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Journal : Journal of the Community Development in Asia

How Does Social Media Platforms Help to Improve Business Performances during the COVID-19 Pandemic? A Study of TikTok Nair, Rajesh Kumar; Ganatra, Varsha; Sugumaran, Hareeprriya A/P; Kee, Daisy Mui Hung; Heng, Siew Wvy; Mei, Hilari; Huang, Chumengyao; Doshi, Vrutika
Journal of The Community Development in Asia Vol 5, No 1 (2022): January 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v5i1.1384

Abstract

The study investigates to which extent social media platforms, specifically TikTok, have driven users’ satisfaction and lead to business performance improvements. Entrepreneurs, such as small business owners, agents, and drop shippers were facing tremendous challenges to carry out their businesses during the COVID-19 pandemic. The existence of social media applications has allowed them to promote their products or services in various forms despite the failure to conduct businesses physically. However, they tend to use certain social media application only if it satisfies their business needs. This study employs 100 samples of data from students in Universiti Sains Malaysia collected through an online questionnaire. Subsequently, SPSS analysis was conducted and generated descriptive, Pearson correlation, and regression analysis to support the hypotheses. The findings of this study revealed that users’ satisfaction towards social media, specifically TikTok, have led to customer engagement, personal branding, and effective promotion. Thus, entrepreneurs shall first adopt social media application that provides the highest level of satisfaction to motivate continuous usage of the application which then gradually improves their business performance.    
The Impact of Food Delivery Apps on Customer Perceived Value Among University Students Ganatra, Varsha; Kaakandikar, Rishikaysh; Izzuddin, Muhammad; Kee, Daisy Mui Hung; Bt Zainuddin, Najihah; Bukhari, Muhammad Az-Zahid; Nurhakim, Muhammad Azfar; Panwar, Varsha
Journal of The Community Development in Asia Vol 4, No 3 (2021): September 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v4i3.1182

Abstract

The number of food delivery apps users has increased nowadays due to the recent global pandemic situation of the coronavirus outbreak. Food delivery apps bring many benefits to the students and catering business. This paper aims to study the impact of food delivery apps on customer perceived value among university students. A quantitative approach was used in this study. Cross-sectional design used as the design of the study and the data will be gathered at one point in a time. Questionnaires used to collect the data from all respondents. The respondents were university students with the number of samples as many as 101 people. The results found how food delivery applications had an impact on customer perceived value among university students in Malaysia during the pandemic and it can be said that respondents gave a lot of positive feedback on food delivery service, where they believed in the products and service provided.
Analysis of Strategies Implemented by AirAsia to Cater to the Covid-19 Effects Nair, Rajesh Kumar; Ganatra, Varsha; Kaur, Karishma; Kee, Daisy Mui Hung; Khoo, Wan Teng; Khor, Shi Ying; Rao, Keshaav; Mahajan, Janhvi
Journal of The Community Development in Asia Vol 4, No 3 (2021): September 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v4i3.1181

Abstract

During the global pandemic, AirAsia reported an annual loss of RM5.9 billion ($1.4 billion) in 2020. The uncertainty of the COVID-19 outbreak, travel restrictions, and border controls had led to weaker air travel demand, which had impacted AirAsia’s operation badly. This paper depicts how Covid-19 impacted AirAsia and the strategies implemented by AirAsia during the pandemic in the marketing aspects. This paper also focuses on how AirAsia can anticipate a strong recovery in the airline industry while expanding to other industries. In extreme and under pressure circumstances, AirAsia implemented many strategies to cater to the effects of Covid-19. However, other strategies, such as focusing on their business in the food industry, should be expanded throughout Malaysia.
Co-Authors A.A. Gde Satia Utama, A.A. Gde Satia A/P Perak Kerof, Chareeya Anwar, Mohd Arief Arumugan, Deepaa Darshanie Lim A/P AV, Akshay binti Abd. Rahman, Nur Insyirah Binti Abdullah, Shamin Athirah binti Esa, Nur Khadijah binti Fadzil, Nur Farra Diana binti Hassan, Nur Iffah Atirah Binti Md Zamri, Nur Afeza Azila Binti Mohd Fauzi, Fahada Nur Binti Mohd Yasir, Nur Hafizah Binti Suhairi, Nur Fatini Farisya Bt Zainuddin, Najihah Bukhari, Muhammad Az-Zahid Chawla, Pooja Chee, Yaw Nee Chen, Lim Sin Crasto, Sheryl George Das, Abhijit Dhupad, Asha Doshi, Vrutika Dwi Nita Aryani Elviona, Anastasya En, Lim Xiao En, Tan Shiaw Espinoza, Miguel Córdova Fei, Neng Mei Fozeli, Aina Dayana Goel, Pragya Goyal, Priyanshi Gupta, Apurv Heng, Siew Wvy Huang, Chumengyao Hui, Foung Hann Islah, Mohd Hazim Izzuddin, Muhammad Jain, Arun Kumar Jamnik, Sonali Jian, Delon Ang Wern Jiann, Tan Woei Jiaze, Wei Jien, Chuah Wei Jin, Chai Yeong Jin, Liow Yue Kaakandikar, Rishikaysh Kadam, Prachi Kamble, Ashwin Ravindra Kaur, Karishma Kee, Daisy Mui Hung Kew, Sin Dee Khalid, Nur Afifah Khan, Yasmeen Firoz Khoo, Wan Teng Khor, Shi Ying Kian, Khor Wee KJ, Sirisha Kumar, Navaneetha Lekha, Gopalam Sree Leng, Law Sin Liang, Tan Yong Ling, Chong Chiew Ling, Irene Saw Ai Lokhande, Swapnil Digambar Madan, Sahana Mahajan, Janhvi Mamtani, Meghna Mane, Gandhar Mei, Hilari Mein, Hee Hui Min, Tan Hui Modawal, Ishaan Montañez, Corina Elena Ochoa Munisvarar, Prabawathy A/P Arulanantha Mustafa, Ainin Sofiya Naik, Veena Nair, Rajesh Kumar Nair, Suji Nurhakim, Muhammad Azfar Oh, Jinzun Oh, Zi Jian Ong, Li Zhen Ong, Wen Huey P V, Ranjith Pandey, Madhu Ashok Pandey, Priya Pandey, Rudresh Panwar, Varsha Pawar, Purvika Prasanth, Kiran Puran, Puran Qi, Liang Mei Qianya, Wang Ramadhan, Hafizh Sasining Rana, Rajeev Rao, Keshaav Reddy, L. Sudershan Ristiansyah, Sabillah Alfarisi Rusydi, Mohd Danial Sabnis, Saili Sani, Norarnitasha Abdullah Satia Utama, Anak Agung Gde SB, Gopika Sentosa, Reinaldo Gerald Shastry, Kailash Shekar, Shetty Lavanya Sien, Lim Hooi Sin, Liem Gai Singh, Amisha Siddhu Singh, Padmalini Singri, Prarthana Sinha, Rupesh Sonawane, Harsh Srishti, Srishti Sugumaran, Hareeprriya A/P Sunil, Kolhe Mayur Syazwan, Muhammad Akif Tenh, Ying Ying Teoh, Kok Ban Tien, Tan Jia Valecha, Pallavi M Verma, Sahil Warrier, Uma Wei, Liew Pei Wei, Ooi Yu Whiryawan, Jhonathan Xuan, Chian Lee Yi, Goi Zi Yi, Tan Chi Yin, Chong Li Yue, Haoran Zaidi, Siti Nuraliah Ninti Zen, Lee Jen