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Kridaningsih, Anna
Fakultas Ekonomi,Universitas Mayjen Sungkono Mojokerto
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

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Journal : Journal of Trends Economics and Accounting Research

 1 
Penentu Utama Keputusan Pembelian: Evaluasi Kualitas Produk dan Daya Tarik Visual Kemasan Minuman Anna Kridaningsih
Journal of Trends Economics and Accounting Research Vol 4 No 2 (2023): December 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v4i2.1006

Abstract

In an increasingly competitive business, companies must be able to understand what factors will influence the decision to buy. This study intends to analyze the role of packaging quality and design on the decision to buy Fatigon Hydro isotonic drinks among 100 respondents in Surabaya City. The study involved purposive sampling method to select respondents who have sufficient experience and understanding of Fatigon Hydro isotonic drink products. The study utilized quantitative methods. Statistical analysis, including regression, was used to evaluate the influence between product quality and design on packaging with the decision to purchase. The results showed that the design on the packaging contributed positively to the decision-making. In addition, consumers tend to give high value to products that are considered good quality or in accordance with consumer desires.
Co-Authors Agus Sunaryo Alent Yoshe Kristanto Andhiyan Mergining Mei, Nanang Anta Salam, Muhammad Khairil Ashriana, Ahfi Nova Berlina Putri Rifai Cahyaning Pratiwi , Elok Devi Iriandha Widyastuti Devy Silvia Rahmawati diah cahyani Elis Anita Farida Elly Joenarni Elly Joenarni Elok Cahyaning Pratiwi Elsa Sofhia Febrianti Fajar Budiyanto, Fajar Febro Ikbal Tri Harianto Firman Aldian Manan Ghozali Ghozali Ghozali Ghozali Ghozali Ghozali Indah Nabila Nur Fadhila Joenarni, Elly Kiki Lukiyan Nanda Sari Lucki Ariansah Lutfi Nur Fatoni Mahardika Permana, Thomas Mochamad Irfan Muchammad Futuchal Arifin Mukhammad Dahril Kamal nanang andhiyan Mergining Mei Nanang Andhiyan Mergining Mei Nawa Billah , Salwa Aulia Nazaretha Nazaretha Negoro, Anis Sirojuddin Suryo Nizar Hafidz Asigaf Nuraeni, Eny Nurwarda Zakia Putri Nur Kumala Sari Rachmawati, Eny Rakananda Aji Putra Ratna Agustina Ratna Agustina Ria Dini Apriliasari Ridha, Mokhammad Rika Widyasari Rinda Ayu Lestari Rizkawati, Nidya Rizkawati, Nindya Rudi Tri Hermawan Sabani, Nurus Sandi Pratama Anada Putri Sholeh, Rachmad Silvia, Amelia Siti Nur Fadilah Ulfa Rahmawati Wahyu Adhafiya Yusuf Rahman Al Hakim Zenita Afifah Fitriani