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All Journal IJEBD (International Journal Of Entrepreneurship And Business Development) CIVICUS : Pendidikan-Penelitian-Pengabdian Pendidikan Pancasila dan Kewarganegaraan PRIVE: Jurnal Riset Akuntansi dan Keuangan Media Mahardhika MEDIA MANAJEMEN JASA Bisman (Bisnis dan Manajemen): The Journal of Business and Management INVEST : Jurnal Inovasi Bisnis dan Akuntansi Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Journal of Trends Economics and Accounting Research Journal of Innovation Research and Knowledge Jurnal Bisnis, Manajemen, dan Akuntansi SENTRI: Jurnal Riset Ilmiah Safari : Jurnal Pengabdian Masyarakat Indonesia Jurnal Nusantara Berbakti Gudang Jurnal Multidisiplin Ilmu Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Konsienti: Community Services Journal PRAGMATIS Jurnal Manajemen dan Bisnis Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan
Kridaningsih, Anna
Fakultas Ekonomi,Universitas Mayjen Sungkono Mojokerto
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

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Sosialisasi Pemanfaatan Smart Digital Untuk Peningkatan Penjualan UMKM Dengan Menggunakan Aplikasi Gofood Di Desa Japanan Kecamatan Kemlagi Kabupaten Mojokerto Anna Kridaningsih; Ghozali Ghozali; Elok Cahyaning Pratiwi
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 4 No. 2 (2024): April : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/safari.v4i2.1363

Abstract

MSMEs are currently required to be able to improve their business by using technological developments, so the aim of this service is to provide socialization on the use of smart digital to increase MSME sales by using the GoFood application in Japanan Village, Kemlagi District, Mojokerto Regency. The method used in this community service consists of three stages, namely, the initial stage, the implementation stage and the final stage. The result of this community service is that socialization has been carried out by delivering material about the importance of smart digital to increase sales, and about the use of the GoFood application to support sales. The hope of this activity is that it can be implemented so that an increase in sales of Japanese village MSMEs can be achieved.
Pengaruh Pendampingan, Motivasi Dan Kepercayaan Anggota Terhadap Work Engagement Anggota Lembaga Psikologi Eksha Fit Cabang Jombang Anta Salam, Muhammad Khairil; Abdillah, Adil; Kridaningsih, Anna
PRAGMATIS Vol 4, No 1 (2023): March
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v4i1.3919

Abstract

This study aims to examine the influence of mentoring, motivation, and trust on work engagement in members of the Jombang Branch of the Eksha Fit Psychology Institute. This research is included in quantitative research because the approach used for research proposals, processes, hypotheses, going to the field, data analysis, data conclusions to writing uses aspects of measurement, calculation, formula, and certainty of numerical data. The population in this study is 118 members of the Jombang branch of the Ekshafit Institute. The sampling technique uses the Accidental Sampling technique, the determination of the number of samples using the Slovin formula gets as many as 75 members. The results of the t-test stated that mentoring and motivation did not have a significant effect on work engagement, trust had a significant effect on work engagement. Based on a simultaneous test (Test F), the variables of mentoring, motivation, and trust have a joint effect on work engagement
Pemberdayaan Perempuan melalui Pelatihan Manajemen Sumber Daya Manusia dan Pemasaran Digital di Sekolah Perempuan (SEKOPER) Mojokerto Ahfi Nova Ashriana; Elly Joenarni; Anna Kridaningsih; Yusuf Rahman Al Hakim; Rachmad Sholeh; Mochamad Irfan; Sugeng Eko Yuli Waluyo; Elok Cahyaning Pratiwi
Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 2 No. 4 (2024): Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v2i4.1109

