Claim Missing Document
Check
Articles

Found 3 Documents
Search
Journal : Bisman (Bisnis dan Manajemen): The Journal of Business and Management

The Pengaruh gaya kepemimpinan, budaya kerja, dan motivasi terhadap kinerja karyawan UD. Sekar Makmur Wonoploso Gondang Mojokerto Mahardika Permana, Thomas; Kridaningsih, Anna; Budiyanto, Fajar
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 2 (2024): Juli 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i2.3202

Abstract

This study aims to analyze the simultaneous, partial, and dominant effects of leadership style, work culture, and motivation on employee performance. The research was conducted at UD. Sekar Makmur, Wonoploso Village, Gondang District, Mojokerto Regency, with a population of 45 employees, sampled using saturation/sensus technique. Data were collected through questionnaires and documentation. The analysis methods employed were descriptive analysis and multiple linear regression. Results indicate significant simultaneous and partial effects of leadership style, work culture, and motivation on employee performance, with work culture exerting the most dominant influence. Recommendations include enhancing work culture, leadership training, motivation stimulation, routine evaluation, and further research for deeper understanding and improved employee performance.
Pengaruh Komunikasi Interpersonal terhadap Kepuasan Konsumen di Zona Fitnes Mojokerto Andhiyan Mergining Mei, Nanang; Kridaningsih, Anna
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 2 (2024): Juli 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i2.3216

Abstract

Consumer satisfaction and consumer loyalty are the hopes of every product and service provider. For service providers, interpersonal communication factors and physical evidence are two things that cannot be separated. Through interpersonal communication, service providers can fulfill the information desires that consumers need. Physical evidence is a factor that can be directly felt by potential consumers because potential consumers can see real physical things, namely the building or room, cleanliness and appearance of employees before they decide to become consumers. The aim of this research is to determine and test consumer loyalty (Y) which is influenced by interpersonal communication (X1), physical evidence (X2) and consumer satisfaction (Z) as intervening variables. This type of research is quantitative with data collection in the form of questionnaires from 100 respondents. The data processing tool uses smart PLS version 4.0. The research results show that 1) Interpersonal communication (X1) influences consumer satisfaction (Z) Zona Fitnes Mojokerto 2) Physical evidence (X2) influences consumer satisfaction (Z) Zona Fitnes Mojokerto 3) Interpersonal communication (X1) influences consumer loyalty (Y) Zona Fitnes Mojokerto 4) Physical evidence (X2) has an effect on consumer loyalty (Y) Zona Fitnes Mojokerto 5) Consumer satisfaction (Z) has an effect on consumer loyalty (Y) Zona Fitnes Mojokerto 6) Interpersonal communication (X1) has no effect on loyalty consumers (Y) Zona Fitnes Mojokerto with consumer satisfaction (Z) as an intervening variable 7) Physical evidence (X2) has no effect on consumer loyalty (Y) Zona Fitnes Mojokerto with consumer satisfaction (Z) as an intervening variable.
A Pengaruh Program Kemitraan dan Endorsement terhadap Efektivitas Digital Marketing: Peran Mediasi Kesadaran Merek pada UMKM Joenarni, Elly; Ridha, Mokhammad; Kridaningsih, Anna; Sholeh, Rachmad
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 3 (2024): November 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i3.3462

Abstract

This study aims to identify factors influencing the effectiveness of digital marketing among SMEs in Mojokerto City through a quantitative survey. The sample consists of 95 randomly selected SME owners from a population of 1,625, using the Henry King nomograph with a 5% margin of error. Data were collected through a questionnaire measuring partnership programs, celebrity endorsements, brand awareness, and digital marketing effectiveness, analyzed using PLS-SEM and Ordinary Least Squares (OLS). Key findings indicate that both partnership programs and celebrity endorsements significantly impact digital marketing effectiveness through increased brand awareness. Partnership programs directly enhance brand awareness, while endorsements positively influence brand perception. The analysis shows that brand awareness serves as a significant mediator linking partnership programs and endorsements with digital marketing effectiveness, supporting Keller’s (2001) brand equity theory, which positions brand awareness as the foundation of consumer-brand relationships. In a digital context, strategic collaborations with influencers and well-planned partnerships emerge as critical for effective marketing, suggesting the importance of a holistic strategy that integrates partnerships and endorsements. This research demonstrates that integrating partnership programs and endorsements into digital marketing strategies effectively enhances brand awareness, which, in turn, improves campaign effectiveness. Looking ahead, SMEs need to strategically engage with partners and celebrities aligned with their brand values to achieve maximum impact. The practical implications highlight the importance of establishing brand awareness as an initial step in digital strategies, while socially and ethically, this study emphasizes the necessity of transparency and authenticity in selecting endorsers and partners to avoid consumer manipulation.