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All Journal Jurnal Ekonomi : Journal of Economic Kinerja JURNAL DIVERSITA Dinamisia: Jurnal Pengabdian Kepada Masyarakat Publika Technomedia Journal Journal on Education Aptisi Transactions on Technopreneurship (ATT) JOURNAL OF APPLIED SCIENCE (JAPPS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Velocity: Journal of Sharia Finance and Banking Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Abdimas Prakasa Dakara Economic Reviews Journal Journal of Comprehensive Science Empowerment Jurnal Mahasiswa Psikologi Universitas Buana Perjuangan Karawang Profit: Jurnal Manajemen, Bisnis dan Akuntansi Neo Journal of economy and social humanities Journal of Management and Social Sciences Jurnal Psikologi : Media Ilmiah Psikologi Jurnal Publikasi Ilmu Manajemen PUBLICA: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Kepada Masyarakat Ekonomi, Pendidikan, dan Sosial Humaniora Velocity: Journal of Sharia Finance and Banking RESLAJ: Religion Education Social Laa Roiba Journal J-CEKI PESHUM Sasambo: Jurnal Abdimas (Journal of Community Service)
Desy Prastyani
Managemen, Fakultas Ekonomi & Bisnis, Universitas Esa Unggul Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences Transportation Other

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Pengaruh Kualitas Makanan, Kualitas Layanan dan Harga Terhadap Loyalitas Pelanggan dengan Kepuasan Pelanggan Sebagai Mediasi Maretha Intan Puteri; Desy Prastyani
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 12 (2024): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i12.5064

Abstract

The development of the restaurant business is currently very rapid, especially with the emergence of various new businesses with various concepts. In the face of intense competition, restaurants need to understand their weaknesses and develop the right operational strategies and marketing policies to increase customer satisfaction. This study aims to fill the knowledge gap about the role of customer satisfaction on customer loyalty, food quality, service quality and price. The population in this study consisted of Solaria customers in the Tangerang area. While the research sample was taken using purposive sampling technique with a total of 205 respondents. This research is a quantitative study that uses the Structural Equation Model - Partial Least Square (SEM-PLS) method. The results showed that food quality and price positively affect customer loyalty either directly or indirectly through customer satisfaction. Furthermore, service quality has a direct positive effect on customer satisfaction and customer loyalty. Then, customer satisfaction positively affects customer loyalty. And customer satisfaction is not proven to mediate the relationship between service quality and customer loyalty. After conducting research, the author suggests expanding the population of respondents from various regions so that researchers can compare the results between customer areas from various regions.
PERAN KEPERCAYAAN DIRI UNTUK MENGATASI KECEMASAN PARA FRESH GRADUATE DI BANTEN DALAM MENGHADAPI PERSAINGAN KERJA Zahro, Siti Sulhah Husniyatul; Ratnaningtyas, Aisyah; Prastyani, Desy
Jurnal Psikologi : Media Ilmiah Psikologi Vol 21, No 2 (2023): Jurnal Psikologi : Media Ilmiah Psikologi
Publisher : Esa Unggul University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/jpsi.v21i2.345

Abstract

High unemployment rates cause increased competition among job seekers. Job competition and uncertainty about getting a job after graduating from college can cause anxiety for new graduates. The anxiety that arises can be influenced by their self-confidence. This research aims to determine the effect of self-confidence on anxiety in facing job competition among fresh graduates in Banten. This research design is quantitative with a causal type and uses a purposive sampling technique with a sample size of 270 university and college graduates in Banten. The self-confidence measuring tool has a value of (α)=0.890 with 22 valid items, and the anxiety measuring tool has a value of (α)=0.865 with 23 valid items. This research used a simple linear regression analysis technique, and obtained results of sig. 0.000 and Y=87.205-0.397. This means that the hypothesis in this research is accepted. Self-confidence contributes 19.2% to anxiety when facing career competition, and the rest is influenced by other factors not examined in this research. New graduates with high anxiety were found in respondents who had applied for work more than 6 times (65%), had never attended training (76.6%), and had never had an internship (78.4%).
Art Therapy Model To Improve Resilience For Junior High School Students After the Covid 19 Pandemic Safitri, Safitri Mursyid; Mariyanti, Sulis; Prastyani, Desy; Sudirman, Sudirman
Jurnal Psikologi : Media Ilmiah Psikologi Vol 21, No 2 (2023): Jurnal Psikologi : Media Ilmiah Psikologi
Publisher : Esa Unggul University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/jpsi.v21i2.336

