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All Journal Jurnal Komunika Islamika : Jurnal Ilmu Komunikasi dan Kajian Islam Moestopo International Review on Social, Humanities, and Sciences (MIRSHuS) Jurnal Bincang Komunikasi Jurnal Pengabdian ADPIKS Journal of Media and Communication HUMANUS : Jurnal Sosiohumaniora Nusantara Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Sumarni, Lilik
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Religion Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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IMPROVING TECHNICAL TRAINING PERFORMANCE WITH KNOWLEDGE MANAGEMENT PRINCIPLES Taufiqurokhman; Watriningsih; Sumarni, Lilik
Moestopo International Review on Social, Humanities, and Sciences Vol. 3 No. 2 (2023)
Publisher : Universitas prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/mirshus.v3i2.53

Abstract

Programs (EDP) which main purpose is to accelerate learning process for fresh graduate new employees in the first five years of their career. Based on the survey result and the focus group discussion, there are two valid root causes of the problem, which are training planning process quality and training execution quality. The focus group discussion also resulted in business solutions to solve the problem by considering KM Metrics (Participation, Capture and Reuse) including: improve planning process and availability of training information by improving web-based information system, add more Guided Experience (GE) program and utilize IBU Subject Matter Expert (SME) to reduce dependency on overseas instructor as well as to encourage participation, capture and reuse of information within business unit, and using technology for implementing long distance learning (tele-conference training, etc).
Strategi Komunikasi City Branding Kota Tangerang dengan Promosi Wisata Budaya Kali Pasir Sumarni, Lilik; Yuningsih, Siska; Jaya, Herdi Wisman; Hasna, Sofia
Jurnal Komunika Islamika : Jurnal Ilmu Komunikasi dan Kajian Islam Vol 11, No 1 (2024): Januari-Juni
Publisher : Program Studi Komunikasi Penyiaran Islam Fakultas Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37064/jki.v11i1.21238

Abstract

Edukasi Kesehatan Santri Pesantren Tahfidzul Quran Pondok Bambu Kabupaten Bogor Sa'diyah, Rika; Kumala Sari, Eva Dwi; ., Nurfadhilah; Anam, Moh. Khoirul; Suwarni, Indah; ., Kurniawan; ., Istiqomah; Sutini, Ai; Sumarni, Lilik; Sofia, Evi; ., Hasnida; Masithoh, Siti; Shofiyah, Siti; Khotimah, Husnul; Ichsan, Ilmi Zajuli
Jurnal Pengabdian ADPIKS Vol 2 No 1 (2024): Vol 2 No 1 Tahun 2024
Publisher : Asosiasi Dosen Peneliti Ilmu Keislaman dan Sosial (ADPIKS)

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Abstract

Kegiatan bertujuan membuka ruang diskusi yang aman bagi santri untuk menyampaikan gagasan dan perasaan terkait kesehatan dan proses tumbuh kembang. Metode pelaksanaan edukasi dengan teknik curah pendapat dan diskusi selama 60 menit, dengan peserta 48 santri putra dan putri ditambah 2 pembina. Pengabdian ini diinisiasi oleh Asosiasi Dosen Peneliti Ilmu ke-Islaman dan Sosial (ADPIKS) bermitra dengan Pesantren Tahfidzul Quran Pondok Bambu, Desa Cogreg, Parung, Bogor. Proses edukasi berjalan sangat dinamis dengan interaksi dan partisipasi aktif hampir seluruh peserta. Diskusi membahas tema proses pertumbuhan fisik dan perkembangan santri, perubahan emosi, dan cara mengendalikan perasaan untuk meningkatkan kesehatan mental santri. Pasca kegiatan masih banyak santri yang melanjutkan diskusi, jadi sangat direkomendasikan untuk melaksanakan kegiatan serupa secara periodik agar menjawab keingintahuan santri dan membangun perilaku sehat.
Strategi Public Relations PT Pertamina Dalam Pengelolaan Krisis Komunikasi Pada Kasus Depo Pertamina, Plumpang Puspaningtyas, Raden Roro Nadya; Sumarni, Lilik; Meitana, Nabila Putri; Sulistia, Imelda; Lisnawati, Tamara; Libriyanti, Silvana
HUMANUS : Jurnal Sosiohumaniora Nusantara Vol. 1 No. 2 (2024): HUMANUS (Jurnal Sosiohumaniora Nusantara)
Publisher : Yayasan Pengembangan Dan Pemberdayaan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62180/gmvg5y70

