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All Journal JURNAL SAINS PEMASARAN INDONESIA IQTISHODUNA Jurnal Ilmiah Ekonomi Islam JBMP (Jurnal Bisnis, Manajemen dan Perbankan) JRMSI - Jurnal Riset Manajemen Sains Indonesia Jurnal Ilmu Manajemen (JIMMU) Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Reswara: Jurnal Pengabdian Kepada Masyarakat El-Aswaq E-JRM Innovative: Journal Of Social Science Research
Kartika Rose Rachmadi
Universitas Islam Malang
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : JURNAL SAINS PEMASARAN INDONESIA

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Event Flash Sale Terhadap Keputusan Belanja Online Selama Pandemi Covid-19 Pada Marketplace Serta Implikasi Pada Kepuasan Konsumen di Kota Malang Rachmadi, Kartika Rose; Arifin, Rois
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 20, No 1 (2021): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v20i1.18-32

Abstract

Covid-19 pandemic in Indonesia requires business people to innovate in business. Not only one or two sectors but many sectors, one of which is the business and trade sector, which causes their income to decline. The state of this pandemic is one of the driving factors for the creation of competition for all sectors, and in this case, business people. One of is the sales promotion program like flash sale event, including the marketplace. In the other hand, it can also see how online shopping behavior at flash sales events and its effect on consumer satisfaction. The research method uses quantitative using explanatory research techniques involving 200 respondents with accidental sampling. Distribution of questionnaires using Google forms while still paying attention to government policies in the form of social distancing and psbb. The results showed that the three variables in this study such as flash sales, online shopping decisions and satisfaction had a significant positive effect on the marketplace during the pandemic in Malang City.
Co-Authors A, Ardy Saputra Abdul Awwal Achmad Agus Priyono Adisti, Yohana Ahsani Taqwiem Ahsani Taqwiem Amin, Muh Sirojuddin Anandiya, Khofifah Eka Andarin, Fitri Arifian, Muhamad Rifki Arifullah, Muhammad Arini Fitria Mustapita Basalamah, Muhammad Ridwan Candra Kurniawati Ningsih Cheesa Imaniar Choirunnisa, Alya Dea Aida Salsabila Dewi, Anisa Hasna Dzulkifli, Muhammad Eka Farida Farida Karimatun Nisa’ Fazzira, Amanda Dilla Ferdiansyah, Septian Habibburohman, Habibburohman Hafizhah, Eltanadia Nasywa Hanif, Muhammad Rizky Nur Hanin, Jilan Irmansyah, Achmad Febryanto Jalil, Irfan Abdul Jeka Sri Vita Sari Kasuwi Saiban Khalikussabir, Khalikussabir KHOIRUN NISAK Kusmalasari, Eka Indah Kusumawardani, Parawansa Galuh Lailatul Badria Lutfiyah, Silvi Maskurin Nur Azizah Mediantin, Yesri Rahma MIFTAKHUL JANNAH Misbahul Munir Mohammad Rizal MUHAMMAD RIZAL Muqtadin, Bilal Nabila, Soraya Nuryati Nuryati Oktaviani, Devi Oktorica, Lidya Dwi Pandora, Calista Mina Pardiman Pardiman Permatasari, Lucy Indah Prasetya, Diva Prasetya, Effendi Handi Prastuti, Mashita Putri Rachma, N. Rahma Wati Rendi Muhammad Ainul Yaqin Rohman, Kholilur Rois Arifin Rois Arifin Ronny Malavia Mardani Sabilillah, Satria Salsabila, Dea Aida Salsabilla, Celline Ayunda Saraswati, Ety Sari, Risca Kurnia Satria Putra Utama Siti Aisyah Siti Aisyah Siti Asiyah Siti Asiyah Suryawan, Zarkasih Su’ada, Naimatus Tyas, Maghfiroh Chandra Ning Widarko, Agus Winardianto Hadi Susilah Zubair, Ahmad