Abstract

The Covid-19 pandemic that had just passed had a psychological impact on students, such as learning problems, general stress complaints, anxiety complaints, mood swing complaints, anxiety disorders and somatic complaints. This shows that students need inner strength that is able to become a protector , one of which is the resilience . Resilience can be improved through guidance and counseling in schools. It is necessary to do a fun guidance and counseling model that students can accep such as art therapy The purpose of this study is to apply an art therapy model with psychodrama and photo visual media in guidance and counseling in order to increase student resilience. This research method is quantitative with quasi experiment. The experimental designs were resilience pre-test, psychodrama art therapy, group and individual art therapy with photo media, and resilience post-test. Resilience measurement tool based on Grotberg's theory, 42 aitems and coefisient of realibility is 0,915. The sampling technique is non-probability sampling, with 42 respondents from SMP 1945 Jakarta. The results of the paired t test showed that there were differences in student resilience before and after therapy, student resilience became better. Likewise, there are differences in feelings and enthusiasm after doing art therapy. Art therapy through psychodrama and photo visual media is quite effective and can be applied in the implementation of guidance and counseling in junior high schools   
Pengaruh Brand Attitude, Brand Trust, Brand Image, dan Brand Value Terhadap Brand Loyalty Prya, Dekha; Prastyani, Desy
Journal of Comprehensive Science Vol. 3 No. 10 (2024): Journal of Comprehensive Science (JCS)
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v3i10.2636

Abstract

This study aims to analyze the factors that influence consumer behavior towards Pop Mie instant cup noodles in Jakarta and Tangerang, focusing on the variables Brand Attitude, Brand Trust, Brand Image, Brand Value, and Brand Loyalty. For the sample of this study using purposive sampling technique with a total of 200 respondents. This study is a deductive-quantitative study using the SEM (Structural Equation Model) method. This study examines the effect of Brand Attitude, Brand Trust, Brand Image, Brand Value, on Brand Loyalty. The results revealed that of the four variables tested, only two, namely Brand Image and Brand Value, had a significant effect on Brand Loyalty. While Brand Attitude and Brand Trust showed the opposite results. These results indicate the importance of the image and value perceived by Pop Mie consumers in forming loyalty to the brand.
Pengaruh Kualitas Produk, dan Citra Merek, Terhadap Keputusan Pembelian Konsumen Melalui Ekuitas Merek Pada Produk Kecantikan Somethinc Alvina Hannah Ahmad; Desy Prastyani
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 3 No. 2 (2024): Mei : Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v3i2.2107

Abstract

As time progresses, people's lifestyles are starting to change because they are influenced by trends that occur in society, one of which is the increasing need for skincare by women and men. One of them is local products, presenting unique innovations and high quality, showing pride in local beauty in each product. This attraction has succeeded in winning the hearts of many people because of the superior quality ingredients and affordable prices for every product they provide. The method used in this research is quantitative data analysis with the technique used, namely purposive sampling. The sample for this research is working women aged minimum 17 years who have used some type of beauty product and are in the Jabodetabek area. Questionnaires were collected from 174 respondents, the data was then processed using the Structural Equation Model (SEM) method with Partial Least Square (PLS) version 4 technical application program tools. Based on the results of the analysis, it is known that the product quality influence variable has a positive influence on purchasing decisions. The results also found that the influence of product quality had a positive influence on brand equity, and there was a positive influence of brand image on purchasing decisions, and it was also found that brand image had a positive influence on brand equity. The final finding is that the brand equity variable with purchasing decisions does not have a positive influence. The implications of these findings provide insight for the growth of Somethinc skincare involving collaboration with influencers, improved product design, transparency of ingredient information, and promotional offers. This action is expected to improve brand image, product attractiveness and customer trust, supporting growth and a strong market position.
Pengaruh Work Motivation, Burnout, Job Satisfaction dan Employee Engagement Terhadap Employee Performance Citra Resdiyanti; Desy Prastyani
Economic Reviews Journal Vol. 3 No. 3 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i3.572

