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All Journal Novum : Jurnal Hukum Indonesian Journal of Tropical and Infectious Disease Jurnal Teknik Informatika STMIK Antar Bangsa Jurnal Sistem Informasi Smart Techno (Smart Technology, Informatic and Technopreneurship) Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO IECON: International Economics and Business Conference Jurnal Indonesia Mengabdi Journal Entrepreneurship Digital Global Review of Tourism and Social Sciences Advances in Tourism Studies Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat
Fatmasari
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Other

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Aplikasi Pemesanan Barang pada CV. Wanda berbasis SMS Fatmasari
Jurnal Sistem Informasi Vol 13 No 01 (2024): JSI PERIODE FEBRUARI 2024
Publisher : LPPM STMIK ANTAR BANGSA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Ordering goods is something that is usually done during a transaction, whether it is done conventionally or using technology. CV Wanda is a business that operates as a soft drink distributor that provides distribution services to agents, which in this case started to experience problems due to the lack of service provided for orders of goods requested by the agent. This is because CV Wanda still uses conventional methods in carrying out this process. Therefore; In order to make it easier for agents to place orders, a technological touch is needed that can help both parties. One way is to use SMS as an integrated means of ordering goods. This was chosen because SMS signals can still reach more remote areas in the process of sending order data which is expected to help minimize existing problems.
Implementasi Algoritma RC6, Vigenere & DES pada Email PT Cipta Rasa Multindo Fatmasari
Jurnal Sistem Informasi Vol 13 No 2 (2024): JSI PERIODE AGUSTUS 2024
Publisher : LPPM STMIK ANTAR BANGSA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51998/jsi.v13i2.571

Abstract

Pada era digital ini, pertukaran informasi adalah hal yang lazim dan pertukaran informasi dapat berupa text, file maupun informasi digital lainnya. Salah satu fitur yang sering digunakan dalam melakukan hal ini adalah e-mail atau surel yang dapat mengirimkan dan menerima pertukaran informasi tersebut dengan cepat dibandingkan dengan pengiriman surat secara konvensional. Akan tetapi, pengiriman e-mail ini memiliki kekurangan dalam hal keamanannya yang rentan akan penyadapan, penipuan dan hal lainnya. PT Cipta Rasa Multindo adalah salah satu dari banyak perusahaan yang menggunakan fitur e-mail ini dalam bertukar informasi dan tidak sedikit informasi yang dikirimkan melalui e-mail terdapat hal yang bersifat rahasia. Oleh karenanya, maka perlu dibuat sebuah cara maupun aplikasi yang dapat membantu keamanan dalam pengiriman informasi melalui e-mail ini agar PT Cipta Rasa Multindo lebih aman dalam mengirimkan informasi, terutama pengiriman yang bersifat rahasia.
Platform Kesehatan Kucing Dan Konsultasi Dokter Hewan Romansyah, Ricky; Fatmasari; Firdha Aprilyani
Smart Techno (Smart Technology, Informatics and Technopreneurship) Vol. 6 No. 2 (2024)
Publisher : Primakara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59356/smart-techno.v6i2.140

Abstract

Abstract Cats are one of the most popular pets in Indonesia. However, it is important for cat owners to monitor their cats’ health because there is a possibility that they may suffer from infectious diseases. According to the National Center for Biotechnology Information, a study of 883 cats during 2010-2015 revealed that they were infected with several worrying diseases. Unfortunately, the uneven distribution of veterinarians throughout Indonesia is a challenge for cat owners. It is easier to find a veterinarian in urban areas, and other studies also show that cat owners are not always able to take their pets to the clinic due to busy schedules. As a result, many cat owners choose to self-treat their pets for minor illnesses, only visiting a clinic if the condition is severe.
The Effect of Corporate Governance on Financial Performance Mediated by Capital Structure Fatmasari; Ana Mardiana
IECON: International Economics and Business Conference Vol. 1 No. 1 (2023): International Conference on Economics and Business (IECON-1)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/8dmtsh52

