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All Journal Jurnal Ekonomi : Journal of Economic Kinerja JURNAL DIVERSITA Dinamisia: Jurnal Pengabdian Kepada Masyarakat Publika Technomedia Journal Journal on Education Aptisi Transactions on Technopreneurship (ATT) JOURNAL OF APPLIED SCIENCE (JAPPS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Velocity: Journal of Sharia Finance and Banking Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Abdimas Prakasa Dakara Economic Reviews Journal Journal of Comprehensive Science Empowerment Jurnal Mahasiswa Psikologi Universitas Buana Perjuangan Karawang Profit: Jurnal Manajemen, Bisnis dan Akuntansi Neo Journal of economy and social humanities Journal of Management and Social Sciences Jurnal Psikologi : Media Ilmiah Psikologi Jurnal Publikasi Ilmu Manajemen PUBLICA: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Kepada Masyarakat Ekonomi, Pendidikan, dan Sosial Humaniora Velocity: Journal of Sharia Finance and Banking RESLAJ: Religion Education Social Laa Roiba Journal J-CEKI PESHUM Sasambo: Jurnal Abdimas (Journal of Community Service)
Desy Prastyani
Managemen, Fakultas Ekonomi & Bisnis, Universitas Esa Unggul Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences Transportation Other

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Meningkatkan Loyalitas melalui Citra Merek, Kepercayaan, dan Biaya Ujrah Pegadaian Syariah Pekalongan Prastyani, Desy; Alif, Muhammad Ikhsan; Hafizh, Muhammad Farroz
Velocity: Journal of Sharia Finance and Banking Vol 2 No 2 (2022): November 2022
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/velocity.v2i2.6248

Abstract

Penelitian ini bertujuan untuk lebih memahami bagaimana menciptakan loyalitas pelanggan kepada salah satu produk yang ada pada pegadaian syariah cabang Pekalongan menggunakan variabel citra merek, kepercayaan dan biaya ujrah pada produk gadai emas juga dapat meningkatkan loyalitas nasabah di pegadaian syariah cabang Pekalongan baik itu nasabah baru ataupun nasabah yang sudah lama. Penelitian ini termasuk penelitian lapangan dengan menggunakan pendekatan kuantitatif. Penelitian ini dilakukan pada Nasabah Pegadaian Syariah Cabang Pekalongan dengan menggunakan accidental sampling dengan sampel sebanyak 100 responden. Teknik analisis data dengan analisis linier berganda. Hasil penelitian ini menunjukan adanya pengaruh citra merek terhadap loyalitas nasabah, kepercayaan berpengaruh terhadap loyalitas nasabah, biaya ujrah berpengaruh terhadap loyalitas nasabah berdasarkan uji F diketahui bahwa ketiga variabel independen yang diteliti secara simultan berpengaruh terhadap loyalitas nasabah dengan nilai adjusted R Square sebesar 0,272. yang menunjukan bahwa sebesar 27,2% variabel loyalitas nasabah dapat dijelaskan oleh ketiga variabel independen, sedangkan sisanya sebesar 72,8% dipengaruhi oleh variabel alin diluar ketiga variabel dalam penelitian ini.
Meningkatkan Kepuasan Nasabah dengan Kualitas Pelayanan, Citra Perusahaan dan Kepercayaan pada Bank Jateng Syariah Cabang Pekalongan Tamamudin; Prastyani, Desy
Velocity: Journal of Sharia Finance and Banking Vol 4 No 1 (2024): Mei 2024
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/velocity.v4i1.7555