Abstract

This research aims to examine the influence of work motivation, burnout and job satisfaction on employee engagement and employee performance at PT Permodalan Nasional Madani. This research was motivated by employee performance which was not mentioned, so research was conducted to determine work motivation, burnout and job satisfaction, which are the variables that have the most influence on employee engagement and employee performance at PT Permodalan Nasional Madani. The population in this study consisted of permanent employees of PT Permodalan Nasional Madani in the Tangerang branch. Meanwhile, the research sample was taken using a purposive sampling technique with a total of 160 respondents. This research is quantitative research using the Structural Equation Model - Partial Least Square (SEM-PLS) method. The research results show that burnout has a positive effect on work motivation and employee engagement, while burnout has no positive effect on employee performance, then work motivation has a positive effect on employee performance but work motivation has no positive effect on employee engagement, then job satisfaction has a positive effect on employee engagement but Job satisfaction does not have a positive effect on employee performance, finally employee engagement does not have a positive effect on employee performance. After conducting research, the author suggested expanding the population to other branches, so that it could represent more answers from PT Permodalan Nasional Madani. Apart from that, you can also add other supporting variables, such as training, work environment, compensation, reward and punishment and other variables that are relevant to the novelty of the research.
Korean Entertainment: Pengaruh Penggemar Korean Entertainment Terhadap Purchase Intention dan Visit Intention Nurhayati, Nurhayati; Prastyani, Desy
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 3 No. 08 (2023): COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/comserva.v3i08.1108

Abstract

Memasuki era digital seperti sekarang, telah membuat informasi dan budaya asing, seperti Korean Wave, menjadi lebih mudah diakses, yang mengarah pada tingkat keterlibatan yang bervariasi di antara penggemar Hiburan Korea di Indonesia. Penelitian ini mengkaji bagaimana audience involvement, celebrity worship, brand awareness, dan perceived product quality memengaruhi purchase intention dan visit intention. Melalui penelitian kuantitatif dan analisis SEM data dari 290 penggemar, temuan menunjukkan bahwa keterlibatan audiens memengaruhi pengagungan selebriti. Namun, pengagungan selebriti tidak memengaruhi niat pembelian, niat kunjungan, atau kesadaran merek. Sebaliknya, kesadaran merek memengaruhi persepsi kualitas produk dan niat pembelian, sementara persepsi kualitas produk secara langsung memengaruhi niat pembelian dan kunjungan. Penelitian ini diharapkan dapat memberikan kontribusi pada pengetahuan strategi pemasaran dan menyediakan referensi untuk penelitian lebih lanjut, terutama dalam bidang manajemen.
The Influence of Transformational Leadership, Structural Empowerment and Psychological Well-Being on Work Engagement Prastyani, Desy; Kaur, Simarjir; Arianti, Yuanita
KINERJA Vol. 28 No. 1 (2024): KINERJA
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v28i1.8098

Abstract

A leader with the right leadership style who performs his duties effectively and efficiently is essential to increase the quality and efficiency of the organization. Transformational leadership motivates followers to perform beyond expectations by awakening followers' higher needs. Transformational leadership plays an important role in creating structural empowerement that can lead to positive organizational outcomes. Structural empowerment is expected to increase the psychological well-being of employees. Work engagement can be shaped by enabling factors such as transformational leadership, structural empowerment and psychological well-being that help create readiness for change. This research therefore aims to examine how transformational leadership can shape work engagement through structural empowerment and psychological well-being. This research is a quantitative study that used a purposive sampling method and included 190 hospital workers in Jakarta, Bogor, Depok, Tangerang, and Bekasi. Data were analyzed using SEM-PLS 3.0 structural equation modeling. The results show that transformational leadership influences work engagement, structural empowerment and psychological well-being. According to the results, employee engagement can be improved by implementing transformational leadership, structural empowerment and psychological well-being in the workplace. The interdependence of these factors creates a productive and positive work environment.
Improving English Language Skills Students Of Graha Yatim Dhuafa Based On Survey Results Study Interest: Peningkatan Kemampuan Bahasa Inggris Siswa Graha Yatim Dhuafa Berbasis Hasil Survey Minat Belajar Anindita, Rina; Agustina, Noni; Simatupang, Marhisar; Prastyani, Desy; Rahman, Taufiqur
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 9 No. 3 (2025): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v9i3.23548