Abstract

This study aims to analyze the effect of corporate governance on financial performance mediated by capitalstructure. The variables used in this study are corporate governance as an independent variable, financial performance as the dependent variable, and capital structure as a mediating variable. The basis used to explain between variables in this study comes from agency theory and trade-off theory. The population used is a manufacturing company listed on the Indonesia Stock Exchange (IDX) with a research period of 2018-2020. This study uses purposive sampling method in selecting samples and using secondary data. The number of companies that were sampled were 105 companies with a total of 88 data. The analytical method used is the path analysis method and the Sobel test for testing the mediation hypothesis. The results of this study indicate that managerial ownership has an insignificant negative effect on capital structure. The audit committee has a significant positive effect on the capital structure. Capital structure has a significant negative effect on financial performance. Managerial ownership has a significant positive effect on financial performance. The audit committee has no significant positive effect on financial performance. This study shows that the role of capital structure is not able to mediate the relationship between managerial ownership and financial performance. Finally, the role of capital structure is able to mediate the relationship between the audit committee on financial performance
Penerapan Algoritma One Time PAD pada e-Mail Client berbasis Web Fatmasari
Jurnal Teknik Informatika Vol 11 No 01 (2025): JTI PERIODE FEBRUARI 2025
Publisher : LPPM STMIK Antar Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51998/jti.v11i01.601

Abstract

Electronic mail (e-mail) is currently one of the internet features that are now commonly used and play a role in sending letters electronically. Fast delivery does make it easier for users, but this also increases the leak of messages that are usually sent without security (plain text). So for some important messages, it can be done by applying cryptography when sending and reading e-mail. And from the many cryptographic algorithms that exist, One Time Pad is one that can be used in this condition and this algorithm will be discussed in this paper.
Edukasi Anti Bullying bagi Siswa di Sekolah Dasar Fatmasari; An-Nisa Apriani; Aisyah Avriliani Sudaryanti; Muhammad Sofian; Dea Putri Rahayu; Fetinarumi; Mukhtafin Azman; Nurlia Putri; Muhamad Akbar; Sinta Bela Lestari; Yoko Khomarudin Haabiburochman
Jurnal Indonesia Mengabdi Vol. 6 No. 2 (2024): December Edition
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) STKIP Nurul Huda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30599/0crpmd20

Abstract

Perilaku bullying di sekolah dasar merupakan permasalahan yang serius yang menyebabkan dampak negatif di lingkungan sekolah. Siswa belum begitu paham tentang perilaku bullying Tujuan dilaksanakan edukasi bullying ini agar dapat memberikan pemahaman yang luas kepada siswa tentang perilaku bullying, dampak perbuatan bullying dan mencegah terjadinya pembullyan di Sekolah. Tahap edukasi ini yaitu tahap persiapan, tahap pengenalan, tahap partisipan, tahap diskusi, tahap penutup dan evaluasi. Untuk mengukur pemahaman siswa digunakan soal pretest dan posttest. Hasil yang didapatkan menunjukan pemahaman siswa tentang perilaku bullying meningkat hal ini dibuktikan dengan hasil nilai post – test per Responden yang mendapatan rata – rata skor post –test 85,30 dengan kriteria “Sangat Baik” dan terbukti bahwa 100% siswa sudah paham tentang bullying. 
FAKTOR-FAKTOR YANG MEMPENGARUHI ORIENTASI PASAR DI UMKM KULINER Asra Massuara; Fatmasari; Nasaruddin
JED : Journal Entrepreneurship Digital Vol. 2 No. 1 (2024): JED (Journal Entreupreneur Digital)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Universitas Dipa Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36774/jed.v2i1.1702

Abstract

Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor yang mempengaruhi orientasi pasar khususnya pada UMKM kuliner Banana Glazed yang ada di Kota Makassar. Jenis penelitian yang digunakan adalah deskriptif kuantitatif. Teknik analisis data yang digunakan dalam penelitian ini adalah regresi linear berganda. Hasil penelitian menunjukkan bahwa faktor inovasi produk dan faktor media sosial berpengaruh positif dan signifikan terhadap orientasi pasar, sedangkan faktor persepsi harga tidak berpengaruh signifikan.
ANALISIS PERANCANGAN KONTEN MEDIA SOSIAL INSTAGRAM PADA PT. XYZ Anugerah Muaffad; Fatmasari
JED : Journal Entrepreneurship Digital Vol. 2 No. 1 (2024): JED (Journal Entreupreneur Digital)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Universitas Dipa Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36774/jed.v2i1.1704

