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All Journal Gemawisata: Jurnal Ilmiah Pariwisata Jurnal Manajemen STIE Muhammadiyah Palopo JMM (Jurnal Masyarakat Mandiri) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Ilmiah Edunomika (JIE) Bisman (Bisnis dan Manajemen): The Journal of Business and Management Ekobis: Jurnal Ilmu Manajemen dan Akuntansi Journal of Tourism Economics and Policy Journal Of World Science International Journal Mathla'ul Anwar of Halal Issues Jurnal Visi Manajemen (JVM) Gema Wisata Literacy : International Scientific Journals of Social, Education, Humanities Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Pengabdian Masyarakat Bangsa Seminar Nasional Teknologi dan Multidisiplin Ilmu Jurnal Pengabdian Masyarakat Indonesia (JPMI) Efficient: Indonesian Journal of Development Economics International Conference on Digital Advanced Tourism, Management, and Technology
Marhendi, Mengku
Prodi Pariwisata, Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang
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Driving Night Travel Decisions with Local Wisdom Product Offers to Enhance the Travel Experience Trenggono, Trenggono; Marhendi, Mengku; Listyorini, Haniek
Journal of World Science Vol. 1 No. 11 (2022): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v1i11.120

Abstract

Introduction: Big cities in Indonesia intensify night tourism activities in their respective cities to increase tourist visits and provide a different atmosphere for the experience. This study aims firstly to examine how the influence of local wisdom product offerings typical of a destination on the decisions of night tourism entrepreneurs, secondly to explore the impact of local wisdom products on the travel experience, and thirdly to examine the effect of night tourism decisions. Method: To test this model, 100 tourist respondents were taken at several points of night tourism activities in Semarang City; Then, the data was processed using SEM PLS. Result: The partial hypothesis test shows the value of t - independent statistical variable of local wisdom product against the dependent variable of the travel experience of 1,449 < 1.96 and the importance of t - independent statistical variable of local wisdom product to the intervening variable of night travel decision of 15,336 > 1.96. Simultaneous hypothesis testing showed the importance of t - independent statistical variables of local wisdom products against dependent variables of travel experience through intervening variables of night travel decisions of 7.289 > 1.96. Conclusion: The first study shows that local wisdom products influence the decision to travel to the city of Semarang at night. Second, the development of local wisdom also influences the travel experience—a distinctive art. The three decisions of the following night tour affect the experience of travelling at night in the city of Semarang. Fourth, the decision to travel at night is a variable that mediates the travel experience.
EFEKTIVITAS PROGRAM DIRECT MARKETING TERHADAP TINGKAT KUNJUNGAN WISATAWAN DI KABUPATEN CILACAP Firmansyach, Yufa Ferdian Nova; Marhendi, Mengku
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 3 (2024): Edisi September - Desember 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i3.4459

Abstract

Cilacap Regency, Indonesia, is endowed with significant tourism potential, yet its tourist visitation rates remain comparatively low compared to other destinations in Indonesia. To enhance tourist arrivals, this study explores the effectiveness of direct marketing programs as a strategy to increase tourist visitation rates in Cilacap Regency. This research employs a quantitative approach with a survey design, collecting data from respondents who have visited Cilacap Regency. Independent variables include various direct marketing strategies such as email campaigns, social media promotions, and other online marketing activities. The main dependent variable is the tourist visitation rate. Regression analysis is utilized to test the hypothesis that direct marketing programs significantly contribute to increasing tourist visitation rates. The findings reveal that direct marketing programs have a significant positive impact on tourist visitation rates in Cilacap Regency (p < 0.001). These findings provide crucial implications for the development of more effective tourism marketing strategies in the region and offer empirical grounds for recommendations to local governments and tourism industry stakeholders in designing more focused and successful marketing programs.
Development Of A Community-Based Sports Tourism Village And Local Wisdom Product As A Basis For Competitive Advantage In Cijagamulya Village, Kuningan Regency Gana Wuntu; Mengku Marhendi
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 2 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i2.45

Abstract

Every village that is pioneered as a tourist destination should be unique so that it can compete with other tourist villages. This research aims to identify the potential for sports tourism in Cijagamulya village, identify local wisdom products that can support the development of sports tourism, and to formulate a community empowerment strategy within the framework of the Cijagamultya development model as a community-based sports tourism village to provide economic impacts on its community. The research was conducted with a qualitative method, conducting in-depth interviews with a number of informants. The results showed that Cijagamulya village has the potential for sports tourism, has facilities and various alternative types of sports. Various MSMEs are ready to develop local wisdom products in supporting the pioneering of Cijagamulya village as a competitive tourist village. This research also proposes a framework for the development of a community-based sports tourism village.
The Potential Of Sustainability Aspects For Development Of Tourism Sector In Central Java Apri Kuntariningsih; Mengku Marhendi; Yustina Denik Risyanti; Samtono Samtono; Sapto Supriyanto; Andhi Supriyadi; Hartoyo Soehari
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 2 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i2.138

