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All Journal Ekonomi Bisnis JURNAL ILMIAH CAHAYA PAUD Neraca Keuangan : Jurnal Ilmiah Akuntansi dan Keuangan Reswara: Jurnal Pengabdian Kepada Masyarakat ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Al-Ashr : Jurnal Pendidikan dan Pembelajaran Dasar Journal of Social Research Bussman Journal : Indonesian Journal of Business and Management Journal International Inspire Education Technology (JIIET) Al Jahiz: Journal of Biology Education Research International Journal Administration, Business & Organization Jurnal Pengabdian Masyarakat Bangsa Rausyan Fikri Journal of Islamic Studies Journal of Linguistica Indonesian Journal of Strategic Management (IJSM)
Oktaviani, Winda
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THE INFLUENCE OF INFLUENCER MARKETING, BRAND AWARENESS, AND VIRAL MARKETING ON PURCHASE DECISIONS OF SCARLETT PRODUCTS (A SURVEY OF THE COMMUNITY IN KUNINGAN REGENCY): A Survey of the Community in Kuningan Regency Oktaviani, Winda; Gunawan, Wely Hadi
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.408

Abstract

Major changes in society were the result of technological advancements that had influenced all aspects of civilization and culture. Various types of information could be easily accessed. Many companies had utilized social media to market or promote their products, allowing them to attract a large number of consumers in making purchasing decisions—one example being the decision to purchase Scarlett beauty products. The purpose of this study was to determine the influence of influencer marketing, brand awareness, and viral marketing on purchase decisions (a survey of Scarlett users in Kuningan Regency). This research was a descriptive quantitative study. The population in this study consisted of the community in Kuningan Regency. The sample comprised 100 individuals. The sampling technique used in this study was non-probability sampling. Data were collected using a questionnaire with a value range of 1 to 10. Data analysis was carried out using multiple linear regression analysis with the assistance of SPSS 25 software. The results of this study showed that: (1) Influencer Marketing, Brand Awareness, and Viral Marketing simultaneously influenced purchase decisions; (2) Influencer Marketing influenced Purchase Decisions; (3) Brand Awareness influenced Purchase Decisions; and (4) Viral Marketing influenced Purchase Decisions.
Batik Training as an Effort to Preserve Cultural Heritage at Molokiyah Arts and Culture Institutions Oktaviani, Winda; Samad, Rita; Umanailo, Dwi; Nur Mawa, Dwi
Journal of Linguistica Vol. 2 No. 3 (2025): SEPTEMBER- JOL
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/449dfx07

Abstract

The purpose of this activity was to enhance the capacity of human resources at the Molokiyah Arts and Culture Institute through creative batik training. The methods used included an approach and mentoring process that actively involved the partner institution the Molokiyah Arts and Culture Institute in every stage of the program, from planning to evaluation. The results of this community service activity showed a positive impact on the participants. Beginning with the introduction to the history, philosophy, raw materials, and tools used, as well as the basic techniques of hand-drawn batik, participants gained a deeper understanding of the batik-making culture. Training in techniques such as mencanting, coloring (mecolet), wax removal (melorod), and mastery of color-mixing skills contributed to increased creativity, precision, and self-confidence in their artistic creations. This batik-making activity not only preserves cultural heritage but also opens opportunities for economic and creative development in the future               
Leadership and Overtime Incentives: Mental Health and Gen Z Job Satisfaction Masruroh, Rina; Mariana, Lia; Irawan, Nico; Oktaviani, Winda
IJSM Vol 8 No 2 (2025): Indonesia Journal of Strategic Management
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/px3q1y32

