Article Per Year (5 Year)
p-Index From 2020 - 2025
3.366
P-Index
This Author published in this journals
All Journal Journal of Consumer Science Journal of Consumer Sciences Solidaritas PRoMEDIA Translitera : Jurnal Kajian Komunikasi dan Studi Media JURNAL PUBLISITAS Da'watuna: Journal of Communication and Islamic Broadcasting
Itasari, Andri Astuti
Unknown Affiliation
Religion Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Published : 25 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 25 Documents
Search

 1   2   3 
Pengaruh Electronic-Word of Mouth pada Media Sosial Instagram dan Citra Destinasi terhadap Keputusan Pembelian (Survei pada Pengunjung Objek Wisata Kemuning Sky Hills) Murti, Nova Wisnu; Riyanto, Buddy; Itasari, Andri Astuti
Jurnal Publisitas Vol 11 No 1 (2024): Oktober
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Sekolah Tinggi Ilmu Sosial dan Ilmu Politik (STISIPOL) Candradimuka Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37858/publisitas.v11i1.461

Abstract

In the tourism industry, integrated marketing communications via Instagram plays an important role in influencing consumer purchasing decisions. This communication includes word of mouth information using electronic media (e-WOM) and other factors, such as destination image. This research was prepared and researched to see and find out whether Electronic Word of Mouth (e-WOM) on Instagram social media and destination image influence tourists' purchasing choices at Kemuning Sky Hills. The preparation of this scientific work was carried out using multiple linear regression model analysis using explanatory methods and using a quantitative approach. The object of this research is the Kemuning Sky Hills tourist attraction with visitors to the Kemuning Sky Hills tourist attraction who use Instagram social media as research subjects. The testing method used in this study is non-probability sampling, namely the Accidental Sampling type of testing. Important information was collected by distributing surveys to 96 respondents. From the final results of the research, a statement was obtained where E-WOM and destination image influenced purchasing choices with a significance result of 0.000 (p<0.05). Meanwhile, the t-count of e-WOM on purchasing decisions is 4.772 and the p-value is 0.000 (p<0.05). On the other hand, a t-value of 6.492 was obtained from the destination image variable and a p-value of 0.000 (p<0.05). The F-count for the simultaneous test in this study was 56.275 and the p-value was 0.000 (p<0.05). Therefore, the speculations H1, H2, and H3 can be accepted and acknowledged, namely that e-WOM and destination image have an impact or influence of 53.8% on purchasing decisions.
KOMUNIKASI INTERPERSONAL DRIVER SHOPEEFOOD DENGAN KONSUMEN Hidayat, Taufik; Sekar Wangi, Maya; Itasari, Andri Astuti
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The food delivery service industry is currently experiencing increasingly fierce competition. This has triggered an increase in the use of digital platforms due to the availability of various alternative choices for consumers, thus requiring companies to be able to provide superior service attributes compared to their competitors. ShopeeFood as a new service provides various benefits, but its weakness is misunderstandings caused by online communication or not being connected directly when ordering food. Therefore, ShopeeFood drivers as representatives seem to have to take users' attention again, namely through interpersonal communication interactions aimed at fulfilling user satisfaction and loyalty. Consumer satisfaction is one of the important factors that must be considered in order to satisfy consumers. This research aims to determine the interpersonal communication carried out by shopeefood drivers with consumers to get good feedback. This research uses descriptive qualitative methods, researchers also use Miles and Huberman data analysis techniques, namely data reduction, data presentation, and drawing conclusions. Researchers also used purposive sampling techniques to determine informants who were experts and whose statements could be trusted to be used as data sources. The informants in this research were Solobaru shopeefood drivers and shopeefood consumers. The results of this research were obtained using interpersonal communication theory with a humanistic approach from Joseph Devito which consists of five aspects, namely, openness, empathy, supportive attitude, positive attitude, and equality. The interpersonal communication between shopeefood drivers and consumers is very good when shopeefood orders are in progress. So that shopeefood drivers and consumers provide mutual support and respect to minimize debate, good communication is very necessary to get good feedback from shopeefood consumers and add stars to shopeefood driver profiles. Keywords: Interpersonal communication, Shopeefood drivers, Shopeefood consumers
Pemanfaatan Media Sosial Instagram @agendasolo sebagai Media Informasi bagi Masyarakat Surakarta Safitri, Desi Nur; Itasari, Andri Astuti
