Article Per Year (5 Year)
p-Index From 2021 - 2026
2.01
P-Index
This Author published in this journals
All Journal International Journal of Applied Business and International Management International Journal of Tourism and Hospitality in Asia Pasific Journal of the Community Development in Asia International Journal of Accounting & Finance in Asia Pasific Asia Pacific Journal of Management and Education
Sinha, Rupesh
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 15 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 15 Documents
Search

 1   2 
New Norm in Consumer Buying Pattern: Online Shopping Swing amid the Coronavirus Pandemic Sinha, Rupesh; Nair, Rajesh Kumar; Naik, Veena; Ganatra, Varsha; Singri, Prarthana; Singh, Padmalini; Kamble, Ashwin Ravindra; Kaakandikar, Rishikaysh; KJ, Sirisha; Modawal, Ishaan
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 4, No 2 (2021): June 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v4i2.1119

Abstract

A drastic shift in the market environment was observed with the pandemic situation spread all around the world. The number of people at the workplace or marketplace also shrunk from thousands to hundreds, tens, and one-digit numbers with the thought of avoiding the crowd and being in isolation or separations to avoid contact. This rapid change in situation has brought huge overnight changes in the shopping behaviors of the customers from bulk buying in a physical market or family shopping to online shopping of all fast-moving consumer goods. There are beginnings of a shift in this approach in India. The study emphasizes the factors influencing online shopping, benefits, and challenges faced by the customers, and the preferred mode of buying for listed products along with the mode of payment. Suggestive measures to bring positive change are also discussed in the paper.
Factors Affecting the Revenue of Air Asia Berhad During Covid-19 Pandemic Singh, Padmalini; Sinha, Rupesh; A/P Nagenthran, Yarshinni; Teoh, Kok Ban; Yong, Hui Yee; Wijaya, Shahwatul Hajjah Islamia; Aryani, Dwi Nita; Singh, Himanshi; Das, Abhijit; Dabeer, Sindhu L
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 4, No 2 (2021): June 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v4i2.1115

Abstract

Air Asia Berhad is very well-known as the low-cost airline, the headquarter is located in Kuala Lumpur, Malaysia. It is the largest airline in Malaysia by fleet size and destinations. It has consistently been named as the world’s best low-cost carrier for 11 years by Skytrax. Low-cost plan helps the company to earn profit in fact. However, in 2020, the revenue of Air Asia Berhad has decreased terribly due to the Covid-19 pandemic. Covid-19 pandemic began to spread in the final week of January 2020 at Malaysia and until this moment in time, the whole world is still facing the pandemic. It is also known as Coronavirus which can be spread through air and close contact. Due to Covid-19 pandemic, the passengers carried has been decreased by 74% by January to December 2020 on comparison with January to December 2019 which directly implies less revenue generation. Furthermore, many of the staff has been laid off. The particular aim for this research is to determine the factors affecting the revenue generation of the company during Covid-19. Google form was used to collect the needed information for this research. With the collected data through the study, it was found out that restrictions in travelling, paucity of passengers and high number of workers in the company are the main factors giving the current impact to the company’s revenue.
Effective/Differentiating Marketing Strategies of McDonald’s in Malaysia And Indonesia D, Dilip; Sinha, Rupesh; Wei, Ooi Ler; Kee, Daisy Mui Hung; Leei, Oh Jia; Shuang, Pua Ke; En, Teoh Jia; Permatasari, Velia Nofira; Sin, Liem Gai; Boadu, Eugene; Saifi, Junaid
Journal of The Community Development in Asia Vol 4, No 1 (2021): January 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v4i1.995

Abstract

McDonald's has become one of the world's most known fast-food companies. The success of McDonald's in growing business makes some individuals genuinely curious as to how McDonald's developed their marketing process and strategy as marketing strategies perform crucial roles for businesses to grow eventually. This case study aims to determine the effective marketing strategies of McDonald in Malaysia compared to with those in other countries such as Indonesia and provide recommendations to deal with the situation McDonald's is faced with. This research, using comparative analysis and focusing on 4P marketing mix components, focuses on the analysis of products, prices, places, and promotions.
The Body Shop "Forever Against Animal Testing” Ganatra, Varsha; Sinha, Rupesh; Srishti, Srishti; Pandey, Rudresh; Kadam, Prachi; Ristiansyah, Sabillah Alfarisi; Sin, Liem Gai; Yin, Chong Li; Kee, Daisy Mui Hung; Jin, Liow Yue; Wei, Ooi Yu; Wei, Liew Pei
International Journal of Applied Business and International Management Vol 6, No 1 (2021): April 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v6i1.1082

