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All Journal Gemawisata: Jurnal Ilmiah Pariwisata Jurnal Manajemen STIE Muhammadiyah Palopo JMM (Jurnal Masyarakat Mandiri) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Ilmiah Edunomika (JIE) Bisman (Bisnis dan Manajemen): The Journal of Business and Management Ekobis: Jurnal Ilmu Manajemen dan Akuntansi Journal of Tourism Economics and Policy Journal Of World Science International Journal Mathla'ul Anwar of Halal Issues Jurnal Visi Manajemen (JVM) Gema Wisata Literacy : International Scientific Journals of Social, Education, Humanities Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Pengabdian Masyarakat Bangsa Seminar Nasional Teknologi dan Multidisiplin Ilmu Efficient: Indonesian Journal of Development Economics International Conference on Digital Advanced Tourism, Management, and Technology
Marhendi, Mengku
Prodi Pariwisata, Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang
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Development Of A Community-Based Sports Tourism Village And Local Wisdom Product As A Basis For Competitive Advantage In Cijagamulya Village, Kuningan Regency Gana Wuntu; Mengku Marhendi
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 2 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i2.45

Abstract

Every village that is pioneered as a tourist destination should be unique so that it can compete with other tourist villages. This research aims to identify the potential for sports tourism in Cijagamulya village, identify local wisdom products that can support the development of sports tourism, and to formulate a community empowerment strategy within the framework of the Cijagamultya development model as a community-based sports tourism village to provide economic impacts on its community. The research was conducted with a qualitative method, conducting in-depth interviews with a number of informants. The results showed that Cijagamulya village has the potential for sports tourism, has facilities and various alternative types of sports. Various MSMEs are ready to develop local wisdom products in supporting the pioneering of Cijagamulya village as a competitive tourist village. This research also proposes a framework for the development of a community-based sports tourism village.
The Potential Of Sustainability Aspects For Development Of Tourism Sector In Central Java Apri Kuntariningsih; Mengku Marhendi; Yustina Denik Risyanti; Samtono Samtono; Sapto Supriyanto; Andhi Supriyadi; Hartoyo Soehari
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 2 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i2.138

Abstract

Tourism supports economic development because tourism contributes to the economy of a region. The benchmark for the success of the tourism industry, especially its development, is the increasing number of tourists, both local and foreign, while always paying attention to the sustainability of tourism destinations. This research aims to document and analyze tourism development with indicators of the number of tourist visits, sustainable tourism with environmental aspects through reviewing waste management, and social aspects through the sustainability of cultural heritage in Central Java Province. The research location is in Central Java Province, with aggregate provincial data which shows that in this province tourism villages are being activated and promoted, while this research uses descriptive qualitative. The results of this research show that to reduce dependence on one particular market or tourist segment, market diversification is necessary. In the environmental aspect, it is necessary to provide sanctions for those who litter, strive to use environmentally friendly technology, and involve the private sector in supporting waste management programs. Social aspects by maximizing strengths, taking advantage of opportunities, overcoming weaknesses, and overcoming threats.
SUN TZU’S STRATEGY FOR WINNING THE SUSTAINABLE TOURISM MARKET Putra, Dyan Triana; Marhendi, Mengku; Mistriani, Nina; Susilaningtyas, Gesit; Setyaningtyas, Margaretha
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13045

Abstract

Abstract This research examines the effectiveness of adopting Sun Tzu's strategies to achieve domination in the tourism business, resulting in the establishment of sustainable tourism. "The Art of War" is a classic Chinese work of strategy authored by philosopher Sun Tzu. It offers combat methods and highlights the importance of power in navigating a complex commercial environment. Entrepreneurs in any industry clearly recognise the need of maintaining higher levels of customer satisfaction for the sustainability of their business. The significant decrease in sales of business products can be attributed to the unsatisfactory levels of client satisfaction. Simultaneously, the persistent loss in sales numbers implies a significant risk of the business facing bankruptcy. Business managers must anticipate and strategize for competition from competitors, taking into consideration several factors. This research uses a qualitative research methodology. The findings demonstrate that the fundamental principles of Sun Tzu's Art of War can be effectively employed to attract customers in the tourism industry. This can be achieved by demonstrating respect towards customers, efficiently organising information, maintaining a clear focus on objectives, securing advantageous positions, launching strategic attacks, implementing unexpected tactics, skilfully manoeuvring, concentrating resources, leveraging economic power, establishing a resilient command structure, exhibiting strong leadership, and employing straightforward problem-solving techniques. Keywords: Sun Tzu Strategy; Tourism Market; Tourism Village; Sustainable Tourism
Peningkatan Kapasitas SDM Pariwisata di Desa Wisata Kledung Kabupaten Temanggung Marhendi, Mengku; Trenggono, Trenggono; Risyanti, Yustina Denik; Saputra, Rizal Nikko; Isakhar, Elia Nicholas Tegar
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 9 (2025): November
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i9.3385