Abstract

Penelitian ini bertujuan untuk mengukur kepuasan nasabah dalam menabung. beberapa variabel digunakan diantaranya Kualitas pelayanan sebagai landasan utama untuk mengetahui tingkat kepuasan konsumen, citra perusahaan merupakan salah satu aset terpenting yang selayaknya harus terus menerus dibangun dan dipelihara, yang mempengaruhi kepuasan dalam bertransaksi adalah citra perusahaan itu sendiri dan kepercayaan. Penelitian ini termasuk dalam jenis penelitian field research dengan metode kuantitatif. Populasi dalam penelitian ini adalah nasabah di Bank Jateng Syariah Pekalongan. Metode pengumpulan data dalam penelitian ini adalah metode kuesioner dengan sampel sebanyak 100 responden. Teknik pengambilan sampel menggunakan accidental sampling dengan rumus Slovin. Beberapa pengujian dilakukan dalam penelitian ini diantaranya uji validitas, uji      reliabilitas, uji asumsi klasik, analisis regresi linier berganda, dan uji hipotesis dengan bantuan SPSS 20.Hasil penelitian menunjukkan bahwa variabel kualitas pelayanan tidak berpengaruh terhadap kepuasan nasabah. Variabel citra perusahaan berpengaruh terhadap kepuasan nasabah. Variabel kepercayaan berpengaruh terhadap kepuasan nasabah.  
Peran Ethical Leadership Dalam Mengurangi Stres Kerja Dan Meningkatkan Kualitas Kinerja Meria, Lista; Bintoro, Annida Ningrum; Prastyani, Desy
Technomedia Journal Vol 7 No 3 Februari (2023): TMJ (Technomedia Journal)
Publisher : Pandawan Incorporation, Alphabet Incubator Universitas Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (456.894 KB) | DOI: 10.33050/tmj.v7i3.1906

Abstract

Etika dalam pekerjaan menjadi daya tarik baru dan isu untuk diekplorasi lebih mendalam. Penelitian ini meneliti bagaimana peran ethical leadership dan ethical ambiguity dalam mengurangi stres kerja serta dan dampaknya terhadap kualitas kinerja karyawan. Studi ini bertujuan untuk mengisi kesenjangan pada penelitian sebelumnya dengan membuktikan apakah pemimpin etis mampu mempengaruhi ethical ambiguity, stres kerja dan kualitas kinerja pada industri makanan cepat saji. Sampel pengambilan pada penelitian ini berjumlah 149 karyawan restoran cepat saji yang berhubungan langsung dengan pelanggan. Metode analisis yang digunakan Structural Equation Model (SEM) dan menggunakan Patrial Least Square (PLS) untuk menguji kekuatan dari pengaruh antar variabel. Hasilnya menunjukkan bahwa pandangan karyawan yang berhubungan langsung dengan pelanggan tentang perilaku ethical leadership oleh pemimpin mereka terkait dengan tingkat ethical ambiguity dan stres kerja yang lebih rendah. Ethical ambiguity secara positif berpengaruh terhadap stres kerja, yang secara negatif berpengaruh terhadap kualitas kinerja karyawan yang berhubungan langsung dengan pelanggan. Ethical leadership yang dirasakan secara positif mempengaruhi kualitas kinerja. Berdasarkan temuan, implikasi disediakan untuk teori dan manajemen, dan arah untuk penelitian di masa depan.
The Role of Transformational Leadership and Self-Efficacy on Readiness to Change Through Work Engagement Meria, Lista; Saukani; Prastyani, Desy; Dudhat, Amitkumar
Aptisi Transactions On Technopreneurship (ATT) Vol 4 No 1 (2022): March
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v4i1.242

Abstract

Readiness to change is a basic thing that teachers must have to be able to adapt to technology and scientific developments. This study aims to determine the effect of self-efficacy and transformational leadership on job engagement. Then to determine the effect of self-efficacy and transformational leadership on readiness to change. This research is descriptive and quantitative research conducted on 124 junior high school teachers in Pringsewu Lampung using the Partial Least Square-Structural Equation Modeling (PLS-SEM) method. The results showed that self-efficacy and transformational leadership had a positive effect on work engagement. Transformational leadership also has a positive effect on readiness to change, but self-efficacy does not directly affect readiness to change. Furthermore, job engagement mediates the effect of self-efficacy and transformational leadership on readiness to change. This research has implications for being applied to teachers during the process of being more open to accepting change
“English with Noni”: Aplikasi Pendukung Belajar Bahasa Inggris bagi Siswa Panti Asuhan Yauma Jakarta Barat Anindita, Rina; Agustina, Noni; Simatupang, Marhisar; Prastyani, Desy; Rahman, Taufiqur
PUBLICA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2024): PUBLICA: Jurnal Pengabdian Kepada Masyarakat.
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/publica.v3i1.50