Abstract

This community service aims to empower women members of the Mojokerto Women's School (SEKOPER) through human resource management (HRM) and digital marketing training. SEKOPER, as a women's community, has great potential but still faces challenges in managing its business effectively and efficiently. This community service is based on the identification of the needs of SEKOPER members related to the lack of knowledge in the fields of HRM and digital marketing. The method used in this community service is through direct training for SEKOPER members. The training materials include HRM and digital marketing modules that are specifically designed to meet the needs of members. In addition, initial needs mapping was carried out to ensure the relevance of the material presented. The implementation of the training involved competent speakers in their fields and used interactive learning methods. The results of the community service showed an increase in SEKOPER members' understanding of the importance of good human resource management and the use of digital technology in marketing. There were positive changes in behavior, such as members' efforts in planning HR needs and implementing digital marketing strategies. In addition, the formation of a collaborative network between members is also one of the positive impacts of this program. Overall, this community service shows that human resource management and digital marketing training can be an effective effort in empowering SEKOPER women members. With increased capacity, it is hoped that SEKOPER members can improve their quality of life and family economic welfare.
A Pengaruh Program Kemitraan dan Endorsement terhadap Efektivitas Digital Marketing: Peran Mediasi Kesadaran Merek pada UMKM Joenarni, Elly; Ridha, Mokhammad; Kridaningsih, Anna; Sholeh, Rachmad
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 3 (2024): November 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i3.3462

Abstract

This study aims to identify factors influencing the effectiveness of digital marketing among SMEs in Mojokerto City through a quantitative survey. The sample consists of 95 randomly selected SME owners from a population of 1,625, using the Henry King nomograph with a 5% margin of error. Data were collected through a questionnaire measuring partnership programs, celebrity endorsements, brand awareness, and digital marketing effectiveness, analyzed using PLS-SEM and Ordinary Least Squares (OLS). Key findings indicate that both partnership programs and celebrity endorsements significantly impact digital marketing effectiveness through increased brand awareness. Partnership programs directly enhance brand awareness, while endorsements positively influence brand perception. The analysis shows that brand awareness serves as a significant mediator linking partnership programs and endorsements with digital marketing effectiveness, supporting Keller’s (2001) brand equity theory, which positions brand awareness as the foundation of consumer-brand relationships. In a digital context, strategic collaborations with influencers and well-planned partnerships emerge as critical for effective marketing, suggesting the importance of a holistic strategy that integrates partnerships and endorsements. This research demonstrates that integrating partnership programs and endorsements into digital marketing strategies effectively enhances brand awareness, which, in turn, improves campaign effectiveness. Looking ahead, SMEs need to strategically engage with partners and celebrities aligned with their brand values to achieve maximum impact. The practical implications highlight the importance of establishing brand awareness as an initial step in digital strategies, while socially and ethically, this study emphasizes the necessity of transparency and authenticity in selecting endorsers and partners to avoid consumer manipulation.
Sinergi Pengelolaan Sumber Daya Manusia dan Promosi Digital Untuk Pengembangan Ekonomi di Desa Mojowono Sabani, Nurus; Abdillah, Adil; Kridaningsih, Anna; Negoro, Anis Sirojuddin Suryo; Rachmawati, Eny; Rizkawati, Nindya
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 5, No 3 (2025): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v5i3.1543

