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Penerapan Information Adoption Model (Iam) Untuk Mengukur Pengaruh Electronic Word Of Mouth (Ewom) Terhadap Purchase Intention suriyadi, suriyadi; Meria, Lista
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 2 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Seiring berkembangnya sosial media dan e-commerce, electronic word-of-mouth (eWOM) telah menjadi referensi penting bagi pengguna untuk mengambil keputusan pembelian. Penelitian ini menerapkan model adopsi informasi (kualitas informasi, sikap terhadap informasi, kredibilitas informasi, kegunaan informasi, adopsi informasi, dan minat beli) dalam memahami pengaruh E-WOM. Penelitian ini bertujuan untuk melihat bagaimana pengaruh Informasi E-WOM melalui aplikasi TikTok terhadap minat beli produk Breylee di Tiktok. Populasi penelitian ini adalah pengguna media sosial Tiktok. Penelitian ini menggunakan metode purposive sampling dalam pengambilan sampel dengan jumlah responden 231. Data dianalisis secara statistik dengan menerapkan PLS-SEM menguji hipotesis yang diajukan. Hasil penelitian ini menunjukkan bahwa information quality, attitude toward information, dan information credibility berpengaruh positif terhadap information usefulness, information usefulness berpengaruh positif terhadap information adoption, information adoption berpengaruh positif terhadap purchase intention. Implikasi manajerial dari penelitian ini adalah perusahaan harus memanfaatkan Platform Tiktok secara maksimal untuk meningkatkan minat beli, dengan memanfaatkan Platform Tiktok secara maksimal, Breylee dapat melibatkan konsumen dan calon konsumen untuk berkomunikasi secara dua arah. Pada penelitian selanjutnya disarankan memasukkan lebih banyak variabel baru, karena hasil penelitian menemukan bahwa Information Adoption hanya berkontribusi 28% dalam faktor yang mempengaruhi Purchase Intention, penelitian selanjutnya bisa menambahkan variabel lainnya seperti Information Provider’s Expertise untuk keahlian sebagai penyedia informasi dan Needs For Information untuk Kebutuhan pada suatu Informasi.
ONLINE SHOPPING HABIT DALAM MINAT BELI ULANG MELALUI MARKETPLACE Mulyani, Sri; Meria, Lista
Berajah Journal Vol. 4 No. 6 (2024): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v4i6.436

Abstract

Customer repurchase intentions are critical to the profitability and sustainable growth of online businesses. This study aims to analyze the effect of perceived convenience, trust, e-WOM, perceived value, and satisfaction on repurchase intention. This research takes a descriptive causality research type with a quantitative method approach through a purposive sampling technique and obtained 100 respondents who have bought products on the Tokopedia and Shopee marketplaces in more than 3 purchases in 1 month. This research uses the Structural Equation Model Partial Least Square (SEM-PLS) method. The results of this research indicate that repurchase intention is formed because it is influenced by trust and satisfaction. Furthermore, perceived value is influenced by perceived convenience, but perceived convenience, perceived value, and e-WOM have no effect on repurchase intention. Thus, this research can be an evaluation of the Tokopedia and Shopee marketplaces in increasing the influence of online buying habits.
PERAN STRES KERJA, MOTIVASI, DAN WORK-LIFE BALANCE TERHADAP KEPUASAN KERJA SERTA DAMPAKNYA TERHADAP KINERJA KARYAWAN Subagyo, Luthfina Tsabitah; Meria, Lista
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1679

Abstract

Employee performance is a crucial factor in determining organizational productivity, particularly for production operators, who play a strategic role in supporting the smooth running of the manufacturing process. This study aims to analyze the influence of work stress, motivation, work-life balance, and job satisfaction on the performance of production operator employees. This study used a quantitative approach, involving 130 respondents selected through purposive sampling. Data collection used a questionnaire, and analysis was conducted using the Structural Equation Modeling – Partial Least Squares (SEM-PLS) method. The results show that work-life balance, motivation, and job satisfaction have a positive effect on employee performance, while work stress has a negative effect on employee performance. Furthermore, work stress has also been shown to decrease work-life balance, job satisfaction, and performance. These findings provide practical contributions for companies in developing performance improvement policies based on employee welfare.
How organizational support enhances organizational citizenship behavior? The mediation role of psychological capital and job satisfaction Meria, Lista; Djunaedi, Mira Kartika Dewi; Saukani, Saukani; Utami, Naning Putri
Jurnal Fokus Manajemen Bisnis Vol. 15 No. 2 (2025)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v15i2.13859