Abstract

This study aimed to analyze the influence of empowering leadership, overtime work, and overtime incentives on the job satisfaction of Generation Z employees at Kuningan Regency, with employee mental health as a mediating variable. The research was motivated by the fluctuating employee turnover rate over the past three years and increasing challenges in managing Gen Z employees. A quantitative approach was used, employing Structural Equation Modeling (SEM) through AMOS. A total of 156 respondents were selected using purposive sampling. The results showed that empowering leadership did not significantly affect mental health, but had a direct positive effect on job satisfaction. Overtime work had a positive effect on mental health but a negative effect on job satisfaction. Overtime incentives did not significantly affect mental health, but had both direct and indirect positive effects on job satisfaction through mental health. Mental health played a significant mediating role in the relationship between overtime work and overtime incentives with job satisfaction, but not in the relationship between empowering leadership and job satisfaction. The model demonstrated a good level of fit. These findings highlighted the importance of balanced management of overtime and incentives, as well as the critical role of mental health in improving Gen Z employee satisfaction.
USING THE AHE METHOD TO IMPROVE CHILDRENS READING SKILLS Fajhriani, Dyla; Jariah, Nurul; Novita Sari, Yulia; Oktaviani, Winda; Dwi Januarti, Ulfah; Nasrul, Febriyeni
Al-Ashr : Jurnal Pendidikan dan Pembelajaran Dasar Vol 10 No 2 (2025): September
Publisher : PGMI Fakultas Tarbiyah Universitas Islam Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Reading is crucial when children enter elementary school. This contrasts with researchers' observations that many students in grades 1, 2, 3, and even 6 experienced reading difficulties before joining AHE. When parents taught them, children often complained about not being able to do so, even though second-grade material already requires children to understand the lesson. The purpose of this study was to determine the extent to which the AHE method improves children's reading skills. The researchers employed qualitative research methods, conducting observations, interviews, and documentation. The results showed that the AHE method was effective in improving children's reading skills.  
Affiliate and Content Marketing Impact Purchase Decision on E-Commerce Moderated by COD Wachjuni; Oktaviani, Winda; Mahsyar, Januar Habibi
ARBITRASE: Journal of Economics and Accounting Vol. 6 No. 1 (2025): July 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v6i1.2530

Abstract

Digital era, e-commerce leverages various online marketing strategies to reach consumers. Popular methods include affiliate marketing and social media content. However, a major challenge is the low level of consumer trust in online purchases. To address this, the Cash on Delivery (COD) payment method has emerged as a solution, allowing consumers to inspect goods before payment. This study aims to explore the moderating effect of COD on the relationship between affiliate marketing, social media content, and consumer purchase decisions in e-commerce. Specifically, it analysis the impact of affiliate marketing and social media content on purchase decisions and identifies the role of COD as a moderating variable. The study investigates whether the availability of COD can strengthen or weaken the influence of online marketing on consumer purchase decisions. Using a quantitative approach, data is collected through an online survey targeting e-commerce consumers in Indonesia. The data is analysed using the Moderated Regression Analysis (MRA) method to test the research hypotheses and identify the moderating effects of COD with 240 respondents. The findings suggest that while both affiliate marketing and social media content independently influence online shopping decisions, the presence of Cash on Delivery (COD) as a moderating variable strengthens the effect of affiliate marketing more significantly. This indicates that COD enhances consumer trust particularly when purchases are driven by affiliate recommendations, compared to when decisions are influenced by social media content only
Analisis Peran Guru Dalam Mengembangkan Kreativitas Seni Anak Usia Dini Di PAUD Telaga Woyo Desa Woyo Kecamatan Taliabu Barat Oktaviani, Winda; Samad, Rita; Hakim, Uswatul; Sultoni, Agus; Umaternate, Kurniafita
Jurnal Ilmiah Cahaya Paud Vol 6, No 1 (2024): Jurnal Ilmiah Cahaya Paud (Edisi Mei)
Publisher : Universitas Khairun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33387/cahayapd.v6i1.7714

Abstract

Setelah mengkaji data hasil observasi dan wawancara, temuan penelitian di PAUD Telaga Woyo Desa Woyo Kecamatan Taliabu Barat menunjukkan bahwa peran guru dalam membina kreativitas pada anak usia dini belum maksimal. Hal ini disebabkan oleh kurangnya pemahaman guru dan kepala sekolah terkait dengan pengembangan kreativitas seni. Guru telah mengajarkan kreativitas seni, namun belum sesuai dengan enam aspek perkembangan. Pengajaran lebih terfokus pada kegiatan di dalam kelas saja. Guru sebagai motivator dan mediator dalam mengembangkan kreativitas seni anak di PAUD Telaga Woyo sudah memberikan motivasi, namun pengembangan kreativitas tersebut belum dilakukan secara maksimal.
Analisis Kegiatan Mozaik Pada Kemampuan Kecerdasan Visual Spasial Anak 4-6 Tahun Di SLB TKLB Negeri Ternate Samad, Rita; Oktaviani, Winda; Mahmud, Nurhamsa; Ahmad, Muthmainnah S.
Jurnal Ilmiah Cahaya Paud Vol 6, No 2 (2024): Jurnal Ilmiah Cahaya Paud (Edisi November)
Publisher : Universitas Khairun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33387/cahayapd.v6i2.8921

