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All Journal IJEBD (International Journal Of Entrepreneurship And Business Development) CIVICUS : Pendidikan-Penelitian-Pengabdian Pendidikan Pancasila dan Kewarganegaraan PRIVE: Jurnal Riset Akuntansi dan Keuangan Media Mahardhika CERMIN: Jurnal Penelitian MEDIA MANAJEMEN JASA Bisman (Bisnis dan Manajemen): The Journal of Business and Management INVEST : Jurnal Inovasi Bisnis dan Akuntansi Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Journal of Trends Economics and Accounting Research Journal of Innovation Research and Knowledge Jurnal Bisnis, Manajemen, dan Akuntansi Safari : Jurnal Pengabdian Masyarakat Indonesia Jurnal Nusantara Berbakti Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia PRAGMATIS Jurnal Manajemen dan Bisnis
Kridaningsih, Anna
Fakultas Ekonomi,Universitas Mayjen Sungkono Mojokerto
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

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Pengaruh Komunikasi Interpersonal terhadap Kepuasan Konsumen di Zona Fitnes Mojokerto Andhiyan Mergining Mei, Nanang; Kridaningsih, Anna
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 2 (2024): Juli 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i2.3216

Abstract

Consumer satisfaction and consumer loyalty are the hopes of every product and service provider. For service providers, interpersonal communication factors and physical evidence are two things that cannot be separated. Through interpersonal communication, service providers can fulfill the information desires that consumers need. Physical evidence is a factor that can be directly felt by potential consumers because potential consumers can see real physical things, namely the building or room, cleanliness and appearance of employees before they decide to become consumers. The aim of this research is to determine and test consumer loyalty (Y) which is influenced by interpersonal communication (X1), physical evidence (X2) and consumer satisfaction (Z) as intervening variables. This type of research is quantitative with data collection in the form of questionnaires from 100 respondents. The data processing tool uses smart PLS version 4.0. The research results show that 1) Interpersonal communication (X1) influences consumer satisfaction (Z) Zona Fitnes Mojokerto 2) Physical evidence (X2) influences consumer satisfaction (Z) Zona Fitnes Mojokerto 3) Interpersonal communication (X1) influences consumer loyalty (Y) Zona Fitnes Mojokerto 4) Physical evidence (X2) has an effect on consumer loyalty (Y) Zona Fitnes Mojokerto 5) Consumer satisfaction (Z) has an effect on consumer loyalty (Y) Zona Fitnes Mojokerto 6) Interpersonal communication (X1) has no effect on loyalty consumers (Y) Zona Fitnes Mojokerto with consumer satisfaction (Z) as an intervening variable 7) Physical evidence (X2) has no effect on consumer loyalty (Y) Zona Fitnes Mojokerto with consumer satisfaction (Z) as an intervening variable.
Sosialisasi Pemanfaatan Smart Digital Untuk Peningkatan Penjualan UMKM Dengan Menggunakan Aplikasi Gofood Di Desa Japanan Kecamatan Kemlagi Kabupaten Mojokerto Anna Kridaningsih; Ghozali Ghozali; Elok Cahyaning Pratiwi
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 4 No. 2 (2024): April : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/safari.v4i2.1363

Abstract

MSMEs are currently required to be able to improve their business by using technological developments, so the aim of this service is to provide socialization on the use of smart digital to increase MSME sales by using the GoFood application in Japanan Village, Kemlagi District, Mojokerto Regency. The method used in this community service consists of three stages, namely, the initial stage, the implementation stage and the final stage. The result of this community service is that socialization has been carried out by delivering material about the importance of smart digital to increase sales, and about the use of the GoFood application to support sales. The hope of this activity is that it can be implemented so that an increase in sales of Japanese village MSMEs can be achieved.
Pengaruh Pendampingan, Motivasi Dan Kepercayaan Anggota Terhadap Work Engagement Anggota Lembaga Psikologi Eksha Fit Cabang Jombang Anta Salam, Muhammad Khairil; Abdillah, Adil; Kridaningsih, Anna
PRAGMATIS Vol 4, No 1 (2023): March
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v4i1.3919