Abstract

The entry of generation Z into the workforce poses new problems in understanding their organizational citizenship behavior, which is affected by the values, expectations, and unique qualities they bring. The complex connection between individual and organizational elements produces a unique ecology where generation Z organizational citizenship behavior thrives, prompting enterprises to modify their strategies. A solid grasp of generation Z organizational citizenship behavior is vital for organizations to optimize their contributions beyond formal responsibilities and increase overall organizational effectiveness. By analyzing the effects of psychological capital, job satisfaction, and organizational support on generation Z workers, this study aims to investigate the factors that affect organizational citizenship behavior. Data was obtained from a survey of 276 respondents randomly selected from various industries in Jakarta, Indonesia. The research data were processed and examined using SEM. The studies revealed that job satisfaction, psychological capital, and organizational support are the primary factors influencing generation Z employees' higher organizational citizenship behavior. Further research on mediation found that psychological capital and job satisfaction mediated the relationship between organizational support and organizational citizenship behavior. This study advances the topic of organizational behavior and management. In this regard, it assists organizations in creating guidelines and policies to enhance organizational citizenship behavior through psychological capital, job satisfaction, and organizational support.
Pandopo Catering as a Medium for Student Community Service and Community Empowerment: Pandopo Catering sebagai Media Pengabdian Mahasiswa dan Pemberdayaan Masyarakat Djatmiko, Budi; Marantika, Abshor; Syauqy, Muhamaad Rifat; Pranata, Sudadi; Meria, Lista; Bangun, Cicilia Sriliasta
ADI Pengabdian Kepada Masyarakat Vol. 5 No. 2 (2025): ADI Pengabdian Kepada Masyarakat
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/adimas.v5i2.1210

Abstract

This community service project examines the role University of Raharja students in community service, focusing on efforts to foster social awareness and economic independence through the introduction of "Pandopo Catering" to local communities. The importance of community service as a means of social development, particularly in empowering local communities to achieve economic self-reliance. The objective of this research is to explore how the involvement of Raharja University students in community service, through innovative business initiatives such as Pandopo Catering, can promote social awareness and contribute to economic independence in underserved areas. The method used is a qualitative approach involving case studies and interviews with students and community members participating in the community service program. The results show that student participation in this program not only enhances social awareness among students but also helps local communities develop practical skills and entrepreneurial initiatives that can strengthen their economic resilience. Additionally, students gain hands-on experience in applying the knowledge acquired in the classroom. The conclusion of this research emphasizes that the involvement of Raharja University students in community service not only benefits the community but also contributes to the personal development of students, enhancing their sense of social responsibility and entrepreneurial mindset. This research provides insights into the potential of student-led initiatives in promoting sustainable development in local communities.
Pengaruh Pemasaran Media Sosial, Pengalaman Merek, dan Kepercayaan Merek terhadap Loyalitas Merek pada Produk Fashion Insanita, Rizqiah; Meria, Lista
Jurnal Pendidikan Tambusai Vol. 8 No. 1 (2024): April 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i1.14622

Abstract

Setiap perusahaan dengan mereknya perlu memahami strategi untuk menghasilkan konsumen yang setia terhadap merek tersebut. Oleh karena itu, loyalitas merek menjadi salah satu aspek strategis terpenting dalam menjamin keberlangsungan dan pertumbuhan bisnis perusahaan terutama pada industri fashion. Penelitian ini bertujuan untuk menganalisis dampak pemasaran media sosial, pengalaman merek, dan kepercayaan merek terhadap loyalitas merek. Populasi penelitian ini adalah konsumen produk Uniqlo, H&M, dan Pull&Bear di Jabodetabek. Penelitian ini menggunakan metode purposive sampling dalam pengambilan sampel, dengan jumlah responden sebanyak 120. SEM-PLS digunakan untuk menganalisis lima hipotesis pada penelitian ini. Hasil menunjukkan bahwa pemasaran media sosial dan pengalaman merek berpengaruh positif terhadap kepercayaan merek, serta pemasaran media sosial dan pengalaman merek berpengaruh positif terhadap loyalitas merek. Namun, kepercayaan merek tidak berpengaruh positif terhadap loyalitas merek. Hasil penelitian ini memberikan implikasi dan rekomendasi kepada perusahaan untuk memperkuat hubungan dengan konsumen, meningkatkan kepercayaan merek agar mencapai tingkat loyalitas yang lebih tinggi
Workplace Digitalization and HR Innovation in the Era of Industry 5.0 Meria, Lista; Sunarjo, Richard Andre; Andayani, Dwi; Toh Hua, Chua
APTISI Transactions on Management (ATM) Vol 9 No 3 (2025): ATM (APTISI Transactions on Management: September)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/86sbgy17