Abstract

The advancement of the digital era presents opportunities for the dissemination of village economic information; however, limitions in human resources (HR) and underutilization of technology remain primary challenges. This study aims to analyze the synergy between HR capacity-building and digital promotion in driving the economic development of Mojowono Village, East Jawa.The research methods included preparation, implementation, and evaluation. The results demonstrated significant improvements in social media usage (from 20 % to 80%), and e-commerce (from 15% to 65%), alongside a 25% increase in the SME revenue. Key challenges identified were limited internet access and capital contraints. The study recommends multi-stakeholder collaboration and sustainable programs to strengthen a digitally-driven village economy.ABSTRAKPerkembangan era digital membuka peluang transformasi ekonomi desa, namun keterbatasan SDM dan minimnya pemanfaatan teknologi menjadi tantangan utama. Penelitian ini bertujuan untuk menganalisis sinergi penguatan SDM dan promosi digital dalam pengembangan ekonomi Desa Mojowono, Jawa Timur. Metode yang digunakan meliputi persiapan, pelaksanaan, dan evaluasi. Hasil menunjukkan peningkatan signifikan dalam penggunaan media sosial (dari 20% menjadi 80%) dan e-commerce (dari 15% menjadi 65%), serta peningkatan pendapatan UMKM sebesar 25%. Tantangan  utama meliputi keterbatasan akses internet dan modal. Kegiatan ini merekomendasikan kolaborasi multipihak dan program berkelanjutan untuk memperkuat ekonomi desa berbasis digital.
PENGARUH KUALITAS LAYANAN TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA MAJAPAHIT TOUR AND TRAVEL MOJOKERTO Nanang Andhiyan Mergining Mei; Anna Kridaningsih; Wahyu Adhafiya; Berlina Putri Rifai
Journal of Innovation Research and Knowledge Vol. 4 No. 7: Desember 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v4i7.9065

Abstract

The high number of domestic (domestic) tourists increases competition between travel entrepreneurs in providing satisfaction to consumers. Satisfied consumers will recommend to others. This is what is called loyalty. Between service quality, customer satisfaction and loyalty are a series. From this explanation, this research was carried out which aims to test and prove the influence of service quality on consumer loyalty through consumer satisfaction at Majapahit Tour & Travel Mojokerto.There are 3 variables, namely service quality variables, consumer satisfaction and consumer loyalty. Data processing uses SmartPLS 4.1. The results of the hypothesis test showed that there is an influence of service quality on consumer satisfaction (P values 0.000 < 0.05), there is an influence of service quality on consumer loyalty (P values 0.001 < 0.05), there is an influence of consumer satisfaction on consumer loyalty (P values 0.015 < 0.05) , and a significant influence of service quality on consumer loyalty through consumer satisfaction (P value 0.011 < 0.05). From the adjusted R square value, it is known that the influence of service quality on consumer satisfaction is 68.3%, the influence of service quality and satisfaction on consumer loyalty is 79.5%.
Penentu Utama Keputusan Pembelian: Evaluasi Kualitas Produk dan Daya Tarik Visual Kemasan Minuman Anna Kridaningsih
Journal of Trends Economics and Accounting Research Vol 4 No 2 (2023): December 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v4i2.1006

Abstract

In an increasingly competitive business, companies must be able to understand what factors will influence the decision to buy. This study intends to analyze the role of packaging quality and design on the decision to buy Fatigon Hydro isotonic drinks among 100 respondents in Surabaya City. The study involved purposive sampling method to select respondents who have sufficient experience and understanding of Fatigon Hydro isotonic drink products. The study utilized quantitative methods. Statistical analysis, including regression, was used to evaluate the influence between product quality and design on packaging with the decision to purchase. The results showed that the design on the packaging contributed positively to the decision-making. In addition, consumers tend to give high value to products that are considered good quality or in accordance with consumer desires.
The Influence of Marketing Mix on Consumer Loyalty Through Consumer Satisfaction at the Pusat Grosir Sepatu (PGS) in Mojokerto City Mei, Nanang Andhiyan Mergining; Kridaningsih, Anna; Andhiyan, Alferiano Putra; Agmadamara, Divela Zulvianasya Gadis
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 11 (2025): SENTRI : Jurnal Riset Ilmiah, November 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i11.4769

