam Elik Murni Ningtias Ningsih Elshifa, Aria Febryani, Evy Fildansyah, Rully Hadi Prayitno, Hadi Iwan Harsono Judijanto, Loso Kurniawan, Ezra Jeremiah Laksmono, Rendro Lesmana, Tera Lestari, Anggia Ayu Maqfiroh, Ramaliyana Nur Mu'min, Halek Nasaruddin Nasaruddin Pahrijal, Rival Priyana, Yana Puspitarini, Erri Wahyu Rahman, Kristanti Rauf, Mohamad Iqbal Abdul Reni Yuliviona, Reni Riani Prihatini Ishak Rissa Megavitry Sari, Intan Tenisia Prawita Sasmito, Priyo Susanto, Himawan Syam, Andi Wahyuni Umar Mansur, Umar Usman, Agus Utami, Eva Yuniarti Wulandjani, Harimurti Yuda, Fardan Zeda Achmadi Yuliansyah, Gennie