Abstract

The tragedy of the fire that occurred at the Pertamina Plumpang Depot in March 2023 resulted in casualties. This incident claimed lives, caused injuries, and led to facility damage and other losses. The root cause of the fire was attributed to various factors, primarily stemming from the use of petroleum products. In responding to this incident, PT Pertamina implemented a strategy that involved providing health assistance, accommodation, and food. Additionally, the company held a press conference on March 4th, 2023, and issued press releases through Pertamina's official YouTube channel. The objective of this research is to understand how Pertamina's crisis communication management unfolded during the Pertamina Plumpang Depot fire issue. The research employed a qualitative method with descriptive analysis. The findings and discussions in this study indicate that the Plumpang Depot fire crisis did not significantly damage the reputation and credibility of PT Pertamina. This was because the company successfully instilled a positive perception among the public, and Pertamina's Public Relations demonstrated responsiveness in handling the case.
Dialektika Progresif; “One Dimensional Man”, Desublimasi Represif: Kritik Herbert Marcuse Atas Masyarakat Industri Modern Sumarni, Lilik; Seran , Alexander
HUMANUS : Jurnal Sosiohumaniora Nusantara Vol. 1 No. 2 (2024): HUMANUS (Jurnal Sosiohumaniora Nusantara)
Publisher : Yayasan Pengembangan Dan Pemberdayaan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62180/e64yn883

Abstract

Marcuse’s main idea is that technology and mass consumption have created a social order that makes people "one-dimensional human," losing the ability to think critically and see social alternatives. Marcuse argued that a fundamental change in society was needed to allow the liberation of individuals from the pressures and constraints generated by the capitalist system. The purpose of this paper is to critically explore the dialectic of Herbert Marcuse's approach to the "one-dimensional man" and repressive desublimation. This research method uses a qualitative approach with a critical approach to the study of Herbert Marcuse's thought. The concepts of "repressive sublimation" and "administrated" describe the way modern society directs its natural human impulses into a form regulated and controlled by social and political authorities. Repressive sublimation results in the suppression of self-expression and creativity, while administrated refers to the dominance of bureaucracy and technocracy in managing society. This results in unfreedom and homogenization in society. This study contains Marcuse's biography, looking at the content of his works, contributions to knowledge and communication, and the relevance of Herbert Marcuse's critical thinking to the current context. One Dimensional Man; is used as a spectacular work a narrative created to criticize the irrational and oppressive grand narrative of capitalism with an exploitative power structure through the affirmative dimension, for which Marcuse suggests rebuilding the dimension of negation; Where society again has critical power and is no longer in a state of silence.
Perencanaan Strategis Public Relations Biker Jowo Depok dalam Mempertahankan Brand Image Saputro, Maulana Setyo; Sumarni, Lilik
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 4 (2025): November : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i4.771

Abstract

Motorcycle communities not only function as a platform for hobbies but also as a medium for shaping identity and image within society. In this context, the role of Public Relations is crucial in maintaining reputation and building positive relationships with the public. A strong brand image helps the community sustain its existence while countering the negative stigma often associated with motorcycle groups. This study aims to explore and analyze the Public Relations planning of Biker Jowo Depok in maintaining its brand image, using the RPACE model (Research, Planning, Action and Communication, Evaluation) by Cutlip & Center (2017). The theoretical framework of this research refers to the concept of Public Relations planning by Cutlip & Center. The method used is qualitative descriptive, with data collection techniques including in-depth interviews, secondary data from the website and Instagram, as well as documentation. Data validity was tested through source triangulation involving the public and community members. The results show that Biker Jowo Depok implements all four dimensions of Public Relations planning according to the RPACE model. The community utilizes social media and various offline activities to build a positive image based on Javanese cultural values, such as togetherness (guyub), social awareness (tanggap), and cultural preservation (nguri-uri). Evaluation is carried out periodically through social media engagement analysis and feedback from members. The main challenges faced include negative stereotypes toward motorcycle communities and competition with other groups. However, through adaptive and collaborative Public Relations strategies, Biker Jowo Depok has succeeded in maintaining its image as a professional, culturally-rooted, and socially conscious community.
IMPLEMENTASI EMPLOYEE RELATIONS DALAM MEMPERTAHANKAN CITRA POSITIF BNI FATMAWATI DI MASA PANDEMI COVID-19 Tarzani, Tarzani; Sumarni, Lilik
Jurnal Bincang Komunikasi Vol. 1 No. 1 (2023)
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jbk.1.1.2023.71-76