Abstract

Retail business competition in the footwear sector is driven by increased footwear sales. The role of the local government in this regard is the Mojokerto City government providing facilities the Pusat Grosir Sepatu (PGS). Pusat Grosir Sepatu (PGS) in Mojokerto City was established in 2023. Over time, sales at the Pusat Grosir Sepatu (PGS) in Mojokerto City have fluctuated. In response to this, various efforts have been made, including adding variety and improving product quality, improving facilities, enhancing personal selling skills, providing special prices, promoting on social media, and other efforts. These efforts are part of the marketing mix. These improvements are aimed at increasing customer satisfaction and thus fostering customer loyalty at the Pusat Grosir Sepatu (PGS) in Mojokerto City. Based on this explanation, this study aims to test and prove the effect of the marketing mix on customer loyalty through customer satisfaction at Pusat Grosir Sepatu (PGS) in Mojokerto City. There are 3 variables, namely the marketing mix variable with 7 mixes, consumer satisfaction, and consumer loyalty. Data processing used SmartPLS 4.1. The results of the hypothesis test obtained the results that there is an influence of the marketing mix on consumer satisfaction as evidenced by P values of 0.000 < 0.05. The influence of the marketing mix on consumer loyalty is evidenced by P values of 0.000 < 0.05. The influence of consumer satisfaction on consumer loyalty is evidenced by P values of 0.00 < 0.05. The influence of service quality on consumer loyalty through consumer satisfaction is known to be P values of 0.001 < 0.05. From the adjusted R square value, it is known that the influence of the marketing mix on consumer satisfaction is 58% and the influence of the marketing mix and satisfaction on consumer loyalty is 59.7%.
Peningkatan Kapabilitas SDM pada UMKM Desa Bakalan Gondang Mojokerto Melalui Pelatihan Sosial Media Marketing dan Manajemen Produksi Modern Anna Kridaningsih; Ratna Agustina; Anis Sirojuddin Suryo Negoro; Nurus Sabani; Risa Amalia Muzrifah; Adil Abdillah; Ahmad Mubarok
Gudang Jurnal Multidisiplin Ilmu Vol. 3 No. 12 (2025): GJMI - Desember
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjmi.v3i12.1945

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) di wilayah pedesaan sering menghadapi keterbatasan kapabilitas sumber daya manusia (SDM), terutama dalam pemanfaatan media sosial untuk pemasaran dan penerapan manajemen produksi modern. Permasalahan ini berdampak pada rendahnya daya saing produk, keterbatasan jangkauan pasar, dan efisiensi produksi yang kurang optimal. Penelitian pengabdian masyarakat ini bertujuan untuk meningkatkan kapabilitas SDM UMKM di Desa Bakalan Gondang, Mojokerto, melalui pelatihan social media marketing dan manajemen produksi modern. Metode yang digunakan bersifat deskriptif-partisipatif dengan tahapan: identifikasi masalah, perancangan materi pelatihan, implementasi, evaluasi, dan analisis hasil. Hasil pelatihan menunjukkan adanya peningkatan signifikan kemampuan peserta, antara lain: 90% peserta mampu membuat konten media sosial kreatif dan berinteraksi efektif dengan konsumen, serta 88% peserta menerapkan prinsip manajemen produksi modern, termasuk perencanaan produksi, pengendalian kualitas, dan pencatatan proses. Evaluasi integrasi pemasaran digital dan produksi menunjukkan bahwa peserta mampu menyesuaikan kapasitas produksi dengan permintaan pasar, meningkatkan efisiensi usaha, dan memperkuat daya saing produk. Pelatihan ini membuktikan efektivitas metode terpadu dalam meningkatkan kapabilitas SDM UMKM, mendorong UMKM menjadi lebih adaptif, inovatif, dan kompetitif, serta memberikan model bagi program pengabdian masyarakat serupa di desa lain.
Sosialisasi Bahaya Narkoba Di MTS Manba’ul Ulum Di Desa Japanan Anna Kridaningsih; Febro Ikbal Tri Harianto; Rudi Tri Hermawan; Lucki Ariansah; Nurwarda Zakia; Rika Widyasari; Rinda Ayu Lestari; Kiki Lukiyan Nanda Sari; Muchammad Futuchal Arifin; Putri Nur Kumala Sari; Rakananda Aji Putra; Indah Nabila Nur Fadhila; Elsa Sofhia Febrianti; Nizar Hafidz Asigaf; Firman Aldian Manan; Mukhammad Dahril Kamal; Siti Nur Fadilah; Lutfi Nur Fatoni; Devy Silvia Rahmawati; Nazaretha Nazaretha; Alent Yoshe Kristanto; Sandi Pratama Anada Putri
Jurnal Nusantara Berbakti Vol. 2 No. 1 (2024): Januari : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v2i1.305