Abstract

Berdasarkan data BPS pada tahun 2021, di DKI Jakarta terdapat 53 panti asuhan dengan 3.048 anak asuh. Panti Asuhan ini memiliki keterbatasan, di mana sebagian pengelola panti tidak dapat memberikan pelajaran tambahan atau ekstrakurikuler yang dapat meningkatkan kompetensi siswa binaan. Salah satu panti asuhan tersebut adalah Panti Yauma, Tomang, Jakarta Barat. Panti dengan 20 siswa rentang SD – SMA ini tidak memiliki dana untuk belajar Bahasa Inggris di luar sekolah dan tidak memiliki guru yang dapat membantu siswa. Siswa binaan memiliki kemampuan yang lemah dalam berbahasa inggris. Tim PKM UEU, datang di bulan September- Oktober 2024. dengan memberikan pelatihan Bahasa Inggris kepada siswa binaan, melalui aplikasi ‘English with Noni”. Setelah pelatihan dilakukan sebanyak 6 kali, siswa terlihat lebih bersemangat dan memiliki kemampuan Bahasa yang lebih baik. Setelah pelatihan ini selesai, siswa Panti Yauma dapat terus menggunakan aplikasi tersebut untuk belajar mandiri Bahasa inggris.
Model Terapi Seni Dengan Media Visual Untuk Meningkatkan Motivasi Belajar Menghadapi Kurikulum Merdeka Pada Siswa MI Al Ittihad Jakarta Pusat Safitri M; Sulis Mariyanti; Desy Prastyani; Laiy Roikhatun
Journal on Education Vol 7 No 1 (2024): Journal on Education: Volume 7 Nomor 1 Tahun 2024
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v7i1.6753

Abstract

The Merdeka Curriculum has begun to be implemented at every level of education, so a student approach is needed so that this change can be accepted happily. This shows that students need inner strength that can motivate their desire to learn, one of which is student learning motivation. Motivation can be increased through guidance and counseling at school. It is necessary to provide a pleasant guidance and counseling model that students can accept. The aim of this research is to apply the art therapy model with visual media in guidance and counseling in order to increase student learning motivation. This research method is quantitative with quasi-experiment. The respondents were 72 students in grades 4, 5 and 6 at MI Al Ittihad School, Central Jakarta, where grade 5 was the control. The learning motivation measuring tool is based on Uno theory with 25 valid items and a reliability coefficient of 0.862. The results of the study show that there is a difference in the learning motivation of MI Al Ittihad students before and after art therapy activities with visual media (sig p 0.00), while for the control class there is also a difference but the average score decreased. There were equal numbers of students' motivation before therapy in the high and low categories, after therapy more students' motivation was high. Guidance methods using art therapy through psychodrama, art therapy using visual photo media for groups and individuals which have produced effective results. This suggested method can be applied in guidance and counseling activities that already exist at MI Al Ittihad, where student interaction activities in learning can also be more interactive in welcoming the Independent Curriculum.
Pendampingan Implementasi Akuntansi Akrual dan Manajemen Pada Koperasi Binaan PT Tripa Maju Bersama Rilla Gantino; Desy Prastyani
Sasambo: Jurnal Abdimas (Journal of Community Service) Vol. 4 No. 3: August 2022
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/sasambo.v4i3.758

