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All Journal Jurnal Buana Informatika Explore: Jurnal Sistem Informasi dan Telematika (Telekomunikasi, Multimedia dan Informatika) Jurnal DISPROTEK Jiko (Jurnal Informatika dan komputer) IJISTECH (International Journal Of Information System & Technology) The IJICS (International Journal of Informatics and Computer Science) Journal of Information System, Applied, Management, Accounting and Research Jurnal Sistem Informasi dan Informatika (SIMIKA) Reswara: Jurnal Pengabdian Kepada Masyarakat IJISTECH Jurnal Minfo Polgan (JMP) Jurnal Sistem Informasi Bisnis (JUNSIBI) JUNIF: Jurnal Nasional Informatika Jurnal Pengabdian Teratai Jurnal Akuntansi dan Manajemen Bisnis (JAMAN) Indonesian Journal of Advanced Social Works (DARMA) Madani: Multidisciplinary Scientific Journal Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan Journal of Data Analytics, Information, and Computer Science (JDAICS) Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan Digitus : Journal of Computer Science Applications
Rino Subekti
Institut Bisnis Dan Informatika (IBI) Kosgoro 1957
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Analysis of the Influence of Digital Marketing Strategies in Increasing the Accessibility and Attractiveness of Online Education Programmes: A Business and Information Technology Perspective Widiastuti Furbani; Rino Subekti; Alfan Bachtiar; Rr. Aryanti Kristantini; Bahtiar Efendi
Jurnal Minfo Polgan Vol. 13 No. 1 (2024): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v13i1.13682

Abstract

The digital age has significantly changed the education paradigm. Online education is becoming increasingly popular as an effective and flexible alternative for individuals who want to improve their skills without being bound by geographical and time constraints. However, the success of online education relies heavily on effective digital marketing strategies to increase its accessibility and appeal. The main objective of this study is to analyse the impact and effectiveness of digital marketing strategies in increasing the accessibility and attractiveness of online education programs, focusing on business and information technology perspectives. The research method used in this study is a literature review with a qualitative approach and descriptive analysis. In this context, the literature review will be conducted with a focus on collecting, reviewing and analysing relevant literature from 1981 to 2024. The study results show that digital marketing strategies have a very important role in increasing the accessibility and attractiveness of online education programmes. In particular, the integration between business aspects and information technology is the key to success in optimising marketing performance and achieving business goals of online education institutions.
SISTEM PENDUKUNG KEPUTUSAN PENILAIAN KINERJA KARYAWAN DENGAN METODE TOPSIS BERBASIS WEB STUDI KASUS DI CV CIPTA MULTI SOLUTION Dimas Fathurrahman; Rino Subekti; Astried Silvanie; Devi Puspita Sari
Jurnal Nasional Informatika (JUNIF) Vol. 7 No. 1 (2026): Jurnal Nasional Informatika
Publisher : Program Studi Teknik Informatika, Institut Bisnis dan Informatika (IBI) Kosgoro 1957

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55122/junif.v7i1.2099

Abstract

Penilaian Kinerja (Performance Appraisal) memegang peranan yang cukup krusial dalam lingkup perusahaan. Hal inidikarenakan proses tersebut dapat memberikan feedback/ umpan balik yang konstruktif bagi staf/ karyawan, memacuproduktivitas serta menjamin pemberian apresiasi yang adil dan objektif. Output dari penilaian ini menjadi landasanbagi manajemen dalam menenukan kebijakan strategis, mulai dari pemberikan reward/ insentif, jenjang karier, program pengembangan kompetensi, dan keputusan – keputusan lainnya. Fokus utama dari studi ini adalah merancang serta membangun sebuah Sistem Pendukung Keputusan (SPK) untuk mengevaluasi kinerja karyawan pada CV Cipta Multi Solution melalui penerapan algoritma. Penggunaan algoritma TOPSIS ini didasari atas efektivitas dan kemampuannya dalam menyelesaikan problematika Multi-Criteria Decision Making (MCDM), dimana opsi terbaik ditentukan berdasarkan kedekatan jarak dengan solusi ideal positif/ negatif hingga menghasilkan nilai preferensi yang digunakan sebagai landasan penentuan perangkingan. Indikator kriteria yang digunakan antara lain kualitas pekerjaan, kuantitas hasil, tingkat presensi/ kehadiran serta aspek kemandirian. Implementasi sistem ini menghasilkan output yang berupa urutan peringkat karyawan serta laporan penilaian yang terdokumentasi secara digital. Diharapkan kehadiran sistem ini mampu membantu manajemen dalam melakukan evaluasi yang lebih transparan dan efisien, khususnya dalam pendistribusian bonus serta insentif karyawan dan pemberian feedback bagi para karyawan.
Peningkatan Kapasitas Literasi Digital dan Pembuatan Konten Pemasaran bagi Pelaku Budidaya Perikanan di Desa Sukajadi, Bogor Syamsu Hidayat; Rino Subekti; Rahmat Jaya; Dwi Sidik Permana; Filda Angelia; Johan Bastari; Hilman Jihadi
Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan Vol. 3 No. 1 (2025): Oktober 2025 - Maret 2026
Publisher : Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/abdimas.v3i1.1538

Abstract

The objective of the community service program is to enhance digital literacy and improve marketing skills for fish farming in Sukajadi Village, Bogor. This initiative aims to assist fish farmers in effectively utilizing digital media to sell their products and connect with a broader customer base. The implementation strategy involves social integration, skills development, and hands-on experience, scheduled for a full day (8 hours) on July 18, 2025. The program will engage 20 fish farmers and local micro, small, and medium enterprises (MSMEs). The approach includes using smartphones to capture photos and videos that promote fishery products. The results of the activity revealed a significant 65% increase in the digital literacy of the participants, particularly in their abilities to take pictures, edit content, and publish on social media platforms. Participants began to modify their digital marketing strategies by uploading content more frequently and producing higher-quality media. In conclusion, this training successfully improved the participants' skills in digital promotion, creating long-term opportunities to enhance the competitiveness of local fishery products through the effective use of digital media.
Co-Authors ABDUL HAMID ACHMAD FAUZI Adiyati, Nita Alfan Bachtiar Amin, Noor-UI ARI KURNIAWAN Ari Kurniawan Astried Silvanie Astried Silvanie Astried Silvanie Azmii, Muhammad Lathif Bahtiar Efendi Boy Firmansyah Dany Rayhan Devi Puspita Sari Devi Puspita Sari Dimas Fathurrahman Dwi Sidik Permana Dwi Sidik Permana Dwi Sidik Permana Filda Angelia Filda Angellia Hafizah Rifiyanti Hamsiah Herti Dakhi Hidayat, Syamsu Hilman Jihadi Hilman Jihadi, Hilman Iswandi Idris Jihan Abdullah Jihan Abdullah Johan Bastari Johan Bastari Karepesina, Rubia Khan, Muhammad Asif Mayatopani, Hendra Mochamad Sanwasih Muhammad Lathif Azmii Muhammad Nabawi Natalia Evianti Nunik Yudaningsih Nuraini Purwandari Prasetya, Yuli Rahmat Jaya Rayhan, Dany Rifiyanti, Hafizah Rizaldy Khair Rr. Aryanti Kristantini RR. Aryanti Kristantini Salsabilla, Lusiyana Sfenrianto Sidik Permana, Dwi Silvana Syah Syamsu Hidayat Syamsu Hidayat Tri Angga Trisa Inayah Waskita Cahya Widiastuti Furbani Yuli Prasetya