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All Journal JURNAL SAINS PEMASARAN INDONESIA IQTISHODUNA Jurnal Ilmiah Ekonomi Islam JBMP (Jurnal Bisnis, Manajemen dan Perbankan) JRMSI - Jurnal Riset Manajemen Sains Indonesia Jurnal Ilmu Manajemen (JIMMU) Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Reswara: Jurnal Pengabdian Kepada Masyarakat El-Aswaq E-JRM Innovative: Journal Of Social Science Research
Kartika Rose Rachmadi
Universitas Islam Malang
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : E-JRM

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Pengaruh Kepercayaan, Keamanan Dan Kemudahan Pengguna Terhadap Keputusan Transaksi Digital Pada E-Wallet (Studi Pada Mahasiswa Prodi Manajemen Fakultas Ekonomi Dan Bisnis Universitas Islam Malang Pengguna Aplikasi Ovo) Rohman, Kholilur; Khalikussabir, Khalikussabir; Rachmadi, Kartika Rose
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to test and determine the influence of trust, security and user convenience on digital transaction decisions on e-wallets (Study on Management Study Program Students, Faculty of Economics and Business, Islamic University of Malang, Users of the OVO Application). This research is a type of quantitative research. The sampling technique used Malhotra's formula with calculated results of 85 samples. To solve the problems in this research, SPSS was used with validity tests, reliability tests, normality tests, multiple linear regression analysis, multicollinearity tests, heteroscedasticity tests, F tests, and t tests. The research results show that simultaneously the variables Trust (X1), Security (X2), and Convenience (X3) have a significant effect on Transaction Decisions (Y). Partial research results show that Trust (X1), Security (X2) and Convenience partially have a significant effect on Transaction Decisions. Keywords: Trust, Security, Convenience, Transaction Decisions.
Pengaruh Flash Sale, Online Customer Review, Dan Gratis Ongkos Kirim, Terhadap Keputusan Pembelian Produk Umkm Erigo Pada Marketplace Shopee (Studi Kasus Konsumen Erigo Kota Malang) Prasetya, Effendi Handi; Asiyah, Siti; Rachmadi, Kartika Rose
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine and analyze the influence of flash sales, online customer reviews, and free shipping on the purchase decision of ERIGO UMKM products on the Shopee marketplace. The research approach utilized is quantitative, employing a survey method and data collection through questionnaires. The population in this study consists of ERIGO consumers in Malang City who have made purchases on Shopee. The sample size was determined using the Ferdinand formula, resulting in 75 respondents selected through purposive sampling technique.Data analysis method includes validity test, reliability test, normality test, multicollinearity test, heteroskedasticity test, multiple regression analysis, F-test, t-test, and coefficient of determination. The results indicate that simultaneously, flash sales, online customer reviews, and free shipping have a positive and significant impact on purchase decisions. Partially, flash sales and online customer reviews have a positive and significant influence, while free shipping has a positive but not significant effect on the purchase decision of ERIGO products on Shopee. The contribution of independent variables to the dependent variable is 39,3%, while the remaining portion is influenced by other variables outside the research model. Keywords : Flash Sale, Online Customer Review, Gratis Ongkos Kirim, Keputusan Pembelian, Erigo, Shopee
Pengaruh Kualitas Produk, E-Promotion dan Harga Terhadap Keputusan Pembelian Produk Fashion Pada Platform Shopee (Studi Pada Mahasiswa FEB Angkatan 2019 Universitas Islam Malang) Oktaviani, Devi; Rachma, N.; Rachmadi, Kartika Rose
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was carried out using a quantitative approach with a sample collection technique using a non-probability sampling method with a purposive sampling technique. Determination of the sample size of 100 respondents. Data analysis in this research uses the SPSS version 22 calculation tool. The results obtained from this research show that the independent variables simultaneously and partially have a positive and significant influence on purchasing decisions. Keywords: Product Quality, E-Promotion, Price, Purchase Decisions 
Pengaruh Motivasi, Model Komunikasi dan Stres Kerja Terhadap Kepuasan Kerja Karyawan (Studi Pada Karyawan Gen Z Café Sarijan di Kota Malang) Prastuti, Mashita Putri; Pardiman, Pardiman; Rachmadi, Kartika Rose