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Ministry of Communication and Information Technology reported that by the end of 2023, there were 1,615 hoax issues on social media, including hoaxes about special event purportedly organized by the Ministry of Tourism and Creative Economy (Kemenparekraf RI), which have caused public concern. This study aims to investigate the utilization of the Instagram account @agendasolo as an information medium for the people of Surakarta. The method used is descriptive qualitative. Primary data collection was conducted through observation, interviews, and documentation, while secondary data collection utilized online sources. The data validity technique employed was source triangulation. The theory used is Chris Heuer's 4C Social Media Management Theory, which consists of Context, Communication, Collaboration, and Connection. The findings of this study indicate that the Instagram account @agendasolo is beneficial in providing various types of information about the city of Surakarta by utilizing existing features and considering important aspects of social media management, namely Context, Communication, Collaboration, and Connection. Thus, the Instagram account @agendasolo serves as a valuable social media account and information source for the people of Surakarta. Keywords: Instagram, Social Media, Information Source, Instagram Account @agendasolo
STRATEGI KOMUNIKASI PEMASARAN DALAM MEMPERTAHANKAN LOYALITA PELANGGAN Ardini, Nurhaliza Sandra Dwi; Hindra, Nurnawati; Itasari, Andri Astuti
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to find out the marketing communication strategy implemented by Mitra10 Solo Baru Supermarket in maintaining customer loyalty. The research method used in this study is qualitative descriptive, data is collected through in-depth interviews with 3 management of the new Mitra10 Solo Supermarket and 3 loyal customers, as well as direct observation in the company. The theory used to show customer loyalty of Supermaket Mitra10 Solo Baru is a theory of promotion mix stages in the form of advertising, sales promotion, public relations, and personal selling proposed by Kotler (2016). The results of this study show that a planned and directed marketing communication strategy can maintain customer loyalty at Mitra10 Solo Baru Supermarket. The implementation of the promotion mix stage theory is a key factor in creating and maintaining strong relationships with customers. Keywords: Mitra10 Supermarket, marketing communication, promotion mix
Strategi Komunikasi Pemasaran Pada Konten Media Sosial Instagram Coffee Shop @titikkoma.solobaru Alfaridzi, Afran Dafa; Suryo Sarjono, Herning; Itasari, Andri Astuti
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The presence of Instagram as one of the social media platforms that has the most users in Indonesia, making Instagram a social media platform that has quite a big influence in the field of digital marketing communications. This research aims to analyze marketing communication strategies on content contained on social media Instagram Coffee Shop Titik Koma Solo Baru, @titikkoma.solobaru. The marketing communication strategy on social media content Instagram @titikkoma.solobaru was analysed using the theory from Kotler (2017), regarding the content marketing communication strategy which consists of 8 stages, namely Defining objectives, Segmenting audiences, Planning content, Creating content, Distributing content, Amplifying content, Evaluating content, and Improving content. This research is a qualitative descriptive study, which uses data collection techniques in the form of interviews and documentation. From the research results it can be concluded that the marketing communication strategy on the social media Instagram @titikkoma.solobaru is implemented neatly and conceptually, in accordance with the theory used.
Marketing Communication of Masjid Jajar Boarding School in Obtaining High-achieving Prospective Students Pambudi, Tata Luhur; Riyanto, Buddy; Itasari, Andri Astuti
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The quality of students is one of the main focuses in the continuity of an Islamic boarding school. The quality of the students will influence the conduciveness of Islamic boaring school. smoothness of teaching and learning process, achievement standards, and even influence the reputation of Islamic boaring school in the community. The lack of students with superior quality at Jajar Mosque Islamic Boarding School presents its own obstacles to Islamic boarding school in realizing its ideasThe data collection method in this scientific work is open interviews and document study. Then the collected data was analyzed using the Miles and Huberman analysis method. The problem of Jajar Mosque Boarding School in obtain outstanding prospective students is that the marketing communications implemented are less than optimal. The result of this study are to provide altenatives marketing communications to increase the number of prospective highachieving students at Masjid Jajar Islamic Boarding School supported by Kotler’s marketing communications mix theory.