Abstract

Community Service Activities (PKM) carried out at Graha Yatim (GRAY) Cempaka Putih, Jakarta, aim to help students in grades 5 elementary to 2 high school to have better English language skills. The activity begins with an assessment of the English language skills as well as the interests and talents of students assisted by the GRAY orphanage in learning English. Followed by activities to improve students' English skills through the language learning application "English with Noni". This activity was attended by GRAY students and accompanying teachers. Interest and talent mapping was carried out in 1 session by the Psychology Faculty team, language learning was carried out by the Teacher Training and Education Faculty. This activity will be carried out in June – July 2024, organized by the Faculty of Economics and Business, and the Faculty of Engineering. The results obtained were changes in English language skills by GRAY students. This can be seen from the English language ability scores, which were measured before and after participating in training with the English with Noni application, where the values ​​that increased were the vocabulary scores for understanding short videos, and the courage to use English in conversation. The sustainability of this program is that volunteer teachers continue learning English using the English with Noni application
Pengaruh Online Advertising, Social Media Marketing, dan Electronic Word Of Mouth Terhadap Keputusan Pembelian Muhammad Finsa Gribaldi; Desy Prastyani
Journal of Management and Social Sciences Vol. 3 No. 2 (2024): May : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i2.1161

Abstract

Promotional efforts must be carried out using social media as a marketing tool in line with increasingly sophisticated technological advances. With promotions using social media marketing, business people must be innovative and attractive in order to influence consumer purchasing decisions. Meanwhile, promotion by means of online advertising can help potential customers understand the things they provide and help customers make purchasing decisions. Therefore, consumers who use forums or online sites to look for reviews or comments about a product often use electronic word of mouth promotions. Nowadays, cosmetics have become a special need for women to care for themselves and have good skin. This encourages women to apply cosmetics to look attractive and keep facial skin healthy. So this research aims to discuss the magnitude of the influence of online advertising, social media marketing, and electronic word of mouth on purchasing decisions. This research used a purposive sampling method involving 110 respondents who used Wardah products in the Jabodetabek area. Data analysis uses multiple linear regression. The results show that online advertising has a positive influence on purchasing decisions. Then, social media marketing has a positive influence on purchasing decisions. Then, electronic word of mouth has a positive influence on purchasing decisions. Then, online advertising, social media marketing, and electronic word of mouth simultaneously have a positive influence on purchasing decisions.
Co-Authors Adini Fasa Salzabila Agustina, Noni Agustina, Pia Aisyah Ratnaningtyas Aldi Saryono, Bagus Alif, Muhammad Ikhsan Alvina Hannah Ahmad Annis Syahzuni, Barlia Ari Anggarani Winadi Prasetyoning Tyas Arianti, Yuanita Aryanti, Dessy Barus, Debi Angelina Br Bintoro, Annida Ningrum Citra Resdiyanti Dheatasya Ezra Willenda Dojeng Meisi Koo Dudhat, Amitkumar Eka Bertuah Fauzi, Muhammad Fikri, Helmi Hafizh, Muhammad Farroz Heriyanti Jhon Viter Marpaung Kaur, Simarjir Laiy Roikhatun Maretha Intan Puteri Marhisar Simatupang, Marhisar Meria, Lista Muhammad Finsa Gribaldi Muhammad Ihsan Alif Nazruddin Safaat H Novera Kristiani Nurhayani Nurhayati Nurhayati Nurhayati Nurhayati Prya, Dekha R. A. Nurlinda Ratnaningtyas, Aisyah RILLA GANTINO Rina Anindita Safiani A. Faaroek Safitri M Safitri, Safitri Mursyid Saukani Setiyati, Ritta Setiyati, Ritta Sudirman Sudirman Sulis Mariyanti Sulis Mariyanti Tamamudin Taufiqur Rahman, Taufiqur Wahyu Cahyaning Tias Wahyu Muhammad Rizky Zadriansyah, Nadhif Zahro, Siti Sulhah Husniyatul Zsazsa Baziska Ulitama