Abstract

Drug use until now is increasingly concerning, technological advances have an impact as one of the factors in the spread of this prohibited item. Drug addicts are generally still children who are in productive age, namely teenagers aged between 15-19 years. One of the reasons is the lack  knowledge of the dangers of drugs for the health of children in productive age. Most drug addicts can have the effect of wanting to see firsthand, try and end up addicted, with the excuse of wanting to look cool, mature, strong and as a proof of solidarity between friends. This research was conducted related to socialization of the Dangers of Drug Use at Mts Manba'ul Ulum in Japanan Village. At Mts Manba’ul Ulum, we carry out counseling for 70 junior high school equivalent children. We hope that students, especially immature children, will get enough knowledge about the dangers of drugs.
Co-Authors Achmad Yhany Firmansyah Adam Khumaini Rizqillah Aji Adil Abdillah Adimas Permadi Agmadamara, Divela Zulvianasya Gadis Ahmad Faizul Ilmi Ahmad Mubarok Aisyahtuz Zazkirani Febriyanti Alent Yoshe Kristanto Amelia Silvia Andhiyan Mergining Mei, Nanang Andhiyan, Alferiano Putra Anis Sirojuddin Suryo Negoro Anta Salam, Muhammad Khairil Ardiyoko Putra Ashriana, Ahfi Nova Berlina Putri Rifai Candra Dwi Prastiyo Devi Iriandha Widyastuti Devy Silvia Rahmawati Diah Cahyani Dyan Arya Dwi Admoko Elis Anita Farida Elly Joenarni Elly Joenarni Elok Cahyaning Pratiwi Elok Cahyaning Pratiwi Elsa Sofhia Febrianti Eny Nuraeni Eny Rachmawati Fajar Budiyanto, Fajar Fatich Al Ikhsan Febro Ikbal Tri Harianto Firman Aldian Manan Fitrotul Fahriyal Salma Ghozali Ghozali Ghozali Ghozali Ilham Nur Widi Pratama Ilyas Ferdyansyah Indah Nabila Nur Fadhila Istiqomah Istiqomah Joenarni, Elly Kiki Lukiyan Nanda Sari Lucki Ariansah Lutfi Nur Fatoni Mahardika Permana, Thomas Mareta Yogi Presila Mei, Nanang Andhiyan Mergining Mochamad Irfan Muchammad Futuchal Arifin Muhammad Novaldi Akbar Martunus Muhammad Syihabuddin Mukhammad Dahril Kamal nanang andhiyan Mergining Mei Nanang Andhiyan Mergining Mei Nazaretha Nazaretha Negoro, Anis Sirojuddin Suryo Nidya Rizkawati Nizar Hafidz Asigaf Novia Neli Tri Ambarwati Nurul Lia Arisusanti Nurus Sabani Nurwarda Zakia Putri Nur Kumala Sari Rachmawati, Eny Ragil Wulansari Rahmad Andriansyah Rakananda Aji Putra Ratna Agustina Ratna Agustina Ratna Dwi Purwanti Ria Dini Apriliasari Rica Maulida Ridha, Mokhammad Rika Widyasari Rinda Ayu Lestari Risa Amalia Muzrifah Rizkawati, Nindya Rochmad Nur Wakhid Rudi Tri Hermawan Sabani, Nurus Salwa Aulia Nawa Billah Sandi Pratama Anada Putri Shafa Arrizqah Maghfiroh Putri Sholeh, Rachmad Siti Nur Fadilah Ulfa Rahmawati uliaurrahma Maulida Vira Octaviani Wahyu Adhafiya Wahyu Tegar Dwi Septiawan Yusuf Rahman Al Hakim Zenita Afifah Fitriani