FENOMENA KOMUNIKASI INTERPERSONAL MAHASISWA DALAM PERMAINAN JUDI ONLINE Setyawan, Agus; Wangi, Maya Sekar; Itasari, Andri Astuti
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to explore the impact of online gambling on social relationships amonguniversity students. Online gambling has become a global phenomenon affecting variousaspects of life, including social relationships among students. The study employs a surveymethod to collect data from students involved in online gambling, along with in-depthinterviews to understand the social impacts they experience. The findings indicate that onlinegambling can lead to a decline in the quality of interpersonal relationships, social isolation,and emotional stress. Factors such as lack of social support and environmental influencesexacerbate these effects. Based on these findings, it is recommended that educationalinstitutions enhance awareness through seminars and educational programs, providecounseling services, tighten regulation of online gambling access, and promote positiveactivities as alternative forms of entertainment. These measures are expected to mitigate thenegative impacts of online gambling and improve the quality of social relationships amongstudents.Keywords: Interpersonal Communication, Impact of Gambling, Social Relations, CollegeStudents
Pengaruh Digital Marketing dan Electronic Word of Mouth (E-Wom) terbadap Keputusan Pembelian Pada Produk Fashion Tik-Tok Shop (Survei Pada Mahasiswa Ilmu Komunikasi Universitas Slamet Riyadi Surakarta) Yudhistira, Muhammad Alamsyach; Itasari, Andri Astuti; Sarungu, Lukas Maserona
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRACTThis research aims to determine the significance of the influence of digitalmarketing and electronic word of mouth (E-WOM) on purchasing decisions forfashion products at the TikTok shop. This type of research is explanatory with surveyresearch methods and data collection using questionnaires and other data such asjournals, books, articles, etc. The population of this research is 100 CommunicationScience Students, Slamet Riyadi University class 2020-2023. The sampling used wasprobability sampling with random sampling technique. The results of the researchshow that digital marketing (X1) and electronic word of mouth (e-wom) (X2) partiallyhave a significant effect on the decision to purchase fashion products at the TikTokshop, with a value of 2,936 with a p-value of 0.004, and electronic word of mouth ( e-wom) obtained a value of 3,866 with a p-value of 0.000. Simultaneously, digitalmarketing and electronic word of mouth (e-wom) have a significant influence on thedecision to purchase fashion products at the TikTok shop for communication sciencestudents at Slamet Riyadi University, with a value of 70,039 with a p-value of 0.000.The coefficient of determination (R2) obtained a value of 0.582, which means thatdigital marketing and electronic word of mouth have an influence of 58.2% onpurchasing decisions and the remaining 42.8% is influenced by other variables thatwere not examined.Keywords : digital marketing, electronic word of mouth (e-wom), decision to purchase
ANALISIS KOMUNIKASI PERSUASIF CHANNEL YOUTUBE “KEMBAR MUSIC DIGITAL” UNTUK MENARIK MINAT PENONTON GENERASI Z PADA MUSIK CAMPURSAR Anto, Dwi; Hindra H, Nurnawati; Itasari, Andri Astuti
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRACTThe interest of Generation Z viewers in Campursari music on the Kembar Music Digital YouTube channel is examined through persuasive communication techniques, linked to the number of viewers, likes, subscribers, and comments, which are predominantly contributed by Generation Z. This can be observed from the profile of viewers' accounts on each post on the Kembar Music Digital YouTube channel. This study was conducted to analyze persuasive communication in attracting the interest of Generation Z viewers. The theory applied in this research is Efendy's persuasive communication theory. This research is descriptive in nature with a qualitative method. The results show that Generation Z's interest in Campursari music on the Kembar Music Digital YouTube channel is influenced by music arrangement, song selection, singer choice, and video quality in each post. This is supported by interviews with informants, who are subscribers and viewers of Kembar Music Digital, confirmed to be interested in Campursari music on the channel and considered reliable as data sources for the research.Keywords: Kembar Music Digital, Persuasive Communication, Generation Z Viewers Interest
PENGARUH BRAND IMAGE, IKLAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK EMINA (Pada Mahasiswa Ilmu Komunikasi Universitas Slamet Riyadi Surakarta) Agnestasya, Adhelina; Riyanto, Buddy; Itasari, Andri Astuti
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this research is to determine the influence of brand image, advertising and product quality on purchasing decisions for Emina products. This research was conducted in the Communication Science environment, Faculty of Social Sciences, Slamet Riyadi University, Surakarta, which has used or used Emina products. This research uses a quantitative approach with an explanatory method. The sampling technique in this research uses simple random sampling and the total sample of Communication Science students used in this research is 100 students. The results of the research in this thesis show that the t-value of brand image has a positive and significant effect of 2.49 with a p-value of 0.014 <0.05 on purchasing decisions. Advertising has a positive and significant effect of 2.255 with a p-value of 0.026 <0.05 on purchasing decisions. Product quality has a positive and significant effect of 4.803 with a p-value of 0.000 <0.05 on purchasing decisions. Meanwhile, the results of the f-calculated value of brand image, advertising, product quality have a positive and significant effect of 67,857 with a p-value of 0.000 <0.05 on purchasing decisions. Keywords: Brand Image, Advertising, Product Quality, Emina and Purchasing Decisions
Co-Authors Agnestasya, Adhelina Agus Setyawan Aji, Haryo Kusumo Alfaridzi, Afran Dafa Anto, Dwi Ardini, Nurhaliza Sandra Dwi Arief Wicaksono, Arief Astutik, Mellyta Tri Puji Buddy Riyanto Dyah Paradita, Rheinova Kirana Efitria Dewanti, Dela Herawati, Dewi Maria Hindra H, Nurnawati Hindra Hastut, Nurnawati Hindra, Nurnawati Kinasih, Sekar Kusumaningrum, Devi Maserona, Lukas Maya Sekar Wangi Murti, Nova Wisnu Nugraheni, Monica Windrastuti Dyah Nurnawati Hindra Hastuti Pambudi, Tata Luhur Putri Ananto, Nabila Ramadani, Alif Safitri, Desi Nur Sarjono, Herning Suryo Sarungu, Lukas Maserona Sekar Wangi, Maya Sihabuddin Sihabuddin, Sihabuddin Suryo Sarjono, Herning Taufik Hidayat Uswatul Jannah, Hesti Yudhistira, Muhammad Alamsyach