Abstract

Konten merupakan elemen fundamental dalam komunikasi modern, terutama di era digtial. Dalam konteks media sosial, konten dapat didefinisikan sebagai segala bentuk informasi yang dibagikan melalui platfrom digital, seperti teks,gambar,video atau audio. Tujuan utama konten adalah untuk menarik perhatian, menginformasikan, menghibur, atau mengajak audiens untuk berinteraksi. Manfaat konten yang baik sangatlah luas, mulai dari meningkatkan kesadaran merek, membangun hubungan dengan pelanggan, hingga mendorong penjualan. Penelitian mengenai konten bertujuan untuk memahami lebih dalam bagaimana konten dapat digunakan sebagai alat yang efektif dalam mencapai tujuan komunikasi. Hasil penelitian menunjukkan strategi konten yang terencana dan sesuai dengan karakteristik audiens memiliki peran penting dalam meningkatkan keterlibatan dan visibilitas akun. Melalui pemanfaatan berbagai jenis konten, seperti edukasi produk, promosi, dan interaksi dengan pengikut, perusahaan dapat membangun brand awareness yang lebih kuat. Selain itu, penggunaan fitur Instagram, seperti Stories, Reels, dan iklan Ads, terbukti efektif dalam menjangkau audiens yang lebih luas.
Authenticity and the Formation of Culinary Destination Brand Commitment Rahman, Lalu Rohadi; Baharuddin, Sitti Mujahida; Fatmasari; Kurniawaty
Advances in Tourism Studies Vol. 3 No. 3 (2025): Advances in Tourism Studies (In Press)
Publisher : Centre for Tourism Studies and Journal Publication of Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/ats.v3i3.78

Abstract

This study examines how perceived authenticity shapes brand equity, emotional attachment, brand loyalty, and brand choice intention in South Sulawesi’s culinary tourism. Although authenticity is widely recognised as a central attribute of gastronomic experiences, the mechanisms through which it influences cognitive, affective, and behavioural outcomes remain insufficiently clarified. This research employs a simplified theoretical model integrating Consumer Based Brand Equity theory and Attachment Theory to explain how authentic culinary encounters generate long term engagement with regional food identities. Data were collected from 214 domestic tourists who had consumed traditional South Sulawesi cuisine within the past twelve months. Partial Least Squares Structural Equation Modeling was used to test the proposed relationships. The findings show that perceived authenticity significantly enhances brand equity, which in turn fosters emotional attachment. Emotional attachment emerges as the strongest predictor of brand loyalty, and loyalty directly drives brand choice intention. The results also reveal direct effects of authenticity on both attachment and loyalty, indicating that authentic experiences can produce immediate affective and behavioural responses independent of cognitive appraisals. These insights contribute to the literature by demonstrating a coherent cognitive to affective to behavioural pathway through which authenticity strengthens culinary destination brands. Practical implications highlight the importance of preserving cultural integrity to support sustainable tourism development.
An Integrated Model of E-Service Quality, Trust, E-Satisfaction, and E-Loyalty in Digital Commerce Fatmasari; Irmayana, Andi; Nasaruddin; Baharuddin, Sitti Mujahida
Global Review of Tourism and Social Sciences Vol. 2 No. 2 (2026): Global Review of Tourism and Social Sciences
Publisher : Yayasan Ghalih Pelopor Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/grtss.v2i2.469

Abstract

This study investigates how Integrated Marketing Communication shapes brand preference through the mediating roles ofBrand Awareness and Brand Image within the ceiling and interior materials industry in Indonesia. Using survey data from 345 consumers and analyzed through Partial Least Squares Structural Equation Modeling, the study demonstrates that Integrated Marketing Communication has significant positive effects on awareness, image, and preference. Brand Awareness and Brand Image also emerge as strong predictors of brand preference, indicating that both familiarity and favourable associations are central to consumer decision making. The results further reveal a sequential mediation pathway in which Integrated Marketing Communication enhances awareness, awareness strengthens image, and image ultimately drives preference. These findings contribute to a deeper understanding of the cognitive and evaluative processes linking communication strategy to consumer choice. The study offers practical insights for firms seeking to build brand equity in competitive markets.
Co-Authors Aisyah Avriliani Sudaryanti Akbar Pamungkas An-nisa Apriani Ana Mardiana Andi Irmayana Ansar Anugerah Muaffad Asra Massuara Azlan Azhari Baharuddin, Sitti Mujahida Darajat , Zakiah Darwin Dea Putri Rahayu Dwi Octa Ramadhani Fariani Syahrul Fetinarumi Firdha Aprilyani Fitri Khasanah, Cahya Fitri Ulwiyah Elly Kurniawaty Kusuma, Eva Flourentina Lihin Muhamad Akbar Muhammad Ariandi Muhammad Sofian Mukhtafin Azman Nasaruddin Nurlia Putri Rahman, Lalu Rohadi Romansyah, Ricky Shita, Rizky Tahara Sinta Bela Lestari Susan Dian Syamsiar, Syamsiar Taura Saputra Yoko Khomarudin Haabiburochman