Abstract

This study aims to examine the influence of mentoring, motivation, and trust on work engagement in members of the Jombang Branch of the Eksha Fit Psychology Institute. This research is included in quantitative research because the approach used for research proposals, processes, hypotheses, going to the field, data analysis, data conclusions to writing uses aspects of measurement, calculation, formula, and certainty of numerical data. The population in this study is 118 members of the Jombang branch of the Ekshafit Institute. The sampling technique uses the Accidental Sampling technique, the determination of the number of samples using the Slovin formula gets as many as 75 members. The results of the t-test stated that mentoring and motivation did not have a significant effect on work engagement, trust had a significant effect on work engagement. Based on a simultaneous test (Test F), the variables of mentoring, motivation, and trust have a joint effect on work engagement
Pemberdayaan Perempuan melalui Pelatihan Manajemen Sumber Daya Manusia dan Pemasaran Digital di Sekolah Perempuan (SEKOPER) Mojokerto Ahfi Nova Ashriana; Elly Joenarni; Anna Kridaningsih; Yusuf Rahman Al Hakim; Rachmad Sholeh; Mochamad Irfan; Sugeng Eko Yuli Waluyo; Elok Cahyaning Pratiwi
Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 2 No. 4 (2024): Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v2i4.1109

Abstract

This community service aims to empower women members of the Mojokerto Women's School (SEKOPER) through human resource management (HRM) and digital marketing training. SEKOPER, as a women's community, has great potential but still faces challenges in managing its business effectively and efficiently. This community service is based on the identification of the needs of SEKOPER members related to the lack of knowledge in the fields of HRM and digital marketing. The method used in this community service is through direct training for SEKOPER members. The training materials include HRM and digital marketing modules that are specifically designed to meet the needs of members. In addition, initial needs mapping was carried out to ensure the relevance of the material presented. The implementation of the training involved competent speakers in their fields and used interactive learning methods. The results of the community service showed an increase in SEKOPER members' understanding of the importance of good human resource management and the use of digital technology in marketing. There were positive changes in behavior, such as members' efforts in planning HR needs and implementing digital marketing strategies. In addition, the formation of a collaborative network between members is also one of the positive impacts of this program. Overall, this community service shows that human resource management and digital marketing training can be an effective effort in empowering SEKOPER women members. With increased capacity, it is hoped that SEKOPER members can improve their quality of life and family economic welfare.
A Pengaruh Program Kemitraan dan Endorsement terhadap Efektivitas Digital Marketing: Peran Mediasi Kesadaran Merek pada UMKM Joenarni, Elly; Ridha, Mokhammad; Kridaningsih, Anna; Sholeh, Rachmad
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 3 (2024): November 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i3.3462

Abstract

This study aims to identify factors influencing the effectiveness of digital marketing among SMEs in Mojokerto City through a quantitative survey. The sample consists of 95 randomly selected SME owners from a population of 1,625, using the Henry King nomograph with a 5% margin of error. Data were collected through a questionnaire measuring partnership programs, celebrity endorsements, brand awareness, and digital marketing effectiveness, analyzed using PLS-SEM and Ordinary Least Squares (OLS). Key findings indicate that both partnership programs and celebrity endorsements significantly impact digital marketing effectiveness through increased brand awareness. Partnership programs directly enhance brand awareness, while endorsements positively influence brand perception. The analysis shows that brand awareness serves as a significant mediator linking partnership programs and endorsements with digital marketing effectiveness, supporting Keller’s (2001) brand equity theory, which positions brand awareness as the foundation of consumer-brand relationships. In a digital context, strategic collaborations with influencers and well-planned partnerships emerge as critical for effective marketing, suggesting the importance of a holistic strategy that integrates partnerships and endorsements. This research demonstrates that integrating partnership programs and endorsements into digital marketing strategies effectively enhances brand awareness, which, in turn, improves campaign effectiveness. Looking ahead, SMEs need to strategically engage with partners and celebrities aligned with their brand values to achieve maximum impact. The practical implications highlight the importance of establishing brand awareness as an initial step in digital strategies, while socially and ethically, this study emphasizes the necessity of transparency and authenticity in selecting endorsers and partners to avoid consumer manipulation.
Between Loyalty and Integrity: The Paradox of Organizational Support and Employee Behavior in Healthcare Kridaningsih, Anna; Agustina, Ratna; Nuraeni, Eny
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 1 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v6i1.1194