Abstract

Bagian ini memuat ringkasan riset/ kajian yang terdiri dari latar belakang, tujuan penelitian, metode penelitian, hasil Dalam menghadapi situasi pandemi saat ini mengingat terjadi nya banyak penurunan dari segi performa perusahaan yang dialami hampir semua sektor industri serta berdampak kepada kondisi Citra Perusahaan. BNI Fatmawati menggunakan momentum ini sebagai landasan untuk menerapkan dan mengimplementasikan employee relations dalam keberlangsungan bisnisnya demi mencapai performa perusahaan yang lebih baik dan berkelanjutan serta dapat mempertahankan kondisi citra perusahaan yang telah dibangun selama ini. Tujuan dari penelitian ini adalah untuk mengetahui (1) Implementasi employee relations BNI Fatmawati dalam mempertahankan citra positif organisasi.(2) Bentuk-bentuk program implementasi employee relations BNI Fatmawati.(3) Kondisi citra organisasi.(4) Kekuatan, Kelemahan, Peluang dan Hambatan. Teori yang digunakan dalam penelitian ini adalah teori employee relations menurut Ruslan. dan teori citra menurut Kotler&Keller. Penelitian ini menggunakan pendekatan dan metode deskriptif kualitatif. Teknik pengumpulan data menggunakan wawancara dan dokumentasi dengan informan bagian Humas dan SDM. Untuk menguji keabsahan data, dilakukan uji triangulasi sumber. Hasil dari penelitian ini yaitu BNI Fatmawati melakukan implementasi employee relations melalui program-program seperti keterbukaan informasi manajemen, pendidikan dan pelatihan karyawan, penghargaan, special event, kemudian membentuk media komunikasi internal. Sehingga citra positif dapat dipertahankan dan implementasi employee relations ini mengalami beberapa peluang dan hambatan yang terjadi pada prosesnya.
Marketing Public Relations Kecipir.com dalam Membangun Brand Image Social Enterprise Alfannafiisah, Annisa; Sumarni, Lilik
Journal of Media and Communication | E-ISSN : 3063-9581 Vol. 2 No. 3 (2026): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This research is motivated by the increasing public awareness of healthy lifestyles and organic food consumption, which has triggered the emergence of various agritech platforms. Kecipir.com exists as a social enterprise that focuses not only on profit but also on social and environmental missions. This study aims to analyze the implementation of Marketing Public Relations (MPR) by Kecipir.com in building its brand image. The research method used is descriptive qualitative, with data collection techniques including in-depth interviews with the CEO and Social Marketing team of Kecipir.com, as well as social media observations. The results show that Kecipir.com implements MPR strategies through six dimensions: educational publications regarding vegetable benefits, organizing exhibition events, creating news content (blogs), active leadership roles as speakers, public service activities (donations), and consistent identity media. The main findings indicate that health education content is the most effective instrument in shaping Kecipir.com's image as a trusted and socially impactful shopping platform.
Co-Authors ., Istiqomah Ai Sutini, Ai Alexander Seran Alfannafiisah, Annisa Anam, Moh. Khoirul Hasna, Sofia Hasnida Husnul Khotimah Ilmi Zajuli Ichsan Jaya, Herdi Wisman Kumala Sari, Eva Dwi Kurniawan . Libriyanti, Silvana Lisnawati, Tamara Meitana, Nabila Putri Nurfadhilah . Puspaningtyas, Raden Roro Nadya R Evi Sovia Sa'diyah, Rika Saputro, Maulana Setyo Siti Masithoh Siti Shofiyah Sulistia, Imelda Suwarni, Indah Tarzani, Tarzani Taufiqurokhman Watriningsih Yuningsih, Siska