Abstract

This study investigates the impact of workplace digitalization on human resource (HR) innovation within the context of Industry 5.0. While Industry 4.0 empha- sized automation, Industry 5.0 highlights the synergy between advanced tech- nologies and human-centric practices. To analyze this relationship, a survey was conducted involving 150 HR professionals across multiple industries in Indonesia, focusing on the adoption of digital HR tools and innovative practices. The findings reveal that workplace digitalization has a positive and significant ef- fect on HR innovation (β = 0.52, p < 0.01), particularly in recruitment, digital training, and performance management. However, barriers such as employee resistance and cybersecurity risks negatively moderate this relationship. This re- search contributes to the literature by linking digital transformation to HR prac- tices in the Industry 5.0 era and offers practical implications for managers in improving organizational readiness through digital HR innovation.
The Influence of E-Commerce and Digital Marketing on Startupreneur Performance Using PLS-SEM Meria, Lista; Andriyansah; Priandito; Lutfiani, Ninda; Awhina, Ridan Ahsani Te
CORISINTA Vol 2 No 1 (2025): February
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/corisinta.v2i1.82

Abstract

Startupreneurs increasingly rely on technology to manage their business, especially in using e-commerce applications and digital business marketing strategies. This research investigates the influence of e-commerce applications and digital business marketing on startup entrepreneur performance. The research method used is an online survey of 150 startup entrepreneurs in Indonesia who are active in various industries. Data was collected using a questionnaire that measures the level of use of e-commerce applications, digital business marketing practices, and startupreneur performance based on factors such as revenue growth, customer satisfaction, and market visibility. The results of the analysis show that the use of e-commerce applications has a significant favourable influence on startupreneur performance. Startupreneurs who actively use e-commerce applications tend to have higher revenue growth and better levels of customer satisfaction. Additionally, digital business marketing strategies were also found to positively affect startup business performance, especially in increasing market visibility and broader market penetration. This research makes an essential contribution to understanding how technology and digital marketing strategies can help improve startupreneur performance. The practical implication of this research is the importance of integrating e-commerce applications and digital business marketing in startup business growth strategies. Steps to improve startupreneur performance could involve investing in digital technology and improving skills in managing online marketing strategies.
Psychological Effects in the Relationship of Digital Human Resource Management to Employee Resilience: A Literature Review Naibaho, Santy Berliana; Tannady, Hendy; Meria, Lista; Abadi, Ferryal; Rojuaniah, Rojuaniah
Bulletin of Counseling and Psychotherapy Vol. 7 No. 3 (2025): Bulletin of Counseling and Psychotherapy
Publisher : Kuras Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51214/002025071620000

Abstract

The COVID-19 pandemic has created rapid changes that led many companies to speed up digital transformation, particularly in the management of human resources. A key development in this process is the adoption of Digital Human Resource Management (DHRM), an approach that brings digital technologies into HR functions. This study aims to systematically review the literature linking DHRM to employee resilience, focusing on the psychological impact of the interaction between technology and individuals. Using a systematic literature review (SLR) method, 50 articles from Scopus and ProQuest were analyzed. The results show that DHRM contributes to employee psychological resilience by increasing self-efficacy, psychological safety, and agility and creating an emotionally supportive digital workspace. The study found that psychological aspects like coping strategies, emotions, and perceived support are essential in linking digital systems with employee resilience. The study suggests using an interdisciplinary perspective that brings together technology and psychology to develop effective DHRM systems while also addressing employees’ psychological well-being.