Abstract

Koperasi adalah sebuah organisasi ekonomi yang dimiliki dan dioperasikan oleh orang-seorang demi kepentingan bersama. Koperasi melandaskan kegiatan berdasarkan prinsip gerakan ekonomi rakyat yang berdasarkan asas kekeluargaan. Sebagai sebuah badan usaha, maka koperasi perlu di kelola dengan prinsip-prinsip pengelolaan yang sesuai dengan konsep manajemen. Pelaksanaan konsep manajemen secara baik akan menambah peluang untuk koperasi menjadi lebih berkembang.  Koperasi juga memiliki kewajiban untuk membuat laporan keuangan sebagai bentuk pertanggungjawaban kepada semua anggota koperasi. Selama ini banyak koperasi belum menerapkan akuntansi akrual. Oleh karena itu perlu di berikan pengetahuan dan pemahaman melalui latihan nyata dalam menerapkan akuntansi akrual, demikian pula pemahaman terhadap SAK ETAP. Pelakasanaan pemaparan materi melalui media zoom, tatap muka di salah satu koperasi yang dipilih. Hasil dari kegiatan ini adalah terselenggaranya pencatatan secara akrual dan mampu menghasilkan laporan keuangan dengan akuntansi yang berbasis akrual dan sesuai dengan SAK ETAP Assistance in the Implementation of Accrual Accounting and Management at PT Tripa Maju Bersama Fostered Cooperatives  A cooperative is an economic organization owned and operated by people for the common good. Cooperatives are based on activities based on the principle of the people's economic movement based on the principle of kinship. As a business entity, cooperatives need to be managed with management principles that are in accordance with the concept of management. Good implementation of the management concept will increase the opportunity for cooperatives to become more developed.  The cooperative also has the obligation to make financial statements as a form of accountability to all members of the cooperative. So far, many cooperatives have not implemented accrual accounting. Therefore, it is necessary to provide knowledge and understanding through real exercises in applying accrual accounting, as well as an understanding of SAK ETAP. The implementation of the presentation of a ran material through zoom media, and mentoring activities are also carried out with face-to-face media at one of the selected cooperatives. The result of this activity is the implementation of accrual recording and being able to produce financial statements with accrual-based accounting and in accordance with SAK ETAP
Pelatihan dan Pendampingan Perencanaan Laba dan Laporan Keuangan pada UKM Binaan PT.Kimia Farma Rilla Gantino; Desy Prastyani
Sasambo: Jurnal Abdimas (Journal of Community Service) Vol. 5 No. 3 (2023): Agustus
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/sasambo.v5i3.1284

Abstract

Perencanaan laba merupakan kegiatan yang penting karena dapat mengoptimalkan pengguanaan sumber daya, dapat dimanfaatkan juga sebagai langkah awal membuat rencana pemasaran dalam rangka meningkatkan penjualan dan laba. Perencanaan laba tidak saja digunakan oleh perusahaan besar namun juga dapat diimplementasikan pada usaha kecil dan menengah. Selain itu peran laporan keuangan juga penting guna memberikan informasi bagi para pengguna laporan antara lain adalah pemerintah dalam rangka peningkatan pendapatan pajak. Oleh karena itu dilaksanakan pelatihan sekaligus praktek perencanaan laba dan pembuatan laporan keuangan pada UKM binaan PT. Kimia Farma. Praktek perencanaan laba dilakukan dengan presentasi materi oleh fasilitator kemudian peserta wajib mengerjakan tugas berupa pemisahan biaya tetap dan biaya variabel pada usaha masing-masing yang dilanjutkan dengan menghitung besaran nilai BEP. Pelatihan pembuatan laporan keuangan juga dilakukan dengan presentasi materi dan dilanjutkan dengan mengerjakan tugas melakukan pencatatan, dan pembuatan laporan sesuai dengan siklus akuntansi.  Profit Planning and Financial Reports Training and Mentoring on PT.Kimia Farma's assisted SMEs Profit planning is an important activity because it can optimize the use of resources, it can also be used as a first step in making a marketing plan in order to increase sales and profits. Profit planning is not only used by large companies but can also be implemented in small and medium enterprises. In addition, the role of financial reports is also important in providing information for report users, including the government in order to increase tax revenues. Therefore, training is carried out as well as the practice of profit planning and preparing financial reports for SMEs assisted by PT. Pharmaceutical Chemistry. The practice of profit planning is carried out by presenting material by the facilitator, then the participants are required to carry out tasks in the form of separating fixed costs and variable costs for each business, followed by calculating the BEP value. Training on making financial reports is also carried out by presenting material and continuing with work on recording tasks, and preparing reports in accordance with the accounting cycle.
Pengaruh Persepsi Harga, Kualitas Produk, Promosi Dan Citra Merek Terhadap Minat Beli Zsazsa Baziska Ulitama; Desy Prastyani
Jurnal Publikasi Ilmu Manajemen Vol. 2 No. 4 (2023): Desember: Jurnal Publikasi Ilmu Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v2i4.2768

