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All Journal Jurnal Ilmiah Edunomika (JIE) Kepariwisataan: Jurnal Ilmiah Jurnal Bisnis Mahasiswa Jurnal Penyuuhan dan Pemberdayaan Masyarakat (JPPM) Journal of Accounting Management Business and International Research INJURITY: Journal of Interdisciplinary Studies Innovative: Journal Of Social Science Research West Science Business and Management KAFEBIS
Alvionita, Agnes
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Journal : West Science Business and Management

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The Effect of Word of Mouth and Brand Image through Brand Trust on Purchasing Decisions for MS Glow Skincare Products in Bangkinang Kota, Kampar Regency Saniah, Badriati; Noviasari, Henni; Alvionita, Agnes; Siregar, Prima Andreas
West Science Business and Management Vol. 3 No. 02 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i02.1928

Abstract

This study was conducted with the aim of knowing the effect of Word of Mouth and Brand Image through Brand Trust on Purchasing Decisions for Ms Glow Skincare Products in Bangkinang Kota, Kampar Regency. The population in this study were consumers of MS Glow skincare products in Bangkinang Kota, Kampar Regency, with the sample criteria in this study being MS Glow Skincare Product User Consumers, Consumers who live in Bangkinang Kota, Aged over 17 years. This study will use non-probability sampling techniques, where each member of the population does not have the same opportunity to be selected as part of the sample so that the sample size of this study is 100 people from the total population. The data analysis method of this study uses the Structural Equation Modeling - Partial Least Square (SEM-PLS) analysis method with SmartPLS software version 4.0.  The results of this study indicate that Word of Mouth affects the brand trust of Ms Glow skincare products, Brand Image affects the brand trust of Ms Glow skincare products. Word Of Mouth affects the purchase decision of Ms Glow skincare products, Brand Image affects the purchase decision of Ms Glow skincare products, Brand trust affects the purchase decision of Ms Glow skincare products, Word of mouth affects purchasing decisions through brand trust of Ms Glow skincare products, Brand image affects purchasing decisions through Ms Glow skincare brand trust.
The Effect of Service Quality on Corporate Reputation and ServicePurchase Decisions at Fun Creative Organizer in Pekanbaru City Ayumi, Azza; Jushermi, Jushermi; Alvionita, Agnes
West Science Business and Management Vol. 3 No. 04 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i04.2368

Abstract

This study aims to determine the effect of service quality on corporatereputation and service purchase decisions at Fun Creative Organizerin Pekanbaru City. The population in this study consists of all clientswho have used the services of Fun Creative Organizer within the pastyear. The research utilized a proportional stratified random samplingmethod with a total of 100 respondents, including 70 individualclients and 30 institutional or organizational clients. The data wereanalyzed using the Structural Equation Modelling–Partial LeastSquares (SEM-PLS) technique with SmartPLS version 4.1.1.4. Theresults reveal that service quality has a positive and significant effecton both corporate reputation and purchase decisions. Furthermore,corporate reputation significantly mediates the relationship betweenservice quality and purchase decisions. These findings emphasize theimportance of maintaining superior service quality to strengthenreputation and enhance client purchase decisions in the competitiveevent management industry
Analysis of Competitive Advantage Strategy at QU Laundry in Tuah Madani District, Pekanbaru City Nadila Putri Atdika; Jushermi, Jushermi; Alvionita, Agnes; Andreas, Prima
West Science Business and Management Vol. 3 No. 04 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i04.2369

Abstract

This study aims to analyze the competitive advantage strategy of QU Laundry in Tuah Madani District, Pekanbaru City. The increasing competition in the laundry business requires entrepreneurs to apply the right strategies to survive and grow. This research uses a descriptive method with a qualitative approach. Data were collected through interviews, observation, and documentation. Data analysis employed the SWOT matrix to identify strengths, weaknesses, opportunities, and threats, followed by the IFE and EFE matrices to determine the company’s strategic position. The results show that the total IFE score is 3.28 and the EFE score is 3.06, placing QU Laundry in the Grow and Build strategy position. Recommended strategies include improving promotion, utilizing digital technology in services, and developing innovations to strengthen competitiveness and expand market share in Pekanbaru City.
Co-Authors Andreas, Prima Arini Novandalina Arwinence Pramadewi Ayumi, Azza Berampu, Lailan Tawila Dewita Suryati Ningsih Fadillah, Tiara Adifa Gatot Wijayanto Henni Noviasari Jushermi Jushermi, Jushermi Jushermi, Jushemi Laksniyunita, Wanda Machasin Machasin Maharani Maharani, Maharani Mamusung, Robby Tanod Nadila Putri Atdika Pertiwi, Elva Dian Prakasa, Raja Rio Prima Andreas Siregar Rahmat Junaidi Rovanita Rama Saniah, Badriati Sri Wahyuni Susi Hendriani Taufiqurrahman Taufiqurrahman Tengku Firli Musfar Utami, Eva Yuniarti Yutiandry Rivai