Abstract

Pendidikan anak usia dini ialah perihal teramat fundamental, sebab perkembangan anak di masa berikutnya akan teramat ditetapkan oleh beragam rangsangan bermakna yang diberikan sejak usia dini. Penelitian ini bertujuan untuk memahami kegiatan mozaik pada keahlian kecerdasan visual-spasial anak usia 4-6 tahun di SLB TKLB Kota Ternate. Metode penelitian dengan kualitatif memakai pendekatan deskriptif. Subjek dalam penelitian sebanyak 14 orang anak dan 2 orang guru. Teknik pengumpulan data yang dilakukan ialah observasi, wawancara serta dokumentasi. Teknik analisis data terdiri dari pengumpulan data, reduksi data, penyajian data serta menarik kesimpulan/verifikasi. Hasil penelitian memperlihatkan: 1). Anak mengenal objek, dimulai dari pengenalan bentuk, ukuran, warna serta langkah-langkah yang akan dilakukan sehingga dapat melihat respon anak yang mampu mengenal objek dan anak yang belum mampu mengenal objek. Terdapat 7 dari 14 anak yang belum mampu mengenal objek. 2). Anak mengelompokkan objek, dimulai dari anak akan dibimbing secara individu maupun kelompok sehingga guru akan melihat anak mana yang mampu mengelompokkan objek dan anak mana yang belum mampu mengelompokkan objek. Terdapat 7 anak dari 14 anak yang belum mampu mengelompokkan objek. 3). Anak menyatukan objek, dimulai dari guru akan membimbing dan mengarahkan pada anak untuk menyatukan objek di mana guru harus mempunyai strategi sendiri sehingga dapat melihat anak yang mampu menyatukan objek dan anak yang belum mampu menyatukan objek. Terdapat 7 dari 14 anak yang belum mampu menyatukan objek. 4). Anak memvisualisasikan gambar, dimulai dari guru yang memberikan contoh gambar yang baik atau benar sehingga sangat bermanfaat dan mempermudah anak dalam mengenal gambar. Terdapat 14 anak yang belum mampu memvisualisasikan gambar.
STRATEGIES TO IMPROVE THE PERFORMANCE OF MSME’s IN KUNINGAN REGENCY Wachjuni, Wachjuni; Oktaviani, Winda; Mahsyar, Januar Habibi
Journal of Social Research Vol. 3 No. 2 (2024): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v3i2.1913

Abstract

This study examines the variables of Affiliate Marketing, Viral Marketing, Sales Volume, and Sales Performance. Conducted in Kuningan Regency, West Java, with a population of Micro, Small and Medium Enterprises (MSMEs) in the region, the number of research samples was 160. The type of research used is Quantitative Descriptive with Structural Equation Modelling (SEM) as the analysis model. The results showed a significant influence between Affiliate Marketing and Viral Marketing on Sales Volume. However, there is no significant influence between Affiliate Marketing and Sales Performance. In contrast, Viral Marketing is proven to have a significant influence on Sales Performance. In addition, Sales Volume is shown to have a significant influence on Sales Performance. The findings contribute to practical understanding for MSMEs and related parties in optimising marketing strategies, especially through SEM model analysis. This study also identifies the existence of indirect effects, showing that both Affiliate Marketing and Viral Marketing have an influence on Sales Performance through the intermediary variable of Sales Volume
Co-Authors . Wachjuni A.Nurlaela Amin Adawiyah, Endah Robiatul Ahmad, Muthmainnah S. Aminuyati Dadang Suhardi Djaenal, Nurhikma A Dwi Januarti, Ulfah Dwi Kurnia Hayati Eeng Ahman, Eeng Faizal Chan Fajhriani, Dyla Hadi, Darmawati Indah Dwi Kusumawati, Indah Dwi Jariah, Nurul Mahsyar, Januar Habibi Mariana, Lia Munir Nur Komarudin Nasrul, Febriyeni Nasser Nico Irawan Novita Sari, Yulia Nur Mawa, Dwi NURHAMSA MAHMUD ROSITA WONDAL Samad, Rita Seliana, Dila Solehudin, Solehudin Sultoni, Agus Suminar, Sani Syaferi, Akhmad Umanailo, Dwi Umaternate, Kurniafita Umikalsum Arfa Uswatul Hakim Wachjuni Wahyono Wahyono Wely Hadi Gunawan