Abstract

Tourism supports economic development because tourism contributes to the economy of a region. The benchmark for the success of the tourism industry, especially its development, is the increasing number of tourists, both local and foreign, while always paying attention to the sustainability of tourism destinations. This research aims to document and analyze tourism development with indicators of the number of tourist visits, sustainable tourism with environmental aspects through reviewing waste management, and social aspects through the sustainability of cultural heritage in Central Java Province. The research location is in Central Java Province, with aggregate provincial data which shows that in this province tourism villages are being activated and promoted, while this research uses descriptive qualitative. The results of this research show that to reduce dependence on one particular market or tourist segment, market diversification is necessary. In the environmental aspect, it is necessary to provide sanctions for those who litter, strive to use environmentally friendly technology, and involve the private sector in supporting waste management programs. Social aspects by maximizing strengths, taking advantage of opportunities, overcoming weaknesses, and overcoming threats.
SUN TZU’S STRATEGY FOR WINNING THE SUSTAINABLE TOURISM MARKET Putra, Dyan Triana; Marhendi, Mengku; Mistriani, Nina; Susilaningtyas, Gesit; Setyaningtyas, Margaretha
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13045

Abstract

Abstract This research examines the effectiveness of adopting Sun Tzu's strategies to achieve domination in the tourism business, resulting in the establishment of sustainable tourism. "The Art of War" is a classic Chinese work of strategy authored by philosopher Sun Tzu. It offers combat methods and highlights the importance of power in navigating a complex commercial environment. Entrepreneurs in any industry clearly recognise the need of maintaining higher levels of customer satisfaction for the sustainability of their business. The significant decrease in sales of business products can be attributed to the unsatisfactory levels of client satisfaction. Simultaneously, the persistent loss in sales numbers implies a significant risk of the business facing bankruptcy. Business managers must anticipate and strategize for competition from competitors, taking into consideration several factors. This research uses a qualitative research methodology. The findings demonstrate that the fundamental principles of Sun Tzu's Art of War can be effectively employed to attract customers in the tourism industry. This can be achieved by demonstrating respect towards customers, efficiently organising information, maintaining a clear focus on objectives, securing advantageous positions, launching strategic attacks, implementing unexpected tactics, skilfully manoeuvring, concentrating resources, leveraging economic power, establishing a resilient command structure, exhibiting strong leadership, and employing straightforward problem-solving techniques. Keywords: Sun Tzu Strategy; Tourism Market; Tourism Village; Sustainable Tourism
Peningkatan Kapasitas SDM Pariwisata di Desa Wisata Kledung Kabupaten Temanggung Marhendi, Mengku; Trenggono, Trenggono; Risyanti, Yustina Denik; Saputra, Rizal Nikko; Isakhar, Elia Nicholas Tegar
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 9 (2025): November
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i9.3385

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas sumber daya manusia (SDM) di bidang pariwisata pada Desa Wisata Kledung, Kabupaten Temanggung. Potensi alam dan budaya yang dimiliki desa ini sangat besar, namun pengelolaan pariwisatanya belum optimal akibat rendahnya kemampuan masyarakat sebagai pemandu wisata, kurangnya pengetahuan kepariwisataan, dan belum terpenuhinya standar pelayanan wisata. Metode pelaksanaan kegiatan meliputi pelatihan, pendampingan, dan praktik langsung. Tahapan kegiatan terdiri dari analisis kebutuhan, pelatihan pemanduan wisata, sosialisasi sadar wisata melalui Sapta Pesona, serta pelatihan pelayanan prima dan manajemen usaha pariwisata. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan, keterampilan, dan kesadaran masyarakat terhadap pentingnya pelayanan profesional di sektor pariwisata. Peserta pelatihan mampu memahami teknik pemanduan wisata, menerapkan prinsip Sapta Pesona, dan memberikan pelayanan yang lebih baik kepada wisatawan. Kegiatan ini berkontribusi terhadap peningkatan kualitas pelayanan, penguatan citra Desa Wisata Kledung, serta mendukung pengembangan pariwisata berkelanjutan yang berdampak positif bagi perekonomian lokal.
Co-Authors APRI KUNTARININGSIH Aurilia Triani Aryaningtyas Dayanti, Eka Denik Risyanti, Yustina Dyan Triana Putra Elia Nicholas Tegar Isakhar Enik Rahayu Firmansyach, Yufa Ferdian Nova Gana Wuntu Haniek Listyorini Hardiani, Wenefrida Ardhian ayu Hartoyo Soehari Idah Kusuma Dewi Isakhar, Elia Nicholas Tegar Meylawati Mochamad Ainan Mochamad Ainan Monica Monica, Monica Nina Mistriani Ninuk Subandyah Phia Susanti Helyanan Pranoto Raihan Hakim, Muhammad Renny Aprilliyani Risyanti, Yustina Denik Rizal Nikko Saputra S.Pd. M Kes I Ketut Sudiana . S.Pd. M.Si, Tutik Samtono Samtono Sapto Supriyanto Saputra, Rizal Nikko Setyaningtyas, Margaretha Solichoel Solichoel Sri Sulistyowati Supriyadi, Andhi Susanti, Phia Susilaningtyas, Gesit Suwarti, Suwarti Syamsul Hadi Syamsul Hadi Trenggono Trenggono Trenggono Trenggono Trenggono, Trenggono Tutik Tutik Tutik Tutik Wuntu, Gana Yuliamir, Henry Yustina Denik Risyanti