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Hasibuan, Melisa Zuriani
Universitas Muslim Nusantara Al Washliyah
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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THE EFFECT OF PERCEIVED QUALITY, PERCEIVED SACRIFICE, AND PERCEIVED VALUE ON SATISFACTION WINZA FASHION BOUTIQUE CUSTOMERS (CASE STUDY OF WINZA FASHION BOUTIQUE CUSTOMERS IN DELITUA DISTRICT) Amelia; Arief Hardian; Rukmini; Melisa Zuriani Hasibuan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1254

Abstract

This study aims to examine the impact of perceived quality, perceived sacrifice, and perceived value on customer satisfaction at Winza Fashion Boutique in Delitua. Using a quantitative approach with an associative approach, 96 respondents were selected using the Lemeshow formula . The research instrument has been determined to be reliable and valid based on Cronbach's Alpha (>0.6 ) and validity checks. The results of multiple regression analysis indicate that the independent variables have a positive and significant impact on customer satisfaction, both directly and indirectly. The t-test shows that each variable is significant with a sig <0.05 , while the F-test produces an F-count of 4.317 which is greater than the F-table of 2.704 with a significance of 0.013. The coefficient of determination (R²) of 0.826 indicates that 82.6% of the variation in participant performance can be explained by the independent variables, while the remaining 17.4% is caused by factors outside the study.
Co-Authors Adrial Falahi Akbar Lubis Alya Azizah Alya Azizah Amelia Andrian Harianto Anggia Sari Lubis Angin, Deliana Br Perangin Anjuari, Rori Arief Hardian Ariyanti, Cici Niken AYU LESTARI Ayu Lestari Ayu Wulan Dari Aziz Ziz Syahputra Azzahra, Fadya Deliana Br Perangin Angin Dilla Putri Sisca Dewi Disna Anum Siregar Dwi Indah Lestari Dwi Indah Lestari Gami, Emelia Rahmadany Putri Ginting, Ayu Taniya Habra, Mhd. Dani Harahap, Nurhasanah Febriyanti Harahap, Rasyid Yudha Hidayat, Toni Husaini, Marisa Intan Ramadhani Iskandar Hadinata Dohude Isna Asdiani Nasution Jocelyn Callista Sain Jovan, Farrel Julianto Hutasuhut Khairina Maulida Paramitha Lisa Aprianti M Faridz Daffala M. Radiansyah Maulia Agustina Mhd Arifin Ilham Mhd Ryan Huda Manurung Mhd. Dani Habra Muhammad Dimas Alfahri Muhammad Dimas Alfahri Muhammad Gilang Anugrah Muhammad Gilang Anugrah Muhammad Hilman Fikri Mulyono, Hardi Munawaroh Munawaroh Munawaroh Nasution, Isna Asdiani Nindy Luffita Lubis Nirmala, Devi Nur Hazizah Nurhasanah Febriyanti Harahap Perangin-angin, Nova Juliana Putri Prista Dwi Hartini Putri Damayanti Rambe, Mellissa Ricka Putri Rizqi Fadhilinah Putri Rukmini Rukmini Rukmini Safina, Wan Dian Salwa, Siti Sari Wulandari Sari Wulandari Septiana, Asni Sintia Rahayu Mardyaningrum Siregar, Horia Sitompul, Muhammad Saleh Sri Fitria Jayusman Suhaila Husna Samosir T.Mhd Alfi Syahrin Toni Hidayat Toni Hidayat Trianto, M. Bayu Utama, Indra Vivian, Callista wahyuni savitrinehe Wijaya, Azhari Wilda Sri Munawaroh Harahap Wirananda, Henny Andriyani Yayuk Yuliana Yayuk Yolanda Putri Eloi Malau