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Analisis Strategi Pemasaran Media Sosial pada Waralaba D’Potachiz Gor H Agus Salim Kota Padang Dewi Susanti; Himmatul Khairi
ARZUSIN Vol 6 No 2 (2026): APRIL
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i2.9392

Abstract

Although social media marketing strategies have received attention in various studies, research that specifically discusses their implementation in small-scale franchise businesses remains limited. This study aims to analyze the social media marketing strategies implemented, identify constraints in their implementation, and formulate alternative solutions to improve marketing effectiveness at the D’potachiz franchise at GOR H. Agus Salim, Padang City. This study employed a qualitative approach with a case study design. The informants consisted of the business owner, employees, and consumers who were selected through purposive sampling. Data were collected through observation, in-depth interviews, and documentation, then analyzed using the Miles and Huberman interactive analysis model. The results showed that the implemented social media marketing strategy had not been systematically structured, as indicated by the absence of scheduled content planning, limited content variation, and suboptimal interaction with consumers. The main constraints included limited ability to create creative content, time constraints, and a lack of consistency in social media management. The solutions that can be undertaken include improving content quality, planning posts more systematically, and increasing interaction with consumers. These findings contribute to the development of digital marketing studies, particularly in small businesses, and provide practical implications for business actors in optimizing social media marketing strategies. This study also opens opportunities for broader and more measurable further research.
Pengaruh Edukasi Melalui Video Animasi terhadap Kemampuan Cuci Tangan Siswa Kelas 1B di SDN Setu 02, Kecamatan Cipayung, Jakarta Timur Sulistari, Yeyen; Devi Trianingsih; Dewi Susanti; Ricca Olivia Nastasya
Journal Center of Research Publication in Midwifery and Nursing Vol 9 No 2 (2025): Journal Center of Research Publication in Midwifery and Nursing
Publisher : STIKES Bina Usada Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36474/caring.v9i2.586

Abstract

Latar Belakang: Cuci tangan merupakan bagian dari perilaku hidup bersih dan sehat yang penting diajarkan sejak usia dini. Anak usia sekolah dasar perlu mendapat edukasi yang efektif agar terbentuk kebiasaan mencuci tangan dengan benar. Metodologi: Penelitian ini menggunakan desain pra-eksperimental dengan pendekatan one group pre-test and post-test. Partisipan penelitian adalah 32 siswa kelas 1B SDN Setu 02, Kecamatan Cipayung, Jakarta Timur, yang dipilih dengan teknik total sampling. Instrumen penelitian berupa lembar observasi kemampuan cuci tangan yang telah diuji validitas dan reliabilitasnya. Data dianalisis menggunakan uji Paired T-Test. Hasil: Rata-rata skor kemampuan cuci tangan siswa sebelum intervensi sebesar 2,469 dan meningkat menjadi 6,656 setelah diberikan edukasi melalui video animasi. Uji Paired T-Test menunjukkan nilai p < 0,001, yang berarti terdapat pengaruh signifikan edukasi video animasi terhadap kemampuan cuci tangan siswa. Kesimpulan: Edukasi melalui video animasi efektif meningkatkan kemampuan cuci tangan pada anak sekolah dasar. Media ini dapat dijadikan alternatif edukasi kesehatan yang menarik dan mudah dipahami