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas sumber daya manusia (SDM) di bidang pariwisata pada Desa Wisata Kledung, Kabupaten Temanggung. Potensi alam dan budaya yang dimiliki desa ini sangat besar, namun pengelolaan pariwisatanya belum optimal akibat rendahnya kemampuan masyarakat sebagai pemandu wisata, kurangnya pengetahuan kepariwisataan, dan belum terpenuhinya standar pelayanan wisata. Metode pelaksanaan kegiatan meliputi pelatihan, pendampingan, dan praktik langsung. Tahapan kegiatan terdiri dari analisis kebutuhan, pelatihan pemanduan wisata, sosialisasi sadar wisata melalui Sapta Pesona, serta pelatihan pelayanan prima dan manajemen usaha pariwisata. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan, keterampilan, dan kesadaran masyarakat terhadap pentingnya pelayanan profesional di sektor pariwisata. Peserta pelatihan mampu memahami teknik pemanduan wisata, menerapkan prinsip Sapta Pesona, dan memberikan pelayanan yang lebih baik kepada wisatawan. Kegiatan ini berkontribusi terhadap peningkatan kualitas pelayanan, penguatan citra Desa Wisata Kledung, serta mendukung pengembangan pariwisata berkelanjutan yang berdampak positif bagi perekonomian lokal.
Optimization of Local Wisdom-Based Ecotourism as a Pillar of Sustainable Green Tourism in Kledung District, Temanggung Regency Yustina Denik Risyanti; Mengku Marhendi; Trenggono Trenggono; Rizal Nikko Saputra; Elia Nicholas Tegar Isakhar
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 4 No. 3 (2025): December : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v4i3.3015

Abstract

Research on sustainable tourism in Kledung, Central Java, plays a crucial role, especially in today’s modern era, where environmental conservation and local community empowerment have become top priorities. With the rapid development of the tourism sector, it is necessary to identify and implement development models aligned with the principles of sustainable tourism and the preservation of local wisdom to achieve long-term sustainability. The roles of the central government, local government, and tourism business stakeholders are also essential in realizing sustainable tourism. Kledung District, located at the foot of Mount Sindoro and Mount Sumbing, holds significant potential to be developed as a green tourism destination by integrating natural beauty, cultural richness, and local wisdom. The aim of this research is to optimize the tourism potential of Kledung through an ecotourism and sustainable green tourism approach rooted in local wisdom. By utilizing the area's natural wealth and strong cultural traditions, Kledung is envisioned as an environmentally friendly tourism destination. As stated by, environmentally conscious sustainable development and improvement are necessary to ensure the preservation of resources and that the benefits can be enjoyed by both present and future generations. Furthermore, emphasizes that ecotourism empowers local communities to preserve their traditions and culture while also gaining economic benefits from tourism activities. The concept of ecotourism will be integrated with sustainability principles, focusing not only on environmental conservation but also on local community empowerment and social welfare improvement. This study analyzes the natural and cultural potential as well as the environmental impacts of tourism to ensure sustainability. Supporting the view of , the economic aspect of sustainable tourism includes sustainable income and community involvement in cultural preservation. The research is expected to provide recommendations for more effective and sustainable tourism development in Kledung, along with an innovative and inclusive tourism management mode. The aim of this research is to optimize the tourism potential of Kledung through an ecotourism and sustainable green tourism approach rooted in local wisdom. By utilizing the area's natural wealth and strong cultural traditions, Kledung is envisioned as an environmentally friendly tourism destination. As stated by [2], environmentally conscious sustainable development and improvement are necessary to ensure the preservation of resources and that the benefits can be enjoyed by both present and future generations. Furthermore, [3] emphasizes that ecotourism empowers local communities to preserve their traditions and culture while also gaining economic benefits from tourism activities. The concept of ecotourism will be integrated with sustainability principles, focusing not only on environmental conservation but also on local community empowerment and social welfare improvement. This study analyzes the natural and cultural potential as well as the environmental impacts of tourism to ensure sustainability. Supporting the view of [4], the economic aspect of sustainable tourism includes sustainable income and community involvement in cultural preservation. The research is expected to provide recommendations for more effective and sustainable tourism development in Kledung, along with an innovative and inclusive tourism management mode
Co-Authors APRI KUNTARININGSIH Aurilia Triani Aryaningtyas Dayanti, Eka Denik Risyanti, Yustina Dyan Triana Putra Elia Nicholas Tegar Isakhar Enik Rahayu Firmansyach, Yufa Ferdian Nova Gana Wuntu Haniek Listyorini Hardiani, Wenefrida Ardhian ayu Hartoyo Soehari Idah Kusuma Dewi Isakhar, Elia Nicholas Tegar Meylawati Mochamad Ainan Mochamad Ainan Monica Monica, Monica Nina Mistriani Ninuk Subandyah Phia Susanti Helyanan Pranoto Raihan Hakim, Muhammad Renny Aprilliyani Risyanti, Yustina Denik Rizal Nikko Saputra S.Pd. M Kes I Ketut Sudiana . S.Pd. M.Si, Tutik Samtono Samtono Sapto Supriyanto Saputra, Rizal Nikko Setyaningtyas, Margaretha Solichoel Solichoel Sri Sulistyowati Supriyadi, Andhi Susanti, Phia Susilaningtyas, Gesit Suwarti, Suwarti Syamsul Hadi Syamsul Hadi Trenggono Trenggono Trenggono, Trenggono Tutik Tutik Wuntu, Gana Yuliamir, Henry Yustina Denik Risyanti