Abstract

Body Shop is a well-known cruelty-free cosmetics brand company. This research paper explores how Body Shop is running the campaign 'forever against animal testing' and raising its voice for banning animal testing in cosmetics. The Body Shop has been advocating for animal rights since 1989. Qualitative analysis techniques have been used in this research paper and information is obtained through a questioner focused on convenient sampling. We have discovered in our research that most consumers do not want to purchase goods which are created by harming animals. In manufacturing cosmetics, we say companies must use alternative artificial testing like Body Shop.
The effect of Starbucks Marketing Campaigns on Consumer Buying Behaviour Nair, Rajesh Kumar; Sinha, Rupesh; Crasto, Sheryl George; Kian, Khor Wee; Kee, Daisy Mui Hung; Binti Abdullah, Shamin Athirah; Zaidi, Siti Nuraliah Ninti; En, Tan Shiaw; Jain, Arun Kumar; Valecha, Pallavi M; Ganatra, Varsha
Asia Pacific Journal of Management and Education (APJME) Vol 4, No 1 (2021): March 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v4i1.1052

Abstract

Starbucks is the global coffee and snack brand which is headquartered in America. Starbucks is a disciplined innovator, and good management of its innovation timeline is one of the primary reasons behind the company’s success. This is also the main reason why Starbucks has been able to improve its store sales. Excellent employee training management and excellent service attitude also attracted a lot of customers and improved customer satisfaction effectively. Over the years, Starbucks has adopted various innovative marketing campaigns globally to attract its potential customers, increasing the sales and impacting the customer buying behaviour. The aim of this research is to understand the effect and impact of Starbucks Marketing campaigns through various channels on its customers. The research will be conducted across the regions of India and Malaysia through survey and observational method.
Co-Authors A.A. Gde Satia Utama, A.A. Gde Satia A/P Nagenthran, Yarshinni Agarwal, Somya Alessandrino, Finn Arumugan, Deepaa Darshanie Lim A/P Binti Abdullah, Shamin Athirah Boadu, Eugene Chawla, Pooja Ching, Choong Shu Crasto, Sheryl George D, Dilip Dabeer, Sindhu L Das, Abhijit Deol, Jullia Dhupad, Asha Dubey, Avinas Kumar Dwi Nita Aryani En, Tan Shiaw En, Teoh Jia Er, Lew Ke Espinoza, Miguel Córdova Faturrahman, Iqbal Fei, Neng Mei Ganatra, Varsha Gandre, Chinmay Gupta, Apurv Hui, Foung Hann Jain, Arun Kumar Jin, Liow Yue Kaakandikar, Rishikaysh Kadam, Prachi Kamble, Ashwin Ravindra Kee, Daisy Mui Hung Kew, Sin Dee Kian, Khor Wee KJ, Sirisha Koay, Wei Lun Kumar, Navaneetha Leei, Oh Jia Lekha, Gopalam Sree Leng, Law Sin Lim, Chung Hong Modawal, Ishaan Montañez, Corina Elena Ochoa Muna, Rif’atul Naik, Veena Nair, Rajesh Kumar Nayak, Prajna Pandey, Priya Pandey, Rudresh Permatasari, Velia Nofira Prasanth, Kiran Putra, Theofilus Welyna Ristiansyah, Sabillah Alfarisi Rosmadi, Nor Asyiqin Saifi, Junaid Samuddin, Khairunraihani Mohd Sentosa, Reinaldo Gerald Shuang, Pua Ke Sin, Liem Gai Singh, Himanshi Singh, Padmalini Singri, Prarthana Srishti, Srishti Sunil, Kolhe Mayur Tenh, Ying Ying Teoh, Kok Ban Valecha, Pallavi M Wei, Liew Pei Wei, Ooi Ler Wei, Ooi Yu Wen, Chin Pei Wijaya, Shahwatul Hajjah Islamia Yan, Yap Wen Yi, Tan Chi Yin, Chong Li Yong, Hui Yee Yue, Haoran Zaidi, Siti Nuraliah Ninti