Abstract

This research investigates the interplay between Perceived Organizational Support (POS), Organizational Identification (OI), Unethical Pro-Organizational Behavior (UPB), and Organizational Citizenship Behavior (OCB) among healthcare professionals at RSU Dr. Iskak, Tulungagung. Employing a quantitative methodology with Partial Least Squares Structural Equation Modeling (PLS-SEM) using SmartPLS 4.0, data from 150 employees were analyzed to determine the direct and indirect effects of POS on workplace behaviors. The results indicate that POS significantly affects both UPB and OCB, with OI serving as a key mediating factor. Employees with a strong perception of organizational support tend to develop a heightened sense of identification with their organization, which in turn promotes discretionary behaviors, both constructive and ethically questionable. The study highlights that OI positively influences UPB, suggesting that employees with deep organizational attachment may justify unethical actions in pursuit of organizational objectives. Simultaneously, the positive indirect impact of OI on OCB affirms that a strong identification with the organization encourages voluntary prosocial behaviors. These findings emphasize the dual effects of organizational identification, reinforcing the necessity for organizations to cultivate employee commitment while instilling ethical leadership and well-defined behavioral standards. The practical implications suggest that healthcare institutions must establish clear ethical guidelines and reinforce leadership practices that support ethical conduct while fostering organizational loyalty.
PENGARUH KUALITAS LAYANAN TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA MAJAPAHIT TOUR AND TRAVEL MOJOKERTO Nanang Andhiyan Mergining Mei; Anna Kridaningsih; Wahyu Adhafiya; Berlina Putri Rifai
Journal of Innovation Research and Knowledge Vol. 4 No. 7: Desember 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The high number of domestic (domestic) tourists increases competition between travel entrepreneurs in providing satisfaction to consumers. Satisfied consumers will recommend to others. This is what is called loyalty. Between service quality, customer satisfaction and loyalty are a series. From this explanation, this research was carried out which aims to test and prove the influence of service quality on consumer loyalty through consumer satisfaction at Majapahit Tour & Travel Mojokerto.There are 3 variables, namely service quality variables, consumer satisfaction and consumer loyalty. Data processing uses SmartPLS 4.1. The results of the hypothesis test showed that there is an influence of service quality on consumer satisfaction (P values 0.000 < 0.05), there is an influence of service quality on consumer loyalty (P values 0.001 < 0.05), there is an influence of consumer satisfaction on consumer loyalty (P values 0.015 < 0.05) , and a significant influence of service quality on consumer loyalty through consumer satisfaction (P value 0.011 < 0.05). From the adjusted R square value, it is known that the influence of service quality on consumer satisfaction is 68.3%, the influence of service quality and satisfaction on consumer loyalty is 79.5%.
Sinergi Pengelolaan Sumber Daya Manusia dan Promosi Digital Untuk Pengembangan Ekonomi di Desa Mojowono Sabani, Nurus; Abdillah, Adil; Kridaningsih, Anna; Negoro, Anis Sirojuddin Suryo; Rachmawati, Eny; Rizkawati, Nindya
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 5, No 3 (2025): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v5i3.1543

