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Kharismasyah, Alfato Yusnar
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PURCHASING DECISION: DO YOU NEED SERVICE QUALITY, PRODUCT QUALITY AND WORD OF MOUTH? Yano, Midori Aiko; Ikhsani, Mastur Mujib; Rahayu, Tri Septin Puji; Kharismasyah, Alfato Yusnar
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7 No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.12177

Abstract

This study aims to analyze the effect of service quality, product quality and word of mouth on purchasing decisions. The population is consumers at Purwokerto Cosmetic Warehouse. The sample of this study amounted to 100 respondents with the roscoe quota technique. The data analysis technique used is Structural Equation Modeling (SEM) Part Least Square (PLS). The results of this study show that service quality has a positive effect on purchasing decisions, product quality has a positive effect on purchasing decisions, word of mouth has a positive effect on purchasing decisions. Keywords: Purchasing decision, quality of service, product quality, word of mouth
ANALYSIS OF FACTORS INFLUENCING GEN Z'S INTEREST IN INVESTING (CASE STUDY OF FEB STUDENTS OF MUHAMMADIYAH UNIVERSITY PURWOKERTO) Pratamasari, Mega Aprillia; Rahmawati, Ika Yustina; Purwidianti, Wida; Kharismasyah, Alfato Yusnar
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12743

Abstract

This research aims to examine the influence of investment knowledge, investment motivation, technological developments and financial literacy on investment interest. This research uses a quantitative approach method. The data source used in this research is primary data, using data collection techniques by distributing questionnaires via the Google From link. The population in this study were active FEB students at Muhammadiyah University Purwokerto who had opened stock accounts at the Sharia Investment Gallery of the Indonesian Stock Exchange, Faculty of Economics and Business, Muhammadiyah University Purwokerto (GISBEI FEB UMP), totaling 3,104 students. The data analysis method in this research uses SEM (Structural Equation Model) using the PLS (Partial Least Square) analysis program version 3.0. In this study, all instruments were valid and reliable. The research results show that investment knowledge has a positive and insignificant effect on investment interest. Investment motivation has a positive and significant effect on investment interest. Technological developments have a positive and insignificant effect on investment interest. And financial literacy has a positive and significant effect on investment interest.
Co-Authors Akhmad Darmawan Alkhamdi, Aden Nuzuli Gita Arini Hidayah Ayu Nur, Luthfi Bagis, Fatmah Basalamah, Laila Fathurrohman, Yusuf Enril Haliza, Vivi Dwi Haryanto, Totok Hengky Widhiandono Hengky Widhiandono Herni Justiana Astuti Ikhsani, Mastur Mujib Ilham Nuryana Fatchan, Ilham Nuryana Maharani, Wilia Krisna Marindra, Marshanda Putri Maulida Nurul Innayah Melati, Lifera Elok Naelati Tubastuvi Najri Aziz Nur Aisah, Triana Pamungkas, Ibnu Pratamasari, Mega Aprillia Purnadi, Purnadi Rahayu, Tri Septin Puji Rahma, Shalu Desta Arina Rahmawati, Ika Yustina Randikaparsa, Irawan Rizqullah, Naufal Khosyi Saputra, Raji Siti Helmyati Toufan Aldian Syah Tri Septin Muji Rahayu, Tri Septin Utami, Nissa Mu'iz Watemin Watemin Wida Purwidianti Widoyo, Fauzi Rifqi Yano, Midori Aiko Zaharani, Lisa Cahya Zamakhsyari, Luthfi