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to determine the influence of motivation, communication models and work stress on employee job satisfaction (study of Gen z Café Sarijan employees in Malang City). This research method uses quantitative methods. The population used was generation z employees at the Sarijan café in Malang city and 90 respondents were obtained using purposive sampling techniques with criteria determined by the researcher. Data collection methods use online and offline questionnaires. The data analysis technique used is multiple linear regression analysis with the IBM SPSS Statictic 27 program. The research results show that Motivation, Communication Model and Job Stress simultaneously influence employee job satisfaction. Motivation partially has a positive and significant effect on employee job satisfaction, Communication Model partially has a positive and significant effect on employee job satisfaction, Job Stress partially has a positive and significant effect on employee job satisfaction. Keywords: Job Satisfaction, Motivation, Communication Model, Job Stress
Pengaruh Fear Of Missing Out (Fomo), Gaya Hidup, Content Marketing Dan Flash Sale Terhadap Pembelian Impulsif Produk Sepatu Aerostreet Di Tiktokshop (Studi Kasus Pada Mahasiswa Kota Malang) Su’ada, Naimatus; Asiyah, Siti; Rachmadi, Kartika Rose
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the effect of Fear of Missing Out (FOMO), lifestyle, marketing content, and flash sale on the purchase of impulsive aerostreet shoes products in Tiktokshop. The population used in this study is consumers who have purchased impulsively on aerostreet diktiktokshop shoes. The sample of this study was 85 student respondents in Malang with sampling techniques, Purposive Sampling. The results of multiple linear regression analysis show that FOMO, lifestyle, content marketing, and flash sale simultaneously have a significant effect on impulsive purchases. Partially, FOMO has a significant effect on impulsive purchases, lifestyle has a significant effect on impulsive purchases, while content marketing and flash sale show positive positives to impulsive purchases. This research has implications for marketers and business people to understand the factors that encourage impulsive purchases and design effective marketing strategies in Tiktokshop. Keywords: fear of missing out, lifestyle, content marketing, flash sale, impulse purchases, Tiktokshop 
Analisis Social Return On Investment (SROI): BUMDes Mutiara Welirang Unit Wisata Taman Ghanjaran Adisti, Yohana; Pardiman, Pardiman; Rachmadi, Kartika Rose
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to assess the economic, social, and environmental impacts generated by investments made in BUMDes Mutiara Welirang, Taman Ghanjaran Tourism Unit, using the Social Return on Investment (SROI) analysis tool. The SROI methodology is carried out through several stages: defining the scope, mapping the impact, evidencing and valuing the impact, determining the final impact, and calculating the SROI ratio. This research employs a qualitative approach to understand the impacts of BUMDes Mutiara Welirang, Taman Ghanjaran Tourism Unit. The findings indicate that the SROI ratio is 1.59, meaning that every rupiah invested in supporting the village tourism program generates an impact value of IDR 1.59. This demonstrates that BUMDes Mutiara Welirang, Taman Ghanjaran Tourism Unit, has successfully created significant social impacts, benefiting the residents of Ketapanrame Village. Keywords : Community Empowerment, Social Impact, Investment, Social Return on Investment (SROI), BUMDes Mutiara Welirang, Village Tourism, Taman Ghanjaran.
Pengaruh Online Advertising, Kreativitas Iklan, dan Daya Tarik Iklan Terhadap Minat Beli Produk Fashion Pada Platform Shopee (Studi pada Mahasiswa di Kota Malang) Permatasari, Lucy Indah; Wahono, Budi; Rachmadi, Kartika Rose
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study is to analyze and determine the Influence of Online Advertising, Advertising Creativity and Advertising Attractiveness on Purchase Interest in Fashion Products on the Shopee Platform. This study uses an Explanatory Research type of research with a quantitative approach. Sampling was carried out on students in Malang City who installed the Shopee application using the Malhotra formula so that the sample in this study was 80 respondents. This research method uses multiple linear regression analysis with the SPSS analysis tool. Hypothesis testing uses the t test and F test. The results of this study indicate that Online Advertising, Advertising Creativity and Advertising Attractiveness have a significant simultaneous effect on Purchase Interest in Fashion Products on the Shopee Platform. The variables Online Advertising, Advertising Creativity and Advertising Attractiveness have a significant partial effect on Purchase Interest in Fashion Products on the Shopee Platform. Keywords: Online Advertising, Advertising Creativity, Attraction and Purchase Interest
Pengaruh Flash Sale, E-WOM, Dan E-Promotion Terhadap Keputusan Pembelian Produk Somethinc Pada Marketplace (Studi Kasus Mahasiswa Universitas Islam Malang) Nabila, Soraya; Asiyah, Siti; Rachmadi, Kartika Rose