Abstract

The more the times and the more sophisticated technology, the more widespread the application of human lifestyle in everyday life. This study aims to determine the effect of price, product quality and promotion on buying interest mediated by brand image on the Levi's brand. This research method uses a type of causal research using (SEM-PLS). The results of hypothesis analysis show that perceived price, product quality, and promotion have a significant positive effect on brand image, and perceived price and product quality also have a significant positive effect on purchase intention. However, there is no significant support for the relationship between promotion and purchase intention, and brand image does not act as a mediating variable between perception and purchase intention. In conclusion, marketing strategies need to focus on building brand image through perceived price, product quality, and promotion, while evaluating alternative ways to directly link brand image with purchase intention. The managerial implication is the importance of focusing on marketing strategies that build brand image through perceived price, product quality, and promotion, and the need to explore ways to directly link brand image with consumer purchase intention.
Pengaruh Rebranding Terhadap Brand Image Serta Kepuasan dan Loyalitas Pelanggan Dojeng Meisi Koo; Desy Prastyani
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 6 (2024): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i6.3166

Abstract

Since the end of the BreadTalk name license period in Indonesia, the franchisor decided to rebrand and change the BreadTalk name to Mako Cake and Bakery. This step was taken to maintain their market share. This is certainly quite risky because it can affect customer satisfaction and loyalty for the formation of a new brand image. Therefore, this study was conducted to see the effect of rebranding on brand image and customer satisfaction and loyalty at Mako. The population in this study consisted of BreadTalk customers in the Tangerang area. While the research sample was taken using purposive sampling technique with a total of 125 respondents. This research is a quantitative study using the Structural Equation Model - Partial Least Square (SEM-PLS) method. The results showed that rebranding has a positive effect on customer satisfaction, customer loyalty, and brand image. Then, brand image has a positive effect on customer satisfaction and loyalty. Finally, customer satisfaction has a positive effect on customer loyalty. After conducting the research, the authors suggest expanding the population to other major cities, in order to represent more BreadTalk customers in Indonesia for the rebranding that has been carried out. In addition, it can also add other supporting variables, such as service quality, product quality, product price, purchasing decisions, or other relevant variables as a research novelty. Keywords: rebranding, brand image, customer satisfaction, customer loyalty.
Co-Authors Adini Fasa Salzabila Agustina, Noni Agustina, Pia Aisyah Ratnaningtyas Aldi Saryono, Bagus Alif, Muhammad Ikhsan Alvina Hannah Ahmad Annis Syahzuni, Barlia Ari Anggarani Winadi Prasetyoning Tyas Arianti, Yuanita Aryanti, Dessy Barus, Debi Angelina Br Bintoro, Annida Ningrum Citra Resdiyanti Dheatasya Ezra Willenda Dojeng Meisi Koo Dudhat, Amitkumar Eka Bertuah Fauzi, Muhammad Fikri, Helmi Hafizh, Muhammad Farroz Heriyanti Jhon Viter Marpaung Kaur, Simarjir Laiy Roikhatun Maretha Intan Puteri Marhisar Simatupang, Marhisar Meria, Lista Muhammad Finsa Gribaldi Muhammad Ihsan Alif Nazruddin Safaat H Novera Kristiani Nurhayani Nurhayati Nurhayati Nurhayati Nurhayati Prya, Dekha R. A. Nurlinda Ratnaningtyas, Aisyah RILLA GANTINO Rina Anindita Safiani A. Faaroek Safitri M Safitri, Safitri Mursyid Saukani Setiyati, Ritta Setiyati, Ritta Sudirman Sudirman Sulis Mariyanti Sulis Mariyanti Tamamudin Taufiqur Rahman, Taufiqur Wahyu Cahyaning Tias Wahyu Muhammad Rizky Zadriansyah, Nadhif Zahro, Siti Sulhah Husniyatul Zsazsa Baziska Ulitama