Abstract

The advancement of the digital era presents opportunities for the dissemination of village economic information; however, limitions in human resources (HR) and underutilization of technology remain primary challenges. This study aims to analyze the synergy between HR capacity-building and digital promotion in driving the economic development of Mojowono Village, East Jawa.The research methods included preparation, implementation, and evaluation. The results demonstrated significant improvements in social media usage (from 20 % to 80%), and e-commerce (from 15% to 65%), alongside a 25% increase in the SME revenue. Key challenges identified were limited internet access and capital contraints. The study recommends multi-stakeholder collaboration and sustainable programs to strengthen a digitally-driven village economy.ABSTRAKPerkembangan era digital membuka peluang transformasi ekonomi desa, namun keterbatasan SDM dan minimnya pemanfaatan teknologi menjadi tantangan utama. Penelitian ini bertujuan untuk menganalisis sinergi penguatan SDM dan promosi digital dalam pengembangan ekonomi Desa Mojowono, Jawa Timur. Metode yang digunakan meliputi persiapan, pelaksanaan, dan evaluasi. Hasil menunjukkan peningkatan signifikan dalam penggunaan media sosial (dari 20% menjadi 80%) dan e-commerce (dari 15% menjadi 65%), serta peningkatan pendapatan UMKM sebesar 25%. Tantangan  utama meliputi keterbatasan akses internet dan modal. Kegiatan ini merekomendasikan kolaborasi multipihak dan program berkelanjutan untuk memperkuat ekonomi desa berbasis digital.
DAMPAK PEMASARAN DIGITAL, LITERASI KEUANGAN, DAN KEWAJARAN HARGA TERHADAP KEPUTUSAN PEMBELIAN E-COMMERCE: PERAN MEDIASI DARI PERSEPSI NILAI Sunaryo, Agus; Rachmawati, Eny; Abdillah, Adil; Kridaningsih, Anna
CERMIN: Jurnal Penelitian Vol 9 No 2 (2025): AGUSTUS - DESEMBER
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat - Universitas Abdurachman Saleh Situbondo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/cermin_unars.v9i2.7015

Abstract

This study aims to examine the influence of digital marketing effectiveness, financial literacy, and price fairness perception on purchasing decisions in e-commerce, with perceived value as a mediating variable. A quantitative explanatory approach was employed. The sample consisted of 240 active e-commerce consumers in East Java, selected through simple random sampling. Data were collected using a five-point Likert scale questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that financial literacy significantly influences purchasing decisions both directly and indirectly through perceived value, with a negative effect. In contrast, digital marketing effectiveness and price fairness perception do not significantly affect purchasing decisions, either directly or indirectly. This indicates that higher financial literacy leads to more cautious and critical online consumer behavior, reducing impulsive purchases. The study highlights the role of financial literacy as a deterrent rather than a driver of digital consumption. This challenges traditional assumptions in consumer behavior models and calls for more transparency- and education-based e-commerce strategies. Future research should incorporate emotional factors and explore generational segmentation for deeper insights.
Co-Authors Agus Sunaryo Alent Yoshe Kristanto Andhiyan Mergining Mei, Nanang Anta Salam, Muhammad Khairil Ashriana, Ahfi Nova Berlina Putri Rifai Devi Iriandha Widyastuti Devy Silvia Rahmawati Elis Anita Farida Elly Joenarni Elly Joenarni Elok Cahyaning Pratiwi Elsa Sofhia Febrianti Fajar Budiyanto, Fajar Febro Ikbal Tri Harianto Firman Aldian Manan Ghozali Ghozali Ghozali Ghozali Ghozali Ghozali Indah Nabila Nur Fadhila Joenarni, Elly Kiki Lukiyan Nanda Sari Lucki Ariansah Lutfi Nur Fatoni Mahardika Permana, Thomas Mochamad Irfan Muchammad Futuchal Arifin Mukhammad Dahril Kamal nanang andhiyan Mergining Mei Nanang Andhiyan Mergining Mei Nazaretha Nazaretha Negoro, Anis Sirojuddin Suryo Nizar Hafidz Asigaf Nuraeni, Eny Nurwarda Zakia Putri Nur Kumala Sari Rachmawati, Eny Rakananda Aji Putra Ratna Agustina Ratna Agustina Ria Dini Apriliasari Ridha, Mokhammad Rika Widyasari Rinda Ayu Lestari Rizkawati, Nindya Rudi Tri Hermawan Sabani, Nurus Sandi Pratama Anada Putri Sholeh, Rachmad Siti Nur Fadilah Ulfa Rahmawati Wahyu Adhafiya Yusuf Rahman Al Hakim Zenita Afifah Fitriani