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to analyze the influence of flash sales, electronic word of mouth (e-WOM), and e-promotion on the decision to purchase Somethinc beauty products among students at the Islamic University of Malang. The research method used is a quantitative method with data collection techniques through questionnaires. The research results show that flash sales, e-WOM, and e-promotion have a significant influence on purchasing decisions for Somethinc beauty products. This research contributes to the development of digital marketing theory and practice in the beauty industry. The results of this research can be used as a reference for companies to develop effective digital marketing strategies. Keywords: Flash Sale, E-WOM,  E-Promotion, Purchase Decision
Pengaruh Green Marketing, Servicescape, dan Service Quality Terhadap Loyalitas Pelanggan (Studi Kasus pada Retrorika Coffee Bar and Resto di Kota Batu) Kusumawardani, Parawansa Galuh; Khalikussabir, Khalikussabir; Rachmadi, Kartika Rose
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of green marketing, servicescape, and service quality on customer loyalty at Retrorika Coffee Bar and Resto. These three variables are considered strategic elements relevant to customer loyalty, yet they have rarely been comprehensively studied in the context of local cafés. This study employs a quantitative approach using purposive sampling techniques. The sample consists of 80 respondents who are customers of Retrorika Café residing in Malang and Batu. Research data were collected through the distribution of questionnaires and analyzed using multiple linear regression techniques with the assistance of SPSS 29.0. The results indicate that, simultaneously, green marketing, servicescape, and service quality significantly influence customer loyalty. Partially, green marketing and service quality have a positive and significant influence on customer loyalty, while servicescape has a positive but insignificant influence. These findings indicate that customer loyalty is not only influenced by the physical conditions of the café environment but is more strongly influenced by customers' perceptions of the café's environmental efforts and the quality of service provided. This study has implications for business practitioners, particularly in the café industry, to focus on environmentally conscious marketing strategies and improve service quality as efforts to maintain customer loyalty. Keywords: Green Marketing, Servicescape, Service Quality, Customer Loyalty, Retrorika, Batu City.
Pengaruh Influencer, Citra Merek, Harga, dan Kualitas Produk Terhadap Keputusan Pembelian Produk Skincare Somethinc (Studi Kasus Mahasiswa Kecamatan Lowokwaru, Kota Malang) Pandora, Calista Mina; Arifin, Rois; Rachmadi, Kartika Rose
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of influencers, brand image, price, and product quality on the purchase decision of Somethinc skincare products. The research was conducted on university students residing in the Lowokwaru District of Malang City. This study employed a quantitative approach with data collected through an online questionnaire from 100 respondents. The analysis method used was multiple linear regression. The results show that simultaneously, all independent variables significantly affect the purchase decision. Partially, influencer, brand image, and product quality had a significant effect, while price did not. These findings provide strategic implications for local skincare companies to enhance digital marketing and maintain product quality Keywords: Influencer, Brand Image, Price, Product Quality, Purchase Decision 
Co-Authors A, Ardy Saputra Abdul Awwal Achmad Agus Priyono Adisti, Yohana Ahsani Taqwiem Ahsani Taqwiem Amin, Muh Sirojuddin Anandiya, Khofifah Eka Andarin, Fitri Arifian, Muhamad Rifki Arifullah, Muhammad Arini Fitria Mustapita Basalamah, Muhammad Ridwan Candra Kurniawati Ningsih Cheesa Imaniar Choirunnisa, Alya Dea Aida Salsabila Dewi, Anisa Hasna Dzulkifli, Muhammad Eka Farida Farida Karimatun Nisa’ Fazzira, Amanda Dilla Ferdiansyah, Septian Habibburohman, Habibburohman Hafizhah, Eltanadia Nasywa Hanif, Muhammad Rizky Nur Hanin, Jilan Irmansyah, Achmad Febryanto Jalil, Irfan Abdul Jeka Sri Vita Sari Kasuwi Saiban Khalikussabir, Khalikussabir KHOIRUN NISAK Kusmalasari, Eka Indah Kusumawardani, Parawansa Galuh Lailatul Badria Lutfiyah, Silvi Maskurin Nur Azizah Mediantin, Yesri Rahma MIFTAKHUL JANNAH Misbahul Munir Mohammad Rizal Muhammad Efendi, Muhammad MUHAMMAD RIZAL Muqtadin, Bilal Nabila, Soraya Nur Hidayati Nuryati Nuryati Oktaviani, Devi Oktorica, Lidya Dwi Pandora, Calista Mina Pardiman Pardiman Permatasari, Lucy Indah Prasetya, Diva Prasetya, Effendi Handi Prastuti, Mashita Putri Rachma, N. Rahma Wati Rendi Muhammad Ainul Yaqin Rohman, Kholilur Rois Arifin Rois Arifin Ronny Malavia Mardani Sabilillah, Satria Salsabila, Dea Aida Salsabilla, Celline Ayunda Saraswati, Ety Sari, Risca Kurnia Satria Putra Utama Siti Aisyah Siti Aisyah Siti Asiyah Siti Asiyah Suryawan, Zarkasih Su’ada, Naimatus Tyas, Maghfiroh Chandra Ning Widarko, Agus Winardianto Hadi Susilah Zubair, Ahmad